In the ever-evolving world of logo design trends, one thing is clear: 2024 promises to bring fresh creativity to the forefront. The influence of AI is breathing innovation into the art of branding and revitalizing established concepts. It's as if we're entering a new, exciting hybrid era of design.
Whether you're embarking on a new business venture or considering a logo redesign for 2024, remember that your logo is the beacon of your brand's identity. It's the face that your audience recognizes and associates with your business. Whether you collaborate with a skilled designer or harness the power of a free logo maker, ensure that your logo not only represents your brand but also has the flexibility to grow and evolve alongside your business.
Create a website and give Wix's free logo maker a spin.
2024 logo design trends
As the future of logo design evolves, we'll see more brands expanding their digital presence and engaging with audiences in new and exciting ways. We anticipate that the following logo design trends will make their mark in 2024:
01. Art deco
Why not bring back the roaring '20s in the 2020s? Art deco, with its bold geometric forms, luxe aesthetics and timeless appeal, is set to make a comeback in the logo design trends of 2024. Its resurgence signals a drive towards reinvention—a revisiting of the classics with an edge of modernity.
Art deco is not just a design style, it's a statement. It’s a bold declaration of sophistication, elegance and a touch of the avant-garde.
The urge for differentiation in the saturated digital landscape is pushing businesses to explore unconventional design routes and logo shapes. Art deco's powerful visual language, with its symmetry, bold lines and strong shapes, offers that differentiation. A logo based on this style can instantly stand out, leaving a lasting impression on the viewer's mind. It communicates a brand's confidence, its willingness to experiment and its commitment to offering something unique.
The logo design trend towards minimalism and simplicity has dominated the industry for quite some time, but as we approach 2024, we're likely to see a shift. A blend of retro elegance with contemporary flair will rule the roost, and art deco has the innate ability to infuse classic elements with modern appeal. It's a trend that's on the horizon, and it's set to redefine the design landscape.
See more: Designing a logo goes hand in hand with learning how to make a website. Sign up with Wix today.
02. Organic and sustainable
In 2024, we're sure to witness a delightful resurgence of logos that seamlessly blend the beauty of nature into their designs. These organic and sustainable logos often take inspiration from the environment, adopting earthy tones that evoke a sense of serenity and eco-consciousness. Using natural color palettes connects your business with environmental values and brings a sense of calm and harmony to your brand's identity.
Simple yet intricate leaf illustrations have become a hallmark of this trend, symbolizing growth, vitality and a commitment to sustainability. Another captivating aspect of this trend is incorporating natural movements into logo designs. Logos can embody the fluidity found in nature, from gentle swaying leaves and flowing water to a fusion between industry and nature.
Build a strong connection with consumers who seek eco-friendly and authentic brands by creating a visual narrative that intertwines natural beauty with your sustainability values.
See more: Check out our list of the best logo makers to brand your business.
03. Nostalgia but with a twist
From fashion runways to web design trends, we continue to see retro styles emerging with modern twists. Whether it's the neon colors of the '80s, the iconic grunge of the '90s or the futuristic optimism of Y2K—you can find examples of all of it.
If Gen Z has taught us anything, adding your personal style can make something cool again. Nostalgic logos can help highlight old traditions, reinforce heritage or bring back positive sentiments from the "good ol' days." If you want a nostalgic aesthetic in your logo design, ensure it's authentic and that it aligns well with your brand messaging.
Wix merchant Orange County Pinballs, for instance, masterfully mixed a bit of old with the new in its black and white logo. The slightly serif and shadowed font hints at earlier days, which is fitting for a business that sells a bit of nostalgia tech made fresh. The round stamp-style logo also lends a vintage look to the brand.
You can play with old and new elements within your logo, balancing them in a modern and nuanced way. Think of combination mark logos that use classic serif fonts coupled with avant-garde shapes. Picture logo color combinations that pair muted pastels with black or unexpected splashes of neon, like the vintage-style logo created by design collective (and Wix user) The Paper Bakery for Heydays Restaurant (pictured below).
An important element of logo psychology is to identify your target audience and communicate with them in a meaningful, relevant way. If your logo elicits a familiar, nostalgic feeling in the hearts of your customers, you better believe they’ll associate this feeling with your brand.
Tip: You can get a delightfully nostalgic design in minutes with Wix's retro logo maker.
