A luxurious resort in an enchanted location may sound appealing, but without a professional hotel website, you risk falling behind your competitors. With travelers increasingly turning to the internet to plan their next getaway, your hotel business’s online presence must prove its worth. A well-designed hotel website isn't just a nice-to-have—it's essential for attracting customers and driving bookings.
Here are a few tips to set you off in the right direction, plus 15 of the best hotel website design examples for inspiration, all created with Wix.
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15 best hotel website design examples
01. Joyà Zanzibar
This ethno-chic retreat located in Zanzibar delivers an immersive and visually captivating experience that instantly transports visitors to the resort’s idyllic setting. The Joyà Zanzibar site’s design is clean and modern, with enticing high-resolution imagery and video content that showcases the beauty of the resort and its surroundings. The user-friendly navigation makes it easy for potential guests to explore accommodations, amenities and activities with just a few clicks.
Thoughtful details, like an easy-to-use booking process, clear call-to-action buttons and engaging content, guide visitors effortlessly from browsing to booking. The hotel site also highlights the resort's unique offerings, like local experiences, curated honeymoon packages and wellness options, which cater to the needs of their clientele.
02. Hotel Marina
The Hotel Marina Palamós website is a shining example of how a well-crafted hotel, bar and restaurant website can enhance the guest experience even before arrival. The site immediately captures attention with its elegant and inviting design, which highlights the hotel's gorgeous coastal location and modern amenities. The clean, minimalist layout ensures that the focus remains on the hotel's offerings, making it easy for visitors to find the information they need.
Intuitive navigation allows users to seamlessly explore different sections, from room options to dining experiences and local attractions. The content is well-organized, with each page providing clear and concise information, complemented by visual elements that evoke a sense of relaxation and luxury. The easy-to-use booking system is prominently placed, encouraging conversions by simplifying the reservation process.
03. Bella Vista
This hotel website design transports us to the south of Italy with its blue skies and sea views. Moving down the homepage, you see a set of bright, sunshine-filled snapshots, gradually exposing themselves with a subtle parallax scrolling effect. This is the perfect addition to any tourism business website.
On top of the decadent images, Bella Vista has made sure that reserving a room is extra intuitive. There’s a bold ‘book now’ button in the menu, as well as a simple booking form on the top fold and an option to send a live chat message.
04. Stelor
Easily one of the best hotel websites on our list, the Stelor guest house is one that beautifully reflects the charm and character of this boutique accommodation in Sweden. With a design that is both elegant and minimalist, the site creates an immediate sense of tranquility and warmth, perfectly mirroring the guest house's ambiance. Strong imagery plays a central role, showcasing the property’s unique blend of rustic and modern aesthetics, while also highlighting the natural beauty of the surrounding countryside.
Site navigation is straightforward and intuitive, allowing users to easily explore the different rooms, amenities and delightful on-site restaurants. Each page is thoughtfully laid out, with concise, engaging content that provides a clear understanding of what makes Stelor a special place to stay. The booking process is seamlessly integrated, with clear call-to-action buttons guiding visitors effortlessly from browsing to reserving their stay.
05. Sea Breeze
The name says it all. The Sea Breeze Mykonos website is a standout example of an effective hotel website that effortlessly captures the essence of luxury and relaxation that the property embodies. The site’s design is sleek and modern, with airy visuals that showcase the breathtaking views of the Aegean Sea and the luxe look and feel of the suites themselves. From the moment visitors land on the homepage, they are greeted with visuals that instantly transport them to the serene and picturesque setting of Mykonos.
Sea Breeze proudly displays its excellent Booking.com rating directly on its homepage. This builds trust with potential guests and reinforces the property’s commitment to providing the best possible guest experience. By highlighting this rating, Sea Breeze Mykonos effectively communicates its reputation for quality and guest satisfaction, which can be a deciding factor for travelers when choosing where to stay.
06. Playa Venao Hotel Resort
Tourism websites should show off the beautiful scenery of the areas they're featuring, and the Playa Venao Hotel Resort website does just that. This well-designed hotel website effectively conveys the unique appeal of this beachfront paradise in Panama.
Playa Venao lures visitors with tempting photos of palm trees, snacks by the pool and ambient nighttime lighting. If you want to create a hotel website, make sure to read up on photography tips for beginners, or alternatively, hire a professional to do the job for you. The design is clean and visually inviting, with a focus on user experience that makes exploring the site both enjoyable and intuitive.
