Video marketing has fast become a key component of successful marketing strategies, with video streaming projected to account for 91% of global internet traffic in 2025.
These days, an engaging marketing video is perhaps one of the most effective ways to attract potential customers. But how many businesses use video marketing, and how many are seeing a return on their investment? This report breaks down the latest video marketing statistics available.
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10 video marketing statistics for 2025
Global spending on digital video advertising is projected to surpass $200 billion in 2025—up 8.4% from 2024 (Statista).
Short-form digital video spending is expected to reach $111 billion in 2025, a year-on-year rise of 12% (Statista).
The US had 238 million YouTube viewers in July 2024—the second-highest globally (Statista).
Nearly half (48.2%) of internet users watch music videos weekly, the highest of any video content type (Statista).
89% of businesses use video marketing in 2025, down 2% from 2024 (Wyzowl).
95% of companies consider video marketing important in 2025—a rise of 7% from the previous year (Wyzowl).
Over a third (37%) of businesses that don’t use video marketing said it’s because they don’t know where to start (Wyzowl).
As of early 2025, 73% of video marketers have created explainer videos, making this the most common use case. (Wyzowl).
Nearly four-fifths (78%) of online users prefer to learn about a product through a short-form video (Wyzowl).
A quarter (25%) of companies allocate 10% or less of their marketing budget to video marketing (Wyzowl).
Writing about the video marketing industry? Wix can provide expert quotes and help you find additional industry stats. Contact us today to learn more.
Video marketing industry statistics
How much do businesses spend on short-form video marketing?
The latest video marketing statistics from Statista found that global spending on digital video advertising exceeded $190 billion in 2024 ($191.4 billion). This represents a rise of around 10% from the previous year ($173.5 billion) and nearly 21% from 2022 ($158.8 billion).
A projected 8.4% increase in 2025 is scheduled to take digital video advertising spending past $200 billion for the first time ($207.5 billion) by the end of the year.
Global spending on digital video advertising has accelerated since 2017, when the total spend was just under $35 billion. A rise of over 53% took spending past $50 billion in 2018 ($53.43 billion), with this figure nearly doubling by 2020 ($106.5 billion).
Industry spending is expected to continue growing for the rest of the decade, albeit at a slower pace. A projected 7.7% increase in 2026 is set to push spending past $220 billion ($223.5 billion), with this figure reaching $239.1 billion by 2026 (+7%).
By 2029, global spending on digital video advertising is projected to be $268 billion, marking a rise of over 29% from 2025. If projections prove correct, then global spending on digital video advertising will be over seven times more in 2029 than in 2017.
How much do businesses spend on video marketing?
Global spending on short-form digital video advertising is projected to reach $111 billion in 2025, according to Statista. If correct, then the industry will see its spending increase by nearly 12% from 2024 ($99.43 billion).
Spending on short-form digital adverts has soared since 2017 when the total stood at just under $1.6 billion. After almost tripling (+191.1%) to $4.6 billion in 2018, a similar rise (+179.7%) saw numbers surpass the $10 billion mark the following year ($12.87 billion).
After exceeding $32 billion in 2020, total spending almost doubled (92.5%) to $62.21 billion a year later, before surpassing $99 billion by 2024 (+59.8%).
Spending is expected to grow at a slower rate beyond 2025, reaching $122.5 billion in 2026 (+10.2%) before exceeding $134 billion a year later (+9.6%). By 2029, the total expenditure on short-form digital video advertising is projected to reach $157.5 billion, marking a rise of over two-fifths (41.9%) from 2025.
If projections prove correct, then industry spending will be roughly 100 times more in 2029 than in 2017.
How much do businesses spend per internet user on video marketing?
The average global spend on digital video advertisements is projected to be nearly $35 per internet user in 2025—up 2.3% from the previous year ($33.59.) At the same time, the global spend on short-form digital ads is projected to reach $17.46, marking a year-on-year rise of almost 6%.
The average spend on digital video advertisements has accelerated since 2017, when it stood at $10.74 per internet user. This figure more than doubled (+126.6%) by 2020, with the total spend per user exceeding $30 for the first time in 2021 (+30.4%).
Spending on short-form video advertising has grown at an even quicker rate. With an average spending of just $0.49 per internet user in 2017, short-form adverts saw their spending per user more than double in each of the following three years.
