When it comes to creating your own logo, strive to design one that’s eye-catching, memorable and unique. Many business owners will choose to hire a graphic designer of their own, but if your resources are limited, turning to a free logo maker can yield professional designs while saving time and money. Your logo is the face of your business. This small visual element enables people to recognize your brand instantly and serves to transmit your business's message.
We’ve taken the liberty of picking out the best logo makers online that we know will leave you with impressive results. In this article, we’ll delve into the details of each, so that you can determine the best logo maker for yourself when you start branding your own business. You can also check out this guide to getting started with the Wix Logo Maker.
What is a logo maker?
A logo maker is a software application or online tool that allows users to create logos without any prior design experience. Logo makers typically provide a variety of templates, icons and fonts to choose from, and they allow users to customize their logos with colors, shapes and text. Some logo makers also use artificial intelligence (AI) to generate logo designs based on user input.
Logo makers are a popular option for businesses and individuals who need a logo quickly and affordably. However, it's important to note that logo makers may not be able to create logos that are as unique or creative as those designed by professional graphic designers.
What makes a good logo?
A good logo is a single image that represents your brand identity. Since you know your brand better than anyone, it's up to you to decide how that identity will best manifest itself in visual form. Keep it simple, but make sure it stands out.
In order to have the best understanding of what is a logo, don’t hesitate to look around and be inspired by other logo ideas, particularly by competitor brands within your industry or those that have similar values. When thinking about how to design a logo for your brand, there are some logo design tips you can take into consideration in order to guarantee the visual quality of your design, and logo trends you can follow if you want to stay in style. Consider using components such as contrasting colors, a font that ensures readability, and a strong, balanced alignment of each of the logo’s elements.
The last and most critical factor of creating a good logo, is that you are in love with it. Your logo will be used repeatedly throughout your brand’s assets, and it is a foundation that will stick with you, and guide your brand’s style for years to come.
How to choose the right logo maker for you
A logo maker will streamline the logo design process for you, but you have to decide which is the best logo maker for your needs. Logo makers vary in style, price, and format, and thinking about these factors will help with your decision.
One thing to consider is budget. Going this route is definitely a more affordable alternative to hiring a designer, but while there are many free logo makers out there, some of the best logo makers charge a small fee. You might even choose to pay for a premium package that will upgrade your logo’s download quality and provide you with optimized files for social media, and more.
Examining the features and design styles of prospective logo makers is also key. The best logo for your brand might be one that is based on an abstract concept, or perhaps you want to make a logo that includes text, imagery or both. Find a logo maker that will provide you with the type of logo and tools you need to get the results you want.
Of course, there’s no better way to choose a logo maker than by hearing what experts have to say. That’s why we’ve selected the 17 best logo makers out there, focusing on details like features, price, ease of use, and how much customizability they offer.
17 best logo makers
01. Wix Logo Maker
Intuitive to use and highly customizable, the Wix Logo Maker is a complete and effective solution for creating a logo design for any type of business, with plenty of Wix features.
After answering a few questions about your business name, mission and style, the Wix Logo Maker guides users through a step-by-step process to design a high quality logo. You’ll choose from a selection of options generated by the logo maker, and will continue to pick out the best fonts, imagery and layout for your masterpiece. With plenty of options for customization and a strong focus on the users’ vision, the offering feels like a full branding experience.
Price: Free-$50.00
Upgrade for different file types, including hi-res JPG, PNG and SVG files in any size. Plus, users can purchase a full social media logo package which includes your logo in the correct size for every platform.
Ease of use: Easy
Customizability: High
02. Canva
Canva revolutionized the way business owners think about graphic design, making it possible for anyone to create the graphics for their business. In the same spirit, Canva’s logo generator uses a convenient drag-and-drop interface that makes it easy for users to customize a logo from their collection of templates.
Price: Free
Download low-res JPG or PNG files.
Ease of use: Easy
Customizability: High
03. Logaster
Logaster has a clean website and offers a foolproof solution to making a logo in a matter of minutes. The tool guides users by asking them to enter their business name, industry and preferred logo concept. There are hundreds of options, but once you’ve decided on one, Logaster will take your lead, and produce a variety of results that you can slightly edit.
Price: Free-$19.99
Download low-res PNG or upgrade for hi-res JPEG, PNG and SVG options.
