Deciding to create a website for your nonprofit is an indispensable step towards success, allowing you to harness the power of online platforms to bring in donations, recruit new volunteers and raise awareness about your mission. It's crucial to approach the design of this type of website with careful consideration and strategic planning.
In this article, we'll delve into the key elements that make 28 nonprofit website examples shine. Read on to learn how to make a website that stands out, and how to create a captivating and purpose-driven online presence for your organization.
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Best nonprofit website design examples
01. Kode with Klossy
Kode with Klossy isn’t just a fantastic nonprofit website—it’s a masterclass in nonprofit web design best practices. With sharp color contrasts, engaging scrolling effects and a highly dynamic layout, the site promises a stimulating experience if they participate in the coding program. We especially love that the site’s hamburger menu opens up a full-screen popup menu. With its funky shapes and interactive hover effects, it’s surely a crowd-pleaser.
02. HERoines Inc.
Because HERoines Inc. works to provide women with a safe space to learn and grow, it’s important that their site design exudes softness and warmth. To that end, the nonprofit website utilizes a color palette with coral, bubble-gum pink and vivid blue. From dynamic scrolling effects to simple animations, this striking and inviting website utilizes a variety of techniques to maintain the attention of its visitors.
Related reading: Best AI website examples
Colin Kaepernick founded the Know Your Rights Camp to empower Black and Brown communities with resources and education that’ll help them stay safe during interactions with law enforcement. This nonprofit website does a great job of prominently exhibiting its “Donate” calls to action (CTA). The bright red buttons look all the more vibrant against the black background, evoking a sense of urgency.
04. Literacy, Inc.
From its very first fold, Literacy Inc. is quick to deliver every detail site visitors need to know: the name of the organization, three words that describe what it does and a prominent CTA for donations. Combined with a fullscreen photo of children reading and badges that add credibility and reliability, this website’s homepage ticks all the right boxes. The rest of the website is just as enticing, with animated infographics, a split-screen website layout and parallax scrolling.
05. Gay and Sober
The mission of Gay and Sober is clear: to provide a safe, fun and enriching experience to sober individuals across the United States and abroad. This LGBTQ website does a great job of making supportive resources accessible for their growing online community. By keeping the site updated with relevant events, including a “meeting finder” search section and a treatment center directory, Gay and Sober calls on visitors to participate in person.
33 Letters for Ukraine works to express solidarity with Ukraine by challenging artists to dedicate designs to letters from the Ukrainian alphabet. Since the founders are professional designers themselves, it’s no surprise that this nonprofit website was built with user experience in mind. With a quirky font and frequent use of emojis, 33 Letters for Ukraine effectively captures the playful imagination of its target audience.
07. Barco Sorriso
This nonprofit organization, whose Portuguese name translates to “smile boat,” provides free dental care and health education to isolated coastal communities in Brazil. Barco Sorriso’s multilingual website uses illustration, optimistic language and a slideshow of smiling faces to inspire visitors to contribute to the cause.
Dreams Have No Boundaries provides resources to help students improve their English language and professional skills. Photos of students participating in activities—like career workshops—strengthen the trustworthiness of the site, and a section dedicated to statistics about the organization is an honest way of encouraging participation.
09. Arte Justice
Because Arte Justice’s mission is to educate young people about human rights and empower them to create meaningful change, the biggest challenge in designing this nonprofit website is to avoid information overload. With a crisp, minimalistic design, visitors can browse with ease.
One of the many learning opportunities on this site is the user-friendly “Subscribe” form. The neon green and black CTA button prompts users to click and the simplicity of the form makes it easy for users to fill it out.
The African Narrative shows us how creating a nonprofit website with strong branding can make an impact. The gradient background of fiery orange and soft yellow-green match the organization’s logo, creating a cohesive aesthetic. The Work Sans Semi Bold font was a smart choice for the site as it is highly legible and exudes confidence.
Dedicating a page to the board of directors further instills a sense of familiarity in viewers. Meanwhile, several pages that describe The Africa Narrative’s work help to engage and establish trust with visitors.
11. Hold Your Fire
Horrified by the Parkland shooting that occurred 20 years after her own father became a victim of gun violence, Kristina Filler started selling apparel in her online store to raise money and awareness. As of May 2023, she has donated $11,000 from her shirt sales to a gun safety organization called Everytown.
The website describes its cause using Fillers’ own words: “It aches to know that other people are going through what my family and I went through, especially when in both cases, the deaths were so preventable. Hopefully, this shirt can do a small part to help prevent more of them.” By selling products with the organization’s motto (“Hold Your Fire”), Filler is able to spread awareness about her mission (both online and offline), while raising money for a good cause.
