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Ready to let your work shine? Build your portfolio →   Portfolios are most often associated with artists and writers—a bundle of paintings, a collection of photographs, or perhaps a folder full of poems. The concept, though, is relevant to nearly every career. At its core, a portfolio website is a compilation of your best work: the projects that exemplify your qualifications, training and experience, whether its a professional model portfolio or something else. For marketing professionals, such a collection is vital for highlighting your specific skill set and professional style. In fact, about 82% of hiring managers prefer candidates who have an online portfolio , as it allows them to see your skills and projects in action. Armed with this resource, you can earn the attention of recruiters, obtain new job opportunities and bolster your credibility in the industry. Rather than compiling a printed collection of your work, nowadays you’re better off creating a marketing portfolio website (see best portfolio website builders ) and putting your portfolio online. Here’s everything you need to know about how to create a marketing portfolio, including what it should include and tips to build your own. To make the process go smoothly, we’ve also gathered examples of portfolio websites and web portfolios that you can use as inspiration. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a marketing portfolio? A marketing portfolio is a collection of work samples that showcase a marketer's skills, experience and accomplishments. It can be used to apply for new jobs, attract new clients or simply demonstrate one's expertise in the field. Why you need a marketing portfolio As Hani Safe, product lead (Showcase) at Wix puts it: "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." A marketing portfolio is a valuable asset for any marketing expert looking to highlight their achievements and skills. Coupled with a strong resume , it can give your career a huge boost. While a resume tells the world what you do, a portfolio shows how you do it. This makes your experience more compelling to job recruiters or prospective clients. Think about it: people are more likely to show interest in your work if you provide them with evidence of your achievements. Whether your marketing specialty is SEO, advertising, social media marketing or any other type of online, or offline marketing, showcase it with your own portfolio. On top of that, a marketing portfolio is the type of website that offers inspiration to the people who might want to work with you. When presented with compelling examples of your work, your audience can better envision the kinds of projects you’ll create for them. Finally, putting your professional portfolio online helps establish your authority in the industry. By building your online presence, you build credibility in your field. It also makes it much easier for people to find and contact you for professional opportunities. What to include in a marketing portfolio As you start to piece together your marketing portfolio, here’s a quick checklist of the elements you should include: Short bio: Introduce your work with a strong professional bio that highlights your interests, background and expertise. This is also a great place to include a mission statement—an explanation of why you find your work meaningful. Resume: Add a resume to your portfolio to outline your experience and give some context behind your work. Be sure to incorporate all the fundamentals of a strong CV, including employment history and academic background. Contact details: If the goal of your portfolio is to get people to contact you for work opportunities, you’ll need to make it easy for them to find your professional email address and phone number. If you have social media accounts relevant to your profession. For instance, a LinkedIn account or an Instagram page showcasing your work - you may want to link to those pages as well. Samples of your best work: This is the heart of your marketing portfolio. Highlight your most successful projects by sharing stunning visuals of your work, as well as explanations of the thought process and methodology behind each project. You should also accompany each explanation with data-driven metrics, such as increases in conversions and revenue. This is how you'll start the process of communication, with prospective clients or employees, so make it impactful. Testimonials: To create a strong first impression, place positive customer testimonials side-by-side with your work samples. Assuring people that customers are satisfied with your work can boost the credibility of your claims. Awards and recognition: If you’ve received any public recognition - whether it’s an award in your field or a feature in a publication - don’t forget to include it in your portfolio. This will help portray you as an authority in the industry. Cover page and table of contents: Finally, it’s a good idea to prepare a printable version of your marketing portfolio that you can bring to interviews, meetings with prospective clients and more. In this case, prepare a simple cover page with your name, professional title, and business name and logo (if relevant). How to create a marketing portfolio Now that you know which elements to include in your portfolio and this type of website , it’s time to put it all together. Here’s how to build a marketing portfolio that will present your work in the best light and capture the attention of your audience: Choose an online platform Create a compelling homepage Design a strong About page Showcase your best samples Explain your work process Make yourself easy to contact Regularly update your marketing portfolio 01. Choose an online platform Displaying a portfolio of your work online makes you come across as more professional, showing potential employers that you’re serious about your career. By creating a website for your marketing portfolio, you’ll make it easy to get found by clients and recruiters and have the opportunity to present your work to the public. A convenient way to get started with your online portfolio is to create a website using Wix. The entire process of learning how to build a website , from inception to publication, is completely free, and there’s a wide selection of portfolio templates that you can customize according to your needs. You've also got AI-powered portfolio tools, including an AI website builder and tools for auto-arranging your photos into projects. Test drive the AI website builder. Building a portfolio with Wix includes a domain name , secure web hosting and robust security infrastructure . 02. Create a compelling homepage As you build your professional portfolio website, keep in mind that the homepage often forms your audience’s first impression of your personal brand. To perfect your homepage web design (first of all, check out these web design portfolio examples ), make it crystal clear what you’re about from the very beginning. Introduce your site and yourself with a one to two sentence statement that concisely explains your professional activities and goals. You should also make the homepage easy on the eyes and straightforward to navigate. Don’t clutter the page with loud images or long chunks of text. Remember that your goal isn’t for your visitors to linger on the page, but to direct them to other areas of your site. With this in mind, use your homepage to provide clear links to your portfolio page and work samples. On top of that, you should include enticing calls-to-action (CTAs) near the top of the homepage. Clickable buttons reading “Contact me” or “Start now” can bring visitors one step closer to working with you. 03. Design a strong About page Don’t forget to include an About page as well. This is where you can place your professional bio, resume and links to your LinkedIn page and other relevant social media profiles. This page should summarize your professional experience and highlight your achievements in a way that sets you apart from others in the field. Ideally, it will explain how you got to where you are today and the purpose behind your work. You can also include a handful of customer testimonials to add credibility to your claims and to show that you stand behind your professional values. 04. Showcase your best samples Here comes the meat of your marketing portfolio: your work samples. Begin by creating a separate page titled Portfolio or Work. This will be the canvas for presenting your most successful projects. Most likely, you’ll have several projects to choose from. Rather than attempt to showcase all of them, carefully select the ones that best represent what you’re capable of. Remember, quality is better than quantity here. First, site visitors won’t want to sift through dozens of samples in search of your best work. Second, an in-depth analysis of 5 projects is far more compelling than a minimal commentary on 50. If you’re stuck on which samples to include, consider the following: Prioritize examples with great results: As you scan examples of past projects, begin by selecting the ones that yielded the most success. Whether you coordinated a campaign for a large company or built a startup’s digital marketing strategy from the ground up, choose examples with measurable data and impressive metrics. Showcase your most innovative ideas: Perhaps you helped orchestrate a project launch, managed a successful rebrand, or introduced a new marketing channel to a client. Providing such an example in your portfolio can emphasize your creativity, outside-the-box thinking and project management skills. Highlight an integrated marketing campaign: If you’ve successfully pulled off a complex digital marketing project—for instance, a campaign that integrated website content, social media content, email marketing and more—you should absolutely highlight that in your marketing portfolio. This will show that you are a strategic thinker and know how to target different audiences across a wide range of channels. 05. Explain your work process Selecting your work samples might be the trickiest part of creating your marketing portfolio, but it’s not the final step. To do justice to your experience, you’ll need to explain the context behind each project. You can place these explanations side-by-side examples of your work, or share case studies and other insights on your website’s blog. As you explain your work process, be sure to include the following elements: The goals behind each project Your role and responsibilities The challenges you faced and how you overcame them An overview of the process from start to finish The final outputs and results 06. Make yourself easy to contact Finally, encourage visitors to reach out by placing your contact details in various places across the site. Anticipate where people might look for your contact details, and place the information there. This includes the website’s footer and the About page, as well as a dedicated Contact page. It’s also important to include a contact form on your site. This way, visitors won’t need to copy and paste your email address on a separate tab, but can instead send a message directly through your website. 07. Regularly update your marketing portfolio Your marketing portfolio should grow with your career. As you take on new projects and build your expertise, make it a habit to update your portfolio regularly. This keeps your work relevant and highlights your current skills. Every time you complete a project or hit a major milestone, add it to your portfolio. On the flip side, if older projects no longer reflect your abilities, remove or refresh them. Regular updates keep your portfolio relevant and ready to impress potential clients or employers whenever opportunity knocks. By consistently refining and improving your portfolio, you'll ensure it remains a true representation of who you are as a marketing professional and what you can achieve. Marketing portfolio examples Once you've selected the elements to include in your marketing portfolio, take a look at these examples to jumpstart your inspiration: 01. Lets One Web design agency Lets One works closely with businesses to create an integrated marketing strategy that involves website creation, branding and social media. On their site, a page titled Our Work allows visitors to see a portfolio of their most recent projects. Clicking on a particular item in the portfolio immediately leads to a page with a robust overview of that project, including several images of the websites and branded content they’ve created for their partners. 02. Adapting Social This social media portfolio example from Adapting Social displays work from a wide range of services. Their portfolio page titled "What We Do" is divided by category, including media creation, email marketing, lead generation campaigns and more. Visitors can then view projects within each category, depending on their interests. 03. Incast.us Influencer marketing agency Incast facilitates partnerships between brands and social media influencers. Rather than searching for their marketing portfolio on a separate page, visitors can learn about their work via a long scroll on their homepage. About halfway down the page, they provide several examples of pet videos they created for social media, using both eye-catching images and impressive data to illustrate their success. 04. Steve Wolf Designs This graphic design and branding studio builds meaningful brands through design. To generate immediate interest in their work, they place images of their projects front and center on the homepage. Using their online marketing portfolio, they’re able to increase the visibility of their brand and capture the attention of their clients. Looking to start a marketing business ? Our guide has you covered. Creating a marketing portfolio without experience If you don't have any experience in marketing, you can still build a marketing portfolio. Here are a few tips: Start with personal projects. If you don't have any experience working with clients, you can start by creating marketing materials for yourself or your friends and family. This could include designing a website, creating social media content or writing blog posts. Create mock projects : Mock projects are hypothetical campaigns or strategies designed to showcase your skills and creativity. For example, create a branding campaign for a known company or a content strategy for a fictional business. Label them as mock projects to stay transparent while highlighting your abilities. Volunteer your services. Many nonprofits and small businesses are looking for volunteers to help with their marketing efforts, which helps you gain experience and build your portfolio. Take on freelance projects. Once you have some experience, you can start to take on freelance marketing projects. This gives you the opportunity to work with different clients and build a more diverse portfolio. Contribute to open-source projects. There are many open-source marketing projects that you can contribute to. This is a great way to gain experience working on real-world projects and to collaborate with other marketers. Participate in marketing competitions. There are many marketing competitions that you can participate in, helping you test your skills and get feedback from other marketers. Marketing portfolio best practices Here are some best practices for creating a marketing portfolio: Tailor your portfolio to your target audience: What skills and experience are they looking for? What types of work samples would they find most impressive? Choose high-quality work samples: Your portfolio should only include your best work. Take the time to edit and polish your work samples before you add them to your portfolio. Tell a story with your portfolio: Each work sample should tell the story of a successful marketing campaign or project. Be sure to explain the goals of the project, the strategies you used and the results you achieved. Use visuals: Visuals can help to make your portfolio more engaging and visually appealing. Include images, videos and infographics to showcase your work. Make it easy to navigate: Your portfolio should be easy to navigate and use. Visitors should be able to quickly and easily find the information they are looking for. Keep it up-to-date: Be sure to update your portfolio regularly with new work samples and accomplishments. Make it mobile-friendly: Design your portfolio with mobile users in mind. With so many people browsing on their smartphones, a responsive, mobile-friendly layout is essential for accessibility and a smooth user experience. How to create a marketing portfolio FAQ Is a marketing portfolio really necessary? In most cases, a marketing portfolio is crucial. It showcases your skills, accomplishments and creativity to potential employers or clients. A well-designed and planned portfolio demonstrates practical application of marketing strategies , campaigns and results, giving credibility to your capabilities. It's a powerful tool for highlighting your unique marketing approach and making a memorable impression in a competitive job landscape. How to create a content marketing portfolio? To create a compelling content marketing portfolio, build up a diverse range of writing projects to fully showcase your writing, strategy and results. Include case studies with measurable outcomes, highlight your ability to engage audiences and emphasize your understanding of various platforms such as social media. Use clear visuals, concise descriptions and provide context for each project. Check your portfolio reflects your storytelling ability and capacity to drive meaningful marketing results through strategic content creation. How to make a digital marketing portfolio? Build a standout digital marketing portfolio by featuring diverse campaigns and results that you've had a had in. Showcase your expertise in SEO, social media, email and analytics. Include case studies with measurable metrics and highlight skills in campaign planning, execution and optimization. Use a visually appealing format, incorporate visuals and data and demonstrate a deep understanding of digital platforms for marketing. Provide clear project descriptions and outcomes to illustrate your impact in the dynamic digital marketing landscape. How to make a marketing portfolio for beginners? Start with a portfolio builder, like Wix . Select the right portfolio template and get creating. Portfolio builders take care of all of your hosting and domain needs, as well as site security and reliability. How many pages should a marketing portfolio have? There's no one-size-fits-all answer to how many pages a marketing portfolio should have. The optimal length depends on several factors: Experience level: if you're an entry-level marketer, 1-3 concise pages of your best work should be enough. If you're at a mid-management level, consider 3-5 pages to demonstrate your experience. For a director or senior executive, 5-7 pages should be able to represent the impact you can make. Position type : if you're a specialist with a focus marketing niche, you'll want a few pages to really show off your skills. As a general market, you'll generally need a page per marketing discipline you have experience in. For example, one page to demonstrating your social media experience, another to show your SEO work. Prioritize focusing on the quality and impact of your work rather than sheer number of pages in your marketing portfolio. Each page should tell a compelling story and showcase your value contribution to past projects or campaigns regardless of how may you include. How much does it cost to create a marketing portfolio? You can create a portfolio for free, with a portfolio builder like Wix. Or opt for a paid plan, starting from $17 a month including domain name registration. If you choose to build a portfolio with a web developer or designer it can cost from several hundred dollars to several thousands not including hosting and domain name registration.

