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Making a website is essential for running a successful business, regardless of your industry. Establishing your brand online where people spend large amounts of their time is crucial and one of the main benefits of having a website.
While social media, online directories and apps can all be powerful tools for business growth, your online business presence ultimately hinges on the robustness of your website. A well-crafted business website offers numerous benefits that make it an indispensable asset for any kind of business.
Read on for 15 proven benefits of a website and how they can help grow your business.
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What is a website and why is it important to have?
So, what is a website? A website is a collection of web pages under a single domain (ex: www.yourcompany.com) that digitally represent a business, organization or individual. At its core, a website is a tool for communication and connection that can be accessed anytime, from anywhere via a web browser.
It’s difficult to overstate the importance of websites today. Websites act as storefronts, information hubs and platforms for delivering services. Major industries such as e-commerce, remote work, online education and social media all rely on websites.
Why do you need a website for your business?
These days, the question is: if you can't Google a business, does it even exist? If you want people to know about your business, they need to be able to find it online. The internet is the first place people go for information and getting your brand in front of the right audience is essential for any business aiming for growth. And, the benefits extend far beyond visibility.
15 benefits of a website for business growth
14. Cost savings
01. Enhancing credibility and trustworthiness
A significant benefit of having a business website is the credibility it lends to your brand. For many, the first step in vetting a business is to look it up online. A well-designed, informative website shows that you’re a serious player in your industry and that you value your customers' experience. Including website features like customer testimonials and reviews can further enhance your credibility and build customer trust.
02. Improving online visibility and authority
Online visibility and authority are key benefits of having a business website. Being discoverable on search engines helps customers find you when they search for businesses like yours. High-quality web content on your site, such as blogs and FAQs, can help establish you as a subject matter expert in your field. By improving your brand’s visibility and establishing your authority, you can attract more potential customers and drive business growth.
03. Boosting SEO performance leading to more organic traffic
Search engine optimization, or SEO, helps potential customers find your business more easily online. Good SEO ranking drives more organic web traffic to your site, which ultimately fosters business growth. Optimize your website for SEO by including relevant content, using proper keywords and securing high-quality backlinks.
Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth.
Mordy Oberstein, Head of SEO Branding at Wix
Also, fine-tune SEO components like header tags, title tags, meta descriptions and web indexing for your web pages. The right website layout and website design play critical roles in user engagement and SEO performance, paving the way for purchase decisions and customer loyalty.
04. Generation of more leads and increased sales
Generating more leads and increasing your sales are compelling benefits of having a website for your business. Features like contact forms, newsletter sign-ups and back-in-stock notifications help capture high-intent leads. You can then engage and nurture these leads through targeted marketing campaigns. Many website builders include integrated marketing tools, which make it easy to track and refine your marketing efforts.
05. Building brand recognition and exposure
Your website is the only online platform where you have complete control over the customer experience. It can also serve as the central hub for your brand, linking to and from your other digital channels like social media, as well as physical marketing materials such as business cards and brochures. This controlled and consistent representation across all channels increases your brand's "stickiness"—meaning customers are more likely to remember and choose your business when it comes time to make a purchase decision, which drives business growth.
06. Digital promotion and marketing
One of the greatest advantages of a business website is the ability to leverage digital promotion and marketing strategies. Email marketing, for instance, remains one of the highest-converting strategies. Including direct links from your marketing channels to your site or to a promoted product can significantly increase conversion. Many website builders, such as Wix, also offer you the ability to create and manage social media posts, paid advertisements and more- all from your dashboard.
07. Enhancing customer service through better availability
Your website works for you 24/7, ensuring that customers can access information, support and services whenever they need. This constant availability allows customers to browse products, make purchases and seek help at their convenience. Features like FAQs and chatbots provide instant answers to common questions, which greatly enhances the customer experience and paves the path to purchase. This accessibility meets consumer’s expectations for immediate information and builds trust by showing that your business is always ready to assist.
08. Data-based customer insights
The ability to easily access data and customer insights is an important benefit of a business website that can aid you in strategic decision-making. By monitoring your website’s traffic, which parts of your website users interact with most and how users interact with your content better understand your audience and detect trends. This empowers you to refine your marketing strategies, improve your product offerings and enhance the overall user experience. As a result, you can make informed decisions that will boost customer retention and promote growth.
Create a site with Wix and you get complete access to the Wix Analytics solution which allows you to monitor your site traffic from your dashboard.
09. Facilitating product sales and transactions
A business website makes buying and selling products straightforward and secure. By incorporating eCommerce features and secure payment options, your site can offer a smooth shopping experience that can help boost sales. Using well-designed website templates and effective landing page builders, you can create appealing and efficient sales pages that help guide customers through purchase. This can make the purchasing process easier for your customers and incentivize sales.
Learn more: How to make an ecommerce website
10. Establishing a wider audience reach
Having a website will fundamentally expand your market reach. A website provides you access to customers globally, which breaks through the geographical limitations of a brick-and-mortar business. This exposes your brand to a broader audience and increases your potential customer base. As more diverse groups of people discover your business, your potential for market growth and brand recognition expands.
11. Strengthening brand loyalty
Building and strengthening brand loyalty through your website can contribute to sustained business growth. Engaging content and thoughtful marketing fosters a deeper connection with your audience and encourages repeat visits to your site. Features like loyalty programs, newsletters and personalized marketing help to create and retain return customers and bolster your business’s growth potential.
“A newsletter cultivates an engaged readership that goes beyond the casual blog visitor from SERPs. It allows you to build a community around your content and establish deeper connections with your audience, keeping subscribers anticipating your next email and fostering brand loyalty. It provides a direct channel to share your latest posts, showcase different voices, and promote offerings - retaining readers between blog visits. A newsletter turns casual visitors into an invested audience that keeps growing alongside your blog.”
Dor Cohen, Distribution Specialist at Wix
12. Conducting competitor analysis
No matter what industry you’re in, it’s likely that there are other businesses competing with an offering similar to yours. This means that understanding and differentiating yourself from your competitors is essential to your success. A website can help you with effective competitor analysis - by analyzing your competitors’ online strengths and weaknesses, you can adapt and refine your website strategies to stay ahead. This proactive approach enables you to optimize your offerings and position your business as a leader in your field.
13. Opening up new markets
A website can help you unlock new markets and increase the accessibility of your business by being accessible and available to anyone, anywhere. You can adapt your site to new audiences by localizing content and ensuring cultural relevance. These tactics can help make your business appealing to a wider audience. This diversifies your customer base and can help you create sustained growth. Employing a graphical user interface that is intuitive and welcoming can significantly enhance the user experience and accessibility.
14. Cost savings
When you compare how much a website costs to the capital required to operate a brick-and-mortar store, the savings in overhead are significant. The expenses of a physical retail space, utilities and in-store staff are enormous when compared to the cost-effective nature of a website. A website can also help you to automate many customer interactions and transactions. These cost savings can be reinvested into marketing, product development, customer service and more drivers of business growth.
15. Direct communication to customers
By offering a variety of direct communication channels, your website becomes a powerful tool for fostering strong customer relationships and propelling your business forward. Tools like live chat, email and support forums allow you to provide immediate support and feedback, which is crucial for building trust and satisfaction. By regularly interacting with customers, you can better understand their needs and preferences, enabling you to tailor your offerings effectively. This personalized approach nurtures customer loyalty and encourages repeat business, ultimately contributing to the expansion and success of your company.
Read more: How long does it take to build a website.