04. Bright, bold and colorful
This fun trend embraces bright and bold logo colors, creating a striking contrast against both light and dark backgrounds. By incorporating bright colors such as reds, blues, oranges and greens into your logo, you can capture the essence of a modern and exuberant business.
These logos are a visual explosion of energy, radiating a sense of fun, cheerfulness and unbridled enthusiasm. The use of vivid colors not only makes your logo visually appealing but also sets you apart, ensuring you leave a lasting impression on your audience.
One of the remarkable features of this trend is the versatility it offers. Logos designed with bright and bold colors are incredibly dynamic, making them suitable for a wide range of industries and businesses. Additionally, they can be equally captivating on both light and dark backgrounds, ensuring consistency across various applications, from websites to marketing materials.
Cerulean Tides, a Wix merchant that sells supplies for laser hobbyists, is a prime example of a business that chose bright, bold colors for an iconic logo design that appropriately represents the colorful and creative aspect of the business. You can see their logo below.
Whether you own a tech startup aiming to convey innovation or a creative agency looking to express artistic flair, a bright and bold logo can communicate your desired message with impact.
05. Hybrid life
Hybrid logos are on the rise, combining intricate design elements, diverse fonts and bold color combinations to create logos that exude depth and richness. These unexpected combinations, such as layered letter logos, subtle transparency effects and innovative contours, are meticulously crafted to enhance the overall logo's impact rather than overwhelm it.
Take, for instance, the logo pictured below of Wix user and online puppy school, BAXTER & Bella. It cleverly blends uppercase serif letters with lowercase script letters, creating a playful yet purposeful detail. This design choice reinforces the company's mission to assist families in welcoming all types of puppies into their homes. The scripted lettering infuses a touch of gentleness into the logo, while the uppercase letters provide a hint of strength and resilience.
Other examples may leverage diverse typography and strategic spacing to add depth and unique style to their logos. For example, Wix merchant Tailored Crowns uses two very diverse font styles and adds style and flair with visually contrasting colors, layered text and illustrative elements.
Consider the context in which your logo will be seen—whether in the physical or digital realm. Should it seamlessly adapt to both environments or is there room for differentiation? Always keep in mind how these creative combinations influence the brand message your visuals convey.
06. Less is (still) more
Logos designed for digital platforms have really evolved recently to adapt to the higher usage of portable devices. Compared to full-sized monitors, the pint-sized screens on mobile devices have encouraged several companies to undergo a logo redesign, moving away from heavily detailed logos toward a more simplified style.
A minimalist logo is characterized by its clean lines, uncomplicated shapes and a focus on essential elements. By shedding excess complexity, you can achieve a remarkable clarity that communicates your brand's identity and purpose.
Simplified logo trends offer several advantages. First and foremost, they are incredibly versatile, ensuring that they look sharp and recognizable across a variety of platforms, from digital screens to printed materials. Additionally, their simplicity makes them memorable and easy to recall, which is vital in a cluttered visual landscape. Furthermore, these logos often convey a sense of sophistication and timelessness, aligning perfectly with brands aiming to communicate reliability and authenticity.
Simple logos can be as bold or as understated as needed, allowing your brand to cater to different audience preferences. Whether it's a monogram, a single iconic symbol or minimalist typography, the simplicity of this design showcases how less can indeed be more in the world of logo trends. It's a testament to the enduring appeal of straightforward and uncluttered aesthetics, proving that sometimes, the most basic designs can leave the strongest impact.
Tip: Check out Wix's minimalist logo maker to create a clean, minimalist design in minutes—like the one pictured below.
07. lowercase
Typographic logos will always be en vogue, no matter what the future of logo design trends have in store. And in 2024 we'll see a wide range of typeface trends trending—most specifically lowercase fonts.
Everything from elegant high-contrast serif typefaces to simple techno fonts will appear in all-lowercase logos. The typeface you use in your logo should help tell your brand story, so you must choose one that both represents your brand, and can also grow with it.
Effy Fisher, UX Designer for Wix's logo maker, shares some insight here:
"Typically, if you envision a logo that starts with an uppercase letter, you often remember just the letter. In fact, brands often base their logo adaptations on that single capital letter. When it comes to all lowercase letters, our minds tend to remember the whole world as a complete package."
What is a logo going to say about your business? How do you want your business to be perceived?