This hotel website clearly promotes its strong TripAdvisor rating. This not only serves as a strong endorsement of the resort’s quality and guest satisfaction but also adds a layer of credibility that can significantly influence potential guests in their decision-making process.
07. Ballarat Premier Apartments
The Ballarat Premier Apartments hotel website exudes elegance, perfectly capturing the luxurious and historic essence of this unique property. This sense of sophistication is largely thanks to the accommodation itself, showcased in large, high-quality photos that fill the page. Like the property, the site design artfully combines traditional centerpieces with contemporary touches, using a cohesive color palette that echoes throughout the site solidifying a unified and polished look.
In addition, this hotel website is easy to navigate. Wherever you are on the site, the menu is never far away, with a fixed menu at the top of the page that ensures visitors can easily explore different sections. Additionally, a social bar on the side links directly to the brand’s main social media channels, making it simple for guests to connect with the property online.
The seamless integration of the booking system, paired with clear CTA buttons, guides users smoothly from browsing to booking.
08. Carlton Court
Situated in a peaceful location by the British seaside, this boutique bed and breakfast has a delicate and stylish website design. Their well-written copy includes a few carefully selected adjectives that stand out on the homepage and evoke a sense of coziness and luxury. In addition, clear imagery showcases the property's beautifully appointed rooms and lush gardens.
Taking the time to write good website content is a key step in the creation of any kind of website. In fact, Carlton Court has taken it a step further by creating a free blog, offering potential guests extra information on the area.
09. Haus Pia Serviced Apartments
While we often associate red with urgency and danger, color psychology in design isn’t always that straightforward. On Haus Pia's website, a soft shade of red is used, evoking a sense of energy and friendliness that is furthered by the use of conversational language and exclamation points.
Paired with a helpful chat message that automatically pops up when a new visitor enters the site, the overall feel is highly approachable. Adding a chat box to your site can help you grab visitors’ attention as well as provide them with valuable information.
10. Lazy Parrot Inn
The Lazy Parrot Inn boasts an effective hotel website design that combines user-friendly navigation with a visually appealing, cohesive design. The tropical theme, reinforced by the inviting images and a consistent color palette, perfectly captures the laid-back, inviting atmosphere of the hotel.
Additionally, the site is built with accessibility in mind, ensuring that all visitors can easily explore its offerings. Overall, the website's look and feel align seamlessly with the brand's identity as an eco-friendly, serene retreat.
11. Sol de Scottsdale
Sol de Scottsdale is a prime hotel website example of how to effectively present vacation rental properties online. Each of Sol de Scottsdale’s individual properties is meticulously categorized into separate pages, complete with detailed descriptions and visuals, ensuring guests have all the information they need for planning their trip. This is particularly useful for families traveling with small children or large groups, or guests planning events like bachelorette parties to know very detailed specifics of each property.
The integration of maps and insider tips about nearby activities further enhances the user experience. One nice feature is that the site offers direct booking discounts, encouraging guests to book directly and avoid third-party fees like those on Airbnb or VRBO. This keeps users on the page and gets them to convert directly to the hotel website.
12. Moonflower Belize
At first click, Moonflower Belize’s hotel website instantly captures visitors through the use of video in the hero fold, that showcases the best of Belize—from crystal-clear waters to vibrant flora. This video is more than just a background; it’s an invitation to experience the beauty and tranquility of the location, creating a powerful first impression that draws users in.
Moonflower’s logo which is elegantly simple yet memorable, complements the overall aesthetic of the site. Its design reflects the natural beauty and relaxed vibe of Belize, using clean lines and a modern, minimalist style that aligns well with the website's theme. The logo is a visual anchor that reinforces the brand’s identity throughout the site and doubles as a home button to bring users back to the main page.
13. Whale Watch Villa
The Whale Watch Villa does a great job of easily displaying information for visitors to find quickly and efficiently. Right in the top fold of the page, there’s a prominently placed link directing users to the "Dates and Rates" section. This strategic design choice ensures that potential guests can easily access crucial booking information without having to scroll or search through the site. It’s a small detail that makes a big difference in user experience, reflecting this hotel website’s commitment to convenience and transparency.
