We're in a bit of an AI revolution right now, with new tools being introduced constantly and AI-enabled features being added to just about everything (or so it seems).
While everyone and their mother seems to be experimenting with generative AI tools—the kind that writes poems and paints portraits—we kept our focus on the top 10 AI tools for businesses. These tools excel in helping time-strapped and non-technical users improve their business processes, supercharge their marketing efforts and add high-quality content to their websites.
Don't have a website? We've got that covered, too. You can launch a business website quickly with Wix’s AI-powered website builder. Now, for those tools.
Top 10 AI tools for business in 2025
01. Wix
Wix has a long history of implementing AI, beginning in 2016 when it first began experimenting with artificial design intelligence (ADI). Today, Wix's AI website builder lets you create a professional-looking site in minutes—simply from chatting with AI. The AI will design a bespoke site according to your goals and connect you with all the essential business tools, so you don't have to manually configure your site on your own.
In addition to the website builder, you've got an AI text creator that can produce high-quality product descriptions at scale. There’s also an AI image creator and editing tools—plus a suite of AI blogging features that bring all of these things together.
Wix's built-in AI functionality can generate Google Ad copy social media captions, complete with emojis and relevant hashtags. Similarly, the AI title generator can give you a list of clickable titles and headlines to increase your reach across blog posts, ads, emails, social posts and more.
If you need help branding your business, there's the free business name generator, which instantly provides you with hundreds of business name suggestions at the click of a button, and a logo maker, which will automatically design a professional logo for you in minutes.
Built with business owners and self-creators in mind, Wix offers a combination of the most requested AI tools (like AI customer service) for businesses all in one place, eliminating the need to subscribe to multiple platforms for different capabilities.
Wix plans cover a range of different features for businesses of all sizes. See the pricing page for more details.
Wix's AI tools currently offer:
A professional-looking website in a matter of minutes
AI content generation, which can create hundreds of product descriptions in minutes
Blogging tools for pitching topics, outlining blogs, editing text or writing an article from scratch
Image creation and editing, as well as video trailers
Meta tag creation
AI site-chat, offering a new way for customers to interact with your site, no matter the time or day
AI product recommendations
See a full list of Wix's AI tools
02. ChatGPT from OpenAI
Look, we know everyone is talking about this particular AI game changer, but we promise the hype is real. ChatGPT is an AI chatbot created by OpenAI. It generates original text or programming code using natural language processing (NLP). You can talk to it like you would any chatbot and it will have a conversation with you. You can also ask it to write content.
The free version of ChatGPT is mostly limited to an older model, GPT-4, that’s trained on data through October 2023. This model is far more accurate and flexible than previous models, but it’s still prone to “hallucinations” because it’s working with older data. Currently, OpenAI offers access to its newer models (GPT-4o and o1 models) to certain tiers of ChatGPT users and free users in limited capacities.
The free plan includes custom GPTs as well as limited access to file uploads, web browsing and image generation.
As far as paid plans go, you can $20 per month for ChatGPT Plus, you’ll have extended limits on file uploads, opportunities to test new features and limited access to DALL-E 3 and Sora. DALL-E 3 enables text-to-image generation, while Sora enables text-to-video generation—including the ability to replace objects within a frame or add AI imagery to a live-shot scene. The Pro plan, which costs $200 a month, includes unlimited access to GPT-4o and o1, unlimited access to advanced voice and unlimited access to Sora. Team and Enterprise plans are available, too.
Main capabilities of ChatGPT include:
Text creation based on simple or elaborate prompts
Code generation in different programming languages
Summaries of text or long passages when prompted
Language translation
Poetry and creative writing generation when prompted
Ability to solve math equations and explain how it solved them
Advanced data analysis
Web browsing
Image generation
Video generation with Sora
Learn more about the best custom GPTs for your small business.
03. Murf
Murf is a versatile AI voice generator that creates realistic voiceovers. It provides characters for a variety of different needs—product developer, educator, marketer, author, podcaster, etc. It's designed to be user-friendly and quick, which is a plus for the small business owner who may not be tech savvy.
The core product, Murf Studio, allows users to convert text into voice and adjust the pitch, speed and emphasis, plus add pauses to make the narration more engaging and effective. It also allows you to add media like videos, audio and images to your generated voice.
Murf has a free version that allows you to test the main features, plus allows for 10 minutes of voice generation. Paid plans start at $29 per month per user (or $19 per month for annual plans). AI dubbing, voice cloning and translation are only accessible with an Enterprise plan.