Start generating business ideas with the Wix Business Launcher →  Choosing the right business name  for your sports business  is one of the most exciting steps in building your brand. Launching a fitness studio, a sports equipment company, a youth training academy or a sports card business? Your name is the first thing customers notice so it’s your chance to leave a lasting impression. A great sports business name should be catchy, memorable, easy to spell and reflect the type of sports services or products you offer. A bold, creative name helps you stand out in a crowd of competitors and makes your sports website  pop. Think of names that bring energy, passion and action—whether you’re speaking to athletes, hobbyists or fitness fans. Your name is your brand’s MVP so make it count. Make sure your business idea is as strong as the name you choose. Use the Wix Business Launcher to explore various opportunities based on your skills and experience. Simply chat with AI to receive personalized business ideas. Then, get set up with a full market analysis, earning strategies and launch kit for each idea, so you can get started with confidence.  Your ultimate sports business name list Unique sports business names Catchy sports business names Professional sports business names Location-based sports business names Modern sports business name ideas Timeless sports business names Clever sports business names Funny sports business name ideas Unique sports business names 1. Sport Odyssey 2. Athlete Assemblies 3. Dynamic Designs Hub 4. Sports Fusion Ventures 5. Creative Court Creations 6. Aesthetic Athletics 7. Game Synthesis Studio 8. Sports Chronicle 9. Modern Movements 10. Innovative Play Hub Catchy sports business names 11. PlayCraft Express 12. Athlete Bliss Designs 13. Dynamic Plays Studio 14. Sports Carousel Creations 15. Sleek Sporting Solutions 16. Visionary Victories 17. Game Bonanza Studio 18. Trendy Tactics Sports 19. Play Dynamics 20. Epic Athletics Creations Professional sports business names 21. Elite Play Studio 22. Athletic Craftsmen 23. Play Excellence Hub 24. Precision Play Architects 25. Visionary Vanguard Sports 26. Athletic Artistry 27. Play Connoisseur Studio 28. ProPlay Professionals 29. Strategy Creators Sports 30. Executive Athletics Learn more: How to make a sports logo Location-based sports business names 31. [City/Neighborhood] Play Dynamics 32. [City/Region] Elegance Athletics 33. [City] Dynamic Designs 34. [City/State] Styles & Sports 35. [City/Neighborhood] Court Bites 36. [City] Pixel Play Studios 37. [City/Region] Formidable Field Prints 38. [City/State] Dynamic Engagements 39. [City/Neighborhood] Victory Splendors 40. [City] Sporting Connections Modern sports business name ideas 41. Dynamic Designs Experience 42. Chic Sporting Studio 43. TechTrend Sports 44. Trendy Court Quests 45. Digital Delightful Designs 46. Edgy Victory Events 47. Modern Masterpieces Studio 48. Sports Innovation Co. 49. CyberSpace Athletics 50. Design Follows Field Studio Timeless sports business names 51. Classic Play Studio 52. Time-Honored Athletics 53. Heritage Sports Creations 54. Sporting Classics Collective 55. Vintage Victories 56. Nostalgic Notions 57. Traditional Tactics 58. Sports Legacy Studio 59. Evergreen Athletics 60. Ageless Assemblies Clever sports business names 61. Play Dynamics 62. Athletic Artistry 63. Strategy Brainwaves 64. Victory Enigma 65. Savvy Play Solutions 66. Witty Sporting Networks 67. Crafty Creations Studio 68. Field Twist Architects 69. Brainy Sports Prints 70. Play Enchantment Funny sports business name ideas 71. Play Comedy 72. Laughable Layouts 73. Victory Chuckles 74. Chuckle Craft 75. Hilarious Habitat Hub 76. Funny Field Fables 77. Laugh Lines Sports 78. Whimsical Works 79. Grin and Grid 80. Victory Buffoonery Learn more: How to make a sports website Examples of sports business names Gym Dandy This gym clothing business plays on its nature in its name, creating a whimsical style of branding.  Slopestyle Ski & Ride This Ski and bike shop manages to capture the energy behind the essence of its brand through fun and a to the point name. Kingdom Sports We love the creative nature of this sports rental business name as it portrays a powerful yet positive outlook on the brand through the name. How to choose the right sports business name Choosing a killer name for your sports business is a big decision. You want something catchy but also professional, am I right? Well, we've got the playbook to help you brainstorm and land on a name that scores big for your brand. Let's huddle up and go over a few tips to have you shouting your new business name from the rooftops in no time.  01. Consider your target audience Understand your target audience and tailor your name to appeal to their tastes and preferences. Consider the specialization of your sports business and align the name with the expectations of your clientele. All of this should be included in your sports business plan .  02. Consider your brand identity Reflect your desired brand image in your sports business name, whether it's high-end, contemporary, or specializing in a unique niche. The name should convey the essence of your business’s sports philosophy. For example, if your sports business caters to tennis players, incorporating something associated with tennis in your name, could be a smart choice for branding purposes.  03. Be creative Embrace creativity to make your sports business name stand out and be memorable. This might mean a lot of brainstorming, combining words and working with a business name generator  to further inspire your small business name idea .  04. Test your name ideas Gather feedback from friends, family and potential clients to refine and select the best name for your sports business. What appeals to them, what doesn’t and what does this leave you to work with in terms of coming up with your sports business name when starting your business .  Remember these additional tips: Avoid generic names. Keep the name easy to pronounce and remember. Check name availability for trademarks and domain registration . Sports company name ideas: turn your concept into a brand Sports coaching : Pick a name that reflects improvement, confidence and dedication. Action words and growth-focused phrases resonate with athletes and parents. Names like Next Level Coaching or Precision Play Pros feel inspiring and reliable. Include your sport for clarity like Elite Hoops Lab for basketball to make it more relevant. Fitness training : Go for a name that sparks energy and motivation. Words like “Ignite,” “Core” or “Forge” create a sense of power and transformation. Combine your niche with aspirational terms—think CoreShift Bootcamp or ForgeFit Teens. Make it catchy enough to grab attention on social media and through word of mouth. Sports equipment retail : Stick to simple, trustworthy names that highlight durability and variety. Words like “Gear,” “Outfitters” or your sport name work well. AllCourt Outfitters is great for multi-sport shops while ProBase Gear Co. feels focused. A strong name builds trust and shows customers you sell quality gear not gimmicks. Sportswear and apparel : Go for a name that’s bold, stylish and easy to remember. Think short, punchy words like VYBE Athletics or ThreadFuel. Combine ideas like movement, strength and fashion—names like FlexTheory or Rushline Apparel hit the balance of performance and design, perfect for teens and trendsetters. Sports nutrition and supplements : Pick a name that feels clean, modern and results-driven. Words like “Fuel,” “Peak” or “Element” convey strength and performance without overcomplicating it. Examples like FuelCore Labs or PeakGrind Nutrition sound professional and fresh without being too technical or boring. Gym or fitness center : Choose a name that sets the tone for your space and what people can expect. Local touches or inspiring words can build a strong community vibe. Iron District Gym brings urban grit and strength to mind while The Fit Block feels modern and approachable. Keep it short and logo-ready—something people will love to sport on a t-shirt. Sports event management : Pick a name that’s energetic and fun just like the events you organize. Words like “Rush,” “Pulse,” “Amp” or “Momentum” work great when paired with event-related terms. Think RushPlay Productions or Amped Up Events. You want something exciting that athletes and attendees will remember and tag on social media. Athlete management/agency : Go for something professional, polished and strong. Names like Summit Sports Agency or Apex Talent Group suggest high performance and trust. Words like “Legacy,” “Summit” or “Elite” help convey top-level representation and attract serious talent and partnerships. eSports team or streaming : Make it bold, edgy and easy to brand. Invent words, abbreviations or mashups like VoidRush, Team NovaCry or BLNK. Look for a name that stands out, hashtags well and looks great on merch or Twitch banners. Match it to your game style and audience vibe. Sports facility rental : Focus on clarity and being local. Combine sport-specific terms with location or descriptive words like CitySide Courts or Elite Turf Rentals. Your name should instantly tell customers what you offer and where. Aim for a balance of professionalism and accessibility so both teams and parents feel comfortable booking with you. Sports betting platforms : Go for names that are sharp, credible and a bit exciting. Use words like “Odds,” “Picks,” “Play” or “Pulse” to create names that feel strategic and engaging. Examples like EdgePlay Sports or PulseOdds combine reliability with a modern look. Keep it sleek and professional to build trust and skip anything too playful to ensure users feel confident using your platform. Online sports courses : Your name should highlight learning, skill-building and a focus on specific sports. Pair teaching-related terms with action-driven ones—like Coachwise Academy or SkillSprint Online. Make it welcoming and easy to understand for beginners and serious athletes alike. Let the name say: “This is where you go to improve” from soccer drills to mental training or sports nutrition. Sports app or tech development : Pick names that feel modern, clean and innovative. Use tech-inspired words like “Sync,” “Track,” “Edge” or “Lab” alongside sports terms to create names like PlaySync, AthletiQ or GearGrid. Keep it short and easy to scale—something that fits well in an app icon and sounds smart. Abstract names work too as long as they feel high-performance and tech-driven. Sports tourism and travel : Go for names that emphasize adventure, experiences and destinations. Mix words like “Play,” “Quest,” “Trek” or “Arena” with travel or action themes. Names like Global Game Tours or SportTrek Adventures deliver excitement and the promise of unique journeys for fans or athletes like attending a world cup or booking a tennis camp abroad. Sports blogging or podcasting : Choose something catchy, memorable and true to your niche. Try puns, personality or alliteration—like Off the Bench, Fast Break Talk or GoalPost Weekly. Make it easy to remember and search for. Looking for more business name ideas? Graphic design business names Service business names Art business name ideas Finance business name ideas Freelance business name ideas Wedding business name ideas Hotel name ideas Creative portfolio names Architecture business name ideas Catering business name ideas Print on demand business names Sports business names FAQ Why is choosing the right name so important for my sports business? Choosing the right name for your sports business is crucial because it serves as the first impression for potential customers. A well-crafted name sets the tone for your brand, aids in marketing efforts and significantly influences how customers perceive your sports business. A memorable and relevant name can also contribute to the success and growth of your business. Should I think of further expansion and scale when choosing my business name? Yes, it's advisable to consider future expansion and scalability when choosing your sports business name. Select a name that can accommodate potential growth and diversification of services. Avoid overly restrictive or niche-specific names that may limit your business's adaptability as it evolves. Can I change my sports business name in the future? While it's possible to change your sports business name in the future, it's generally better to choose a name you can commit to for the long term. Changing a business name can be logistically challenging and may result in confusion among customers. If a name change is necessary, plan it carefully, communicate it effectively and update all relevant materials and platforms. Can I use my name for my sports business? Using your name for your sports business is a personal choice. Some entrepreneurs opt for a personal touch, especially if their reputation is a significant selling point. However, consider the scalability and branding implications of using your name. If you plan to grow beyond a personal brand, a more versatile and descriptive name may be beneficial.

Get started by: Creating a website →  | Getting a domain → Before the internet age fundamentally changed global communication, businesses relied on things like newspaper ads, flyers and word-of-mouth to reach customers. But in today's digital world, an online presence is essential, including creating a website . With 73% of small businesses  owning websites, a strong online presence is a prerequisite for brand recognition, lead generation and operating a successful venture, both on and offline.  With drag and drop tools and AI website builders , website creation has evolved and changed the way in which people carve out their digital presence. Before diving into how to create a website , it’s necessary to understand the basics—like what is a website and why do you need one? This article will cover website definitions, the characteristics of the various types of sites and why it's important to build a website. What is a website? A website is a place on the internet where you can easily post information about yourself, your business or topics you're passionate about. It's like having your own corner of the web to showcase your ideas and connect with others. Whether you're looking to share knowledge, sell online, communicate with others, learn something new or simply have fun—websites serve a variety of purposes. To access a website, users simply need a device with a web browser—like laptops, smartphones or tablets—along with an Internet connection. What are websites used for? From personal blogs to e-commerce stores, websites have become a crucial part of our routines, offering convenience and accessibility. Whether it's for entertainment, education, or business, websites are digital platforms that enable communication, information sharing, and online transactions.  Learn more: What is an ecommerce website? , Website vs online store Websites can be used for personal purposes, such as blogging or sharing information about hobbies and interests. For businesses, a website serves as an online storefront where customers can view products or services, make purchases and reach out for customer support. They are also commonly used for education purposes, with many schools and universities having their own websites to share information and resources with students. Additionally, organizations and nonprofits use websites to raise awareness about their causes and connect with potential donors. Learn more: What is a wedding website? How does a website work? The first thing to understand is the internet and the web that provide a ground for websites. The internet is the technology or infrastructure connecting computers and facilitating information sharing. The web is the system that enables information sharing using the internet. It encompasses digital documents, websites, webpages, media and more. To view web content, we use web browsers like Google Chrome, Internet Explorer, Microsoft Edge, Mozilla Firefox or Safari. When you enter a web address or domain name into your browser, your computer sends a request to the hosting server. This request passes through the Domain Name System (DNS)  to look up the server's internet protocol (IP) address . The web service uses protocols like Hypertext Transfer Protocol (HTTP), Hypertext Transfer Protocol Secure (HTTPS)  and File Transfer Protocol (FTP) to transmit information and files over the web. Once the server receives the request, it sends back the requested webpage , along with images and other files, to your computer. The browser then displays the webpage using technologies like HyperText Markup Language (HTML)  and Cascading Style Sheets (CSS) . These technologies structure and present the information on the screen. Website loading time depends on a range of factors like server speed, internet connection quality and website size and complexity. Difference between website, webpage and web server  Understanding the distinctions between a website, webpage and web server is key for effective navigation in the digital landscape. Let's use a simple analogy—imagine a bustling marketplace. The website is like the marketplace itself, and each webpage is a unique stall or shop within it. Similar to a marketplace, each webpage offers different products—information, images and services —just like the goods in a shop. Now, picture the internet as the city where the marketplace is located, a vast network connecting countless marketplaces (websites). It's like exploring a city full of interconnected markets, each with its own offerings. Webpage A webpage is a single document or page within a website. Websites can have multiple webpages, all linked together by hyperlinks, to display a cohesive website. The page you're currently on is a webpage. When you go to the home page, you're on a separate webpage, but still within the same website.  Web server  A web server  is a computer that stores and delivers webpages to users when they request them. It is the physical location where all the files and data for a website are stored. When someone types in your website's URL, the server gets the necessary files and displays them to create the webpage. Website A website is a collection of webpages that are accessed with a single domain name or URL. It includes all the individual pages, multimedia details and files stored on a web server. Websites are built using languages like HTML, CSS and JavaScript  to make visually appealing layouts and functionality.  Don't confuse websites and web servers. If someone says, "My website is not responding," it means the web server isn't responding, making the website unavailable. Remember, a web server can host multiple websites, but the term "web server" doesn’t refer to a specific website. In the previous example, if someone says, "My web server is not responding," it means multiple websites on that web server are unavailable. Learn more: Website vs blog vs forums Components of a website A website is a collection of webpages hosted on a web server. In order to create a website , you need several components. Here’s what you need to get started: Domain name To reach your site, individuals type in a unique web address that typically reflects your business or brand name and ends with a domain extension like .com, .org, or .net. Registering your website name with a domain registration company, also known as a domain registrar, is necessary to secure this distinctive internet address. Tip:   When you make a website with Wix, you can opt for  domain privacy  for no extra fee, when you register your domain.  Domain extension Also known as top-level domains (TLD), d omain extensions  can quickly identify specific elements of a website like its main purpose, owner or geographic location. You can check out  ICANN’s complete list of domain extensions here , or check out these guides: .co .biz .store .me . blog .digital .info .xyz .tv .tech .net .world . company wiki .tv, . directory . today . digital .blog . shop .email Webpages Webpages, also known as individual documents within a website, present information to users. Each webpage should serve a specific purpose and contribute to the overall user experience by providing valuable material, images and interactive elements. Some websites may be concise and focused, with only a few pages, while others offer an array of information and services to cater to diverse user needs. Web host This is the service that stores your website's files and makes them accessible to users on the internet. By choosing the appropriate plan for hosting a website , you can optimize performance, enhance security and provide an exceptional usability to your visitors.  URL address The address of a website is also known as the Universal Resource Locator (URL) . When a user wants to open a website then they need to put the URL of the website into a web browser and the requested website is delivered by the web server. The URL of the Wix Blog for example, https://www.wix.com/blog is composed of three parts:  Protocol identifier: Defines the protocol used to access the webpage (usually HTTP or HTTPS) Server name: Refers to the domain name and extension where the web server is located ( wix.com ) File name: Indicates the specific page or resource on that web server (blog) Homepage The homepage  is a very common and important part of the website. It serves as the initial point of contact for viewers, setting the tone and guiding them to explore the rest of the website. Thinking through and making a homepage  not only showcases the brand's identity but also directs users to other relevant pages. Navigation structure Website navigation  is the order of pages and the collection of links that connect them. When done correctly, it creates a smooth and intuitive browsing. Typically, this structure is supported by one or more menus, strategically placed to make it easy for users to find what they need and move around the sections of the website.  Templates A website template is a pre-made design that includes the layout, color scheme, font choice and all visual elements. It's like a ready-to-use blueprint for your brand's online presence. With Wix, you'll find a wide range of templates, from striking photography website  templates to stylish blog templates . These templates can be customized to fit your brand and content needs.  Multimedia elements These include a wide range of multimedia details such as images, videos, audio files and interactive website features  like animations and adaptive content. When used correctly, these elements can make a website engaging, informative and visually appealing. Content Content is the information you put on your website to inform, guide, or influence visitors. This information can be presented with text, images, videos or audio recordings. Similar to website design , the primary responsibility of content is to keep people engaged, resulting in longer stays and repeat visits to your site. Additionally, well-optimized articles can improve your position on search engine result pages (SERPs), playing a crucial role in on-page search engine optimization (SEO). “ There are over 2 billion websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable. ” Adi Huri, Product Manager at Wow for   Wix Static vs dynamic websites When it comes to creating your website, you'll face an important decision: choosing between a static vs dynamic website . This choice will affect how your webpages are stored and delivered to users in their browsers. Let's take a closer look at these website structures. Static websites A static website is a collection of pre-written webpages that are displayed as published. These sites aren't interactive, meaning the material on each page remains the same until manually updated. The information and appearance of static websites remain consistent for all viewers, regardless of their browsers, locations or devices. Often, businesses opt for static websites to establish a simple online presence, as they are cost-effective without requiring server-side processing in multiple languages. While static webpages can't take input from users, they can still contain animations and clickable elements like hyperlinks or navigation buttons. This makes them a popular choice for portfolio and catalog sites. V-labs  is an example of a static website. It displays text, images and navigation links that direct visitors to other pages. Dynamic websites Dynamic websites are more flexible and user-friendly. They can change information and appearance based on several factors, including the time of the day, visitor’s location, language preferences, past interactions with the site or device type. With these sites, the web server processes data in real-time to generate customized pages for each visitor. Dynamic websites can interact with users through forms, surveys, quizzes and other interactive factors that require server-side processing. This makes dynamic websites most suited for eCommerce business, social media, ticket booking and forums. These sites also allow individuals to set up accounts, login and access personalized information or services. Amazon.com is a popular example of a dynamic site. Its front page shows product recommendations to visitors based on their locations, purchases and search history. Learn more: Website vs social media Types of websites Websites can also be broken down into categories based on their objectives, features or target audiences. Whether you’re starting a business  or simply want to learn how to make a blog , understanding the difference between these types of websites  will help you get started. Blogs These sites are used to publish articles or posts in a chronological order, covering a wide range of topics from personal stories to news, as well as thoughtful essays, tutorials or practical advice lists. Keeping blog content up to date—as well as the feedback from users—must be constant. Many businesses start a blog to share news and information with their customers, using it as an SEO tool, attracting more organic visitors. Nowadays, professional blogging has emerged as a popular way to earn money online. As an interior stylist and digital content creator, Brit Arnesen uses her blog, britdotdesign , as a platform to provide design inspiration and expertise to her readers. Learn more: Website vs Blog Ecommerce websites An eCommerce website  is an online store that helps you sell products, services and digital goods online by enabling you to accept payments , process orders, manage logistics and shipping and offer customer help. These websites are made up of several webpages where businesses show their products and users can place orders online, complete the transaction and apply various payment methods. Adama Studio  creates modern, practical ceramic items for everyday use. Their website has an online store where customers can easily purchase and have products shipped. Portfolio websites An online portfolio  showcases a person's or business' work, skills and experience. It's used to attract prospective clients, employers or partners by sharing your previous projects. A portfolio website  can house images, videos, descriptions of the services provided as well as client testimonials. Sharon Radisch  is a multi-talented creative who works as a photographer, art director and artist. Her online portfolio highlights the various projects she has undertaken in each of these roles. Websites for professional services Professional websites aim to encourage users to purchase products or services, but without strictly serving as an eCommerce site. The main individuals who create a professional website  are users from various fields, including suppliers and service companies. Their sales process works best through a quote or an in-person appointment. Mango Marketing ’s website outlines their studio service packages for businesses looking to expand their business and enhance their online visibility. Landing page or single page sites One-page websites' popularity has grown because they are simple and easy to navigate. These websites concentrate all information on a single landing page , making them effective and cost-efficient for launching special products or services. Typically used by small businesses, they act as a digital business card , displaying contact information and advertising services. Animal Music Studios  utilizes engaging videos and a navigation menu at the top to guide users to the different sections of the one-page site. News News websites present news articles, current events and other relevant information. They often include details like videos and images to support their stories. News sites update regularly and can be categorized into different sections such as world news, politics, sports or entertainment. As more individuals consume news online, newspapers have adapted by transitioning to digital. Many magazines and newspapers now offer subscription-based news sites as they no longer rely on print editions.  