A rise of over four-fifths (+81.3%) in 2021 took the total above $10 per user for the first time, with growth slowing thereafter.
By 2029, overall spending on digital video advertisements is expected to reach $38.45 per internet user, an increase of nearly 12% from 2025. At the same time, short-form video advertising expenditure is expected to reach $22.60 per internet user—up 23% from 2025 and nearly 50 times more than in 2017.
"It never hurts to repurpose your long-form content into short-form formats (like Instagram Reels, YouTube Shorts, etc.)—and vice versa. By doing so, you can appeal to people who consume information in different ways. It’s a timeless technique that stretches the value of your work." - Giorgia Foscarini, international blogs team lead at Wix
Video marketing user habits
How much video content do people consume online?
The number of internet users streaming or downloading video content at least once a month was projected to reach nearly 3.5 billion in 2023. Additionally, a report from Statista estimated that there would be around 164.6 million live video viewers in the US alone in 2024.
As of Q1 2024, online videos had an audience reach of 92.3%, meaning over nine-tenths of the global population can access online video content. Additionally, Wyzowl reported that global average video consumption stood at 17 hours in 2023—down from 19 the previous year.
Which country watched the most video content online?
As of July 2024, the US had the second-highest number of YouTube viewers globally, at 238 million, according to Statista. However, this was half the total of first-placed India, which had 476 million viewers.
As of July 2024, Brazil had the third-highest number of YouTube viewers, at 147 million—nearly two-fifths (38%) less than the United States. Indonesia was the final country with over 100 million YouTube viewers, with a total of 139 million—nearly two-thirds (65%) more than fifth-placed Mexico.
Rounding off the top 10 were the Philippines and Turkey, who both had 58.1 million YouTube viewers. This was around 8% less than ninth-placed Vietnam and less than a quarter of the total for the United States.
What are the most popular types of video content?
Music videos were the most popular video content among internet users in Q4 2024, according to Statista. Nearly half (48.2%) of users worldwide reported watching music videos online every week—over 13% higher than any other type of video content.
Music videos were followed by comedy, memes and viral content, which were watched by 35% of users weekly. This was over 7% more than any other content type, making it the final one to be watched by over a third of internet users each week.
Video content type | Percentage of global internet users who watch this type of content weekly |
Music videos | 48.2% |
Comedy, meme or viral video | 35% |
Video live stream | 27.7% |
Educational video | 26% |
Tutorial or how-to video | 25.8% |
Sports clip or highlights video | 25.7% |
Product review video | 25.3% |
Sports match or commentary | 23.5% |
Influencer videos or vlogs | 23.4% |
Gaming video | 22.2% |
The percentage of people who watch video content weekly by content type—source: Statista
Video live streams had the third highest percentage of weekly viewers, at 27.7%—nearly 2% more than educational videos (26%). Three other types of video content were viewed by more than a quarter of internet users weekly; they were:
Tutorial or how-to videos (25.8%)
Sports clips or highlight videos (25.7%)
Product review videos (25.3%)
At the other end of the scale, just over 22% of internet users watched gaming videos weekly—over 1% less than the number who watched influencer videos and vlogs.
How many businesses use video marketing?
Recent video marketing statistics from Wyzowl found that nearly nine in 10 (89%) businesses use video marketing in 2025. However, this represents a decline of 2% from 2024 when the number stood at 91%.
Video marketing use has climbed rapidly since 2016 when it was used by just over three-fifths of businesses (61%). A 2% rise in 2017 was followed by an 18% leap in 2018 that took the total past 80% for the first time.
Following a 6% jump to 87% in 2019, numbers stagnated until 2023 when they reached a peak of 91%. This number remained unchanged the following year before dropping below 90% in 2025.
The latest figures mean that the number of businesses using video marketing grew by 28% between 2016 and 2025.
How many businesses consider video marketing important?
A study from Wyzowl found that 19 out of 20 (95%) businesses consider video marketing an important part of their strategy for 2025. This represents a 7% climb from 2024 when the number stood at 88%.
The number of businesses that consider video marketing important has grown steadily since 2015 when it stood at just over three-quarters (78%). A 10% rise the following year took the total to 88%, with numbers falling to 82% in 2017 (-6%).
A 6% increase in 2019 saw the total exceed 90% for the first time, with this figure reaching a peak of 96% in 2023. Though an 8% fall in 2024 temporarily halted this growth, numbers returned close to peak levels a year later (+7%).