12. Ascend
Ascend uses a two-year mountaineering program to teach young women from marginalized groups leadership skills. In order to prevent the wealth of information that the site offers from becoming overwhelming, the designer employs a modular layout to break up the content into easily digestible sections. For example, potential volunteers can pick between various activities, locations and skills, all of which have individual pages with informative descriptions and real-life imagery.
13. CharacTours
Andrew Davies and Jonathan Goldstein founded CharacTours to educate people about U.S. history through interactive, theatrical walking experiences. The antique aesthetic of the nonprofit website demonstrates the immersive experience visitors can expect from the tours. The header font Clarendon LT Std Bold was a great choice, as was the black-and-white color scheme.
The full-page slideshow above the fold is especially clever. The vintage-filtered photos of the founders being goofy demonstrate the team’s commitment to making history accessible through humor and creativity. The tear-like border on the bottom of the slideshow is icing on the cake.
By breaking up their website’s content with playful fonts, animated graphics and photos of the people they help, Travel With a Purpose does a great job at providing a vibrant and colorful non profit website design that represents the child-friendly nature of their mission.
To ensure a seamless user experience on this content-rich nonprofit website, establishing a clear hierarchy and intuitive navigation are paramount. The presence of a hamburger menu helps to declutter the site and the back-to-top button enhances user-friendliness by allowing users to swiftly return to the top with a single click.
15. Female for Tech
Donations are a regular part of running a nonprofit organization and a website is one of the best ways to collect them. To do this on your own, take a lead from Female for Tech. The bright pink “Donate” CTA button in the website header is almost impossible to miss.
Apart from strategically using its homepage to collect funds, Female for Tech tells their story with clear messaging and inspirational imagery. Visitors can read more about the nonprofit’s mission, events and past scholars to understand the successful impact its donors have made.
Imagery plays a big role in how your organization tells its online story. Whether it’s customized illustration, photographs of events, videos or even stock imagery, visual imagery can be just as powerful as the words you use to connect with visitors.
On the Recovery Advocates site, photos help with readability by breaking up the text and giving visitors a visual reference. The organization’s logo, which features a tree and is prominently displayed at the top of the site, adds an organic touch that bolsters the site’s sense of growth and community.
Tip: Make sure your visuals are optimized by using the right sizes, formats and colors. If you’re making a website with Wix, the Editor will automatically compress files upon loading to reduce upload time. Non-Wix users can change the dimensions of their image in seconds with our free image resizer tool.
17. Waste Not
One of the most important parts of designing a website is choosing the best typography. Waste Not’s well-thought-out font pairing of a handwritten script and a modern sans serif creates the perfect balance of text that’s full of personality. Stats and infographics, which are spread throughout the site’s homepage, create an interactive vibe that’s sure to engage visitors.
Waste Not’s use of typography is incredibly impactful, so much so that they've used it as the primary visual aid across the first two folds of the nonprofit website. By doing this, they've effectively turned their messaging into an art form that captures and maintains the visitor's attention.
18. Unlocked Minds, Inc.
With trendy Y2K design elements, the Unlocked Minds site stands out. As a nonprofit that’s dedicated to providing immersive art programs to New Mexico’s youth, this unconventional approach is the perfect fit. It’s nonprofit website design is captivating and highlights the creative influences that drive the organization.
When building a nonprofit website for an art organization, your site’s cohesive visual language can similarly combine photography, hand-drawn doodles, video and typography. The Unlocked Minds aesthetic draws from the comic book genre, with bright colors, bold text, onomatopoeia and a pop-up-style logo.
Hands for Nature Project is committed to using collective action to fight climate change, both by preserving our natural environments and by responding to the impact of natural disasters. Greeting visitors with a slideshow of vibrant landscapes and sea life, this nonprofit website immediately grabs the attention of nature lovers. The website’s color scheme is made up of earth-loving colors—a mix of greens, blues, turquoise and white emphasize the organization’s mission. We love how clearly the organization explains its three initiatives and the work that it has done for each.
There’s plenty to rave about when it comes to the Culture of Solidarity site, but perhaps the best design choice was to feature a video above the fold that showcases the organization’s work. Without having to read a word about the nonprofit, a visitor knows that the organization’s volunteers work hard to feed members of their community who might otherwise go hungry.
21. Gen Z for Green
When it comes to inspiring people to donate, sometimes the best way to engage them is with hard data. Gen Z for Green dedicates its homepage to showcasing impactful statistics about the climate crisis before asking visitors to get involved. The high schoolers who designed the site did a fantastic job showcasing their work. The "events" page is particularly strong, as it succinctly describes the group's specific initiatives in an organized and compelling way.