Ease of use: Easy
Customizability: Medium
04. Ucraft
Easy and straightforward to use, Ucraft is a logo maker that is fit for complete beginners. Without prompting the user with questions about their brand, Ucraft lets you dive straight into the creation process. You’ll choose from millions of icons (in each logo you make, you may incorporate up to two) before moving on to edit size, color themes and text.
Price: Free-$7.00
Download low-res PNG files for free or upgrade for hi-res SVG files.
Ease of use: Easy
Customizability: Low
05. Hipster Logo Generator
For business owners who consider trendiness an inherent aspect of their brand’s voice, Hipster Logo Generator is what’s up. As you’d expect, their website is stylish, and the lingo used throughout the logo creation process is fun, hip and energetic.
This easy-to-navigate logo maker prompts users to start with a basic shape—from there, you'll add some “swag” to finish off the design.
Price: Free-$5.00
Download low-res PNG for free or upgrade for hi-res PNG and SVG files.
Ease of use: Medium
Customizability: Low
06. GraphicSprings
GraphicSprings’ no-fuss logo maker appeals to a wide range of business types. You’ll start by defining your business’s identity, and move on to choose images and shapes based on GraphicSprings’ own templates. Their user-friendly system appeals to customers who appreciate getting instructions as their logo unfolds.
Price: $19.99
Download hi-res JPG and PNG files.
Ease of use: Medium
Customizability: High
07. Looka
It isn’t free, but with Looka you’ll get the most for your money. Looka’s AI system allows users to create a one-of-a-kind logo with minimal effort (for more AI tools, check out the best AI logo generators). This logo maker begins by presenting a survey of forty logo styles, asking you to choose your top five. A series of questions follow to determine which logo templates Looka suggests for you.
Price: $4.99/mo-$7.99/mo
Download hi-res SVG files or upgrade to download a full brand kit.
Ease of use: Easy
Customizability: High
08. Oberlo Logo Maker
Oberlo Logo Maker is a convenient and cost effective logo maker. Users will simply enter in your business name, choose an icon, and edit details like color, font, and positioning. The less sophisticated nature of this logo maker’s software means that there's little room for customization. However, Oberlo Logo Maker is a dependable option if you’re looking for the best free logo maker that will produce an effortless logo for a blog or website,
Price: Free
Download low-res PNG files.
Ease of use: Easy
Customizability: Low
09. LogoMakr
LogoMakr starts off with an intriguing user experience by providing tutorial videos for users that guide them through the logo design process. With highly focused imagery, LogoMakr includes options to fill in image borders, add text, and play with the opacity of each visual element in your design. This logo maker is recommended for users who are looking for a reasonably unadorned design (and hey, there’s nothing wrong with a dose of minimalism!).
Price: Free-$19.00
Download low-res PNG files or upgrade for hi-res SVG files.
Ease of use: Medium
Customizability: Low
10. FreeLogoDesign
Working with an endless bank of logo templates, FreeLogoDesign wants users to enter the basic details of their business before providing suggestions. There’s an option to independently browse through a collection of logo ideas until you find a design that speaks to you. Despite the humble appearance of these templates, the fast results are surprisingly modern and clean.
Price: Free-$59.00
Download low-res PNG files or upgrade for hi-res JPG, PNG, and SVG files.
Ease of use: Easy
Customizability: Low
11. NameCheap
Sometimes the best logo makers are the ones that are most convenient. NameCheap is accessible on mobile devices and allows users to save their favorite designs as they go, so you can review at any time. Their logo style is highly centered around text, so you’ll begin with plenty of options for determining the best font for your logo and the layout of your text.
Price: Free
Download hi-res PNG files.
Ease of use: Medium
Customizability: Medium
12. DesignMantic
DesignMantic is a decent, albeit pricey, option for a logo maker. After entering in your business’s name and industry, DesignMantic will produce an assortment of pre-made options. The logo maker creates images that are clean and undemanding, but one of the downfalls of its algorithm is that it doesn’t match the type of imagery with the essence of your brand.
Alongside your dashboard, DesignMantic will present examples of what your logo will look like on different assets such as website, business card, letterhead or t-shirt.
Price: $37.00
Download hi-res JPG, PNG, and PDF files.