The latest figures mean that 17% more businesses consider video marketing important to their strategy going into 2025 than in 2015.
Why do some businesses not use video marketing?
Over a third (37%) of marketers who don’t use video marketing cited not knowing where to start as their main reason for not using it. This was 9% more common than any other response and the only one given by more than 30% of marketers.
Over a quarter (26%) felt they lacked the time to implement video marketing, compared to 16% that were unclear on the return on investment (ROI) offered by the medium. Price was the final reason cited by over a tenth of businesses, with 11% claiming that video marketing was too expensive.
One in twenty (5%) said they can’t convince key decision-makers in their company to employ video marketing, with the same number saying they don’t feel it’s needed.
Despite these figures, the number of marketers employing video in their strategy looks set to rise. Over two-thirds (68%) of marketers who don’t use video said they plan to start using it in 2025.
Video content marketing statistics
Video content marketing statistics published by WebFX claimed that nearly a third (31%) of businesses publish between two and four videos each month. Elsewhere, a 2022 report from HubSpot found that two-thirds (65%) of companies add captions to their video for accessibility.
The same HubSpot report found that:
63% of marketers believe content related to news events and cultural moments generates the most engagement.
24% believe that funny videos are more likely to go viral.
36% say that capturing a user's attention in the first few seconds is the most important element of video content.
The report also revealed that over two-fifths (42%) of companies feel their videos have improved as a result of partnering with an external agency.
What are the most popular types of video marketing content among businesses?
More than half (54%) of marketers in a 2024 Wyzowl survey said that live-action videos were the type of video they created most often. This was more than double the number of any other video type—30% more than animated videos.
Less than one in five (15%) of marketers said that screen-recorded videos were their most frequent video type. This was less than a third of the number who selected live-action videos and 9% fewer than those who chose animated videos.
Do businesses create their video marketing in-house?
Recent video marketing statistics found that more than half (55%) of businesses create their digital marketing videos in-house. This was nearly quadruple the number that exclusively uses external vendors to create video content (14%).
Over three in 10 (31%) businesses use a combination of in-house videos and external vendors to create video content. This was 24% less than the number who operated entirely in-house but 17% more than those who outsourced all video content.
How do businesses create their video marketing content?
According to Wyzowl, nearly three-quarters (73%) of businesses use explainer videos in their marketing strategy. This was 4% more than any other video type, making explainer videos the only one used by over 70% of companies.
Over two-thirds (69%) of businesses create social media videos—9% more than any other video type. Testimonial videos were the final type selected by at least three-fifths of businesses, with a total of 60%—7% more than presentation videos (53%).
There were four types of videos selected by between 40% and 50% of businesses, they were:
Product demo video (48%)
Sales video (44%)
Teaser video (44%)
Video ads (42%)
At the other end of the scale, just over a tenth (11%) of businesses said they created employee onboarding videos—6% less than any other answer. App demo videos (17%) were the only other type selected by less than a fifth of companies.
Statistics on different types of video marketing
B2B video marketing statistics
A 2024 report from the Content Marketing Institute found that over three-quarters (76%) of B2B marketers used video in their content. An article from Here Now in the same year reported that almost half (45%) of B2B marketers are creating training videos, with 39% incorporating customer testimonials into videos.
The popularity of video among B2B marketers was highlighted by Vidico statistics from 2023, which found that 70% of B2B buyers engage with video during their purchasing journey.
The same report also revealed:
Over half (52%) of B2B marketers cite video as the content type generating the highest ROI.
B2B marketers using video report 49% faster revenue growth than those who don’t.
Nearly three-quarters (73%) of B2B marketers report that video positively influences their marketing results.
85% of B2B marketers consider video to be an effective tool for online engagement.
65% of B2B companies have gained new customers through LinkedIn video marketing.
Video email marketing statistics
A 2024 report from Beehiiv claimed that video email marketing has a 300% higher ROI on average than standard email marketing campaigns. The report also found that over half (55%) of email marketers using video report higher click-through rates than those who don’t.
Additionally, a video thumbnail improved subscriber engagement by nearly 41% when included in an email, while embedding videos into emails was found to boost click-through rates by 65%.
Elsewhere, video marketing statistics from Zippia in 2023 found that including the word ‘video’ in an email subject line can boost open rates by 7% to 13%.