New Wave Magazine  is a digital publication that also offers print editions. Readers can access articles on their website and purchase print copies through their online store. Portal Portal websites are primarily used within educational institutions like schools and institutes, as well as businesses. They make things easier by providing various functions, including a secure login process for students to view their information like grades and schedules. Employees also benefit from these websites, as they offer a convenient way to access emails, alerts and other relevant information needed for day-to-day tasks and responsibilities. Jule Dancewear , is a small business that sells dance apparel. They have a website where customers can create an account to save their profile information, view order history, save blog posts they are interested in and create wish lists of products they may want to purchase in the future. Forums Forum websites bring people with similar interests together to connect and engage with each other. You can use timelines, chats or specialized forums to interact. Social networking sites like Facebook, Instagram, Twitter, Snapchat and Reddit are great examples of forums where you can connect with others who share your interests. Brown Skin Brunchin  is a community for professional minority women. The website features a forum where members can connect by posting introductions, having discussions and sharing stories, ideas and photos. Membership websites Membership websites are built to offer exclusive content or experiences for registered users, often through a paywall. These sites usually include user accounts, dashboards and gated content organized by tier or subscription level. Depending on their purpose, members might get access to video libraries, premium articles, community forums or downloadable resources. These sites are popular with creators, educators, niche groups or professionals looking to share specialized content with a specific audience. They’re designed around consistent content delivery and engagement, often including progress tracking, exclusive newsletters or discussion boards to keep members connected. Educational websites Educational websites are designed to provide learning experiences through formal courses, casual tutorials or structured training. They often include multimedia lessons, quizzes, certification options and progress tracking to help learners follow a clear curriculum. These sites are used by institutions, tutors or independent creators. They can range from academic platforms to niche sites focused on specific skills or hobbies. Educational websites usually feature user accounts, discussion forums and resource libraries, giving learners the flexibility to move at their own pace while engaging with course materials in one place. Level5 CAD Academy  provides practical dental courses online to help dental technicians and staff become pros in Dental CAD/CAM applications. With interactive quizzes, real-time feedback and certificates, the platform ensures users build confidence, skills and expertise in their field. Booking websites Booking websites let users book appointments, reserve spaces or schedule services with ease. These sites usually include interactive calendars, service descriptions, availability updates and confirmation systems. They’re perfect for businesses like salons, hotels, healthcare providers and consultants. Visitors can check available time slots, pick from different services or packages and book appointments directly on the site. The design focuses on being clear and simple, often with account systems so users can manage bookings or check their history. Event websites Event websites are designed to promote and manage physical, virtual or hybrid events. They’re built to share details like dates, times, locations, agendas, speaker lists and registration options. Many include countdowns, ticket purchase features and galleries from past events to spark interest. These sites might support recurring or one-time events and often use branding to match the event’s theme. Some even offer interactive features like live streams, maps or downloadable schedules, giving attendees everything they need in one place. The Global Ethnic Dance Festival  website celebrates cultural diversity, unity and global traditions. It shares details about the festival's mission, performances and events, inspired by Sree Narayan Guru's vision of harmony and mutual respect. Personal websites Personal websites are a great way to share your work, achievements or personality. They often have a short bio, resume, personal projects and contact info, sometimes paired with a blog or portfolio. The design and tone give a glimpse into who you are and your style. Freelancers, students, artists and job seekers often use personal websites as a way to introduce themselves. These sites might include sections like testimonials, photo galleries or links to social media profiles. They’re a mix of professional and personal, making them perfect for networking and self-expression. Why you need a website Whether you are a small start-up or an existing company, the benefits of a website can not be understated. Increase competitiveness A website can enhance your brand identity and make you stand out among competitors.  With many businesses relying on online sales, having an engaging and well planned website can give you a competitive advantage. A business website  allows you to showcase your products or services in an attractive and informative manner, encouraging potential customers to choose your business over others. Reach a wider audience Reaching a larger audience beyond your local community is made possible by creating a website. With the internet, your business can be accessible to anyone, anywhere, at any time. This increases your customer base and opens up opportunities for growth and expansion. Cost-effective marketing 79% of online buyers  shop at least once per month. If you want to attract more people, one of the best ways is by making yourself visible on Google. You can employ search engine optimization (SEO) methods to help your website rank organically. Sell products and services online With an eCommerce website, you can sell your products and services online, reaching a wider customer base. This allows for 24/7 sales potential and removes geographical limitations. Online shopping is also becoming increasingly popular, making it essential for businesses to build an eCommerce site . How to create a website Now that you've learned about how websites work and the different types of websites, you might be considering one for your business. Let's explore what you'll need to start your own website. With this knowledge, you'll be empowered to build a website that suits your business needs. Ready to set up your website? Watch the 10 most essential Wix tutorials  to get started. Outline your website idea The first step is to have a clear idea of what you want your website to achieve. This will help you determine the type of website that best suits your needs and goals. Consider what products or services you offer, who your target audience is and how you would like to present your brand online. Learn how to plan a website  to help you in the following steps. Choose a domain name and web hosting Your domain name acts as the digital address of your site so users can easily find you online. When selecting a domain name, it's important to pick one that reflects your brand and is memorable. Avoid using hyphens and numbers and aim for a short domain name. If you're struggling to come up with ideas, try using our domain name generator  to find a suitable name.  Tip:  Use Wix’s domain name search to check if your desired domain name is available. Pick a website building platform Fortunately, creating a website has become very accessible even for people without a technical background. In fact, you can turn your website idea into a fully functional site using a drag and drop website builder and all of the functionalities that come with it.  Select a web hosting provider Once you've chosen a platform to build your website, you'll need a web host. Web hosting is the service that stores your website files and makes them available to your customers when they visit your site. Your host handles all the HTTP requests and delivers the necessary files to fulfill those requests whenever someone accesses your website. Web hosts also support you with backups, uptime and security maintenance. When selecting a hosting website , consider cost, features, security and support. Wix's free web hosting  allows you to easily scale your hosting as your online business grows. Design your website Creating a successful website involves more than just visual appeal. It's about establishing a cohesive brand identity, ensuring a user-friendly experience and utilizing effective web design  elements. Consider factors such as your logo, color schemes and typography to reflect your brand's personality. When designing a website of your own, you can use website templates  that aligns with your brand and guides and prioritizes user interface (UI)  to provide seamless browsing. Check out these examples of web design inspiration . Learn more: What makes a good website Add page content and optimize for SEO Your content is the heart of your website. Use engaging and informative material to attract and retain visitors. Your website should be easy to navigate, with a clear call-to-action on each page to encourage users to take specific actions, such as completing a purchase or signing up for a newsletter. When creating your website, keep search engine optimization (SEO) in mind. This involves optimizing your website to improve its ranking on search engines like Google. This will help increase your visibility and drive more traffic to your site. Some tips for optimizing your website include using relevant keywords, creating high-quality information and ensuring fast page loading speeds. Launch and maintain your website Once you've completed all the necessary steps, use a website checklist  when launching a new website . However, building a successful online presence does not end here. Regular maintenance is crucial for keeping your site up-to-date. This means updating pages, monitoring for any technical issues and keeping up with SEO techniques to maintain or improve your search engine ranking. Additionally, regularly checking in with your audience and collecting feedback can help you continually improve and enhance your website's performance. What is a website FAQ What is the most common website type? The most common website type is a business or eCommerce website, followed by personal websites  and blogs. However, this can vary depending on the purpose and industry of the website.  With so many website types available, there is certainly one that will suit your needs and goals. What is the role of the DNS in a website? Domain Name System , or DNS is responsible for translating domain names  into IP addresses. This allows users to easily find websites by typing in a web URL instead of having to remember the numerical IP address associated with it. DNS is crucial for the functionality and accessibility of websites.  What are website cookies? Website cookies are small text files that are placed on a user's device when they visit a website. They track and store information about a user's online activity, such as their preferences and browsing history. Cookies help websites remember users and provide more personalized contact with your website. However, websites must comply with privacy laws and inform users about the use of cookies on their site. Why do some websites look different on my phone? Websites can look different on mobile devices due to responsive design. This means that the website is able to adapt and adjust its layout based on the size of the screen it is being viewed on, providing a better user experience. Some websites also have a separate mobile version specifically designed for smaller screens. Businesses should have a responsive or mobile-friendly website to accommodate the growing number of users accessing websites on their phones. How much does it cost to build a website? The cost of building a website  can vary depending on various factors such as the platform, design considerations and hosting services. It can range from a few hundred dollars to thousands of dollars for more complex and customized websites. However, there are also options for free or low-cost website builders available. When deciding the best option for your website, you should take into account your budget and goals. What is a website title? A website title  is a concise and descriptive name given to a website. It serves as the main heading or name of the website and is typically displayed at the top of the browser window or in search engine results. The website title helps users understand the purpose or topic of the website and can also have an impact on search engine optimization (SEO) by including relevant keywords. How does a website CMS function? A content management system (CMS)  is a software platform that allows users to create, edit and publish digital content on their websites without needing advanced coding skills. It provides an intuitive interface for managing all website elements such as design, layout, text, images and more. A CMS also enables multiple users to collaborate and contribute to website content, making it a valuable tool for businesses and organizations. What's a static website? A static website is a site with fixed content, where each page is pre-built and displays the same information to every visitor. It doesn’t change unless manually updated. Static websites are fast, secure and ideal for portfolios, blogs or informational sites since they don’t rely on databases or dynamic content. What's the difference between a static and dynamic website? A static website has fixed content that doesn't change unless manually updated. A dynamic website generates content in real-time, often using databases and user interactions, allowing for personalized or frequently updated information, like social media sites or e-commerce platforms.

Design high-end sites with efficiency on Wix Studio. Start creating today →  The internet isn’t just growing—it’s evolving at lightning speed. And with it, website builder platforms are becoming more powerful and specialized. With so many choices out there, finding the right one feels more important than ever. That’s why we’re diving into a head-to-head comparison of two standout eCommerce  platforms— Wix Studio and Shopify—to help you decide which one is the better choice for you and your clients. Want to learn how to make a website from scratch and explore the best eCommerce website builders  to get it done? Let’s start by getting to know Wix Studio and Shopify. Meet your eCommerce contenders: Wix Studio vs. Shopify While Wix focuses on self-creators, Wix Studio is designed with professional web creators in mind, making it a go-to choice for freelancers, agencies and enterprises. Wix Studio offers a complete ecosystem designed for hyper-efficient, high-end creation, featuring a collaborative workspace and tools optimized for scalability . As an advanced AI website builder , it streamlines creation processes with a suite of AI tools like responsive AI and an AI assistant. It’s also a powerful choice for designing and managing eCommer ce sites with custom flexibility. While premium features require a subscription, you can still build a site for  free. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps." - Roy Wax, product marketing manager at Wix Studio Shopify, on the other hand, is a complete  eCommerce platform  designed for all businesses — from entrepreneurs to enterprises — looking to build an online presence and sell products. It’s ideal for those building online stores and transitioning from brick-and-mortar locations. While it’s not designed exclusively for professional web developers, it offers a Partner Program that supports professionals  in efficiently building and managing Shopify stores for their clients. The platform offers a few eCommerce-focused AI tools under Shopify Magic, as well as Sidekick, the platform’s own AI assistant. Unlike Studio however, Shopify does not have a free  plan.  Wix Studio vs. Shopify: the ultimate comparison  Design and creative control AI features Infrastructure Scalability and dynamic content Teamwork, client collaboration and client management Ecommerce SEO and marketing App marketplace and plugins Native deep functionality  Enterprise and large-scale solutions Support and community Pricing 01. Design and creative control Okay, let's talk about the heart of these platforms: the editor experience. This is your canvas, the space where you build, customize and transform your client's vision into something real and impactful. Wix Studio design  steps up with its drag- and- drop editor , designed to give you a mix of ease and excellence. It’s intuitive enough for beginners to pick up quickly, but it doesn't hold back when it comes to delivering professional results. And here’s the game-changer: it's responsive, letting you optimize designs for any screen size without knowing a single line of code (yes, none). Wix Studio lets you get as creative as you like, whether you're working on an open canvas or choosing from over 375+ responsive templates that are tailor-made for a range of different industries, including eCommerce templates .  Want to go further? Studio also offers code-free animations and code-free advanced layout tools, like built-in Flexbox, custom breakpoints and responsive measurements. These features are all about making the creation process simpler and faster. Studio also gives you tons of web design customization capabilities: like code-free, pixel-level control, customizable site styles and custom CSS for when you want to push boundaries beyond the standard tools. Studio also comes with free native plugins like Lottie and Rive to help bring your designs to life, while its free Figma-to-Studio plugin  can help you expedite the creation process. Now Shopify's design setup? It’s solid too and brings its own set of tools to the table. Its drag-an d-drop editor is simple but does lean on some coding knowledge for more advanced customization. You can start with one of Shopify’s 240+ themes or adapt them as needed (Shopify’s website templates  form part of its themes, so for this purpose we’re referring to themes and not templates), but there’s no blank canvas option or blank canvas template. And since Shopify focuses on eCommerce, its themes are primarily designed for online stores , unlike Studio’s templates, which focus on a wider scope of industries. Shopify’s themes are responsive, but achieving advanced layouts, like custom breakpoints or Flexbox, often requires tinkering with CSS. The same applies when you need detailed pixel-level control. Luckily, you can add your own custom CSS and even code free animations. Unlike Wix Studio, Shopify does not offer native Figma, Lottie and Rive integrations—however it does support their external integrations. Bottom line : While Shopify has a solid editor, Studio delivers greater versatility with its built-in advanced layout tools. If you're looking for creative flexibility without diving into code, Studio might be your better option. However, Shopify’s eCommerce-focused templates might be a good fit if full creative freedom is not a top priority for you.  Take full control of your website’s look and feel—learn how to make an eCommerce website  using the right tools. 02. AI features  Kee ping up with AI  is no longer just a perk—it's the secret to staying relevant. The good news? Both platforms are going all in on AI, making building incredible websites a whole lot easier for everyone. Wix Studio AI  packs an impressive lineup of AI tools aimed at simplifying and scaling high-end web creation. You've got responsive AI to make your site look great on every screen, AI-powered text and image creators and AI wireframe and visual sitemap generator , as well as an AI CMS  creator. Apart from design, you can use Studio’s Meta Tag and Google Ads Content Creator to quickly generate SEO tags and ad creatives.  Shopify, on the other hand, takes a more eCommerce-first approach with its AI lineup. Shopify Magic includes practical tools like AI image editing, SEO keyword suggestions and email marketing recommendations. There’s also AI text generation for quick product descriptions, email subject lines and headings. Shopify’s AI assistant, Sidekick, can help you set up and manage your client’s online store. A nice bonus is the AI Shopping Assistant, which gives personalized product recommendations to visitors using the Shop app—a potential sales booster for your clients.  Bottom line: If you're after a well-rounded AI powerhouse that grows with your client’s business and covers full website creation, Wix Studio is probably your best bet. But if what you really need is an AI toolset specifically focused on online store optimization, you'd be better off going with Shopify. "Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix See how AI can transform the way you build websites: Best AI website builders Traditional vs. AI website builder How does AI work? Types of AI Website builder vs. CMS 03. Infrastructure Okay, we get it. Infrastructure isn’t exactly the most thrilling topic, but hear us out—it’s the unsung hero of e very great website. The real magic of website infrastructure  lies in what your clients and their visitors don’t  notice. A solid foundation means your site runs smoothly, loads quickly and stays secure—all without you needing to think about it too much. When it comes to showing up with a strong back-end, Wix Studio has a comprehensive infrastructure solution. It offers free website hosting  so you can focus on creating without worrying about extra costs. Along with that, you get a custom domain name  for every site you build, even for sites not built with paid subscription plans. Plus, if you’ve been searching for how to host a website  without any headaches, this is it. Studio’s infrastructure —it offers unlimited bandwidth, 24/7 monitoring, automatic SSL , DDoS  protection and PCI compliance for eCommerce sites  with the highest international security regulations. Last and certainly not least,  website performance . Wix Studio is focused on making sure your clients’ sites load quickly and run smoothly with automatic  image optimization , a global content delivery network  (CDN), lazy loading for faster initial page loads and continuous platform improvements. Plus, the platform has a 99.99% uptime  rate, which means you can rely on your client’s site to stay online with industry-leading resilience and limitless scalability. Similarly, Shopify offers a solid infrastructure with its paid plans which includes unlimited bandwidth and free hosting for all stores. However, unlike Wix Studio, Shopify does not offer free hosting in respect to a free plan. Domains work a little differently, too. While you won't get a free custom domain voucher, you can buy one or use the free myshopify.com domain. Security wise, Shopify checked all the boxes with automatic SLL, PCI compliance, encryption, regular security checks and strict access controls. They also focus on site reliability  with automated backups and a 99.99% uptime as well as performance with automatic image optimization, Cloudflare-powered CDN, DDoS protection and lazy loading.  Bottom line: Overall, both platforms pretty much stand toe-to-toe when it comes to providing robust infrastructure. Wix Studio has a slight advantage by offering free hosting and free domains , making safe and reliable site building more accessible to a wider audience. Also, both platforms prioritize eCommerce website security to ensure a protected shopping experience for online stores. Looking to lock in the perfect name for your site? Try the domain name search and domain name generator  to make it happen.  04. Scalability and dynamic content When you're helping a client build a n online store, you're not just setting up a website; you're laying the groundwork for their business to grow and thrive. Whether you’re working on eCommerce, portfolios, blogs or other types of websites , scalability is crucial for evolving alongside your client’s goals. Let’s see how Wix Studio’s features and Shopify’s features stack up when it comes to website development  that keeps up with growth. Wix Studio makes scalability feel effortless, especially for dynamic content . With Wix Studio CMS , you can design one template and use it across many pages—saving time and keeping everything consistent. Studio’s open platform capabilities allow you to integrate data at scale using API s and Wix Blocks, letting you build apps and widgets that work across your client’s site. Plus, its focus on reusable assets , like sections, typography  themes and color palettes (including color of the year 2025 ), along with the ability to transform existing sites into custom templates, dramatically streamlines your workflow. As your client's site grows, the site styles panel and color consistency tools allow you to keep everything cohesive across all pages, saving you a ton of manual labor.  