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Ready to create the best plumbing website for your small business? In a competitive industry like plumbing, a well-designed website can mean the difference between a potential customer choosing your services or going elsewhere.
In this post, we’ll explore some of the best plumbing websites that are built to attract visitors and convert them into loyal customers. Along the way, we’ll point out what helps these websites stand out and provide practical tips you can use to build your own leading presence in the digital marketplace.
Read more: How to build a website from scratch
10 best plumbing websites
The following plumbing websites serve as great examples of how to make a website. By incorporating strategic branding, appealing website design elements, and practical business tools, these websites not only establish a strong online presence but also promote business growth by paying attention to user experience and customer satisfaction:
Bates Plumbing
West Coast Plumbing
The Water Alchemist
Plumb Gurus
Mon-Yough Plumbing Apprentice School
JW Plumbing
MZ Plumbing
Handyman and Plumbing Services by Blake
Johnson Bros Plumbing
3 Plumbers
01. Bates Plumbing
Bates Plumbing website features strong branding elements to develop an instant connection with customers. Highlighting their expertise and friendly service, they use strong website copy and imagery throughout to communicate with and guide visitors.
What we love about this plumbing website:
On the homepage's hero section, a full-screen image of a professional plumber with a client creates an atmosphere of trust, serving as a backdrop for a concise introduction that describes their services to first-time visitors.
A customized plumbing logo featuring their mascot enhances the plumbing website’s brand identity and makes Bates Plumbing memorable for new visitors.
Accompanying the Bates Plumbing logo is a confident plumbing slogan, "Best in the Business," which assures potential clients of their exceptional services and reinforces their overall professional image.
02. West Coast Plumbing
West Coast Plumbing's minimalist website prioritizes well-crafted website copy to connect with site visitors. The personalized tone effectively conveys the plumber's passion and expertise while offering valuable decision-making information for clients who are ready to book.
What we love about this plumbing website:
The homepage features a friendly introduction with background information on West Coast Plumbing’s services, highlighting years of industry expertise.
A comprehensive list of services is presented on the site, ranging from minor fixes to major plumbing issues and preventative maintenance. This section employs engaging imagery and detailed descriptions to communicate areas of expertise to new visitors.
Towards the bottom of the homepage, West Coast Plumbing emphasizes their small business values. Here, they pledge customer satisfaction emphasizing local ownership and operation while assuring quality service.
03. The Water Alchemist
Local plumbing business The Water Alchemist stands out with a unique brand proposition and value, offering holistic plumbing services to their clientele. The modern website design perfectly reflects their branding and highlights a unique customer experience to connect with visitors. Providing valuable content like blogs and FAQs, their site content engages visitors while strategically providing the site with SEO potential.
What we love about this plumbing website:
Starting a blog is a great way to showcase their expertise and highlight the plumbing business’s niche and value. Here, they offer expert renovation tips, and provide facts about energy consumption and more.
An FAQ page is convenient for helping visitors find answers to common questions about payments, processes and the background behind The Water Alchemist.
Their online shop features products like copper faucets, water purifiers and more, and is a clever way to attract visitors and monetize their plumbing website.
04. Plumb Gurus
With one of the best plumbing business names on our list, Plumbing Gurus is a great example of how strategic branding can help you stand out online. Their cohesive branding elements are used throughout the site to facilitate a memorable experience while clarifying services and guiding them to book an appointment.
What we love about this plumbing website:
The one-page website is easy to navigate with a pinned menu at the top, allowing visitors to jump quickly between sections for enhanced user friendliness.
A custom logo, featuring a sitting Buddha surrounded by plumbing imagery, creatively and strategically solidifies the business’s online branding.
A blue and yellow color scheme throughout the site provides an engaging design, using yellow accents to highlight crucial elements like free quote requests and service bookings.
05. Mon-Yough Plumbing Apprentice School
As a plumbing school for apprentices, Mon-Yough Plumbing Apprentice School’s plumbing website does an effective job at attracting individuals who are potentially interested in learning the trade themselves. The black and white color scheme, accented by vibrant hues, creates a visually appealing and professional browsing experience, drawing attention to specific elements like informative text, contact details and calls-to-action.
What we love about this plumbing website:
High-quality photographs narrate the plumbing apprenticeship journey, particularly on the About Page, which highlights the school's history since 1974.
Convenient communication is facilitated through a chatbox located at the bottom of the website, allowing visitors to ask questions and request additional information. The chatbox proactively initiates interaction, subtly appearing to provide enrollment details and inviting visitors to connect with the school.
The distinctive logo, designed to commemorate 50 years of service, instantly establishes brand recognition and trustworthiness.
06. JW Plumbing
JW Plumbing’s website highlights its local expertise and services, using a combination of quality text and imagery to communicate their background and services in Princeton, Texas. With a strong focus on location, the website aims to foster a community of customers within the area. The site provides visitors with all the necessary information and tools to learn more about JW Plumbing and conveniently book their services.