Live video marketing statistics
The number of people who watch live video content in the US was projected to reach 164.6 million in 2024, according to Statista. This represents a 5-year rise of around 30% from 2019 when the number stood at 126.7 million.
A 2024 report from Dash revealed that over half (53%) of businesses have used live video in some form, with 28% of marketers believing it offers the best ROI. The power of video marketing is also backed up by buyer statistics, with half (50%) of TikTok users saying they’ve bought something after watching a TikTok Live.
Additionally, nearly a third (31%) of online users believe live commerce helps them make better-informed purchase decisions, with 45% of internet users in China using it to find new products.
Video marketing trends and customer statistics
A 2023 study from Vidyard found that just over half (53%) of viewers watch a video right to the end.
Statistics from Insider Intelligence (via Dash) found that three-quarters (75%) of people watched short-form videos on their mobile phones in 2023. Despite the growing popularity of short-form videos, Witsia’s 2024 report found that nearly a fifth (16%) of users will stick with a 60-minute video all the way through, suggesting long-form videos can still find a place in an effective video marketing strategy.
What are the preferred types of marketing among online consumers?
Video marketing statistics from Wyzowl show that over three-quarters (78%) of online consumers prefer to learn about a product or service via a short video. This was over seven times more than the number that preferred to read a text-based article (9%).
Just one in twenty (5%) online users chose ebooks or manuals as their preferred content type. This was 2% more than the number who selected both infographics and webinars, pitches or presentations (3%).
Finally, 2% of users selected sales calls as their favored method for product learning—almost forty times less than the number who selected short videos.
How many viewers watch a video until the end?
A 2023 study from Vidyard found that two-thirds (66%) of online users will typically watch a video less than one minute long until the end. This number rose to 84% when accounting for people who watch at least half the video.
The average percentage of video finishers tends to decrease as videos get longer. Nearly three-fifths (56%) of users finish a 1-2 minute video, on average, with this number falling to exactly half (50%) for 2-10 minute videos.
This number falls to just under two-fifths (39%) for videos that last 10 to 20 minutes, with less than a quarter (22%) watching videos over 20 minutes to the end.
There is a similar trajectory for people who watch at least 50% of a video, on average. Just over three-quarters of users will watch at least half of a 1-2 minute video, with this number falling to 41% (-35%) for videos lasting more than 20 minutes.
Video marketing ROI statistics
A 2024 report from Wordstream found that marketers using video marketing can grow their revenue 49% faster than those who don’t. Additionally, they can increase their conversion rates by an average of 34%.
The average conversion rate for websites featuring video content is 4.8%, compared to 2.9% for sites that don’t. With this in mind, the following looks at the wider data surrounding the return-on-investment (ROI) generated from video marketing activity.
How many businesses report a good ROI from digital marketing?
The latest video marketing statistics found over nine in 10 (93%) businesses claim video marketing has given them good ROI in 2025. This represents a 3% rise from 2024 (3%) and is the highest number to date.
The number of businesses citing good ROI from video marketing has risen sharply since 2016, when just over three-quarters (76%) said that the channel offered a good ROI. A 7% rise in 2017 took the number past 80% (83%) for the first time with numbers falling 5% the following year.
Consecutive rises in 2019 and 2020 took the total to 88%, with this number surpassing 90% by 2023 (92%). After a 2% decline in 2024, the number reached record levels in 2025.
The latest figure means that 17% more businesses in 2025 feel that video marketing provides good ROI, compared to 2016.
Video marketing cost statistics
Recent video marketing stats from Wyzowl found that 42% of marketers spent between $0 and $500 on an average video in 2023. This was more than double the number that typically spent $501 to $1,000 (18%) per video.
Video cost | The percentage of marketers who spend this amount on an average video |
$0 to $500 | 42% |
$501 to $1,000 | 18% |
$1,001 to $5,000 | 25% |
$5,001 to $10,000 | 9% |
$10,001 to $20,000 | 3% |
More than $20,000 | 4% |
The average cost of creating a video among marketers, 2023—source: Wyzowl
A quarter of marketers spend between $1,001 and $5,000 on an average video, making this the second-most common amount—7% more than those who spent $501-$1,000. This means that 85% of brands typically spend $5,000 or less on a video.