Ease of use: Easy
Customizability: Low
13. Logogenie
By finding keywords associated with your business name, Logo Genie will generate logo templates that include fitting imagery, fonts and styles. At the start of the logo making process, you can refine your options by choosing either icon or shape based logo designs.
Practical template options are produced like magic, and within minutes you’ll have a design framework that you can alter by adding new color schemes and gradients to the design.
Price: $24.90-$36.90
Download hi-res JPG, PNG and PDF files or upgrade to download hi-res SVG files.
Ease of use: Easy
Customizability: Medium
14. Online Logo Maker
Online Logo Maker is the best logo maker for people with no background in design who want to be more involved in the creation process. With minimal intervention, this logo maker starts users off with a blank page, and from there they can add in whatever element’s they want—text, images, shapes and colors. In addition to choosing images from Online Logo Maker’s icon library, users can also choose to upload their own images and incorporate them into their designs.
Price: Free-$29.00
Download low-res PNG files or upgrade to download hi-res PNG, SVG or PDF files.
Ease of use: Medium
Customizability: High
15. Logo Garden
Logo Garden has beginner users in mind—offering a series of how-to videos which will guide you from start to finish on how to customize your logo.
This logo maker’s design process is very simple, using uncomplicated design elements. Choose an image from their regularly updated library, add in your business name and choose the logo colors that best suit your brand. The customization options are limited, but when less is more, Logo Garden is a safe bet.
Price: $12.50
Download hi-res PNG, SVG or PDF files.
Ease of use: Medium
Customizability: Low
16. Tailor Brands
Tailor Brands has one of the most interactive user interfaces of the best logo makers on our list. This one starts by asking the user clever questions, such as what you do or where the majority of your business takes place (i.e., online or on-site).
Once you’ve filled in these details, the Tailor Brands will let you choose the styles that you prefer. While we think this is one of the best logo makers out there, one downfall is that there is limited opportunity for customization. In a sign of the times, Tailor Brands also makes branded Zoom backgrounds with your new business’s logo.
Price: $3.99
Download hi-res JPG and PNG files.
Ease of use: Easy
Customizability: Low
17. Hatchful
Shopify’s Hatchful might be the best free logo maker for mobile use. After answering questions about your business and visual style preferences, Hatchful will present about 20 logo template options. The outcome is a mix of logos that err towards abstract in style.
Hatchful’s logos are not great for printing, since they don’t offer vector scale size images, but if you’re looking for an instant logo that you can throw on to your website and social media pages, Hatchful logos are a good start. They also a include variety of assets into your download package, such as logo sizes that will suit specific social media banners, helping you nail your social media branding.
Price: Free
Download low-res PNG files.
Ease of use: Easy
Customizability: Low
Why use a logo maker?
There are many reasons to use a logo maker. Here are some of the main pros:
Ease of use: Logo makers are designed to be user-friendly, even for those with no prior design experience. They typically offer a drag-and-drop interface and a variety of templates and tools to simplify the logo creation process. You can also choose from many logo color ideas.
Affordability: Logo makers are generally much more affordable than hiring a professional graphic designer. Many logo makers offer free basic plans or affordable subscription options.
Quick turnaround time: With a logo maker, you can create a logo in a matter of minutes or hours, compared to days or weeks with a professional designer. This can be especially beneficial for startups or businesses with tight deadlines.
Wide variety of templates and icons: Logo makers typically offer a wide selection of templates and icons to choose from, making it easy to find a design that fits your brand's aesthetic.
When to use a logo maker?
It's important to understand the shortcomings of using a logo maker, too. Here are some of the cons:
Limited customization options: While logo makers offer some customization options, they may not be as flexible as working with a professional designer. You may be limited in terms of fonts, colors and layout options.
Lack of uniqueness: Logos created with logo makers may not be as unique or original as those designed by a professional. This is because logo makers rely on pre-made templates and icons, which can lead to similar-looking logos across different brands.
May not be suitable for complex branding needs: If you have complex branding needs or require a logo that needs to work across various applications, a logo maker may not be the best option. Professional designers can provide more comprehensive branding solutions.
Best logo makers FAQ
What's the best logo maker for beginners?
If you're looking for a logo maker as a beginner, you want something that's easy and intuitive to use. The Wix logo maker is a good place to start. You can create your brand in minutes with it's AI logo generation.