Main features of Murf include:
Over 200 text-to-speech voices in more than 20 languages
AI dubbing
Voice cloning
Ability to add videos, audio and images to your generated voice
Collaborative workspace (paid plans only)
Thousands of licensed soundtracks
Chat and email support (more support available with higher tier plans)
Training and onboarding with Enterprise plan
Deletion recovery with Enterprise plan
04. Pictory
Pictory is an AI generator that enables you to easily create and edit high-quality videos. It can turn blog posts and other text-based content into engaging video clips for social media or your website. In addition, it allows you to easily edit videos using text, which is perfect for webinars, podcasts, Zoom recordings and more.
When it comes to creation, you can feed Pictory a script and it will generate a video in just a few minutes. The AI engine analyzes and summarizes text from the script, then selects images and video footage from a library of millions of videos and images, turning them into a storyboard. You finalize the video with music from Pictory's soundtrack library (or use your own music) and add a voiceover.
Pricing starts at $19 a month for a single user account which gets you 200 video minutes per month. Features vary based on pricing tiers, with most of the key features available regardless of the plan you choose. There's a free trial available with no credit card required.
Main features of Pictory include:
AI generation of video summaries
Speech-to-text feature in videos, which is then editable
Branding of videos with your own logo, font and colors
Generation of MP4 and closed caption files
Library of pre-created animations, fonts and color schemes
Shareable video highlight reels
Automatic captions and video summaries
05. HitPaw AI Photo Enhancer
HitPaw has a suite of AI tools focused on video and image enhancement. The HitPaw AI Photo Enhancer is designed to make your images look more professional in just one click, automatically enhancing them by sharpening lines and upping resolution without impacting quality. It's particularly useful for tasks like landscape clear-up, animated image enlargement and sharpening fuzzy features.
One of the standout features of HitPaw Photo Enhancer is that it’s completely automatic versus other image processing apps that require you to adjust various settings. It's a lightweight tool that has one job to do, making it a great choice for those who don't edit images often.
Another differentiator of HitPaw Photo Enhancer versus most of the other tools we’re reviewing is that it’s not in the cloud. You need to download and install it on your computer, though there is an online version that you can use from a browser.
Pricing starts at $64.99 for one month (for Mac), though as of this writing, the cost is marked down to $24.99 for the first month. You can alternatively purchase a one-year license for $169.99 (marked down to $99.99 as of this writing) or a lifetime license for $289.99 (marked down to $159.99 as of this writing). The company also offers separate pricing for Windows devices and a seven-day free trial with every plan. Pricing for an annual business plan depends on your device type and the number of devices in use. There’s a free version that watermarks your photos and limits access to other features.
Main features of HitPaw Photo Enhancer include:
Automatic, one-click image enhancement
Video compression
Video translator across 100+ languages (plus AI voice cloning)
Voice changer
Sharpening for blurry structures and upscaling image resolution
Lightweight and easy-to-use
Downloadable app or web interface versions
Tiered pricing with frequent discounts
06. Fireflies.ai
Fireflies.ai is an essential tool if you’re figuring out how to run a business with minimal staff. It’s an affordable AI meeting assistant that uses NLP to automatically record and transcribe meetings, eliminating the need for note taking. It can record meetings across web-conferencing platforms like Zoom and even transcribe them live. It can also convert uploaded audio into text transcripts.
Since it turns audio meetings into text transcripts, the transcripts are searchable, unlocking a wealth of information hidden within your meetings. One of the standout features of Fireflies.ai is its AI Super Summaries, a feature that uses generative AI to provide concise meeting summaries that include keywords, an outline with timestamps, condensed bullet-point notes and a list of action items.
Fireflies.ai has flexible and affordable pricing plans. The Free plan offers unlimited transcription, limited AI Summaries and 800 minutes of storage per seat. The Pro plan is $18 per seat (or $10 per seat with an annual plan). It has unlimited transcription, unlimited AI Summaries and 8,000 minutes of storage per seat. The Business plan, designed for growing teams and SMBs, costs $29 per seat per month ($19 per seat with an annual plan) and offers unlimited transcription credits, unlimited AI Summaries and unlimited storage. For teams with 51+ members, there's an Enterprise plan—which costs $39 per seat per month billed annually—with custom offerings.
Main capabilities of Firefly.ai include:
AI-powered transcription in 69+ languages
Ability to search text within meetings
Comments and reactions
Auto-language detection
AskFred, an AI assistant
Ability to clip out moments as soundbites
AI Summaries and notes
Downloadable transcripts and recordings
Keyword and topic tracking
CRM, Zapier, Slack integrations and API access
07. Gemini for Google Workspace
One of the biggest small business challenges involves avoiding burnout while juggling multiple tasks. That’s where Gemini for Google Workspace comes in. You might already be familiar with the Gemini web app, which is free to use and comparable to ChatGPT. Gemini for Google Workspace goes beyond this and serves as an AI assistant that integrates with Gmail, Google Docs, Sheets, Meet and more. It helps you work across these apps more efficiently. For example, lets say you're working on a deck for an upcoming presentation. Gemini can help you create graphics to spruce up your slides, tweak copy or suggest new layouts entirely.