In contrast, Shopify puts a strong emphasis on data management. It supports dynamic pages and reusable assets through features like meta fields, sections, blocks and customizable templates. For large-scale data integration needs , there's Shopify API, third-party apps and custom integrations. Shopify’s themes are designed to be responsive across devices and its modular structure means it’s easy to make changes to match business growth. Plus, performance optimization and regular theme updates help keep everything smooth even as your client’s store expands.  Bottom line:   Both platforms are built to grow with your clients, but they shine in different ways. Wix Studio is more ideal for scaling creative content and building a brand's story, while Shopify is a good fit handling massive product catalogs and order volumes. When the time comes to transform your hard work into new opportunities, the  Wix Studio certification  is there to boost your skills and  your credibility as a professional. 05. Teamwork, client collaboration and client management Managing team and client relationships might sound like a behind-the-scenes task, but in reality, it’s the backbone of a smooth workflow. When everyone’s on the same page, you’re not just saving time—you’re creating a foundation for success. Built with professionals in mind, Wix Studio delivers the perfect suite of features to make teamwork and client management a breeze. Whether you’re overseeing a big agency project or collaborating with clients on a smaller scale, Wix Studio features  like workspace management give your team organized workflows and a place where everyone knows what’s happening. You can even work side-by-side on the same site in real time, bringing collaboration to a new level. There are also customizable permissions which ensure that everyone has the right level of access they need, avoiding the proverbial “too many cooks in the kitchen.” When it comes to working with clients, Wix Studio truly shines. You can set tailored permissions, provide dedicated client kits and enable real-time editing that keeps everyone on the same page —literally . Clients can leave feedback directly on their sites, making revisions straightforward and efficient and agencies can track performance. Studio offers powerful tools like automated performance reports, simple invoicing options and branded dashboards. Everything is centralized, making client management super smooth and far less stressful.  While Shopify isn't exclusively built for web professionals, it does have several features that can help your team and your clients work well together. Shopify Partners can access client stores through collaborator accounts, set up development stores for testing purposes and manage all their client projects from the Shopify Partner Dashboard. They also get access to APIs and SDKs to build custom solutions for clients. For Shopify Plus clients—Shopify’s large-scale business solution—there's the added benefit of Shopify Flow, which helps automate different business flows. Unlike Wix Studio, Shopify doesn't have built-in invoicing, so you’d have to handle billing separately outside the platform. Bottom line:  Wix Studio is purpose-built for web professionals, giving you powerful collaboration and management tools  like customizable permissions and real-time feedback tools. While Shopify does have collaboration tools, it falls a little short in areas like invoicing and specialized client management.  "As a designer, staying efficient and adaptable is a must. That’s why finding the  best website builders for designers  can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix Explore Wix vs. Shopify  to see how they compare beyond Wix Studio. 06. Ecommerce When it comes to eCommerce, there’s a lot of moving parts. Between managing sales, inventory, payments and points of sale, creating an online store for your clients can feel like a juggling act. But the good news? With the right tools and a smart approach, you can make it happen with ease. Wix Studio eCommerce  sets you up for success with its built-in solution for creating and running your client’s online store. Whether you’re figuring out how to make a website to sell  physical goods, digital services or a bit of both, Studio has you covered, with a max 50,000-item inventory limit (applicable to all Studio plans except for its Basic plan). Studio’s payment options (through Wix Payments ) are pretty comprehensive—you'll be able to set up major credit/debit cards, popular digital wallets and even point-of-sale functionality if your clients need in-person transactions as well. You can also enable multi-cart functionality to allow clients’ customers to check out multiple services and products in one cart. Remember, great eCommerce UX  and eCommerce merchandising  can make all the difference here, whether you’re designing sleek product page examples  or building an intuitive checkout process. Wix Studio also offers tools to help your clients grow and thrive. Native marketing strategies  tools come ready to use, from email campaigns that drive traffic to discount codes that close sales, plus customer review features that build trust. For clients with global ambitions, Studio offers multi-platform selling and dropshipping  integrations, though you might need to add extra tools for multiple currencies or sophisticated international shipping if your client's vision extends worldwide. Shopify, on the other hand, is specifically designed for eCommerce businesses and comes with really strong product management capabilities. You or your clients will be able to easily handle product variants, create collections and monitor inventory across multiple locations. Like on Wix Studio, you can also allow customers to check out multiple services and products in one cart. Shopify also offers great payment flexibility—there’s tons of gateway options, including Shopify Payments which avoids extra transaction fees beyond standard credit card rates. The marketing toolkit is impressive too, with Shopify Email, marketing automation tools, SEO tools, social media integrations and more. There’s also Shopify Audiences for more targeted advertising. For clients selling internationally, Shopify offers multi-currency support, international domains, multiple languages, plus straightforward handling of duties and taxes. The  Shopify Markets feature is a game-changer, making international shipping and i nternational expansion far less intimidating and more manageable. Bottom line:  Wix Studio suits professionals with clients who want an all-in-one solution to sell both physical and digital products, with easy setup and comprehensive payment options. Shopify, however, is ideal for larger eCommerce operations needing advanced product management and robust international selling features. For design inspiration, check out Wix Studio inspiration , where you can explore amazing Wix Studio website examples.  07. SEO and marketing Building the perfect website is only half the battle. The real challenge? Making sure it doesn’t get lost in the crowded online world. It’s not enough to create a site; you’ve got to ensure it’s discoverable, visible and driving results for your clients. Enter Wix Studio SEO  tools, powerful built-in SEO tools to help boost your clients' websites’ visibility. From a clear  SEO features  checklist and structured data markup for rich results, to customizable settings and Google Search console integration, Studio takes eCommerce website optimization  seriously. With every tool at your fingertips, you’re not just creating sites—you’re giving them the best chance to succeed. And because great SEO goes hand-in-hand with marketing, Studio offers integrations with various marketing tools like Google Analytics, Meta Pixel and Google Tag Manager. There’s also the Wix App Market  for any extra marketing tools your clients may need.  If you’re wondering how to drive traffic to an online store , engaging content like blog posts can make all the difference. You can start a blog  to engage an a udience and show expertise in you or your client’s industry. The blog feature lets you or your clients create and manage posts and even tap into AI tools to help generate content when needed.  Shopify also gets it when it comes to SEO. With built-in automatic optimizations like canonical tags, sitemaps and robots.txt files, Shopify simplifies the technical side of things. You can easily edit key SEO elements including title tags, meta descriptions and URLs for all your client’s products and pages. The Shopify App Store also offers a ton of marketing and SEO-enhancing apps such as Yotpo, Loox, SEO Manager, Plug in SEO and SEO Image Optimizer. Shopify doesn't have a tool that generates an entire blog for you, but it does have a blogging engine that helps you or clients with post creation, SEO optimization, comment management, template customization and post scheduling. Bottom line: For professionals looking for the  best website builders for SEO , both platforms are excellent choices. Wix Studio’s robust built-in SEO toolkit and comprehensive marketing integrations make it a great fit for service-focused sites that need a lot of client engagement. Meanwhile, Shopify simplifies SEO with user-friendly, built-in features and a huge app store, perfect for eCommerce sites looking to maximize product visibility and manage blogs efficiently. Also, if you’re exploring how to start a blog , both platforms offer the tools to help grow an audience. 08. App marketplace and plugins The apps and integrations you choose for your client’s online business can make or break your client’s business scales and survive—making access to the right selection crucial.   The Wix App Market opens the door to many ways to extend your Wix Studio marketing integrations  and client projects using a selection of both Wix-developed and third-party apps like Web GL. Studio also offers several powerful, native plugins designed specifically for creative workflows like Figma-to-Studio and Lottie. If you’re curious about customization, exploring guides on how to build Wix apps  or using the app builder  can help you create tools that fit your clients’ unique needs. Shopify's App Store also offers a variety of both Shopify-developed and third-party apps, though they primarily focus on enhancing eCommerce functionality . While Shopify lacks native integrations for tools like  Figma, Web GL or Lottie, they do offer equivalent external plugins.  Bottom line: Both platforms have stellar app markets with extensive third-party options. Studio stands out with its native plugins, particularly for creative professionals, like Figma and Lottie. Meanwhile, Shopify offers a marketplace specifically curated with apps designed for online stores and selling operations. Whether you’re aiming to learn how to build Wix apps or scale a client’s eCommerce store, both platforms have flexible solutions to help you get there. 09. Native deep functionality Using built-in features can save you a world of headaches when it comes to compatibility, updates and security concerns that often arise with third-party solutions. Keeping everything native doesn’t just simplify your workflow; it ensures your client’s site is reliable and efficient in the long run. F or Wix Studio developers , the platform offers a suite of developer tools that let you extend your client’s site’s capabilities without leaving the platform. The Wix AI Assistant generates code and can offer creative solutions, while Wix Blocks lets you build reusable components and custom apps that grow with your client’s needs. Studio’s Open APIs make third-party integrations seamless and custom CSS let’s create freely and responsively. Additionally, Studio’s built-in business solutions—eCommerce, bookings and event websites —help you further customize sites to meet clients' niche needs. Shopify offers a solid framework for developers to customize and extend a store's capabilities. Its API opens multiple ways for building custom apps and integrations that fit specific business needs. If you want to tweak core features, Shopify Functions has serverless customization options—which comes in handy for customizing a checkout experience. Shopify.dev serves as a great resource hub with clear documentation, practical tutorials and development tools. It’s also pretty straightforward to create unique shopping experiences as the platform supports custom storefronts and theme development using Liquid, HTML, CSS and JavaScript. The Script Editor takes this further by letting you automate store operations with tailored scripts. Beyond the built-in capabilities, Shopify's extensive app marketplace has a ton of third-party options to plug into your client’s store.  Bottom line:  Wix Studio is great for professional creators looking for built-in, versatile developer tools to extend site functionality easily. While Shopify is ideal for developers focusing on eCommerce with robust customization and integration options.  10. Enterprise and large-scale solutions Building for large-scale clients takes more than just a good platform. You need a system that can handle complex workflows, integrate smoothly with existing setups and scale seamlessly to support millions of users. When it comes to tackling big projects,  Wix Studio Enterprise  delivers a stand out experience with its comprehensive enterprise solution. There’s a dedicated enterprise dashboard where teams can efficiently manage multiple sites, team members and role assignments all in one place. Maintaining brand consistency is also pretty smooth with custom templates and apps, while security needs are covered through SSO integration and custom SSL options. On top of that, Wix Studio Business Solutions  provides tailored tools to help businesses meet their unique needs, while round-the-clock priority support and hands-on training makes sure nothing slows you down. For professionals looking to truly level up, the Wix Studio Partner Program  offers valuable resources and opportunities to expand client offerings and thrive at scale. Shopify Plus is Shopify’s answer for enterprise-level businesses. While it doesn’t offer a dedicated Enterprise dashboard, it does include custom enterprise-specific templates and apps, B2B wholesale channels, extensive API access, expansion stores and unlimited staff accounts for team management.  Plus, there’s access to priority support around the clock to sort out issues quickly.  Bottom line:  While Shopify does offer a fairly robust enterprise toolkit, Wix Studio's enterprise solution is more ideal for businesses needing a dedicated platform for managing multiple sites and teams.  11. Support and community The secret ingredient to building a thriving web creation career? A strong support network and access to resources that keep you ahead of the curve, especially in a world where things seem to evolve faster every day. Wix Studio has you covered with a broad range of support options and learning opportunities. You can conne ct with a customer care expert through live chat directly from your workspace or request a callback for personalized assistance. If you're a Wix Studio Partner, you'll enjoy priority support with quicker responses and dedicated help. T here’s also a resource center which includes the  Wix Studio Academy , a handy Discover page and a dedicated Wix Studio Ccommunity  where you can connect with other creators. If you're more of a visual learner, Studio has a YouTube channel that’s packed with webinars, classes and tutorial videos to help you level up your skills. Shopify also provides a ton of support for Shopify Partners, offering a dedicated Shopify Partner Dashboard for managing partnership activities. The Shopify Community Forum acts as a great space to connect with and learn from other partners and developers. Also, partners benefit from priority support and 24/7 assistance. Beyond the basics, Shopify provides practical tools like the Partner Directory to increase your visibility, while Shopify Academy and Shopify.dev offers targeted educational content to build your skills.  Bottom line: Shopify offers strong support for its partners with specialized tools and 24/7 priority assistance. However, Wix Studio’s more personalized support and diverse various learning resources give it an edge. 12. Pricing Alright, let's talk numbers. When it comes to Wix Studio and Shopify, each platform offers a variety of options, at different price ranges. Let's break it down: Wix Studio’s annual pricing plans: Free without a custom domain and access to premium features or try any plan subject to a 14-day money-back guarantee. Basic ($12/month): build online brands. Standard ($20/month): accepts online payments. Plus ($32/month): capture leads and boost sales. Elite ($149/month): scale business growth. Enterprise (price available upon request): site management for large-scale businesses. * Prices displayed are for users in the US. Wix Studio also offers month-to-month pricing plans.  Shopify’s annual pricing plans: Basic ($29/month with a discount of $1/month for the first 3 months). Ideal for solo entrepreneurs. Shopify ($79/month with a discount of $1/month for the first 3 months). Ideal for small teams. Advanced ($299/month with a discount of $1/month for the first 3 months): Ideal for growing businesses. Plus ($2300/month with a discount of $1/month for the first 3 months). Ideal for more complex businesses. * Prices displayed are for users in the US. Shopify also offers month-to-month pricing plans.  How Wix Studio’s features and Shopify’s features compare at a glance Wix Studio Shopify Infrastructure Unlimited bandwidth Free hosting for free and paid plans  Free custom domain Automatic SSL PCI compliance  DDoS protection Image optimization Auto backups, CDN, lazy load 99.99% Uptime  Unlimited bandwidth Free hosting for paid plans  Free myshopify.com domain Automatic SSL PCI compliance DDoS Protection  Image optimization Auto backups, CDN, lazy load 99.99% Uptime  Design & creative control Drag-and-drop editor Responsive design for every device  Code-free advanced layout tools  Pixel control 375+ responsive templates Blank canvas Drag-and-drop editor Responsive themes for every device  Advanced layout tools (supported but require CSS) Basic pixel control (deeper control requires open code)  240+responsive themes AI tools Web creation focused AI AI text creator AI image creator Wix AI assistant  AI CMS creator SEO: Meta tag creator and AI content creator for Google Ads Responsive AI eCommerce-focused AI AI text creator (Shopify Magic) AI image creator (Shopify Magic) Shopify AI assistant (Sidekick)  AI Shopping assistant  Scalability & dynamic content Dynamic pages (create your own using Studio CMS)  Large-scale data integration  Reusable assets  Site styles panel and color consistency tools Supports dynamic pages Large-scale data integration  Reusable assets  Collaboration & client management Workspace management Custom permissions Side-by-side creation Real-time editing  Built-in invoicing and branded dashboards  Project management via Shopify Partner dashboard  Collaborator accounts Ecommerce capabilities Built-in eCommerce solution (Wix Stores) Wix Payments  Native marketing tools  Multi-channel selling  Multi-currency support  Dropshipping  Multi-cart functionality  Complete eCommerce platform  Shopify Payments  Native marketing tools  Multi-channel selling  Multi-currency support  Dropshipping  Shopify markets (international shipping and expansion)  Multi-cart functionality  SEO & marketing Built-in SEO tools Marketing integrations  Blog creation tools  Built-in SEO tools  Marketing integrations  Blog creation tools  App market & plugins Wix App Market Native apps Third-party apps  Shopify App Store Native apps Third-party apps  Native deep functionality Suite of Dev tools APIs Custom CSS Built-in business solutions Suite of Dev tools  APIs Script editor  Enterprise solutions Enterprise solution  Dedicated dashboard 24/7 priority support Enterprise solution (Shopify Plus) 24/7 priority support  Support & community Priority support (Studio Partners)  Wix Studio Academy  Wix Studio Community  Priority support (Shopify Partners)  Shopify Academy  Shopify Community Forum  Pricing Cost per month, billed annually Free without a custom domain and access to premium features or try any plan subject to a 14-day money-back guarantee Basic ($12/month) Standard ($20/month) Plus ($32/month) Elite ($149/month) Enterprise (price available upon request) Month-to-month plans are available  Cost per month, billed annually Basic ($29/month with a discount of $1/month for the first 3 months) Shopify ($79/month with a discount of $1/month for the first 3 months) Advanced ($299/month with a discount of $1/month for the first 3 months) Plus ($2300/month with a discount of $1/month for the first 3 months) Month-to-month plans are available  Editor’s note: all pricing and information are current as of 04/03/2025. Why the right website builder matters  Choosing the best website builder isn’t just a checkbox on your to-do list; it’s the foundation for everything your site can accomplish. After reviewing the features of Wix Studio and Shopify—from their design tools and AI capabilities to their eCommerce strengths and infrastructure—it’s clear that the right choice depends on your unique needs and ambitions. Adi Avrahami, SEO growth specialist at Wix, emphasizes, "The platform you choose directly impacts how well your site can adapt and grow with your goals. It’s not just about design; it’s about creating an experience that keeps your audience engaged." Your platform should feel like a perfect match—not just for your vision, but for the experience you want to deliver to clients and their customers. Whether you’re creating a sleek online store, expanding your eCommerce reach or building a standout client project, making an informed choice now sets the stage for long-term success without unnecessary hurdles. Adi adds, "When you’re building for eCommerce, it’s especially important to think about scalability and SEO. A site that performs well today should have the tools to grow alongside your business tomorrow—including built-in SEO features that save you significant time and cost as you scale." Whichever path you take, remember: a great platform doesn’t just help you build a website; it opens the door to opportunities that help you thrive. Learn more: Wix vs Wix Studio Best websites How to design a logo Do you need a website? How to start a business Wix Studio vs. Shopify: which website builder is right for you? Wix Studio truly stands out as a platform for creative professionals seeking design flexibility without coding expertise. Its blank-canvas approach delivers creative control while offering robust team collaboration features, making it ideal for web designers or agencies managing multiple clients. Studio works exceptionally well for professional web creators building sites for clients that sell a mix of physical and digital products, content creators needing strong SEO tools and professionals who value built-in developer tools with native integrations to platforms like Figma. For example, a web design agency managing multiple client websites would benefit from Wix Studio's workspace management and real-time feedback tools, while a freelance web designer could easily set up an online store for a client who has just started a small homemade jewelry business. Shopify clearly dominates the dedicated eCommerce space, particularly for businesses primarily focused on scaling their online stores. Its specialized tools excel at managing large product catalogs, international sales and high-volume transactions. While its editor may be less versatile than Studio's, Shopify's ecosystem is meticulously crafted for retail operations with an app marketplace specifically designed to enhance selling capabilities. Consider a growing apparel brand with hundreds of SKUs and international shipping needs—Shopify's robust inventory management and global selling features would provide substantial advantages. Similarly, businesses looking to expand through partnerships would benefit from Shopify's specialized partner support system with 24/7 priority assistance. At the end of the day, it's about finding what works for you. Wix Studio and Shopify both bring a lot to the table, but Studio's versatility stands out for professional creators working with different types of clients, including those in eCommerce. Its combination of adaptability and practical features makes it particularly appealing to creators who want creative control without sacrificing ease of use—that's what really sets Wix Studio apart. See how Wix Studio vs. Elementor  compares and find the best platform for your web design needs. Wix Studio vs. Shopify FAQ Is Wix Studio better than Shopify? The choice between Wix Studio and Shopify depends on your specific needs and preferences. Studio is designed for professional web builders and offers a suite of tools for high-end creation, while Shopify is focused on eCommerce and businesses that are looking to build an online presence and sell products and services.  Should I switch from Shopify to Wix? Whether you should switch from Shopify to Wix depends on what you are looking to achieve with your website. If you are a professional web builder looking for high-creation capabilities, Wix Studio may be a better fit. Explore more: Wix vs. Squarespace Wix vs. GoDaddy Which site is better for eCommerce, Wix or Shopify? Both Wix and Shopify offer strong eCommerce capabilities, but Wix Studio is another strong contender for professional web creators while Shopify is tailored for online store owners. What is the difference between Wix Studio and Shopify? Wix Studio and Shopify are different platforms that cater to different needs. Studio is designed for professional web builders, while Shopify is focused on eCommerce. Check out more website builders: Best website builders for designers Best website builders for graphic designers Best one-page website builders Free website builders Cheapest website builders Best website builders for freelancers Membership website builders Best website builders for creatives Best website builders for consultants Best booking website builders Best website builders Canada Vacation rental website builders Does Wix Studio offer the same selling tools as Shopify? While Studio and Shopify offer selling tools, each platform has its own unique features. Studio, for instance, offers AI features for creation efficiency, while Shopify focuses on enhancing eCommerce functionality.

