As the owner of a fitness business, it might just be the best time to step up your game for the New Year. You have all the power to create a fitness website and push your fitness business forward by motivating your loyal members and inspiring new clients.
To get started, use this business and marketing checklist below to ride the momentum of 2020 fitness goals. Follow the tips here or download the PDF version to print and check off.
December 2-8: Shape up Your Fitness Site & App
Update Your Class Schedule: Add new classes and descriptions. Refresh your schedule for the year ahead.
Accept Payments: Choose a payment provider for online and offline payments. Manage all transactions from your Wix dashboard.
Set up Paid Plans: Let clients purchase a class package or membership with Paid Plans.
Turn on Waitlists: Offer waitlists to fill every class. Clients will get notified right when a spot opens up.
Add Workshops: Empower clients to strengthen their workouts. Run workshops that focus on specific skills or meditation.
Sell Your Workout Videos: Upload instructional videos to your site. Stream, rent or offer video subscriptions to clients.
Sell Your Own Gear: Add an online store with fitness products. To promote your business, create and sell branded apparel.
Invite Clients to Your Custom Mobile App: Let clients book and pay for classes, chat with community members, and get updates with Spaces by Wix. All you need to do is send them an invite to download the app and become members of your unique mobile space.
December 9-16: Manage Your Workflow
Add Your Hours: Choose default work hours or list separate hours for each staff member.
Sync Your Calendars: Connect your schedule with your staff’s Google calendars and keep everyone updated.
Set Roles and Permissions: Give your staff roles on your site so they can help manage your business.
Manage Your Business on Mobile: Use the Wix Mobile App to track session attendance, chat with clients and review member profiles.
Add a Call Button: Make it simple for clients to call you from your site. Display clickable text, like your business phone number or “Call Now.”
Create Automated Emails: Check in with new clients and members you haven’t seen in a while. Remind members before their plans expire.
Forward Facebook Messages: Interact with your clients in one central place by connecting your Wix Inbox to your Facebook page.
Get Insights about Your Visitors: Add marketing tools, like Google Analytics and Facebook Pixel, to learn more about your site visitors.
Track Your Success: Keep an eye on analytics for your site traffic, client attendance and finances.
December 17-24: Prep Your Marketing Plan
Get Found on Google: Use a step-by-step SEO plan to drive traffic to your fitness site.
Create Promo Videos: Showcase your business with instant promo videos. Share them on your site and social channels.
Grow Your Mailing List: To collect email addresses from your site visitors, add a subscription form. Follow up with offers and promos.
Add Wix Chat: Use live chat to help clients choose the right class. Send them direct links to the classes you recommend.
Get in the Holiday Spirit: Design your site for the holidays and feature holiday workout playlists.
January 1-10: Connect with Your Clients
Offer a Coupon: Create a deal to bring in first-time clients and reward loyal members.
Send Marketing Emails: Promote your fitness sessions and give expert health tips for the new year.
Post on Social: Schedule posts linking to your fitness site. Include motivational quotes, videos and testimonials.
Motivate Your Members: Check in with clients through chat or email. Help them stick to their fitness goals in January and beyond.
Create a Community: Encourage members to connect with each other using the Wix Mobile App with forum, chat and more.
Looking to grow your nutrition practice online? Check out how to create a nutritionist website for a complete guide to building the perfect site.