Nearly a tenth (9%) of marketers spent between $5,001 and $10,000 on a standard video—triple the number who spent up to $20,000 (3%). Finally, one in 25 marketers (4%) exceeded $20,000 on their average video spend. This was less than a quarter of the number who paid between $501 and $1,000.
Video marketing budget statistics
The same Wyzowl report found that a quarter (25%) of businesses allocate between 0% and 10% of their marketing budget to video marketing. This was 8% more than any other figure, with 17% allocating 11% to 20% of their budget.
Just over a tenth (11%) of businesses dedicate between 21% and 30% of their marketing budget to video marketing—the third-highest total. This means that more than half (53%) of businesses spend 30% or less of their marketing budget on videos.
Around a tenth (9%) allocated 31% to 40% of their budget to video marketing, compared to just 4% who used 41% to 50%.
Overall, 16% of businesses allocated more than half their marketing budget to video marketing, with 2% spending nearly their entire budget (91%-100%).
How does video marketing affect sales?
As of early 2025, over four-fifths (84%) of businesses say that their video marketing efforts have directly increased sales. However, this represents a 3% fall from the previous year when the total stood at 87%.
The number of businesses citing revenue increases from video marketing has climbed steadily from 2016, when the figure stood at 64%. A 17% rise in 2017 took the number to 81%, before falling to 76% the following year (-5%).
The total returned to 81% in 2022, before hitting a peak of 87% in the next two years. The latest figures mean that 20% more businesses in 2025 believe that video marketing has directly increased sales, compared to 2016.
Can video marketing help increase a website's organic traffic?
As of early 2025, over four-fifths (82%) of businesses say that video marketing has previously helped them increase website traffic—down 4% from the previous year and 9% from 2023. This represents the lowest number since 2018 when the number stood at 78%.
The latest numbers are 27% higher than in 2015, when just over half (55%) of businesses said that video marketing had improved their website traffic. This figure surpassed 60% in 2016 (62%) before climbing to 76% (+14%) the following year.
A steady rise between 2018 and 2020 took the total to 87%, before reaching a peak of 91% in 2023. The latest figure for 2025 marks the second consecutive fall in the number of businesses reporting traffic increases from video marketing.
Video marketing platform statistics
What are the most popular platforms for video marketing?
Analysis of video marketing statistics from Statista found that nine in 10 video marketers used YouTube in 2023—4% more than any other platform. Following YouTube was Facebook which was used by 86% of marketers—7% more than fellow Meta platform Instagram (79%).
LinkedIn was the final platform to be used by more than three-quarters of marketers, with a total of 76%. This was 3% less than Instagram but 6% more than those who host or attend webinars (70%). Webinars were followed by TikTok and X which were each used by 69% of video marketers.
At the other end of the scale, less than three-fifths (57%) of video marketers used Snapchat. This was 33% fewer than YouTube and 29% less than Facebook.
What are the most popular platforms for B2B video marketing?
YouTube is by far the most popular online platform for B2B video marketing, with Wyzowl finding that 90% of B2B brands use this platform. This was 20% more than any other platform, making YouTube the only one used by over three-quarters of B2B businesses.
LinkedIn was the next most popular platform, with seven in 10 (70%) using the business social networking site for video marketing. This was 4% more than both Facebook and Instagram, which were both used by two-thirds of businesses (66%).
Webinars were the final outlet used by more than half of brands, with 51% employing video marketing via this medium. Though this was 15% less than Instagram and Facebook, it was 24% more than the number who use X for video marketing (27%).
Less than a tenth (8%) of B2B brands use Snapchat for video marketing—over 11 times lower than the number who use YouTube.
YouTube marketing statistics
As of January 2025, YouTube generated over 2.7 billion monthly views, according to Global Media Insight. This includes 122 million users who access that platform daily through its website and mobile apps.
The same report found that the majority of YouTube users are male, with men accounting for 54.4% of the global viewers. Additionally, nearly two-thirds (63%) of YouTube views came from mobile devices.
YouTube is also the most popular platform among B2B decision-makers for research purposes, with over half (50.9%) of surveyed respondents choosing it as their preferred research outlet.
Elsewhere, a 2024 report from Dash found that 56% of people considered YouTube to be their favorite video platform, with 70% having purchased something after seeing a brand on the site. Additionally, over four-fifths (84%) of marketers selected YouTube as their preferred way to share videos.