Design high-end sites with efficiency on Wix Studio. Start creating today →  Choosing the right website builder  is a big decision for any web creator. With so many options out there, how do you know which one is right for you? If you’re comparing Wix Studio  vs. Elementor, you’re probably looking for a platform that makes building a website easy, powerful and flexible.  Wix Studio is your go-to platform if you’re building websites for others. Whether you’re running an agency tackling multiple projects at once, a boutique business crafting one-of-a-kind designs or part of an enterprise needing advanced tools to scale, Wix Studio’s got it all. With an intuitive  drag-and-drop editor , a collaborative workspace and growth-focused features to maximize efficiency, it’s everything you need to create, manage and deliver high-performing websites with ease. Elementor, on the other hand, is a WordPress plugin that also enables users to design websites through a user-friendly drag-and-drop interface and eliminates the need for coding. It makes web design accessible to everyone and offers widgets and templates that can serve various industries and businesses of different sizes. Understanding their differences is key—especially if you’re starting fresh and wondering how to make a website from scratch . Now, let’s break down their key features side-by-side so that you can confidently choose which one is right for you.  Wix Studio features vs. Elementor features Got a big project coming up? The right website builder will keep your workflow smooth and stress-free. You’ll want a platform that has all the essential features built in—so you can focus on creating, not troubleshooting.  Let’s get into the key functionalities of Wix Studio versus Elementor—like infrastructure, design flexibility, AI website builder capabilities, scalability  and more—to help you find the perfect fit.  Infrastructure and hosting Design and creative control AI features Scalability and dynamic content Collaboration and client management App marketplace and plugins SEO and marketing Ecommerce capabilities Native deep functionality Enterprise and large-scale solutions Community and customer support Pricing 01. Infrastructure and hosting Wix Studio provides a fully managed and free website hosting  solution, eliminating the need for external providers. If you’re wondering how to host a website , Wix Studio simplifies the process by offering built-in hosting with top-tier infrastructure. Built on Google Cloud, AWS and Fastly, it ensures high-speed performance, 99.99% uptime  and global CDN  coverage for fast content delivery. Security is integrated, with the best SSL certification , DDoS  protection and automated backups.  Domain name  registration is also a crucial step in establishing a website, allowing businesses to create a unique identity on the web. Domain management  is included with Wix Studio, allowing users to easily register and oversee their domains without extra setup. Elementor, as a WordPress page builder, requires users to set up their own hosting and domain separately. Elementor Hosting is powered by Google Cloud and Cloudflare’s CDN, offers 99.99% uptime, built-in SSL security and real-time monitoring for a reliable experience, but it is a separate paid service. Users opting for third-party hosting will have to handle domain registration, security and performance optimization manually. With Wix Studio, you get built-in hosting plus use a domain name search tool  and a domain name generator  to find the perfect domain name. Learn more about website infrastructure : What is web hosting? What is a domain name? Website security Website performance Site reliability 02. Design and creative control Wix Studio design  delivers a true drag-and-drop  experience where you can achieve pixel-perfect precision with custom breakpoints and layouts, kick off a project with 375+ customizable responsive website templates  and experience automatic responsiveness for all screen sizes. It includes built in animations such as hover effects , scroll, mouse parallax , advanced text masking as well as no-to-low-code animations like Lottie, Rive and WebGL. You can also create with complete design freedom using Custom CSS. There’s also a Figma-to-Studio plugin  for seamless design transitions.  Elementor also offers drag-and-drop editing with 300+ website templates  (limited for free users). It allows custom positioning of elements but restricts Custom CSS, text masks and certain widgets to Elementor Pro. Figma-to-Elementor integration is possible through third-party plugins. Both platforms empower you to create beautiful designs. However, Wix Studio offers more advanced features built-in, eliminating the need for third-party add-ons and enables all design functionalities for basic plans as well.  "Website builders today put the power of design into your hands, giving you the tools to craft responsive, stunning websites that look and feel exactly how you imagine. They turn creativity into reality, making every detail count and every idea possible." - Sharon Hafuta, SEO blog editor at Wix Learn how to make a responsive website  and explore inspiring responsive website examples  to help you design the perfect site for your clients. 03. AI features When it comes to AI features, Wix Studio AI  can help you adjust sections with responsive AI, support you with an AI Code Assistant which generates scripts and helps troubleshoot issues or an AI-powered image generation tool to create unique visuals directly within the editor. Wix Studio also has a visual sitemap  and wireframe  generator—all you have to do is answer a few questions and it will generate a site structure.  Elementor has useful AI tools which you can try for free on any Elementor website, but that you'll need to pay for later. The tools include a copilot, code assistant and text and image generation which operate on a credit-based system, meaning you’ll need to monitor your AI usage so credits don’t roll over year to year. They also have sitemaps and wireframe generator which you can try for free. If you’re looking to use AI features on a regular basis without worrying about credits, Wix Studio is likely the better option.  Explore a list of the best website builders , including the best AI website builders . 04. Scalability and dynamic content Wix St udio offers a comprehensive, integrated content management system (CMS) that facilitates the creation of dynamic pages, collections and repeaters. This built-in CMS allows for seamless content updates without disrupting the overall design. Additionally, Wix Studio CMS  provides AI-powered tools to efficiently manage expanding databases. In contrast, Elementor leverages WordPress's CMS, a platform renowned for poweri ng numerous websites globally. While Elementor supports dynamic content through features like the Loop Builder and Taxonomy Filters, these functionalities often require additional setup and configuration. 05. Collaboration and client management When you’re juggling multiple projects, seamless collaboration and client management aren’t ‘nice to have’—they’re game changers. That’s where Wix Studio management tools come in. Designed for web creators of all kinds, from high-volume agencies to small-scale studios and enterprises, it’s a powerhouse platform that simplifies teamwork and keeps projects moving forward.   With Wix Studio’s unified workspace, you can collaborate effortlessly. Leave on-canvas comments to keep everyone on the same page, co-create side-by-side and use the mobile app to manage projects wherever you are. Need to wrap up a project? The Client Kit simplifies handovers with tutorials and resources, making sure the transition is easy for your clients. Your clients can then stay informed with automated reports and use Content Mode to update content without disrupting your design. Elementor provides Notes for in-editor comments and relies on WordPress’s role management system for user access control. Elementor Team is available on higher-tier plans but lacks built-in client management tools. Both platforms offer collaboration features, but Wix Studio provides a more integrated and comprehensive suite of tools designed to simplify workflows for teams, keeping client handovers in mind. "As a designer, staying efficient and adaptable is a must. That’s why finding the best website builders for designers can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity, and make client handoffs smooth and hassle-free." — Tal Ashtar, graphic designer at Wix 06. App marketplace and plugins For developers and advanced creators, the ability to extend website functionality through plugins and third-party apps is a crucial feature. Wix Studio offers a marketplace for developers to build, customize and sell apps to millions of Wix users. It supports two types of plugins to extend business solutions: site plugins, which add custom features to the website front end and Dashboard Plugins, which customize the Wix Studio dashboard for a smoother user experience.  Elementor allows developers to extend functionality through a wide range of third-party plugins and also take advantage of platforms like ThemeForest to sell templates, themes and add-ons, providing opportunities for business growth. With Wix Studio’s native integrations , users can seamlessly connect their favorite marketing tools to streamline campaigns and drive growth. Developers can also create and sell full-stack apps on the Wix App Market , reaching millions of users.  07. SEO and marketing Both Wix Studio and Elementor offer tools for SEO and marketing, each catering to different pref erences. Wix Studio SEO  provides an integrated blogging system, including a blog maker , with customizable layouts and built-in content management features, facilitating organization and monetization options. Its comprehensive SEO features  toolkit includes dynamic XML sitemaps, automated redirects and AI-powered auditing tools, along with integrations with platforms like Semrush and Google Search Console. Additionally, the Wix SEO Hub  offers resources such as webinars and guides to enhance SEO knowledge. Elementor, on the other hand, leverages WordPress's native blogging capabilities and extends functionality through plugins like Yoast SEO or Rank Math for advanced optimization, allowing users to tailor their SEO strategies by selecting specific tools that align with their needs.  In summary, Wix Studio delivers a unified platform with built-in SEO and marketing features, ideal if you’re looking for an all-in-one solution.  Learn more: How to start a blog Best website builders for SEO 08. Ecommerce capabilities Wix Studio offers a b uilt-in  eCommerce platform  with a customizable  online store creator , AI-powered product descriptions, gift cards, loyalty programs and omnichannel selling across platforms like Amazon, eBay, Google Shopping, Facebook and Instagram. Wix Studio eCommerce  supports eCommerce hosting , payment gateways including Wix Payments ,Apple Pay and an integrated POS, customizable shipping rules and localization tools for handling multiple currencies, languages and tax structures. Elementor requires WooCommerce to build an online store. WooCommerce offers flexibility and supports additional plugins for features like loyalty programs, abandoned cart recovery, multi-channel selling and also supports multiple payment gateways.  Wix Studio is a strong choice for businesses seeking an all-in-one solution. On the other hand, Elementor, when paired with WooCommerce, provides extensive customization and flexibility. The choice between the two depends on your specific business needs and the level of customization you want. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders 09. Native deep functionality Wix Studio provides a comprehensive development ecosystem, offering full coding freedom with a cloud-based IDE, AI Code Assistant and zero-setup environments for development, testing and production. It supports Wix Headless APIs for integrating eCommerce, event management and other business solutions into any tech stack which is ideal for developers and businesses looking for highly customizable and scalable experiences.  Wix Studio business solutions offer features from eCommerce to bookings, payments, CRM and more so that you don’t need to rely on third-party plugins to meet client needs. Elementor is primarily a visual page builder but developers can extend its functionality by creating custom widgets and controls, as detailed in Elementor's developer documentation. As previously mentioned, monetization opportunities include selling templates and addons through third-party marketplaces such as ThemeForest and CodeCanyon. 10. Enterprise and large-scale solutions Wix Studio enterprise offers solutions with advanced multi-site management, customizable templates and an API ecosystem for integrating systems like DAM, ERP, and CRM. It also provides a Partner Program  with benefits such as revenue sharing, priority support and lead opportunities. Elementor caters to enterprises through scalable hosting services, including Cloudflare CDN integration and premium support, ensuring optimal performance during high traffic periods. For agencies managing over 10 websites, Elementor offers customized solutions upon direct consultation, with Platinum Support available for complex projects. 11. Community and customer support Wix Studio community  and support is important both for big enterprises and freelancers. Wix Studio offers support with 24/7 customer service in English, additional language support during set hours and an AI-powered chatbot. You can also track past interactions through the Customer Care ticket log. If you’re an agency or professional, you can apply for the Wix Studio Partner Program to enjoy priority support. The Wix Studio community forum connects designers, developers and business owners, while the Wix Studio Academy provides educational resources and expert-led courses. Elementor provides 24/7 support for Pro users, while free users rely on forums and documentation. They offer email ticket support and a knowledge base. Elementor’s Academy also provides educational content for all users. 12. Pricing When compared, Wix Studio stands out for its straightforward approach, making it a great choice if you’re seeking simplicity and ease of use. Its all-inclusive pricing model covers hosting and essential features, so you can focus on creating without the complexity of managing multiple services. Wix Studio offers a free plan and all paid plans have a 14 day free trial.  Elementor offers a range of plans tailored to different user needs. This includes a free version, the Elementor Pro Plugin, WordPress hosting plans and eCommerce hosting plans. There is a 30-day money back guarantee with no strings attached.  We’ve broken it down for you: while these plans provide many features and customization options, they can be intricate and may require a learning curve to navigate effectively.  Wix Studio Plan Price Includes Basic $19/month Free domain for 1 year Site analytics 1,500 CMS items 3 site collaborators 10 GB media storage Standard $27/month Accept payments Free domain for 1 year Site analytics 4,000 CMS items 5 site collaborators 50 GB media storage Plus $34/month Priority support Accept payments Free domain for 1 year Site analytics 20,000 CMS items 10 site collaborators  120 GB media storage Elite $159/month Dedicated data infra  Priority support Accept payments Free domain for 1 year Custom analytics 500,000 CMS items 100 site collaborators  Unlimited media storage Elementor Category Plans & prices Features Elementor Pro Plugin Essential: $5.96/mo Advanced Solo: $7.97/mo Advanced: $9.99/mo Expert: $20.08/mo Covers 1-25 sites. Plans include 24/7 support, various widgets, a theme builder and dynamic content. Advanced and  Expert plans offer eComm features and collaborative notes. WordPress Hosting Lite: $3.62/mo Basic: $12.10/mo Business: $24.21/mo Grow: $27.84/mo Covers 1-3 sites. Includes design, security, collaboration features and dynamic content. Business and Grow plans offer eComm capabilities. All plans include 24/7 support. WooCommerce Hosting Sell Core: $6.04/mo Sell Pro: $18.15/mo Sell Pro +: $30.26/mo Covers 1 site. Offers a range of eComm tools, including conversion optimization, free domain and analytics integration. Storage up to 60GB. Includes 24/7 support. Editor’s note: all pricing and information are current as of 04/01/2025. Wix Studio vs. Elementor—which is right for you? Choosing between Wix Studio and Elementor depends on your goals, technical skills and project needs. To help you decide between these options, we reached out to our expert, Roy Wax, product marketing manager at Wix Studio. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps," says Roy “On the other hand, Elementor is a great choice if you’re comfortable with some tech know-how. It offers plenty of tools to customize your site the way you want, though it might take a bit more time to get the hang of it.” Here's a quick breakdown of who each platform suits best, according to Roy: Who should use Wix Studio? Wix Studio is the go-to platform for all web creators, from creative professionals, agencies and businesses looking for a powerful yet flexible website building platform.  With its advanced design tools, AI features and collaboration options, it’s ideal for designers and developers who want more control. With AI-powered design tools, Figma-to-Studio integration and built-in CMS, it can improve workflows for those managing multiple clients. Its integrated eCommerce tools, marketing features and security make it great for businesses and store owners. Agencies benefit from its collaboration tools, automated reporting and enterprise-level security. As Roy puts it: “Wix Studio was built to give web creators the tools they need to work smarter. No matter how big or small your vision is, Wix Studio is a complete platform that helps you stay creative, keeps things moving smoothly and gets your projects live faster.” See how Wix Studio vs. Shopify   compares and find the best platform for your web design needs. Who should use Elementor? Elementor is best for users familiar with WordPress who want greater control over customization. It's ideal for bloggers and content creators who need design flexibility and deep SEO integrations. Developers also benefit from its ability to customize with PHP and CSS. However, managing hosting, updates and plugins adds complexity. Elementor works well for large WooCommerce stores but requires third-party plugins for features Wix Studio provides natively, like omnichannel selling. Final thoughts If you want a fully hosted platform with advanced AI tools, eCommerce features and easy client management, Wix Studio is for you. Elementor suits those who prefer WordPress and are comfortable with manual maintenance.  As Roy explains, “The right platform really comes down to what you need. Whether you want something easy with built-in tools or prefer a more hands-on option, it’s all about finding what works best for you.” Ready to elevate your web design? Sign up for Wix Studio today and start creating. Wix Studio vs. Elementor FAQ Which is better, Elementor or Wix? It depends on your needs. Elementor is great if you’re comfortable with WordPress, while Wix Studio is perfect if you’re looking for an all-in-one, fully hosted solution with built-in AI, advanced design tools and seamless collaboration features. Is Wix Studio better than WordPress? Wix Studio and WordPress serve different purposes. Wix Studio is a fully managed platform, meaning users don’t need to handle hosting, security or plugin management. WordPress, on the other hand, requires users to set up hosting, manage plugins and handle security manually.  Do professional web designers use Elementor? Yes, professional designers and developers use Elementor as a way to enhance WordPress websites without coding.  What is the main difference between Wix Studio and Elementor? The biggest difference is that Wix Studio is an all-in-one, fully hosted platform, while Elementor is a WordPress plugin that requires external hosting, additional plugins for advanced features and maintenance. Wix Studio provides built-in AI, security, eCommerce tools and collaboration features, whereas Elementor relies on third-party services and manual setup to achieve similar functionality. Is Wix Studio better than Elementor Pro? Wix Studio and Elementor Pro each have their strengths, depending on your needs. Wix Studio offers an all-in-one solution with built-in tools, AI features and easy client management, making it ideal for businesses and agencies. Elementor Pro provides more customization options for users familiar with WordPress, but requires additional maintenance and third-party plugins. The best choice depends on your project goals and technical preferences. What is Wix Studio for? Wix Studio is your all-in-one platform built for web creators who want to do more. Whether you’re managing projects for multiple clients, running a boutique studio or creating for a growing business, it has everything you need to bring ideas to life. Packed with advanced design tools, AI-driven features and built-in eCommerce solutions, it’s all about making your process smoother and more efficient. Plus, with easy collaboration tools, it’s a seamless way to work with clients and teams. Whatever your style or workflow, Wix Studio adapts to fit your vision and helps you create something extraordinary. Is Wix Studio free? Wix Studio provides a free plan with basic features, allowing users to explore its tools and capabilities. However, to access advanced functionalities, including AI features, premium integrations and additional customization options, a paid plan is required. Is Wix Studio different than Wix? Yes, Wix vs Wix Studio : While Wix is a user-friendly platform suitable for personal and small business websites, Wix Studio is geared towards web creators of all kinds, from professionals, agencies and businesses that require more robust features, such as enhanced collaboration tools, AI-powered design and greater customization. Wix Studio offers more flexibility and control, making it a better option for larger projects or businesses with specific needs.

The perfect domain is just a click away: claim your domain →   Domain name  security is a crucial aspect of maintaining a secure presence for your business online. It’s what protects your domain from unauthorized access and cyber threats, which in turn is what keeps your website, users and brand safe. When it comes to making a website , domain security should always be top of mind. Some of the most common threats to the security of your domain include cyber attacks, chief among them phishing . Malicious attacks like these can lead to data breaches, financial loss and damage to your business or personal brand.  Learn more: What is a domain? Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? 4 steps to securing your domain name Choose a reliable domain registrar Enable two-factor authentication Regularly update and maintain your registrar contact information Use SSL certificates 01. Choose a reliable domain registrar Selecting a trustworthy domain registrar is the first and most important step in securing your domain name. A reputable registrar not only provides the necessary tools for managing your domain but also plays a vital role in maintaining its security from day to day.  Learn more about the best domain registrars  out there.  Registrars are ultimately the ones responsible for registering and managing your domain name. They ensure that your domain is protected against unauthorized transfers and other security threats. Registrars like Wix, are well-known for their reliability and comprehensive security features. These should include SSL/TSSL certificates, privacy protection services and a registrar lock. When it comes to registering a domain , choosing a reliable, reputable and trusted domain registrar is absolutely essential.   Ready to get started? Learn how to build a website  with this easy guide. 02. Enable two-factor authentication Two-factor authentication adds an extra layer of security for both your domain and website by requiring a second form of verification, such as a code sent to your mobile device. This makes it significantly harder for attackers to gain access to your domain account. With Wix you can enable two-factor authentication by adding an authenticator app to your website. Learn more about Wix’s enterprise grade enterprise website security .  03. Regularly update and maintain your registrar contact information Keeping your registrar contact information up-to-date means you receive critical notifications about your domain. This can prevent unauthorized changes and help you respond quickly to any security issues. It can also help reduce identity theft and hacking.  04. Use SSL certificates SSL Certificates encrypt the data exchanged between users and your website, safeguarding sensitive information from the start. Displaying an SSL certificate on your site reassures visitors that their data is secure, enhancing their trust in your business.  If you make a website with Wix, an SSL certificate is included (look for the https at the start of your domain name, before the www.) They also implement data encryption using HTTPS, TLS 1.2 and above, and SSL. Learn more: Best SSL providers Securing a domain - advanced protection strategies If you’re looking to really bolster your domain security, advanced protection strategies offer additional layers of defense against sophisticated cyber threats. PremiumDNS and DNSSEC PremiumDNS services provide enhanced performance and security features, such as faster response times and increased resilience against DDoS attacks . DNSSEC (Domain Name System Security Extensions) adds a layer of authentication to DNS queries, preventing attackers from redirecting traffic to malicious sites. Monitor name servers Regularly monitoring your name servers ensures they are configured correctly and securely. Misconfigured name servers can lead to vulnerabilities that attackers might exploit. Register look-alike domains By registering domain names that are similar to your primary domain, you can prevent cybercriminals from creating look-alike sites designed to deceive your customers. This strategy helps protect your brand's reputation and reduces the risk of phishing attacks. Learn more about choosing the right domain name  with our guide.   Implementing these advanced strategies will provide comprehensive protection for your domain, safeguarding your business from potential threats and ensuring a secure online environment for you to operate within.  Learn more about smart domain name management  strategies to keep your online presence strong. How to respond to security threats against your domain Being able to respond to threats against your domain is crucial. Here are some key strategies to address potential issues effectively. If you suspect your domain has been hijacked, contact your registrar immediately. They can assist in regaining control and securing your domain. Gather all necessary documentation that proves your ownership of the domain, this usually includes your registration details and payment records. Once control is restored, review and update all security measures, such as passwords and 2FA settings, to prevent future incidents. Conducting regular security audits helps identify potential vulnerabilities in your domain setup. This proactive approach allows you to address issues before they can be exploited by attackers. You should also check with your domain registrar to make sure this is part of their processes too.