The site does an excellent job of integrating its other properties, (like Villa Oceana, which happens to be built on Wix). A clear link to these properties is provided, allowing users to explore additional options with ease. This not only enhances the website's functionality but also strengthens the brand’s presence by showcasing the range of accommodations available under its management.
14. Hotel Leavenworth
Located in the heart of downtown Leavenworth, the Bavarian village located in Washington, Hotel Leavenworth is a unique gem, and like the property, their website beautifully captures the charm and warmth of its alpine-inspired setting. The web design is both elegant and functional, making it easy for visitors to navigate while offering a visually rich experience. From the moment you land on the homepage, you’re greeted with stunning imagery that showcases the hotel’s picturesque surroundings, instantly evoking the cozy, welcoming atmosphere of Leavenworth.
The "Book Now" button is prominently displayed in the top fold, making it easy for visitors to check availability and secure their stay without hassle. This straightforward approach to booking is a testament to the website’s user-friendly design, which prioritizes ease of use and convenience.
On top of this, the hotel website effectively highlights the hotel’s unique offerings, such as its proximity to local attractions and its charming, well-appointed rooms. Through their use of detailed visuals and descriptions, potential guests can get a real sense of what to expect during their stay. This use of visuals enhances the overall aesthetic of the site and serves as an important tool in helping guests make informed decisions.
15. Guesthaus Vail
Blending luxury with accessibility, Guesthaus Vail is one of the best hotel websites that succeeds in mirroring the upscale yet welcoming vibe of the property itself. Upon arrival, visitors are immediately immersed in the elegance of the location through a captivating video banner that showcases the breathtaking scenery of Vail.
What sets the Guest Haus Vail website apart is its attention to detail in showcasing the property’s luxurious amenities and accommodations. A particularly nice feature for those trip planning is to see a clear amenities menu with all that the hotel offers including breakfast, a free shuttle and free parking. High-resolution photography and detailed descriptions provide visitors with a clear picture of what they can expect during their stay, from the opulent interiors to the stunning mountain views.
Best practices for spot-on hotel website design
High-quality media features: Images and videos are vital in setting the tone of your unique hotel. Lure in customers with fullscreen shots and other striking visuals. Use a professional photo gallery for sharp images, arranged in an eye-catching website layout. You can use this image resizer tool, to make photos look their best.
Intuitive user experience: Make sure visitors can easily navigate your website by opting for a familiar and simple website structure. Use a well-labeled menu to help visitors reach the desired page easily. If site visitors have a hard time looking for the reservation page, you’re likely to lose potential customers. Really consider the different parts of your website to get this part right.
Prominent booking button: Your main goal is to get visitors to make a reservation, right? With this type of service business website, you want to make it as easy as possible for them by ensuring that your online scheduling button is highly visible (as well as choosing the best scheduling software). Play around with your website color schemes, picking a bright shade for your button that contrasts with its surroundings, making it stand out. You can also pin the element to the screen so that the button stays fixed even when visitors scroll down your site.
Live chat: Guests are much more likely to inquire about booking a room if they can easily contact you. Adding a live chat widget to your site can help visitors feel welcome. You’ll also be able to provide them with all the information they need and form real connections with them before they’ve even stepped foot in the door.
Simple online booking: Ensure an easy and seamless booking process by crafting a clear, to-the-point interface. Minimize the number of steps required, sticking to the crucial details like check-in and check-out dates and number of guests. Take note that visitors asked to fill in a never-ending online form are likely to give up midway.
Mobile optimized: Many of your site visitors are likely to be booking from their smartphones. To stay on top of your game, make sure your website is mobile-first, with clear navigation and booking options from any mobile device. Using a hotel website template will set you off in the right direction for this — check out these best hotel website builders.
Multilingual option: In the hotel business (as well as other types of businesses), customers are likely to come from all over the world. That’s why building a multilingual website is recommended in this industry, as it can expand your chances of getting bookings from a global audience.
Online testimonies: Including real reviews by satisfied customers on your website will make you seem more reliable and set a positive impression. Another person's honest opinion can sometimes be more convincing than any business's best marketing efforts.
SEO best practices: Imagine prospective travelers planning their getaways, and when they start looking they're likely to type "best hotels in (insert your city)" into their Google search. By implementing specific keywords like this into your hotel website, you can improve your chances of ranking on search engines and driving traffic (and travelers) to your hotel website.