Learn more:
How much does YouTube generate in advertising revenue?
Total YouTube advertising revenue for Q3 2024 stood at $8.92 billion, according to Statista. This was a rise of around 3% from the previous quarter and the highest quarterly revenue recorded since Q4 2023 ($9.2 billion).
YouTube advertising revenue has accelerated since Q1 2020 when the total stood at just over $4 billion. While this increased to just under $6.9 billion in Q4 2020 (+71%), it swiftly dropped to just over $6 billion (-13%) the following quarter.
Total revenue surpassed $8 billion for the first time in Q4 2021, with this figure remaining the record sum until Q4 2023 when it reached $9.2 billion. The opening three-quarters of 2024 was the first time that YouTube advertising revenue exceeded $8 billion for three consecutive quarters.
Learn more:
Instagram video marketing statistics
As of 2025, Instagram has around two billion active monthly active users, according to Demand Sage. A 2023 report from Dash found that half (50%) of the platform’s users visited a site to buy a product after watching an advert on Instagram Stories, with 44% using it to shop every week.
The prevalence of video content on Instagram can be seen by the number of users for Instagram Reels—the site’s short-form videos section. Send Short reported that approximately 2.5 million people use Instagram Reels every hour in 2025, with half of these people (1.25 million) active advert viewers.
Additionally, a 2024 article from Here Now reported that Reels generate 67% more engagement than standard posts, with videos accounting for 85% of overall Instagram traffic.
Other notable statistics in the article included:
Nearly half (48%) of users take action after watching a product-related video.
Stories with video content generate a quarter (25%) more completions than photo-only stories.
Video-based adverts have a 47% higher purchase rate than static product posts.
Half (50%) of Instagram users discover new brands and products via reels.
85% want to see more brands use Reels for entertainment.
Learn more:
TikTok marketing statistics
Recent TikTok marketing statistics from Demand Sage projected that the social media platform would reach 2.14 billion users in 2025. If correct, then TikTok will see its subscribers increase by 4.2% from 2024.
Research directly from TikTok found that nearly two-thirds (63%) of videos with the highest
click-through rates highlighted their brand's key message in the first three seconds.
A 2022 report from Statista found that 71.2% of TikTok shop users have bought something after seeing it in their feed, with nearly three-fifths (58.2%) using the platform for shopping inspiration.
The same outlet found that 55% of TikTok users had made an impulse purchase on the platform—9% more than the number for Facebook (46%) and 10% more than Instagram (45%).
"People don't want to be sold to; they want to get something for their time and attention– entertainment, inspiration or information. There are many ways to provide value to your viewers. TikTok and YouTube Shorts are a great opportunity for creators who have something valuable to share–these are effectively places where anyone can produce and host their own talk show, mini reality show or even more narrative-driven content." - Lindsay Thomson, head of social media at Wix
What is the average engagement rate for videos on TikTok?
A Sprout Social report found that TikTok influencers with between 5,000 and 10,000 followers had the highest average engagement rate in the first half of 2023, at just over 76%. This is more than double the total of the next highest group and the only one with an engagement rate above 50%.
The average engagement rate for influencers consistently drops as followers increase. Those with 10,000 to 50,000 followers typically see engagement rates of just under 38%, with this number falling nearly 10% for those with between 50,000 and 100,000 followers (27.87%).
Influencers with over a million followers had the lowest engagement rates, at 12.69% – over six times less than those with 5,000 to 10,000 followers.
Learn more:
Connected TV advertising statistics
A report from Statista found that nearly nine in 10 (88%) American households owned at least one internet-connected TV device in 2023 (e.g. Smart TV, Amazon Fire TV Stick, online game consoles).
Projections from Emarketer anticipate that there will be 77.2 million non-pay TV households in the US by the end of 2025, compared to just 56.8 million with pay TVs. This is a difference of over 30%, suggesting that more and more people are consuming television via connected TV.
Madhive reported that nearly half (46%) of marketers believed connected TV offered advanced audience targeting opportunities in 2023. Additionally, 45% felt that the platform improved advertising efficiency, with 43% believing it’s proven to drive higher ad conversions.
How much revenue is made from connected TV advertising?
Global revenue for connected TV advertising is projected to exceed £30 billion ($32.2 billion) in 2025, according to Electroiq. This would represent growth of nearly 9% from 2024 and mark a two-year rise of over 24%.