The perfect domain is just a click away: claim your domain →   Website trends may come and go, but a domain name is meant to last. It serves as more than just a web address—it's a pillar of brand identity and credibility. Popular domain names, renowned for their memorability and ease of recall, are powerful tools for building brand recognition and fostering customer trust.  Since a strong and unforgettable domain name attracts users to your business, it also wields considerable power in search engine rankings, attracting organic traffic and positioning your brand as a leader in its industry. This article will explore popular domain names to consider as you start a business  or consider how to create a website  to support your brand.  What is a domain name? In order to understand what is a domain , think of it as a digital address for your website, similar to how a physical address directs people to your store or office.  It's the URL  that customers enter into their browser to find you (e.g., “www.wix.com”). This name is unique to your website and acts as a memorable identifier in the vastness of the internet. By owning a domain name, you secure a professional presence online, helping customers find you easily.  Tip: Be sure to use a trusted domain registrar to help you choose and purchase an available domain name. Ready to turn your vision into reality? Grab your free domain name and create a website  now.  What is a domain extension? A domain name consists of two elements: the top-level domain and the second-level domain. The hierarchy of domains moves from right to left so the top-level domain (TLD) (a.k.a. domain extension), is the last piece of text in the domain name. It’s the part of a web address that comes after the final dot. In Wix.com, for example, the top-level domain is " .com ” and the second-level domain (SLD) is “Wix.”  As more websites are created and competition for domain names grows, new domain extensions have been introduced to give businesses more choice. In addition to learning more about what .com is , what .net is and what .org is, you can now choose something more unique to your industry like .photos , .shop  or .agency . Explore the most common industry domain names  to help identify patterns or trends that resonate with your target audience As Cameron Walker, general manager at Name.com shares: "We're incredibly excited about the continued growth and future of domain extensions. At Name.com, we see these new options as a powerful tool for both individuals and businesses to express their unique identities and thrive." Tip:  Read more about .org vs .com vs .net  and how to choose a domain name  that suits your business. Premium domains  Premium domains are concise and memorable domains. They usually consist of only one or two short words so that they’re easy to remember and type into a browser. They are considered premium because they match exactly with business or brand names and are often rare, or already registered by another user.  These domains also tend to be very expensive. For example, in 2016, Elon Musk paid $11 million  to acquire the domain name tesla.com to match his updated Tesla branding. Learn why some business owners are wiling to pay $100+ a year for a premium domain . Expired domains  When a user purchases a domain, they are not purchasing outright ownership of that domain name indefinitely. Instead, they are paying to register the use of that domain for a specific period.  Upon expiration of this term, the domain must be renewed to maintain ownership by the same individual or entity. If a domain name is not renewed, it becomes an expired domain , available for registration by others, potentially resulting in its acquisition by a different owner.  Domain names may expire intentionally, such as when a business closes and no longer requires the domain, or inadvertently if the owner fails to pay the required renewal fee. Tip:  If you are planning to buy a new domain name , you should always check the domain history . Learn more about smart domain name management  strategies to keep your online presence strong. Popular domain extensions (TLDs) With over 1,200 possible TLDs available, you can easily craft a unique domain name that conveys your brand’s story without incurring premium prices or waiting for ideal domains to become available. Here are some of the most popular domains this year, organized by trending categories. Popular domain extensions: location-based . co.uk .de .ca .fr . com.au Whether you’re looking to be local or global, location-based TLDs (a.k.a., CCTLDs, short for “country code top-level domain”) instantly tell visitors where you're located or who you cater to.  Local extensions can boost local SEO and build trust with potential customers searching for services nearby. Broader options like .global and .world showcase the expansiveness of your online reach. No matter your target market, if location matters to your business, a CCTLD extension can help you connect with the right audience online. Popular domain extensions: tech-related  .tech .digital .cloud .website .technology Technology and the internet go hand in hand, so it’s no surprise that tech-themed extensions continue to be among the most popular domains in 2025. The use cases are variable and extensive: .tech for a cutting-edge startup, .cloud for a secure storage solution or .app for a mobile innovation.  These extensions immediately signal an affiliation with the tech industry, fostering trust among tech-savvy visitors. Unlike generic options, these popular domain extensions stand out in a crowded online space, and can instantly communicate the core function of your service.   Read more: Domain name trends Popular domain extensions: competitive positioning .top .guru .expert   .vip .pro .one .best Showcasing industry expertise or a higher level of service with popular domain extensions is an excellent way to set your business or brand apart in as little as three to four characters.  Use your domain name to communicate your competitive advantage, with TLDs like .pro for seasoned professionals or .best to convey exceptional service. These popular domain extensions prime potential customers to expect a superior experience. In a competitive market, they offer a powerful way to showcase your expertise and claim your position as the best in class. Popular domain extensions: news and trends .today .wiki .media .buzz .news .fyi Digital platforms continue to be primary hubs for news and information. According to the Pew Research Center , 58% of Americans said they prefer to get news from a digital device in 2023. It’s no surprise that domain extensions related to news, trends and timely delivery of information are among the most popular domains.  Domain extensions like .news, .today and .buzz can help convey where you fall in the industry—whether you focus on more traditional, current, viral or breaking news. By understanding the unique strengths of these TLDs, you can effectively communicate your purpose and attract a targeted audience eager for the latest news and insights. Popular domain extensions: multi-purpose .site .online .website .link .xyz These extensions are versatile and instantly recognizable, strengthening your brand identity while ensuring your website is easy to find and remember. With popular domain extensions like .site or .online you can create a web address that perfectly reflects your brand.  Popular domain extensions: influencer/community leaders .club .blog .social . life.cyou .icu .bio The domain name landscape has evolved to reflect the growing importance of online communities and personal branding. Extensions like .life, .cyou, .club and .icu offer influencers and community leaders a way to create memorable domain names that resonate with their audience. These popular domain extensions convey a sense of connection, individuality and self-expression—all essential elements for building a strong online presence. Popular domain extensions: topical trends  .bet .live .shop .play .join .vote Domain extensions that directly reflect emerging or growing industries will continue to gain popularity in 2024. For example, the TLDs .bet and .live have seen tremendous growth. The rise of .bet coincides with the surge in online betting as more and more states have legalized online sports betting.  The .live extension continues to be popular among consumers who embrace live streaming and real-time event coverage. By using .live, sites can set themselves apart from competitors by touting their timeliness directly through their domain name.  Popular domain extensions: niche markets .art .agency .store .edu .finance .travel .legal The domain name landscape is becoming increasingly specialized, with niche industry extensions gaining significant traction. Extensions like .art for a creative studio or .agency for a marketing firm act as powerful storytelling tools.  Industry-specific domain extensions concisely communicate your core business function. If connecting to customers is key to the success of your business, industry domains are one way to attract a highly targeted audience who understands your value proposition at a glance. Popular second-level domain names (SLDs) Second-level domains are parts of a website address that comes before the top-level domain, like ".com" or " .org ". They typically represent specific entities or organizations, which offer a unique identifier within the larger domain name system. These popular SLD keywords reflect some of the same registration trends as top-level domains.  The 10 most popular second-level domains include: .jobs: Ideal for career portals or companies seeking to showcase their open positions. .foundation: Perfect for non-profit organizations and charitable trusts. .info : A versatile option for informational websites offering resources and educational content. .home: Great for personal websites or online portfolios. .services: Clearly communicates that your website offers professional services. .tech : Instantly identifies your website with the technology industry. .health: Ideal for healthcare providers, medical institutions, and health-related resources. .digital : Conveys a focus on digital products, services, or marketing strategies. .life : Suitable for websites with a broad lifestyle focus, encompassing wellness, hobbies, or personal growth. How to search for and select a domain name No website is complete without a domain name. When it’s time to select the domain, make a list of keywords that are most relevant to your business. Include your business name, descriptors, industry keywords, etc. Once you have a strong list, you can start searching for possible domain names. Popular domain extensions can help you define your industry (.beauty, .media , .design ), instill confidence in your brand (.pro, .expert ) or build a community (.bio, .club , .group).  With a website builder like Wix, you can register a free domain for a year. You can experiment and see what’s available by searching for domain name options  and using tools like the Domain Name Generator .  Popular domain extensions FAQ What is the most popular domain extension? The most popular domain extension is .com. It’s widely recognized, trusted and often the first choice for businesses, organizations and individuals. Its universal appeal makes it highly competitive, so securing a .com domain can sometimes be challenging. Which domain is trending now? Extensions like .ai, .io and .xyz are trending, particularly among startups and tech companies. These modern TLDs cater to niche audiences, such as artificial intelligence for .ai or innovation-focused ventures for .io. Their fresh appeal makes them increasingly popular alternatives to traditional options. What is the best domain extension other than .com? Other than .com, extensions like .net, .org and .io are highly regarded. .net is versatile and often chosen by tech-forward companies, while .org is trusted for nonprofit and educational purposes. For startups and innovators, .io is an excellent choice due to its modern and tech-friendly image. Is .org or .co better? Both .org and .co have their strengths, depending on your goals. .org is often associated with nonprofits, charities and educational institutions, making it ideal for building credibility in those spaces. .co, on the other hand, is often used as a shorter alternative to .com and works well for startups or businesses looking for a modern feel. What are some good and bad domain extensions? Good domain extensions are relevant, easy to remember and fit your brand, such as .com, .net and .ai for specific industries. On the other hand, extensions with reputations for spam or low credibility, like .xyz (used improperly by some), or regional TLDs misused out of context, may pose challenges. Research the reputation of an extension before choosing it. What should I do if my preferred domain name is unavailable? If your desired domain is taken, consider creative alternatives like adding keywords, hyphens or using another reputable extension such as .net or .co. You can also reach out to the current owner of the domain to negotiate a purchase. Tools like domain name generators can help you brainstorm fresh ideas if you’re stuck. Are there downsides to using less common TLDs? Using less common TLDs, like .biz or .info, may carry some risks, as they aren’t as trusted or familiar to users as .com or .org. They could also negatively impact your website’s memorability or credibility. However, newer, niche-specific TLDs like .tech or .design are gaining traction and can be excellent choices for the right audience or industry.

As technology evolves and our internet habits change, the world of domains is seeing some interesting shifts.  According to the Domain Name Industry Brief Quarterly Report , domain registrations grew by 3 million in 2024. While .com remains the most popular domain extension, people are starting to warm up to newer, more unique options.  In fact, in 2024, legacy TLDs like .com and .net domains experienced a combined year-over-year decline of 2.5% in registrations. This decrease was offset by a growth in country code top-level domains (ccTLDs) and descriptive top-level domains, also known as new generic top-level domains (ngTLDs). Let’s take a closer look at the latest domain name trends and the forces behind them. As you’re creating a website , use these insights to choose the perfect name and inform your digital strategy. ccTLDs are no longer just country codes, but key branding tools Descriptive domains like .shop are on the rise The domain aftermarket continues to grow Domains are being used as personal IDs on social media alternatives like Bluesky AI is changing how we register and manage domains 01. ccTLDs are no longer just country codes, but key branding tools With a 1.4% year-over-year increase in registrations , country-code top-level domains  (ccTLDs) are on the rise—but not for the reasons you might think. What were once simple geographic identifiers are quickly becoming powerful branding tools. For example, several ccTLDs have been reimagined for creative and strategic purposes: .co :  Once Colombia’s country code, is now widely used by companies and startups as a shorthand for "corporation" or "company." .me :  Montenegro’s domain has become a favorite for personalization, social networking, and clever calls-to-action like "call.me" or "join.me." .my: Malaysia’s domain is gaining traction as a unique and memorable option for branding. Perhaps the most well-known example of this: AI (or .ai), which used to be known as Anguilla’s country code. Now synonymous with artificial intelligence, AI is stealing the spotlight among popular brand-worthy extensions. Learn more about smart domain name management  strategies to keep your online presence strong. Behind the scenes, .ai is leading the charge As AI continues to dominate industries, businesses and individuals are racing to secure domains that reflect their connection to this innovation. In 2024, .ai saw explosive growth with an 81% increase in registration from the previous year at Name.com .  Ram Mohan, chief strategy officer of Identity Digital (Name.com’s parent company), which is currently the RSP for .aI, noted in “ Demand for .AI Soars at Domain Retailers Worldwide ”: “Since launching our partnership with the Government of Anguilla (GOA) in October 2024, we have seen over 300 inquiries from domain retailers in just one month. It is clear that domain retailers are eager to be part of this fast-growing ecosystem, and we’re witnessing a huge uptick in their engagement with and interest in the .AI TLD.”  Learn the basics:  What is a domain?   What is web infrastructure? 02. Descriptive domains like .shop are on the rise While .com domains remain dominant, descriptive top-level domains (like .shop and .pro) are gaining traction. According to the DNIB Q3 report , descriptive domains grew 17.4% year over year, ending the quarter with 5.2 million more registrations than in 2023. The surge in demand for certain top-level domains ( TLDs ) reflects broader industry trends and societal shifts, particularly in the areas cited below.  Gambling-related domains The global popularity of online betting and gambling is fueling consistent demand for related TLDs. With the legalization of sports betting expanding in many regions, domain extensions like .win, .casino and .bet are becoming hot commodities.  According to Name.com 2024 sales figures : .win has achieved an impressive 67% year-over-year growth , reflecting the competitive nature of online gambling. .casino follows with 46% growth , underscoring its appeal to the gaming and hospitality sectors. .bet has grown by 19% , maintaining steady traction in the betting industry. Creator economy domains The explosion of influencers and digital creatives, coupled with the growing adoption of decentralized platforms, has emphasized the importance of domain names on brand identity. Domains are proving to be essential tools for personal branding, eCommerce and community-building, enabling creators to stand out in an increasingly competitive digital landscape. Among the top-performing domains (according to Name.com data): .store  ( +50% growth YoY ) and .site  ( +26% growth ) have helped social influencers drive traffic to online stores or pages where they can more easily monetize their presence. .lol has surged by 75% , becoming a favorite among creators in entertainment and meme-driven niches. .me ( 41% growth ) has been widely adopted for personal branding, alongside .life  ( 32% growth ), which regularly appeals to lifestyle influencers and wellness-focused businesses. Crypto domains  Domains related to cryptocurrency and blockchain are starting to take off, a domain name trend that’s expected to continue. Blockchain-specific domains, such as .eth and .crypto, help to simplify cryptocurrency transactions by serving as a single address for sending and receiving funds. Instead of relying on a complex series of letters and numbers to create a wallet address, these domains act as user-friendly identifiers for crypto wallets.  The .xyz domain , often associated with NFTs and crypto projects, has seen a notable 31% year-over-year increase in registrations at Name.com. As crypto-adjacent domains are gaining momentum, new opportunities are opening up for businesses and investors to explore these technologies and their associated domains.   03. The domain aftermarket continues to grow The domain aftermarket is where previously registered domains are bought and sold. Unlike registering a brand new domain, purchasing in the aftermarket means acquiring a name that’s already owned by someone else.  Domain names that are just one word, exact match or highly descriptive (think cars.com or sound.ai) have always been highly sought-after, creating an entire industry of aftermarket domain brokerage.  As digital branding becomes increasingly critical for businesses, the demand for these premium domains continues to rise. Known for their ability to foster trust, boost search engine optimization (SEO) and create instant recognition, premium domains have become prized assets in the online marketplace. The domain market has also evolved into a lucrative investment arena. With dozens of domains selling for over a million dollars in recent years, investors are increasingly drawn to the market, recognizing the long-term value of owning premium, descriptive domains. As one-word and exact-match domains become more and more rare, their value is expected to increase further. Combined with the growing use of non-.com TLDs, domains are cementing their role as both essential branding tools and strategic investment opportunities. Related reading: How to register a domain How to trademark a domain name Big sales that reflect this domain name trend Several high-profile sales show just how valuable these domains can be: chat.com  was purchased for $15.5 million in 2023 by Dharmesh Shah, who later resold it to OpenAI for integration into its ChatGPT platform ( TechCrunch ). gold.com  fetched $8.5 million in 2024, acquired by JM Bullion to align perfectly with its core business in precious metals ( namebio ). Other sales like shift.com , fair.com  and rocket.com (which sold for nearly $1.4 million, $900,000 and $14 million, respectively) further demonstrate the appeal of short, memorable names that enhance brand positioning ( namebio ) . 04. Domains are being used as personal IDs on social media alternatives like Bluesky Alternative social platforms like Bluesky and Mastodon are attracting growing interest. The big difference with these networks is that they’re decentralized and open source.  Oftentimes, the usernames, content and technology used on these platforms aren’t owned by one company or locked into one proprietary system. Rather, they’re spread out across multiple servers, which are usually controlled by different people or groups.  Within these open source platforms, domains are the equivalent of "handles." But unlike a traditional social media handle, which is tied to a specific platform—your domain name is yours to control. Any content, followers and engagement associated with that domain stay with you, and you can carry it over to other compatible decentralized platforms. Users are therefore incentivized to pick a domain name  that represents them well. On Bluesky, a custom domain not only serves as an address but also offers a way to build your brand and stay in control of your online identity.  In this way, we’re seeing domain names play a much bigger role in social media and branding strategies. 05. AI is changing how we register and manage domains AI is transforming all aspects of domain registration and management. From AI-powered search results that help you find the perfect domain to AI-enhanced domain security measures that prevent spam and phishing attempts, the way we find, buy and manage domains is fundamentally changing.  More broadly, AI is impacting every step of building an online presence, as website builders, email platforms and digital marketing channels all leverage this technology in innovative ways.  Read more: Tips for future-proofing your domain