Be purposeful and selective with your typeface choices because they must represent your brand identity at every level. If you're using a strong and solid typeface, let it speak for itself. Remember, every part of your brand's visual identity must convey the same language in a cohesive design. And sometimes, simple typography is enough to do just that.
Wix user Nord Hypex, which designs and hand-builds Class D Amplifiers, incorporates lowercase letters into a simple, yet stylish and memorable logo design. The rounded lines imply a circle, which relates well to acoustics or speakers and the amplifier systems they sell.
Raya, a cosmetics production facility, is another great example of a company that brands itself with a lowercase style logo. The accent adds some flair while the simplicity of the bold and edgy font gives a sense of professionalism mixed with modern, hip and stylish vibes.
See more: In 2024, we're continuing to see creative spacing, playful layering and experimentation with line thickness in typographic logos. You can check out these good logo design tips for more ideas.
08. Illustrative typography
Illustrative typography is more than a simple logo made of text; it is an art form. Logos featuring this style are making waves by seamlessly integrating letters to form captivating shapes or create memorable monograms. This approach takes the written word to new heights, transforming it into a visual masterpiece that communicates your brand's name and tells your story.
Illustrative logos imbue depth and symbolism into your brand's identity. By carefully crafting letterforms to create shapes or monograms, you can convey intricate messages and concepts directly within the logo.
For example, a company specializing in eco-friendly products might use illustrative typography to form a leaf within its logo, instantly communicating its commitment to sustainability. This adds layers of meaning, making this logo trend not just a visual symbol but a narrative in itself.
Illustrative typography logos tend to be distinctive and easily recognizable, leaving a lasting impression on viewers.
Wix user Zoom Scooters changed the "OO" in its name to look like tires—a fun way to incorporate a visual sense of what the business is all about. CMG Links uses lighting and texture in its logo to imply gold plating. The chunky letters are styled similarly to a chain's links as well, which ties nicely into its chain link jewelry industry.
Hexis Crafts is another example of a brand that expresses its unique creativity directly within its colorful and illustrative logo. Rather than using a standard font, "Hexis Crafts" is depicted using rulers, pencils, protractors, stencils and more. The resulting logo is distinctive and memorable.
See more: Looking for tips and tricks to build your brand? Our comprehensive guide to branding can help.
09. Intentionally flawed
There is beauty in imperfection. Purposely imperfect or hand-drawn elements bring a personal touch to your logo, making your brand even more accessible and approachable to those who interact with it. This is particularly true when we're valuing the real human touch amidst the AI revolution.
Just like your signature, an imperfect logo is a one-of-a-kind inscription that allows for more creative freedom, and, in turn, expresses your brand personality more accurately. Your logo is one of many essential marketing strategies that you use to differentiate your business and create a lasting impression with your audience.
Using hand-drawn detail allows a certain authenticity to shine through. Sometimes, hand-drawn elements can appear raw and organic, almost intentionally messy, to give a sense of realness. Other times, their delicacy and fluidity can elevate a logo design. We're even noticing a punk DIY aesthetic emerging—bringing an edgier perspective to brands who want to disassociate themselves from big tech.
In addition to hand-drawn details, we're also seeing a rise in broken or distorted fonts that are surprisingly (and intentionally) illegible. This stylistic logo design trend draws in a glitchy feel—a mix between digital and dystopian that boldly conveys what a brand is all about.
When letterforms are intentionally altered, often by overlaying imagery or warping them to the point of being unrecognizable, they have an inherent ability to grab the viewer's attention. This is because readers are compelled to focus intently and rely on context cues to decipher their intended message.
Hand-drawn scribbles, freeform shapes and distorted typography can be used in all types of logos—from letterforms to emblems and combination marks. The sky's the limit, and in 2024 we'll see brands blazing the trail on unique details, finding new and creative ways to express their vision.
Some real-life examples, courtesy of Wix users: Bandit UTV Suspension has created a logo with an edgy font that fits with the rugged UTV lifestyle and speaks well to its audience. The cartoon-styled character is also unique and memorable which helps with brand recognition.
Plan Happy, an online store selling planners, notebooks and accessories, found inspiration for its logo using the Wix logo maker. The imperfect, hand-drawn smiley face makes for an authentic style that’s a natural fit within the printed planner industry. The off-center balance between the brand name and the icon further speaks to the company’s levity and creativity.