The mission of We Rise Production is to empower artists who seek to promote critical thinking about oppressive systems and inspire action against them. The nonprofit's website serves as an effective platform to showcase the team’s impactful projects, with dedicated web pages highlighting their podcasts, videos and visual works. One notable feature is the CV page, which comprehensively lists the diverse range of projects the organization has been involved in. This thoughtful inclusion demonstrates the effectiveness and breadth of We Rise Production's work, serving as a testament to their commitment and success in fulfilling their mission.
23. Lead Foundation
Although individual donations are critical to nonprofits, corporate sponsorships can make a particularly significant difference. The Lead Foundation, which is dedicated to the development of student-athletes, does a great job of using its website to spotlight corporate sponsors such as Adidas, DICK’S and the NFL. In doing so, the nonprofit demonstrates its credibility to people who are familiar with those brands and attracts the attention of other corporations that are working to improve their brand perception through association with nonprofits.
Because your mission statement acts as the backbone of your organization, displaying it prominently on your site is vital for helping visitors understand your work. The Ebony Collective's nonprofit website design provides a concise version of its mission statement in the site footer. This strategic placement ensures that even visitors who quickly skim through the site will be captivated by the succinct and impactful text, leaving a lasting impression.
The inclusion of an interactive map of ballot boxes on the "Coalition Work" page was another smart choice, as it demonstrates The Ebony Collective's dedication to community engagement and civic participation.
The Green Bird Foundation's website exemplifies the dynamic combination of the "more-is-more" web design trend and the mission-driven focus of an environmental NGO. The organization excels in effectively engaging its audience through a captivating user experience that spans from the top of the homepage to the footer.
Right from the start, the Green Bird Foundation impresses with its elegant logo and user-friendly navigation menu. The hero section of their website immerses visitors in a full-screen video trailer that showcases their compelling mission statement. Cool scrolling effects add a touch of sophistication and create a more interactive experience.
Trash to Treasure’s nonprofit website effectively conveys the organization's mission, vision and expertise in the field of sustainable waste management. With a dynamic and informative blog, it's evident that this community of pioneers is not only passionate about recruiting people to their cause, but they're also dedicated to educating as they go.
In addition to providing valuable resources, it's crucial that nonprofit websites offer multiple communication options to potential donors, sponsors and volunteers. Trash to Treasure sets a great example by using a chat box that allows for both automated responses and real-time communication.
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Paint the City Peaceful unites its artistic community to create impactful murals that embody themes of solidarity, equality and justice. From the vibrant color scheme to the electrifying photographic backgrounds, this website effectively captures the essence of the team’s mission. The combination of visually striking elements creates an immersive experience that reflects the passion and energy that drives those involved.
By translating the spirit of their mission into their nonprofit website design, Paint the City Peaceful successfully communicates their commitment to promoting positive change through art.
5 nonprofit website templates
Now that you’ve gained inspiration from the remarkable nonprofit website examples above, it’s time to get to work on your own best nonprofit website design. Wix’s fully customizable nonprofit website templates make it easy to start building your organization’s online presence. Below, you’ll find some of our newest designs, which you can customize with your own branded elements and content.
A compelling template for an inspiring cause, this is the best nonprofit website design for starting a nonprofit website that focuses on female empowerment. It features a bright color scheme and diverse stock photos of powerful women, but you can easily update it with your own brand colors and imagery. The template includes a mailing list sign-up form, which is incredibly useful for building relationships with donors, volunteers and other interested parties.
When your mission is to create a safe and inclusive space for your community, it’s vital that you do so both online and off. With this template, you can create an inviting site that puts your center’s members front and center. We love that it features a gallery page so that you can showcase all of your past programs. This template also integrates seamlessly with Wix Events, which makes the process of managing and promoting your programs almost effortless.
If your mission revolves around raising awareness, look no further than this attention-grabbing nonprofit template. The content is pared down to the essentials so that your message takes center stage. With customizable elements, such as the full-screen background, bold typography and prominent buttons, you have the power to tailor the template to your organization's unique content and story.
For environmental organizations, this clean, ocean-themed website template has all the essentials for a successful nonprofit website. Built with Pro Gallery and Blog features, it’s ready for you to share your mission and expertise with the world. The intuitive navigation makes it effortless to engage with, and allows visitors to take actions like donating or subscribing with ease.
A minimalistic and clean-cut design makes this template adaptable for almost any nonprofit website. It’s set up with great elements for representing your organization online, including a slideshow gallery, graphics and solid calls-to-action that will go a long way with customization. A section for project details is the perfect place to add your own mission statement, along with a page to describe and showcase current projects and goals.