The perfect domain is just a click away: claim your domain →   Launched on January 1, 1985, .com is one of the original and most widely use domain extensions across the internet. A domain extension, otherwise known as a top-level domain  (TLD), is the ending part of a web address, like .com , .org  or .net . Originally meant for businesses needing to register subdomains, it's short for 'commercial', a .com domain now suits all kinds of websites and businesses and is often considered a default domain extension. People trust .com sites because they've been around for so long (they're also easy to remember), making it a great choice for almost any website, whether it's for a company, a blog or a personal page. The only potential con is that as they're so popular, you might find that the first names you try to register with this domain extension are already taken. Websites with .com domains are linked to the United States country code top-level domain (ccTLD), indicating that these sites are hosted by the US Central Office for Internet Domain Names (COID). Learn more: What is a domain Website infrastructure Why opt for a .com domain extension? It's business orientated .com domains work especially well for websites involved in commerce, business ventures and online activities. The .com extension often signifies to users that the website is associated with business-related endeavors. It's versatile One of the main advantages of a .com domain extension is its versatility. It isn't limited to a specific industry, making it a suitable choice for businesses, organizations and individuals engaged in a variety of online activities. It's established and reliable As one of the earliest domain extensions , .com carries a sense of established reliability. This adds to the trustworthiness of websites utilizing this domain.  There are estimated to be over 160 million .com websites currently worldwide. Learn more: Guide to domain extensions , New top level domains , what is a .net domain How to register and buy your .com domain Select a reputable domain registrar , like Wix, that supports .com extensions. 2. Use the registrar's domain name search tool  to verify the availability of your desired .com domain. You might need to explore variations or use a domain name generator  to find an open and available option. 3. Once you confirm availability, choose the .com domain you want and complete the domain registration process . Provide any necessary contact information and make the required payment. Many registrars offer bundled services, including website hosting . Pro Tip : With Wix when you make a website , a paid plan  includes domain name  registration.  Be aware that .com domains, like others, typically have annual renewal fees. Check with your registrar for specific pricing details and renewal procedures. Wix domains, for example, are renewed every year.  Find the domain owner and registration details for a website with a  Whois domain lookup .  Learn more: How to choose a domain name How to register a domain name How .com domain originated The .com domain launched in 1985 and quickly became a cornerstone of the internet. Originally designed for businesses and organizations, it helped them establish a presence on the emerging web. The first-ever .com domain, symbolics.com, was registered by Symbolics, Inc., a computer manufacturing company, on March 15, 1985. This milestone set the stage for .com to become a symbol of online success and global brand recognition. Today, the .com domain remains the most trusted and recognized extension worldwide. It’s the top choice for businesses, entrepreneurs and individuals because of its credibility and universal appeal. From global corporations to small startups, .com represents professionalism and reliability. Learn more about smart domain name management  strategies to keep your online presence strong. .com domain extension FAQ Can I use .com for non-commercial websites? While possible, it's recommended for websites with a focus on business, either physical or online. If you’re learning how to make a website , choosing the right domain extension is an important step. Are there any restrictions on .com domain registration? Generally, there are no specific restrictions, but it's essential to review the registrar's policies for any updates. Is .com suitable for personal portfolios? Yes, .com can be a suitable choice for personal portfolios, particularly if they involve commerce, business or online content. Can I use a .com domain for business emails? Yes, you can use a .com domain for business emails, and it’s one of the most popular choices for creating a professional image. If you’re learning how to create a business email , a .com domain ensures your email address aligns seamlessly with your website and brand. Formats like contact@yourbusiness.com or team@yourbusiness.com are great starting points, but you can also explore unique email name ideas that reflect specific roles or departments, making communication more personalized and efficient. Other popular domain extensions to consider .info domain .org domain .co domain .net domain .party domain .top domain .llc domain .christmas domain .studio domain .media domain .solutions domain .expert domain .group domain .technology domain .land domain .tokyo domain .london domain .love domain .training domain .holiday domain .photos domain

The perfect domain is just a click away: claim your domain →   Domain names are more than just a string of random letters strewn together– they provide an address that users type into a browser to find a specific website. By understanding the types of domains, users can also know who owns a website and where they are located. When learning how to build a website with a website builder , knowing what is a domain name  and the implications it can have on your business, is crucial to represent your brand and speak to the right audience.  This article will break down the main domain extensions , what they mean and when you might want to use each one. By the end, you'll have a clear understanding of domain naming conventions and make informed decisions about a domain for your website.  What is a domain? Websites each have a unique IP (Internet Protocol) address , a string of numbers that connect computers to web servers. While IP addresses are perfect for computers, they're not so easy for people to remember. That's where domains come in. A domain name is linked to a website's IP address, making it simpler for people to recall and search for a website by its domain.  Think of a domain as a home address. Your friends don't memorize your house's GPS coordinates every time they want to visit you. Instead, they just plug in your street address into their phones or satnav systems. The same goes for visiting a website. Instead of memorizing a website's IP address, visitors simply type in the domain into their browser. For example, if you want to go to Wix, you will type “wix.com.” Get a free domain name  from Wix when you sign up for a premium plan. 8 types of domains and examples The Internet Corporation for Assigned Names and Numbers , also known as ICANN introduced domain name extensions in 1998, marking the creation of the first six top-level domain extensions: .org , .gov, .mil, .edu, .net and .com . These extensions were designed to categorize domain names into groups.  While you may recognize the main TLDS mentioned above, there are actually over a thousand TLDs, offering a wide range of choices for your online store , small business website  or online resume . Look at the different domains and what they are used for: Generic TLD (gTLD) Country-code TLD (ccTLD) Internationalized country code TLD (IDN ccTLD) Generic-restricted TLD (grTLD) Test TLD (tTLD) Infrastructure TLD (ARPA) Sponsored TLD (sTLD) New TLD (nTLD) 01. Generic TLD (gTLD) Generic top-level domains consist of three or more characters and can be registered by anyone. These TLDs are the most regular and are what users anticipate encountering while browsing the web. The .com domain is notably the most popular, with  54% of global websites  using it as of January 2022. The following are some additional gTLDs: .info  - for information platforms .agency - for agencies .site  - for a wide range of websites .email  - for websites related to email services .live  - for websites with live streaming content .top - for a unique and memorable name .me - for a personal touch .studio - for any type of studio, design or photography . co - for companies or business-focused domains .design - for designers and creative industries .fitness - for sports and wellness businesses .work - for employment and job listings .website - for small businesses .technology - for tech-related content .shop - for eCommerce and online retailers .solutions - for problem solving service websites .directory - for businesses that categorize content .fun - for websites related to entertainment and leisure .tokyo  - for businesses associated specifically with the city of Tokyo, Japan .london  - for businesses associated specifically with the city of London, UK 02. Country-code TLD (ccTLD) Country-code top-level domains  (ccTLDs) are two-letter extensions reserved for countries, sovereign states and territories. Each country has its own ccTLD, but you don’t have to use one just because you live in that country. ccTLDs are available to organizations from the corresponding country or territory, as well as to corporations with a presence in the region. Websites can use ccTLDs to show viewers the country they’re based in and serve. ccTLDs also help Google geotarget your site for more accurate search results. Here is a list of common ccTLDs: .at  (Austria) .be  (Belgium) .br  (Brazil) .ca  (Canada) .ch  (Switzerland) .co  (Columbia) .de  (Germany) .fr  (France) .in  (India) .me  (Montenegro) .mx  (Mexico) .nl  (Netherlands) .tv  (Tuvalu) . co.uk  (United Kingdom) 03. Internationalized country code TLD (IDN ccTLD) Internationalized country code top-level domains are essentially the same as ccTLDs, but with non-Latin characters. They allow for domain names in other writing systems, such as Arabic, Cyrillic or Chinese, making it easier for local populations to identify and use websites assigned to their region or language. They enhance user experience by allowing websites to appear in native scripts, improving brand recognition in local markets. However, it’s crucial to ensure compatibility with browsers and email systems to avoid technical issues. 04. Generic-restricted TLD (grTLD) Generic-restricted top-level domains are similar to generic TLDs, but with stricter requirements. These limitations may involve presenting evidence of trademark ownership or membership in a certain sector. These domain extensions are grTLDs: .biz .name .pro 05. Test TLD (tTLD) Test top-level domains, also known as tTLDs, are domain names exclusively for testing and development purposes. These domains, reserved by the Internet Engineering Task Force (IETF), help prevent accidental exposure to the public internet. These domains can't be registered with the DNS, which allows software developers and testers to freely experiment without worrying about conflicts with existing or future domain names. This creates a safe and flexible environment for testing software updates and developments. The four main test tTLDs are: .test .example .invalid .localhost 06. Infrastructure TLD (ARPA) The ARPA top-level domain plays a vital role in keeping the internet running smoothly. Short for "Address and Routing Parameter Area," ARPA is managed by the Internet Assigned Numbers Authority (IANA) and is reserved exclusively for critical internet infrastructure. Unlike other domains available for general use, ARPA isn’t for registration or commercial purposes. Instead, it powers essential processes like reverse DNS lookups, which link IP addresses to domain names, and protocols like ENUM, which connects telephone numbers to internet resources. ARPA has been part of the internet’s foundation since its early days. Originally a temporary solution during the transition from ARPANET to today’s internet, it has evolved into a dedicated domain for technical operations. Its continued use reflects its importance in supporting the global internet’s structure and stability. 07. Sponsored TLD (sTLD) Sponsored top-level domains (sTLDs) are specialized domains requiring eligibility verification. They cater to certain communities or industries, providing targeted online experiences. Sponsoring agencies determine eligibility. Similar to generic top-level domains, sTLDs offer industry-related information, helping users find official and trustworthy content quickly. To obtain an sTLD, apply through an ICANN-accredited registrar  and meet defined criteria. Options of sTLDs include: .gov .museum .edu .mil (U.S. military) 08. New TLD (nTLD) New top-level domains (TLDs) are the latest innovative domain extensions introduced by the Internet Assigned Numbers Authority , or the IANA in 2013. These newer extensions offer website owners a wider array of descriptive and creative alternatives, allowing brands to differentiate themselves in a crowded online environment. Much like traditional domains, new TLDs are subject to eligibility requirements set by ICANN, which range from general use to industry-specific purposes. This expansion of domains reflects the evolving landscape of digital branding. Examples of new TLDs include: .blog .art .design .photography .store .digital .media .ninja .love .party .club .christmas .holiday .guru .yoga .training .rocks .finance .expert .tips .online .today .world .center .cloud .land .life .llc How do domains work? When you type a domain into your browser, it sends a request to the Domain Name System (DNS) . The DNS is a universal, decentralized system that maintains a directory of domain names and their corresponding IP addresses. The DNS is crucial to ensuring browsers can reliably use domain names to find websites. Once the DNS translates the domain name into an IP address , it is then used to locate and access the website's files on its hosting server to display the website on your screen. Your website's files, databases and media elements are all stored on the web server . This is the space you rent from a hosting company when you purchase web hosting services. The speed with which a visitor will connect to your site after typing in the domain in the address bar depends on your website's optimization and the quality of the web server you are hosting the site on. Choosing a good web host can increase your website's performance and search engine rankings. The difference between domains and URLs The domain is the main part of a complete web address , or URL (Uniform Resource Locator) . Domains act as a set of instructions that lead browsers to a fixed website on the internet  and the rest of the URL points to a web-page or file hosted on the website. A complete URL usually consists of a protocol, domain name and path. Let’s take the URL of this blog post as an example: https://www.wix.com/blog/types-of-domains . Here are the parts of a URL : Protocol:  Instructs the browser on how to retrieve the website's data, using HTTP (Hypertext Transfer Protocol) or HTTPS (Hypertext Transfer Protocol Secure) (https) Domain name:  Identifies the website as the main part of the web address (wix.com) Subdirectoy:  Refers to a section or page of the website (blog) Path:  Specifies the exact location of a file or page on the website (types-of-domains) Parts of a domain name A domain name consists of two parts: the actual website name, also known as the second-level domain (SLD) and the top-level domain (TLD), which is the ending of a web address. When read from left to right, these parts become less specific. Top-level domain (TLD) Top-level domains (TLDs)  are the highest level of domain extensions in the hierarchy, always appearing at the end of the web address. Also known as "domain extensions," they broadly categorize the website's purpose or geographical location. Extensions like .org vs .com  specify the type of entity your business is registered as on the internet. In our example, Wix’s top-level domain is ".com" since it's a commercial entity in the United States. Some popular top-level domains: .com (commercial):  Ideal for businesses, individuals and all types of companies looking to establish a commercial web presence. It is the most widely used domain extension and is seen as a symbol of commercial intent. .net (network):  Suitable for all types of organizations seeking to build an online network. This domain extension was originally intended for network-oriented websites, but it is now used by a wide range of companies. .mil (military):  Used exclusively by U.S. military branches. This domain extension is restricted to official U.S. military use and is not for public use. .gov (government): Recommended for U.S. government agencies, government personnel and websites representing U.S. cities and regions. It is a trusted domain extension that is only for use by verified government entities. .edu (education): This domain extension is for accredited post-secondary institutions in the United States, making it perfect for schools, universities and educational institutions. .org (organization):  While initially designated for nonprofit organizations, it is now widely used by a variety of groups, including non-governmental organizations and community projects. .co (companies) : Recognized as a global domain used by businesses, entrepreneurs and online communities, this domain extension has become a credible alternative to the .com domain. For a more in-depth list, check out the most popular domain extensions . Second-level domain (SLD) Second-level domains enable companies and individuals to incorporate something that users can associate with their websites, strengthening their brand. Typically, they are the name of the business or vendor that registered the domain name with a registrar. The brand, company or project name serves as the identifier for potential customers. A second-level domain can include letters, numbers and hyphens, but not symbols. Looking at this blog post URL, the second-level domain for wix.com is "wix." Here are some examples of second-level domains (SLDs) . example .com . school .com . marketing .biz Subdomain A third-level domain or subdomain  isn’t required, but can be added before second-level domains. Subdomains offer better structure to websites, allowing multiple parts to remain separate under the same domain. Larger companies use them to distinguish between site sections. In our blog post, the subdomain for Wix's blog is "blog.wix.com." What is a domain used for? Establish ownership A domain gives you ownership over your website's address. Once registered, the domain is exclusively yours, preventing anyone else from claiming it. This gives you full control over domain management  including where the website points to, which domain registrar maintains it and who administers it. You may also use it to manage associated information and decide whether to sell it. Learn more about smart domain name management  strategies to keep your online presence strong. Boost brand identity Good domain names leave a lasting first impression and help people remember your business. A domain name that closely aligns with or mirrors your company name can significantly contribute to establishing a consistent and recognizable digital brand identity. This makes it possible for users to find and engage with your business across digital platforms. A brandable domain name, therefore, helps attract new shoppers by developing trust with prospects. Improve search engine ranking Search engines use domain names to identify the type of business or industry the website belongs to. Therefore, a keyword-rich domain or one that relates closely to your offerings may boost your ranking on SERPs (search engine results pages). You can also explore the most common industry domain names  to help identify patterns or trends that resonate with your target audience. Having a credible and relevant domain name can increase the chances of backlinks, which is another factor in improving search engine ranking. Establish online presence Having your own domain allows you to create a website  and prevent domain squatting . This conveys to customers that your business is established and committed to delivering top-notch services.  It’s also a vital step in understanding how to create a business email  that aligns with your brand identity. Plus, customizing business email addresses  for different divisions, like sales@wix.com or support@wix.com, not only adds credibility but also opens opportunities to implement creative email name ideas  that suit your team and operations. How to choose a domain name Now that you know about the different types of domains, learn how to pick a domain name  that is best suited for your needs. Choosing a domain name is a crucial step in building your website. The right domain name can boost your website's visibility, branding and credibility. Here are some tips when selecting a domain name. Read also: Tips for future-proofing your domain Align with website goals Different domains cater to various types of websites based on their purposes and functions. Determine the type of website you’re building and select an extension that aligns with your content, audience and overall goals. Take a look at other sites in your niche and see what domain name extensions they are using. By observing the choices of established websites, you can gain valuable insights and make informed decisions about the best extension for your own website. Short, simple and memorable A short, memorable domain name can help users avoid typos and improve search engine rankings. Look for a name that's easy to spell, pronounce and relates to your business. Search engines increasingly prioritize accessibility and usability, so the simpler a domain (or URL) is to read for humans, the better it is for search engines. A domain name that clearly conveys your offerings can leave a lasting impression on visitors, making it easier for them to recall your website. Maintain your brand identity As you pick your domain name, aligning with your brand name and identity is key. For Ana Colak-Fustin, founder and HR consultant and recruiter for ByRecruiters , she knew the domain name needed to be short, memorable and reflective of her brand's unique value. As Ana shares: "In an industry where many sites are run by media companies, I wanted a name that highlighted recruitment expertise. While building my site (notably on Wix), I considered options like Made by Recruiters and Recommended by Recruiters but ultimately chose the simplest version: ByRecruiters. The name perfectly captures what sets my platform apart-every tip, resource and product is created by a former recruiter and often reviewed or contributed by others in the field. ByRecruiters communicates all of this in just two words." Avoid hyphens Using numbers and hyphens when spoken can be confusing and often misunderstood. The use of hyphens is also strongly linked to spammy behavior, which can have detrimental effects on a website's reputation, potentially leading to decreased user trust and engagement. It's best to stick to letters only or to use no more than one hyphen. Protect your brand Protect your brand identity by securing multiple extensions and variations of your domain name. This can prevent competitors from using similar names and helps maintain consistency and recognition among your audience. Consider purchasing common misspellings, singular/plural versions and other popular extensions to avoid confusion and protect your brand. Keep it legal Be sure to research any possible trademark violations before you buy a domain name . This can save you from legal disputes in the future and ensure that your website is compliant with copyright laws. You can check for existing trademarks through sites such as  USPTO . Additionally, avoid using trademarked terms or brands in your domain name, which can also lead to legal issues. Learn how to trademark a domain name to avoid any issues. Registering your domain name There are many types of domain names out there waiting to be owned. But before you can do anything with them, you need to know how to register a domain name . Select a domain registrar:  Opt for a reputable domain registrar , like Wix. Run a domain name search:  Utilize the registrar's domain name search tool  to verify the availability of your desired domain. You might need to explore variations or use a domain name generator  to find an open option. Pick your domain : Once you confirm availability, decide on the domain you want and complete the purchasing process. Provide any necessary contact information and pay the domain price . Many registrars offer bundled services, including free web hosting .  Tip : With Wix, when you make a website, a paid plan  allows you to get a free domain with a one year voucher. Find the domain owner and registration details for a website with a  Whois domain lookup .  Types of domains FAQ Can I change my domain name in the future? Depending on how well-established your website and internet presence are, changing your domain name might be a challenging process. Carefully consider your domain name before purchasing one and make sure it aligns with your long-term goals. Learn more about how to redirect a domain  before making a decision. What is a root domain? A root domain is typically used to represent the homepage of a website and often does not include any prefix or subdomain. For example, wix.com is a root domain while blog.wix.com would be a subdomain. Are domain names important to SEO? Yes, domain names can play a role in search engine optimization (SEO) and marketing strategies . A relevant and easy-to-remember domain name can enhance user experience and increase website traffic. Additionally, having keywords or key phrases in your domain name can also help with SEO rankings. Overall, creating a strong and memorable brand identity should be the top priority when coming up with a domain name. What is the difference between domain and web hosting? A domain is the address of your website, while web hosting is the service that allows your website to be accessible on the internet. Essentially, a domain name is like your home address and a hosting website  is like paying rent for your online space. Both are necessary for building and maintaining a website.