Advertising revenue has soared since 2020 when it stood at just $12.9 billion. A near 50% climb in 2021 took the total to $18.2 billion, before surpassing $22 billion a year later (+26%).
Revenue growth is expected to continue in the second half of the decade, reaching $36 billion in 2026 before exceeding $42 billion two years later. If these projections prove correct, then industry revenue will grow by roughly a third (+32%) between 2025 and 2028.
FAST TV Advertising Statistics
A 2023 study by Vevo and Publicis Media found that less than a tenth (7%) of free ad-supported streaming TV (FAST) users skip advertisements. Additionally, three-quarters (75%) claimed they watched a healthy mix of content with and without adverts.
This suggests that advertising on FAST TV outlets like Peacock, Plex and Pluto TV presents a strong opportunity for businesses to reach viewers.
How many FAST TV users are there?
The number of FAST TV users in the US is projected to reach 78 million by the end of 2025. This is based on Statista data reported by MNTN Research. If correct, it will represent a year-on-year increase of nearly 4% and an 11% jump from 2023.
The number of FAST TV users has climbed rapidly since 2017, when the total stood at less than 47 million. A five-year rise of around 36% took this figure to 63.2 million in 2022, before surpassing 70 million a year later (+11.2%).
The growth of FAST TV is expected to slow after 2025, with a rise of less than 2% in 2026 followed by a 0.8% increase in 2027. If projections prove correct, then the number of FAST TV users will be around 71% higher in 2027 than in 2017.
How much advertising revenue does FAST TV generate?
Total advertising revenue for FAST TV is projected to reach $10.39 billion in 2025, according to video marketing statistics from Electroiq. If correct, this would represent a 20% increase from the previous year and a rise of nearly three-quarters (73%) from 2022.
The growth of FAST TV ad revenue is expected to grow beyond 2025, rising to nearly $12.5 billion in 2026 (+20%). A similar level of growth is expected in the following two years, taking advertising revenue to $18 million by 2028.
If projections prove correct, then FAST TV advertising revenue will triple between 2022 and 2028.
AI in video marketing statistics
A 2024 report from Idomoo found that over three-quarters of millennials (78%) and Gen Z (76%) were interested in receiving AI videos from brands in 2023. However, these numbers decreased for older generations, falling to just under two-thirds for Generation X (63%) and less than half for baby boomers (42%).
Only 27% of people from the silent generation (born from 1928-1946) said they’d be interested in receiving AI video content from brands—over three times less than the number of Millennials and Gen Z.
What are people's main concerns regarding AI video marketing?
Idomoo’s 2024 State of Video Technology study revealed that nearly six out of 10 (59%) consumers had some concerns about AI video in 2023.
Of these, 58% cited a lack of trust as one of their main worries, making this the most common reason given. The risk of inaccurate content was the only other factor cited by over half of respondents, with a total of 51%.
Concern | Percentage of people interested in receiving AI videos from brands |
Lack of trust or concerns relating to AI | 58% |
Risk of inaccurate content | 51% |
A robotic-sounding narrator | 33% |
It creeps me out | 31% |
Lack of personalization | 29% |
Risk of irrelevant content | 26% |
Low-quality visuals | 20% |
The most common concerns about AI video among surveyed respondents, 2023—source: Idomoo
At the other end of the scale, just a fifth of respondents referenced low-quality visuals as a concern about AI videos. This was 6% less than the total who feared receiving irrelevant content and 11% lower than the number who found AI creepy.
How has AI affected video marketing?
The latest video marketing statistics show an almost even split in the number of marketers using AI to create marketing videos. Wyzowl found that just over half (51%) have used AI to create videos in 2025, compared to 49% who haven’t.
Despite the high number of marketers using AI for videos, this represents a significant fall from 2024 when three-quarters (75%) used the technology for this reason.
"Very soon, almost all the content we consume will be created with AI. The intention behind each piece of content will be human, of course, but the production will be automatic. Just like a keyboard that predicts the next word we want to type, AI learns to recognize our intentions and thus become precise in conveying our messages." - Guy Sopher, head of AI assistant at Wix
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Video marketing statistics FAQ
What is video marketing?
Video marketing refers to any use of video content designed to promote or inform viewers about your product, brand, event or service. Video marketing can come in many different forms and across numerous platforms including websites, social media, emails and connected TV channels.
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