Gemini for Google Workspace is an ideal add-on if you're already using Google tools for most of your work. It's available as two plans: (1) Gemini Business, which costs $20 per user per month (with a one-year commitment) and offers access to most of its features. (2) Gemini Enterprise, which costs $30 per user per month (with a one-year commitment) and includes advanced meeting capabilities, translation and more.
Main capabilities of Gemini for Google Workspace include:
Gemini integration with Gmail, Docs, Drive, Slides, Sheets and Meet
Meeting notes and translation in more than 65 languages
Outline for blog posts, business proposals and more
Email summaries and copywriting
Image generation in Slides
Effects editor and custom-generated backgrounds in Meet
08. Jasper
Jasper is a top-tier AI marketing assistant that’s popular with businesses and content creators for its robust features and high-quality output. It leverages artificial intelligence to generate text from user-inputted information. You can create content using a blank template or choose from over 52 templates that are customized for various needs, like blog posts, emails, search ads, AI for sales and more.
If you’re ready to start a business or drive traffic to an existing website, creating compelling content is important. Jasper can help automate this process, making writing repetitive content like product descriptions, SEO titles and website text much easier for non-writers. One of the reasons Jasper is so popular is that it has an intuitive user interface and impressive long-form writing capabilities. It supports both text and image generation and allows you to specify the “tone of voice” for the text it generates. You can even upload your style guides and company information to guide the AI.
As of this writing, Jasper offers three main tiers starting at $49 per month for the "Creator" package, which includes one user seat generation ($39 per month if you pay annually). The second "Pro" plan includes one seat, with the ability to add up to five seats, and costs $69 per month per seat ($59 per month per seat if you pay annually). This plan also includes more features, including image generation and editing. Both of these tiers come with a seven-day free trial. Meanwhile, pricing for the largest "Business" plan is available upon request.
Main capabilities of Jasper include:
Support for 30+ languages
Company Knowledge Hub, where you can upload your style guide and set custom brand voices that, in turn, can produce repeatable instructions for Jasper to follow
Integration with Grammarly and other Chrome browser extensions
Document sharing and multi-user login
Savable tasks
Custom workflows and apps
Integration with Copyscape, a plagiarism checker
09. Grammarly
Grammarly is one of those small business apps that has stood the test of time. The tool uses AI and NLP to help improve your writing, sort of like having a personal editor available whenever you need one.
Grammarly has a web-based editor, a desktop app, a browser extension and a Microsoft Office add-in. Its built-in AI-writing capabilities make suggestions as you write. You can also refine prewritten text using one-click enhancement buttons (i.e., shorten it, simplify it, improve it and adjust tone).
At its core, Grammarly is a grammar tool, correcting common mistakes ("their" vs. "they’re"), eliminating unnecessary words and tightening up your writing. Grammarly offers different pricing plans and has a free version that provides basic writing suggestions. Paid plans start at $30 per member per month ($12 per member per month if billed annually), or as a custom Enterprise plan.
Main capabilities of Grammarly include:
Grammar and spelling checks
Punctuation correction, like misplaced commas and periods
Writing style suggestions aimed at making your writing easier to read
Plagiarism detection that compares your text against billions of web pages
Word choice suggestions
Tone detection to indicate how your message might come across
10. Microsoft Copilot (formerly called "Bing Chat")
We love free tools, particularly for small businesses with tight budgets. Bing Chat, a feature of Microsoft's Bing search engine, was launched in February 2023. It was later combined with another Microsoft AI tool, Copilot, to produce more high-quality results.
Like ChatGPT, Copilot draws from OpenAI's GPT-4 technology. It can generate creative writing like poems, songs and stories. It can also generates images from text-based prompts, or generate code across several programming languages like JavaScript, Python and others. Another handy feature: you can use Copilot to summarize the information on a webpage and view it from a sidebar as you're scrolling through the page.
The free version of Copilot includes a limited number of conversations. Microsoft Copilot Pro is available for $20 per user per month. You can try it out for free for one month, and enjoy benefits like priority access, integration with Microsoft platforms (like Word and Excel) and Copilot Voice.
Alternatively, Copilot can be bundled with a Microsoft 365 Business or Enterprise account for $30 per user per month with an annual subscription. This includes access to Copilot Studio, where you can automate business processes, and other advanced features.
Main capabilities of Microsoft Copilot include:
Human-like responses to natural language queries
Sourcing its responses unless you tell it to be creative (i.e., “write me a poem”)
Tone ranging from creative to more research-oriented, depending on the prompt
Fully functioning search engine
Ability to generate images from text
Integration with Microsoft apps like Word, Excel, PowerPoint, Outlook and Teams
Copilot Studio, with which you can create agents and automation
Copilot Pages
Copilot Dashboard for business leaders