Hashtags are one of the most controversial phenomena in today’s digital culture. It seems like social media users are split between those who adore and obsessively use hashtags to those who’d rather day than “contaminate” their posts.
In reality, both factions have a point. On the one hand, hashtags have the advantage of connecting your posts to a broader theme /trend and increasing their visibility to an audience that does not necessarily follow your feeds. In this way they are an effective social media marketing tactic. Hashtags can also be used in a playful or satirical way that adds a witty edge to your post.
On the other hand, hashtags often interfere with the post’s natural flow, and too many people abuse this features to push spammy content into other people’s feeds. This practice is perceived as intrusive and can be more harmful than productive for brands on social media.
The Hashtag Toolkit: 25 Hashtags to Increase Your Reach
If you want to enjoy the perks of hashtagging, you should carefully integrate powerful keywords into your posts and turn them into hashtags. Make sure, however, that the hashtags you use fit well with your original content and are not forced.
The following list of popular and effective hashtags is a perfect initiation into the fascinating world of social media, its scandals and trending topics. Choose only hashtags that relate to your field or industry, and remember to practice moderation (see how to grow social media followers)!
# BlackWhite
For sharing beautiful black and white photographs
# Vintage
When your post has a retro flair to it
# [season]
Rain or shine, share your seasonal thoughts and images
# Inspiration
Move people with your posts
# Weekend
A tag that everyone can relate to
# Digital
For trends, news or questions on tech and web culture
# nofilter
When you have a killer photo and want to show off your skills
# Fail
Because being only positive won’t help your rating
# iCan
Motivational speech is a two-way-street
# TrueStory
Reality is better than any story, as long as you know how to tell it
# Professional
This hashtag can be customized to fit so many different topics
# Support
Whether you’re offering or asking, it’s a word that attracts people’s attention
# Makeover
What’s new in your design, business or life?
# Empower
Taking an active stand on social media will get you involved in conversations that you care about
# Knowledge
Got interesting information to share? Tag it
# Mobile
Join the conversation on this pivotal aspect of the tech industry
# Newsflash
Use it genuinely or satirically, both work
# DIY
Offer tips and tricks for DIY enthusiasts in various fields
# TwoCents
Your opinion matters!
# DailyTip
Information that is just too good to keep to yourself
# Classy
Possibly one of the best adjectives you could use to describe almost anything
# Hack
Life can get simpler if we hack it together
# Progress
Even as a joke, progress is always something to aim for:
# Office
Share highlights from behind your desk
# Challenge
Both for others or for yourself, add a challenging hashtag to make your posts more enticing