Beauty dropshipping is an exciting beauty business idea where you can offer a variety of beauty products to customers worldwide. Dropshipping is an ecommerce business model that allows you to sell products without holding inventory. You partner with suppliers who handle the storage, packaging and shipping of products directly to your customers.
You may be wondering if dropshipping is worth it, especially in the beauty industry. A booming global beauty industry combined with the rise of social media influencers and beauty bloggers means demand for beauty products is higher than ever. Dropshipping beauty items can be highly profitable due to the vast range of products available and an ever-growing customer base looking for the latest trends in skincare, makeup and hair care.
Why beauty dropshipping is a good business idea
Low startup costs: Unlike traditional business ideas involving retail, you don't need to invest heavily in inventory or warehousing.
Flexibility: You can start your business from anywhere in the world as long as you have an internet connection.
Wide range of products: There's a diverse array of beauty dropshipping products you can sell, from organic skincare to high-tech beauty gadgets.
Scalability: As your business grows, it's easy to expand your product line and scale operations without significant investment.
Personalization: With tools like Printify or Printful, you can offer personalized beauty products according to what’s trending at any given time.
Looking to start a beauty business? Be inspired by these business examples (all built on Wix).
MDRN Beauty: this eCommerce beauty store specializes in hair products.
House of Suppliez: sells beauty products, including beauty subscription boxes, online.
Learn more: eCommerce vs dropshipping
29 beauty dropshipping products
Here's our curated list of 29 beauty products that are perfect for your dropshipping business:
01. Facial cleansers
Essential for every skincare routine, gentle and effective cleansers are always in demand.
02. Moisturizing creams
Hydration is key to healthy skin, making moisturizers a must-have.
03. Serums
With targeted treatments for various skin concerns, serums are popular among skincare enthusiasts.
04. Sunscreen
A year-round staple, sunscreen is crucial for protecting skin from harmful UV rays.
05. Makeup brushes
High-quality brushes ensure flawless makeup application making them a popular and potentially profitable dropshipping business idea.
06. Lipsticks
From matte to glossy finishes, lipsticks are a makeup bag essential.
07. Mascara
For adding volume and length to lashes, mascara is always a best-seller.
08. Eyeshadow palettes
Offering endless creativity, palettes are loved by makeup artists and novices alike.
09. Foundation
A perfect match foundation is the base of any makeup routine.
10. Nail polish
With an array of colors and finishes, nail polish is a fun and easy way to express style.
11. Hair masks
Intensive treatments for hair repair and nourishment are increasingly popular.
12. Shampoos & conditioners
Daily hair care staples that cater to various hair types and concerns.
13. Beard oils
Men's grooming products like beard oils have seen a surge in popularity.
14. Perfumes & colognes
Scents can be personal or given as gifts, making them great dropshipping items.
15. Bath bombs
Fun and relaxing, bath bombs offer an at-home spa experience.
16. Organic skincare products
The demand for natural and organic beauty products continues to grow.
Learn more: How to start a skincare business
17. Vegan makeup
Ethical beauty choices like vegan makeup appeal to conscious consumers.
18. False eyelashes
For dramatic eye looks, false lashes are a glamorous addition
19. Face masks
Sheet masks or clay masks provide targeted skincare treatments at home.
20. Teeth whitening kits
At-home dental care products like whitening kits are sought after for maintaining pearly whites.
21. Beauty supplements
Collagen powders or biotin capsules support beauty from within.
22. Hair styling tools
Flat irons, curling wands, and blow dryers are essentials for hair styling enthusiasts. Acne patches
23. Acne patches
Spot treatments like acne patches offer quick fixes for breakouts.
24. Eyebrow kits
Defined brows frame the face; hence eyebrow kits are essential tools in beauty routines.
25. Body lotions & butters
Skincare doesn't stop at the face; body hydration is equally important.
26. Anti-aging treatments
Products that promise youthful skin have a dedicated following.
27. Makeup removers
Gentle yet effective removers are necessary for maintaining healthy skin after makeup use.
28. Exfoliators & scrubs
Regular exfoliation keeps skin smooth and rejuvenated by removing dead cells.
29. Tanning products
For those seeking a sun-kissed glow without UV exposure, tanning products fit the bill perfectly.
3 beauty dropshipping suppliers
When it comes to a dropshipping business, your suppliers are your lifeline. They ensure that your customers receive quality products promptly. Choosing the right dropshipping suppliers is crucial because they directly affect your product quality, shipping times and overall customer satisfaction.
01. Modalyst
Modalyst specializes in connecting online stores with suppliers who offer high-quality beauty products. They have a curated list of independent brands and a seamless integration with eCommerce platforms, like Wix.
02. Printify
This is an ideal option for personalized beauty products, Printify allows you to customize items such as makeup bags and create unique offerings for your store.
03. AliExpress
With a vast array of products and suppliers, AliExpress is a giant marketplace that can cater to all your beauty product needs. It's great for finding a wide variety of items at competitive prices.
How to get started with beauty dropshipping
Before diving into the world of beauty dropshipping, you need to lay a solid foundation by building a website. Start by choosing an e-commerce platform that integrates well with dropshipping tools and suppliers. Build an eCommerce website and create an online store that reflects the aesthetic of your brand and makes shopping easy for your customers.
Learn more: Best dropshipping website builders to get started with
Choosing products involves more than personal preferences—it's about understanding your potential customers. Research current beauty trends, customer reviews, and best-sellers to create a desirable and profitable product line.
For Mai Dinh, Founder of House of Suppliez this is crucial, “We handpick and curate every single product. Everything we pick we have personally used in our salon and we always ensure that our products are professional grade”.
Next, build partnerships with reliable suppliers. Look for those providing quality products, reasonable shipping times, and responsive customer service. Your supplier's reliability is crucial for your business's reputation.
Marketing is key in the beauty industry. Use social media for engaging content, influencer partnerships, and targeted ads. SEO optimization is crucial—ensure your website and product descriptions attract organic traffic. Also make sure your business branding is on point, from your beauty business name, to your logo and beauty slogan.
Use a beauty business name generator to help you brainstorm.
Lastly, prioritize excellent customer service. Be proactive in addressing inquiries and issues. Hassle-free returns and exchanges build trust and loyalty.
Beauty dropshipping and suppliers FAQ
How do I ensure product quality when dropshipping beauty products?
Always order samples for yourself before listing products in your store. This allows you to assess the quality firsthand. Also, read reviews and ratings of both the products and suppliers.