If you’re a small business owner, it’s important that you allow customers to make purchases through your website. Not only is this crucial for selling goods or services online (whether you have an eCommerce website, travel website or something else), but it’s especially valuable if you’re offering a service (see our guide on how to start a service business).
You’ll want to ensure that clients have the ability to book your service directly from your website. Luckily, that’s possible thanks to Wix Bookings. Your clients can effortlessly schedule both private or group appointments, and you can accept payments as well as send out email reminders.
With that in mind, let’s take a look at 11 effective bookings websites for inspiration as you create a website of your own (see types of businesses for even more). All these service business ideas and sites use a combination of beautiful design and effective online bookings pages to connect with customers and make sales. Along the way, we'll point to some of the Wix Bookings features that each site uses.
Read also: How to start a business
Wix Bookings website examples
01. Live Right Pet Supplies & Grooming
Looking at the adorable puppy on the first fold will make you fall in love with this site instantly. In addition to being visually appealing, the Live Right Pet Supplies & Grooming site is straightforward and intuitive to navigate. It outlines the available services people can book online using clear calls-to-action that help guide visitors toward their desired offering.
To facilitate 24/7 online bookings, customers can sign in to a dedicated members area on the site. From there, they can log in to their own account and book their preferred appointments online as well as keep track of past ones. Additional features of this service business site include the business’s contact information and a map displaying its location.
If you’re interested in adding other crucial elements like this to your site, take a look at this guide on how to create a professional service website.
02. 3L Barber Co.
How do you stand out in a sea of competition, especially within a saturated market like hairdressing? With a professional website, of course.
What starts as a minimalistic site gives way to a lush and photography-rich experience. Cool animations accentuate pictures and text throughout the 3L Barber Co. site, alongside professionally shot videos. At the same time, the semi-monochromatic color palette helps the red "Book Now" button stand out at the top of their site.
Perusing this site can also give you inspiration for logo ideas that might be a good fit. Try using a barber logo maker to see for yourself, following this guide on how to make a barber logo.
03. Fury Room
Fury Room is a service that helps you relieve stress by letting you go into a room and break things. You can do it with others or go at it alone, but it’s a cathartic experience that’s all in the name of fun.
Their site is well-constructed and carefully thought out. First, it’s a multilingual website that is offered in both English and French, helping the business reach a broader audience. The company has further anticipated their clients’ needs by including an FAQ page, complete with helpful information for break room first-timers. On top of that, they include a must-have feature for any business—live chat—to facilitate communication with their customers.
Lastly, they use their bookings website to present customers with a package picker that provides descriptions and prices of each service. All of this is wrapped up in an attractive black and yellow color scheme, along with a powerful custom logo.
04. Wedding Gown Alterations
From the chic photos to the elegant color palette of black, white and light pink, the Wedding Gown Alterations site perfectly fits the tone for formal wear. To navigate to the bookings page, visitors can scroll down the homepage to the "Appointment Only" section, and then click "Book Online." From there, they’ll see a clear outline of each service—complete with eye-catching photographs, concise descriptions and a button for booking online.
Other visual elements further enhance this Wix Bookings website. The choice of font, for example, is both classic and feminine, while the sewing machine logo adds a unique touch and illustrates the nature of their services. This combination of factors makes the site well worth browsing for inspiration as you create your own bookings website.
05. NutriMe
Upon first glance, the green and white brand colors of this health and wellness website evoke vibrancy and health. Diana, a nutritionist from Australia, presents a site that instantly makes viewers feel fresh and revitalized. The high-quality images of healthy food, as well as informational text, gives visitors an immediate understanding of her offerings.
A "Book" tab in the header prompts guests to browse through NutriMe’s various packages. A Back to Top button further facilitates navigation, providing an easy way to get back to the top of the page.
The website footer contains additional information, including contact details and social media links, to help Diana grow her customer base and enable people to get in touch. On some of the pages, including the homepage and contact page, Diana has placed a signup form directly above the footer to encourage visitors to subscribe to her newsletter.
06. Oak House Distillery
As soon as you enter this distillery’s website, you’ll feel as if your tour has already begun. The homepage includes a glimpse inside the distillery and a brief history. The "Classes & Tours" page further entices viewers with a visual display of its services, which range from date night mixology classes to distillery tours.
The Oak House Distillery site is also designed with easy website navigation in mind. Visitors can easily navigate to pages that showcase upcoming events, in addition to the bar menu, merchandise and bottles available for sale. You've got a separate "Contact" page, too, that makes use of a contact form so that visitors can reach out to the distillery directly from the website.
07. Hearts & Tears Motorcycle Club
Hearts & Tears Motorcycle Club offers a one-of-a-kind service: motorcycle tours throughout Tibet, Nepal and other incredible locations. With large scale images that show off real footage from past tours, the website captures the imagination and intrigues potential customers. On top of that, the site has a gallery page that showcases their Instagram feed and YouTube videos, helping people get a feel for their tours before booking.
It’s also informative and offers answers to any questions visitors may have, with in-depth descriptions of what each tour entails, rates and day-by-day itineraries. Signing up for a tour is easy and efficient—a "Book Now" button at the top right of the homepage guides visitors directly to the online bookings page.
08. MyArt
The MyArt website strategically uses colorful buttons, icons and bubbly text to appeal to artists young and old. It includes snapshots of past workshops and sample paintings so that interested parties know exactly what to expect from MyArt's classes.
MyArt's locations are also clearly displayed at the top of the homepage. Each location has dedicated pages introducing its teachers, classes, FAQ and student work. Interested customers can explore events based on location, age group and/or class type—then sign themselves or their kids up online.
09. Acupuncture with Fabi
This website is home to an acupuncture service offered by Brazilian acupuncturist Fabi. The site is designed in a way that evokes warmth, tranquility and healing, with a cheerful and varied color scheme. The images on the website are particularly notable and feature modern graphics that bring to mind Chinese traditional medicine.
Fabi makes it simple to schedule an appointment, with an "Appointments" tab in the navigation menu of her website. By clicking on this tab, clients are immediately taken to a list of options that includes the amount of time each service takes and its price.
10. HERoines Inc.
HERoines Inc. is a women’s empowerment organization that hosts events with guest speakers, hands-on games and open conversations. Their website is beautiful, too, with a feminine pink and purple color scheme, large-scale images of members and participants, and testimonials.
Visitors can get involved by clicking the "Events" tab in the navigation bar at the top of the site. There, they can see a list of events that cover everything from self care to relationships. An "RSVP & Register" button allows them to book events and purchase tickets online.
11. Veronica Solomon
Veronica Solomon has a host of titles: designer, design mentor, blogger, speaker and micro-influencer. Her interior design website showcases her brand Casa Vilora Interiors, which is known for its bold, luxurious aesthetic.
In addition to displaying photos of her work, her website makes it easy for visitors to book appointments. A variety of buttons draw in interested clients—including the red "Book Now" button in the navigation bar, the drop down menu in the "Contact" tab and the "Book Online" CTAs throughout the homepage. Veronica’s online booking page offers a wide array of options, from a free Discovery Phone Call to a Virtual Design Ideas Session.
By presenting customers with the convenience of online booking, Veronica Solomon and other booking sites provide valuable inspiration as you build your own professional website.