The perfect domain is just a click away: claim your domain →   Changing a  domain name  can be a pivotal move for a brand, signifying growth, rebranding, or a strategic shift in direction, especially when considering  how to make a website  that stands out. Your website's domain name is its identity on the web, a key to unlock growth, but transitioning might seem daunting. It’s not just about the technical steps involved; it's also about safeguarding your hard-earned SEO rankings. Maintaining your SEO rankings during and after a domain change is important to ensure that the transition does not lead to a significant drop in traffic, engagement or customer trust. This guide will walk you through the essential steps to change your domain name effectively while preserving and potentially even improving your site's SEO performance. From planning and preparation to execution and post-launch monitoring, this guide will cover everything you need to know to make this transition as smooth and successful as possible. If you're just stepping into the domain world or looking to refresh your knowledge, begin with our  domain definition . Can you change a domain name? Yes, changing your domain name is possible. Once a domain name is registered it cannot be changed. After purchase, it's stored in  Domain Name System (DNS)  databases and can no longer be modified. Existing domain names can only be transferred between different owners. To change a domain name, you will need to purchase a new one and link it to your website. Learn more about how to transfer a domain name . How to change a domain name Choose a new domain name Back up your website content Research your domain host’s features Start the migration from one domain to the other Update DNS settings Redirect your old website to your new domain name Update your website content Inform Google and other search engines about your domain name change 01. Choose a new domain name When  choosing a domain name , it's essential to consider your brand identity, business goals and SEO impact. Ideally, you want the new domain name to be as close to your old one as possible so that users can easily find and recognize your site. However, if you are rebranding or changing direction significantly, consider exploring various  types of domains  to find one that aligns with your new path.. Some tips for choosing a new domain name: Keep it short, simple and easy to remember Use keywords related to your business or industry Avoid using numbers or special characters Check for availability on social media platforms Use a relevant domain extension Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. 02. Back up your website content Before making any changes back up your website content and download it to your computer. This ensures that if anything goes wrong during the domain change process, you can easily revert to a previous version of your site. Choosing the right approach for backing up your website content depends on several key factors: your preferred website platform, whether your site is self-hosted or managed and who your domain provider is. Take your time to understand the process—it's crucial for safeguarding your content. 03. Research your domain host’s features Before proceeding, check whether your current  website builder  or  hosting website  offers the flexibility to change your domain name. If this option isn't available, you can acquire a new domain name elsewhere and transition your website's content to your new domain. Learn more about  how to register a domain name  and the  top domain registrars . Find the domain owner and registration details for a website with a Whois domain lookup .  04. Start the migration from one domain to the other Depending on your website platform and hosting provider, the process of migrating from one domain to another may vary. Look into the knowledge base articles of your hosting platform to learn more about the process of migrating. Additionally, some hosting providers offer tutorials or support for this specific task. Some platforms have a built-in option to easily switch domains, while others may require manual steps such as updating file names or database information. Keep both domains and hosting paid up for the entire time you are migrating.  Some migrations can take a few hours, but sometimes it can take up to five days depending on your hosting provider.  05. Update DNS settings Make sure to modify your DNS records to point it to your new domain. This step ensures your website is accessible to visitors without any issues. Depending on your domain registrar, you may need to update A records (linking your domain to an IP address), CNAME records (connecting subdomains to your main domain) or other settings like MX records for email. Follow the specific instructions from your domain registrar or hosting provider as the process can vary. Keep in mind DNS changes can take some time to fully update, so your site might not be instantly available on the new domain. Take a moment to double-check everything to ensure a smooth transition. 06. Redirect your old website to your new domain name Once your new domain is up and running, it's important to redirect your old website traffic to your new domain. This ensures that users who may have bookmarked or saved links to your old domain will still be able to reach your site with minimal disruption. This step also helps search engines understand the change in domain name and update their index accordingly. To redirect your old website, you can set up a 301 permanent redirect in your website's hosting settings. This will automatically redirect all traffic from your old domain to your new one and avoid confusing your target audience with a HTTP 404 page not found error. Most host providers offer detailed instructions on how to implement a 301 redirect from your old domain to your new one. You'll typically find these instructions in the help section of your host provider's website or by contacting their support team. Learn more about  how to redirect a domain . 07. Update your website content Once your new domain is live, it’s crucial to ensure all website content reflects the change to avoid confusion and maintain a professional appearance. Start by updating all internal links, headers, navigation menus and any other references to the old domain, ensuring they now direct to the new domain name. Don’t forget to check less obvious areas like footer links, metadata and embedded scripts or forms that might still reference the old domain. This step is essential to prevent broken links, maintain a seamless experience for your users and avoid losing valuable traffic. Next, update your new domain across external platforms like social media profiles, email signatures and directory listings. This not only strengthens your brand identity but also helps search engines recognize and prioritize your new domain. 08. Inform Google and other search engines about your domain name change To ensure that your SEO rankings are preserved during and after the domain change, it's essential to inform Google and other search engines about your new domain. This will prompt them to update their index with your new domain name and avoid any significant drops in traffic or rankings. Regardless of the website platform you’re using or changing to, you can do this by submitting a change of address request through Google Search Console. Read the full step-by-step instructions for doing this on the  Google Search Console Help page . Additionally, you should also update your new domain name in other online directories or listings, such as social media profiles, business listings and online review sites. Learn more about smart domain name management  strategies to keep your online presence strong. Tips to keep your SEO rankings during a domain change Changing your domain name is a significant move that requires careful planning and execution to ensure a seamless transition. Here's some tips to help you navigate the domain change process smoothly, ensuring your audience stays informed and your website continues to perform well. Tell customers about the new domain Be sure to inform your customers and followers about the upcoming domain change. This can be through social media, email newsletters or a blog post on your website. The more you communicate with your audience about the change, the less likely they are to be caught off guard and potentially lose trust in your brand. Monitor traffic and rankings Seeing a slight dip in traffic at first is normal; however, if you see a significant decrease in traffic or rankings, it is likely an indication that something is wrong. Keep an eye on your website traffic and search engine rankings before, during and after the domain change. This will allow you to quickly identify any issues that may arise and address them promptly. Wix websites come with  Wix Analytics  or you can use tools like Google Analytics and Google Search Console to track your website's performance. Update internal links Make sure to update all internal links on your website to reflect the new domain name. This includes links within your website's content, menus and footers. Broken or incorrect internal links can negatively impact user experience and SEO rankings. Do an audit for backlinks Backlinks are an essential factor in SEO rankings and they can be negatively affected during a domain change if not handled correctly. Use a backlink checker tool to identify all the websites linking to your old domain and reach out to them to update the links with your new domain name. This will help preserve the value of those backlinks for your website. Forward emails to your new domain If you use a custom business email address  with your old domain, be sure to set up email forwarding so that any emails sent to your old address will still reach you. This ensures that you don't miss out on any important messages during the transition period. Reasons to change a domain name Choosing to change the domain name could be a tough decision but here are some benefits of having a relevant and catchy domain name. Rebranding efforts One of the most common reasons for changing your domain name is to align with a rebranding effort. A new and improved brand image can bring in more business and a catchy domain name that reflects your brand's values and personality can be a valuable asset. For instance, consider a boutique coffee shop known as "BeanThereCoffee" deciding to broaden its appeal beyond coffee to include a wider range of beverages and baked goods. The owners decided to rebrand to "BeanThereCafe" to reflect the expanded focus. This strategic move not only aligns the domain name with the business's current operations but also sets the stage for future growth. Business relocation or expansion If your business is changing to a new location, it may be beneficial to change your domain name to reflect that expansion. This can make it easier for potential customers in those areas to find and remember your website. With a variety of  country code top-level domains (ccTLDs)  available, consider selecting the right one when moving abroad or expanding your business internationally. This choice can significantly enhance your online identity and connect more effectively with local audiences. It's a smart move for any website owner looking to make a mark in a new market. For instance, imagine a UK-based e-commerce brand  that has successfully captured the local market and is now looking to expand its reach into Mexico. Initially operating under a  . co.uk domain , they decided to adopt a  .mx domain  for their Mexican audience. The business has evolved As your business grows, you may find that your current domain name no longer accurately represents what your brand has become. Changing to a more relevant and suitable domain name can help attract the right audience and better reflect your company's values and offerings. Consider the scenario where a tech startup originally branded itself around its flagship product, a smart home device with a  .net domain . As the company evolves, it shifts towards offering a wider array of smart technology products and solutions, not just home devices. To reflect this broader vision and appeal to a more global audience, the company decides to transition to a more inclusive and universal .tech domain. This  Top-Level Domain (TLD)  change from ".net" to ".tech" not only signifies the company's expansion beyond home gadgets but also aligns its online presence with the tech industry at large. This strategic move can enhance brand perception, making it more relevant and attractive to potential customers and partners interested in the latest technology solutions. Learn more: What is .net , what is .tech Explore more domain extensions : .com , .info , .org , . co , and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk . Legal issues or conflicts with existing domain name In some cases, businesses may be forced to change their domain name due to legal issues or conflicts with an existing domain name. This may be due to trademark infringement, copyright violations or a similar domain name being used by a competitor. In such cases, it's essential to take prompt action and change to a new domain name to avoid potential legal complications. An ideal domain name is available If you come across an ideal domain name that wasn't available when you first started building your website, it may be worth changing to it. A shorter, more memorable and relevant domain name can have a significant impact on your website's success. Risks to change a domain name While changing your domain name can have many benefits, there are also some risks involved. It's essential to weigh these potential risks before making a decision. Loss of traffic and rankings Even with proper preparation and implementation, it may take some time for search engines to recognize and index your new domain, affecting your  domain history . This can result in a temporary drop in rankings and traffic, which can have a direct impact on your business's bottom line. Confusion for customers and partners Changing your domain name can also cause confusion for existing customers and partners who are familiar with your previous domain. They may accidentally access the old website or be unsure if they have reached the correct site. This can lead to frustration and potentially harm your brand's credibility. Technical issues During the transition process, technical issues may arise, such as broken links or missing pages. These can negatively impact user experience and can also affect search engine rankings. It's crucial to have a thorough plan in place for redirecting old URLs to their corresponding new ones and monitoring for any technical issues. Potential costs Changing your domain name may also incur additional  domain name costs , such as purchasing the new domain and updating branding materials like business cards, marketing collateral and packaging. Consider these expenses before making a decision to change your domain name. Drop in brand awareness and recognition Your domain name is more than just a  URL ; it's a crucial part of your brand's identity. Changing it might lead to a temporary dip in brand recognition and awareness. This could be seen by customers as though you are  starting a business  anew. However, if a domain change is a must, you can maintain your business's trust and reputation by launching a powerful awareness campaign. This approach ensures your audience adjusts smoothly to the new name, keeping your brand's essence alive and well. Get a free domain name  from Wix when you sign up for a premium plan. How to change a domain name FAQ How do I get a domain name? You can get a domain name through a registrar, which is an organization accredited by the  Internet Corporation for Assigned Names and Numbers (ICANN)  to sell domain names. With Wix, for example, you can search and purchase a domain name through the platform as part of their website building services. Do I need to update my branding materials after changing my domain name? Yes, you will need to update any branding materials that include your domain name, such as business cards, marketing collateral and packaging. This ensures consistency and helps avoid confusion for customers. What is the difference between a migration and a 301 redirect? A migration is the process of moving your website from one domain to another. A 301 redirect is a permanent redirect that tells search engines and browsers that your site has moved to a new location. When properly implemented, a 301 redirect ensures that visitors are automatically directed to your new domain. How long is the process to change a domain name? The process can vary depending on the size of your website and how complex it is. Generally, it can take a few weeks to fully transition to a new domain name. It's essential to have a detailed plan in place and allow enough time for any potential technical issues to be resolved. How much will it cost to change a domain name? The cost can vary depending on the registrar you choose and the availability of your desired domain name. It may also include additional expenses, such as updating branding materials. Be sure to research and budget accordingly before making a decision to change your domain name. Can I keep the same URL structure and change my domain name? Yes, it is possible to keep the same URL structure when changing your domain name. This can help minimize any potential impact on search engine rankings and user experience. However, it's essential to implement 301 redirects properly to ensure a smooth transition. Will changing my domain name affect my social media presence? Yes, changing your domain name will affect your social media presence. You will need to update the URL on all of your social media profiles and may also need to change the handle if it includes your old domain name. It's essential to communicate this change to your followers and provide them with the new  web address . Can I go back to my old domain name after changing it? In most cases, you can revert to your old domain name if necessary. However, this may have a negative impact on search engine rankings and user trust. It's best to thoroughly consider the decision before changing your domain name. Is it possible to get a domain name for free? Yes, it’s possible to get a free domain name, but there are often certain conditions attached. Many web hosting and website builder services offer free domain names as part of their packages, especially for the first year. However, these are usually tied to the hosting service, meaning you may not have full ownership or control over the domain as you would if you purchased it outright. It's important to read the terms and conditions carefully to understand what “free” really means and to determine if there might be any long-term costs involved. Is it a good idea to change a domain name? Changing a domain name can be a good idea if your current domain no longer aligns with your brand, is difficult to remember or doesn't reflect your business's offerings. However, it can also have drawbacks, such as potential loss of search engine rankings and customer confusion. To mitigate these risks, ensure a smooth transition by redirecting the old domain to the new one and updating all marketing materials.

The perfect domain is just a click away: claim your domain →   Thinking about making a website ? One of the first things you’ll need is a domain name . But have you ever wondered about how many domains there are or what types of domain name extensions are available? In this guide, we’ll break it all down, from the sheer number of registered domains to the different extensions you can choose. Whether you're using a website builder or an AI website builder , start with the perfect domain name and launch your site with confidence. What is a domain name? A domain name is a unique web address that helps people find a website online. Instead of remembering complex IP addresses (a series of numbers, like 192.168.1.1), you can type in a domain name like “ wix.com ” to visit the website. Domain names are part of a Uniform Resource Locator ( URL ), which also includes details about the specific page being accessed. For example: Domain name:   wix.com Full URL:   https://www.wix.com/plans In this case, “ wix.com ” is the domain name, while the URL includes additional information, like the protocol (https://) and specific web page  (/plans). "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, product manager at Wix For a more detailed guide on domain names, check out our article: What is a domain name ? Parts of a domain A domain name is made up of different parts, each playing a specific role in how websites are structured and identified on the internet. The parts of a domain  include: Top-level domain (TLD):  Also called the “domain extension,” this is the section of a domain name that appears after the last dot (e.g., .com, .org, .net). It helps classify websites based on purpose, industry or geographical location. Second-level domain (SLD):  SLD is the customizable part of a domain name that comes before the TLD. It often represents the brand name (like “wix” in “ wix.com ”). Subdomain:  This is an extension of the main domain that appears before the SLD. It helps organize different sections of a website without requiring a new domain name. For example, “support” is the subdomain in the domain “ www.support.wix.com .” Learn more: What is a TLD ? What is a subdomain ? Domain vs website Types of domain extensions Different extensions serve different types of websites . Let’s look at some examples. Generic top-level domains (gTLDs) These are the most popular domain name  extensions and aren’t tied to a specific country. They include: .com domains:  Most popular TLD and widely used for businesses and general websites. .org domains: Originally intended for organizations and nonprofits. .net domains:  Initially used for network-based sites but now widely adopted for general use. .info domains: Intended for informational websites. . website domains :  Used by small businesses and individuals. . digital domains :  Used by technology companies and startups. Country code top-level domains (ccTLDs)  Country-code TLDs are specific to individual countries and often indicate a website’s geographic region.  Some popular ccTLDs include: .us (United States) .uk (United Kingdom) .ca (Canada) .de (Germany) .au (Australia) New generic top-level domains (ngTLDs)  As the demand for domain names grew, new gTLDs were introduced to provide more branding options.  Popular ngTLDs include: .tech: Ideal for technology-related websites. .blog: Perfect for bloggers and content creators. .store: Best for eCommerce businesses. .online:  Flexible option for digital businesses. Sponsored top-level domains (sTLDs) Sponsored TLDs are restricted to specific organizations or industries.  Some well-known examples include: .edu: Reserved for accredited educational institutions. .gov: Used by government entities. .mil: Exclusively used by the U.S. military. .museum: Designed for museums and cultural institutions. For more TLD examples, read our article on types of domains . How many domains are there? According to Domain Name Stat, over 763 million  domains exist currently. And data from the Domain Name Industry Brief (DNIB) reveals there were 364.3 million domain name registrations  in the fourth quarter of 2024 alone—a 6.4% increase from Q4 of 2021. Breaking it down further, DNIB shows a total of 156.3 million .com registrations in Q4 of 2024. Registrations for other popular TLD categories include: ccTLDs:  140.8 million ngTLDs:  36.8 million .net:  12.7 million How many TLDs are there? Curren tly, there are 1,601 TLDs based on data from Domain Name Stat. The numbers are distributed as follows: gTLDs:  Only eight exist, yet they dominate the market with over 337 million registered domains. ngTLDs:  A whopping 1,252 TLDs fall into this category, but they account for just 113 million registrations. ccTLDs:  With 341 options, these contribute over 312 million registrations. Choosing the right domain extension can influence your website’s credibility and visibility.   Explore our guide to domain extensions  to learn which TLD best suits your needs. How to get a domain name Let’s now look at two paths you can follow to get a domain name. Buy a domain name Buying a domain gives you full ownership and control over your web address. Before you purchase one, you need to perform a domain name search  to check if it’s available. If you’re struggling to find one that’s not taken, a domain name generator  can suggest creative options based on your brand, keywords or industry.  Once you have a shortlist of potential names, check on the domain name cost  before making a final decision. In most cases, a standard domain from one of the best domain registrars  should typically cost you between $10 and $45 per year. Another option is to look into domain flipping , where people buy and resell domains for a profit. If you decide to go down this path, make sure to check the domain history  before purchasing. Not planning to use your domain immediately? You can keep it as a parked domain , which means it's registered but not actively being used for website or email services. That will help protect the name so that someone else doesn’t acquire it until you’re ready to use it. Learn more: Domain name management How much does a domain name cost? How to choose a domain name How to buy a domain name Get a free domain name One of the best ways to get a free domain name is by bundling it with website hosting. For example, when you purchase any Wix premium plan, you receive a free domain for one year, along with free website hosting , making it a cost-effective option for getting your website online. Additional perks you get with Wix’s website builder include: Guaranteed uptime  of 99.99% so your site remains accessible at all times. A drag-and-drop editor and 900+ templates to create and edit your pages to your liking. Site reliability  and scalability , allowing your website to grow with your business. Enterprise-grade website security to protect against cyber threats. Top-tier website performance  for a seamless user experience. Wix Analytics  to gain actionable insights into your website’s traffic and performance. Learn more: How to get a free domain name . How to manage your domain Domain management  involves handling various aspects of your domain to keep your website running smoothly and prevent issues like expiration or website security  risks.  Here are some key steps to effectively manage your domain: Keep your domain registration active Your domain needs to be renewed periodically with your registrar or web hosting provider to avoid losing ownership. Enable auto-renewal through your domain registrar to prevent your domain from expiring and becoming available for others to purchase. Learn more:   How to register a domain name What is web hosting ? How to host a website Enable domain privacy protection When you register a domain, your contact details are stored in a public WHOIS database. To protect your personal information from spammers and cyber threats, you need to enable domain privacy  protection.  Many registrars offer this as an optional service, but Wix allows you to select private registration when you create a website at no extra cost. This will replace your personal details with Wix's details so your information isn’t revealed in the public WHOIS databases. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, senior link building analyst at Mavlers Redirect or forward your domain Domain forwarding allows you to automatically redirect visitors from one domain to another if you have multiple domain names. This becomes useful when you want to change your brand name and keep traffic from your old domain. Learn more: How to redirect a domain name   How to change a domain name Keep an eye on your domain authority Your domain authority  (DA) score predicts how well your website will rank on search engines. Factors like the quality and number of backlinks coming from other websites and domain age influence the score. How many domains are there? FAQ Is .org or .co better? Choosing between .org and .co depends on your website's purpose and audience. .org is traditionally used by nonprofits and organizations. It carries a sense of trust, credibility and authority. .co is often seen as a short alternative to .com and is commonly used by businesses and entrepreneurs. If you're running a nonprofit or an organization, .org is the better choice. But if you want to build a business or brand and .com isn't available, .co can be a solid alternative. Will we ever run out of domain names? It's highly unlikely that we'll ever run out of domain names entirely. While many .com domains are already taken, new TLDs (like .tech and .store) provide more options.  Since the domain name system keeps evolving, there will always be new ways to secure a great web address. What is the most trusted domain? The most trusted domain is .com since it's the most widely used extension for businesses and personal websites. Other highly trusted domains include .org (commonly used by nonprofits and organizations) and .gov (exclusively for government entities). .edu is also highly reputable, as it's restricted to accredited educational institutions. Which website builders offer a free domain? Several website builders offer a free domain as part of their paid plans. Wix, for example, provides a free domain for one year when you purchase any premium plan. After the first year, you’ll need to renew your domain at the regular price to maintain ownership. You may also be interested in: Best website builder for small business Best website builders for freelancers Best one-page website builders Best website builders for SEO Cheap website builder  Best AI website builder  Free website builders How many types of domains are there? There are several types of domains, primarily categorized based on their purpose and extension. The main types include: Top-Level Domains (TLDs)  – These are the highest level in the domain name system, such as .com, .org, and .net. Country Code TLDs (ccTLDs)  – These are specific to countries, like .us (United States) or .uk (United Kingdom). Generic TLDs (gTLDs)  – These include both traditional options like .info, .biz, and newer extensions like .blog, .shop, and .tech. Second-Level Domains (SLDs)  – These are the names chosen before the TLD (e.g., in “example.com,” “example” is the SLD). Subdomains  – These are extensions of an existing domain, such as blog.example.com. How many .com domains are there? There are over 170 million .com domains currently registered. As one of the most popular and widely used top-level domains (TLDs), the number continues to grow steadily. However, the exact number can change frequently due to new registrations and expirations. For a more specific, up-to-date figure, domain registration platforms or domain industry reports typically provide the latest statistics.