Check out more nonprofit website template options to find the one that’s right for your organization.
How to design nonprofit websites for a cause: best web design practices
Designing an effective nonprofit website involves careful planning, thoughtful content creation and user-centered design principles. Here's a step-by-step guide to some nonprofit website design tips:
01. Define your website objectives
Clearly identify the goals you want your website to achieve, such as increasing donations, attracting volunteers or raising awareness.
Set measurable objectives to track progress and evaluate the effectiveness of your website.
02. Understand your target audience
Define your target audience, including their demographics, interests and motivations.
Tailor your website's content, design and messaging to resonate with your target audience.
03. Choose a website platform
Select a website builder that suits your needs, considering factors like ease of use, customization options and cost.
Wix offers features that are relevant for nonprofits, such as event management, online donation forms, volunteer sign-up forms and newsletter integration.
Learn more: Best nonprofit website builders
04. Create a clear website structure
Develop a clear website structure with easy-to-navigate menus and a logical flow of information.
Ensure that important pages, such as the mission statement, donation page and contact information are easily accessible.
05. Craft compelling content
Write engaging and informative content that highlights your organization's mission, impact and stories.
Use a variety of content formats, such as blog posts, videos, infographics and case studies. Learn more about how to start a blog.
Keep content fresh and updated regularly.
06. Use impactful storytelling
Showcase your organization's work through compelling stories, testimonials and case studies.
Use visuals, videos and infographics to enhance storytelling and emotional connection.
Highlight the impact of your organization's work on individuals and communities.
07. Optimize for mobile devices
Ensure your website is optimized for mobile devices, providing a seamless experience on smartphones and tablets.
Test the website on various mobile devices to ensure optimal performance.
08. Implement strong calls to action
Clearly guide visitors towards desired actions, such as donating, volunteering or signing up for newsletters.
Use prominent and visually appealing call-to-action buttons.
Make the process of taking action simple and straightforward.
09. Integrate secure online donations
Provide a secure and user-friendly donation platform for online contributions.
Use a reputable online payment processing solution to ensure secure transactions.
Make the donation process transparent and easy to understand.
10. Prioritize accessibility
Ensure your website is accessible to all users, including those with disabilities.
Use clear fonts, high contrast colors and alternative text for images.
Follow accessibility guidelines and use tools to check for compliance.
11. Use analytics
Implement analytics tools to track website traffic, user behavior and conversion rates.
Analyze data to identify areas for improvement and optimize the website for better engagement.
A/B test different design elements and content strategies to determine what works best.
12. Incorporate social media integrations
Integrate social media buttons and feeds to encourage sharing and engagement.
Actively manage social media presence to connect with supporters and promote the organization's work.
Use social media to drive traffic to the website and increase visibility.
13. Perform regular updates
Keep the website updated with fresh content, news and events.
Regularly check for broken links and maintain the technical health of your website.
Make sure the website is compatible with the latest browsers and devices.
14. Seek feedback before going live
Gather feedback from users, volunteers and donors to identify areas for improvement.
Continuously refine your website based on feedback and data analysis.
Stay up-to-date with the latest trends in web design and user experience.
Pro tip: If you're a younger learner or introducing web creation to younger students, try Wix Tomorrow. This offers meaningful learning and creating experiences at every stage of a young learner’s web creation journey, from creating a first website to learning industry-standard skills, to making real-world impact with hands-on projects.
Create the perfect site for you with Wix's website builder.
Is Wix good for building a nonprofit website?
Yes, Wix can be a good platform for building a nonprofit website. Wix user-friendly tools and features that can help you create an engaging and effective nonprofit website to promote your nonprofit's mission and activities. Here are some reasons why:
Wix provides a drag-and-drop website builder that is easy to use, even for individuals without extensive technical skills. This can be beneficial for nonprofit teams with limited web development experience.
Wix offers a variety of professionally designed nonprofit templates that can be customized to match your nonprofit's branding and style. Some templates are specifically designed for nonprofit organizations.
Wix offers features that are relevant for nonprofits, such as event management, online donation forms, volunteer sign-up forms and newsletter integration.
You can also explore all types of websites, from a fundraising website to the best law websites or the best websites built on Wix.
Learn more: How to make a church website
Best nonprofit websites FAQ
What is a nonprofit website?
A nonprofit website is a website that is owned and operated by a nonprofit organization. Nonprofit organizations are tax-exempt organizations that are dedicated to social, educational or religious causes. Nonprofit websites typically serve a variety of purposes, such as:
Providing information about the organization and its mission
Sharing news and events
Fundraising
Recruiting volunteers
Advocating for the organization's cause