What we love about this plumbing website:
The homepage features an illustration of the shape of Texas, instantly communicating to first-time visitors the region that JW Plumbing serves. This straightforward and informative approach is both appealing and effective in attracting local customers.
To build trust and entice potential customers, the website offers a free estimate right on the site. Visitors who wish to explore further before booking an appointment can take advantage of this opportunity to get an estimate for their specific plumbing needs.
A comprehensive list of services outlines the options available, including estimated time frames. Each category features a strategic “Book Now” button, leading visitors who are ready to book to a convenient calendar that streamlines the process of scheduling.
07. MZ Plumbing
Using a bright blue and white website color scheme, MZ Plumbing’s website emphasizes easy browsing and readability. The clean design showcases their drainage, swerve repair and hot water tank services in Idaho, employing a straightforward and friendly language that informs visitors and builds trust.
What we love about this plumbing website:
The top of their site prominently features a banner encouraging visitors to request a free quote, which visitors cannot miss. A photograph in the hero section of the homepage repeats the company’s phone number, which is a clever way to emphasize the call-to-action above.
The plumbing website is dedicated to building MZ Plumbing’s team, featuring a “We Are Hiring!” page that highlights job openings for new plumbers. This is a great way to showcase the company’s working values and commitment to growth.
Links to MZ Plumbing’s social media pages, including Facebook, Instagram and LinkedIn are featured on the homepage, inviting visitors to follow the local plumbing business to learn more about their team and services.
08. Handyman and Plumbing Services by Blake
The website for Handyman and Plumbing Services by Blake relies on a bright color scheme, dynamic animated elements and strong imagery to effectively showcase their quality services online. Their customized logo features a black and white with blue accents, a color palette that’s recognized throughout the site to facilitate a comprehensive branding experience for visitors.
What we love about this plumbing website:
Upon scrolling, an animated website menu appears, drawing attention to the various sections and pages of the site.
Towards the bottom of the homepage, an engaging carousel captivates visitors with photographs of the company's plumbing and handyman projects. A compelling video beneath this is used to amplify this visual aesthetic.
A strategic contact form is conveniently located at the bottom of the homepage, facilitating easy communication and inquiries for potential customers.
09. Johnson Bros Plumbing
Johnson Bros Plumbing’s website stands out for its exceptional design, utilizing relevant imagery to narrate a visual story for first-time visitors. The homepage is a great example of how to facilitate the best first impression, effectively introducing the company by highlighting their 17 years of plumbing experience, while showcasing their services and team.
What we love about this plumbing website:
On the homepage, Johnson Bros highlight their small business values, building trust with new visitors by showcasing their dedication to high quality professionalism and attention to detail.
A client reviews page further reinforces the plumbing business’s professionalism and dedication to excellent customer service. Positive testimonials from past clients reflect the quality of their work and their friendly approach.
Notably, the website features a form on the testimonials page that allows clients to leave their own reviews. This practical approach builds their reputation by not only adding to their collection of praises, but also providing valuable feedback for continuous improvement.
10. Plumbing Gurus
Throughout the Plumbing Gurus website, strong calls-to-action, animation and buttons are used to guide visitors and encourage them to use the site. The plumbing business offers a wealth of information—from detailed descriptions of their plumbing services to helpful tips in their blog and examples of their work—but a clear website menu makes it easy for visitors to navigate, browse and find the plumbing information they need.
What we love about this plumbing website:
The website header features a customized plumbing logo, which links back to the homepage. This helps visitors easily return to the starting point when they're browsing through different pages.
Their logo also appears as a favicon next to the website title in our browsing tab, which plays an important role in SEO, branding, and user experience, too.
The homepage showcases the family-owned business's values, emphasizing their commitment to community work and understanding its importance as a business value.
Strategies for how to make the best plumbing website
In a competitive industry, knowing how to make a plumbing website that stands out requires you to think about a variety of visual and functional elements that will represent your services online.
On top of drawing inspiration from the examples above, we’ve rounded up some practical tips for how to design the best website for your small business:
Use a website builder
For a strong online presence, a website builder serves as a powerful tool to kickstart your plumbing website's design and invest in its long-term success. Many small business owners turn to softwares like Wix, whose drag-and-drop technology and AI website building options simplify the process of website development and design.
When selecting a website builder, consider software that aligns with your design, marketing, and business objectives. You’ll want to choose a software that uses a reliable website server to efficiently deliver your content, prioritizing factors such as solid security and a robust website infrastructure. Since you’re probably on a limited small business budget, another benefit to using this kind of software is saving on plumbing website costs. Many website builders offer flexible pricing plans, including free trial options before committing to a premium subscription with enhanced features.
Research the best plumbing websites for inspiration
One of the most important web design practices is doing research before you start. Studying successful plumbing website examples, like those we’ve listed above, can serve as a valuable source of inspiration. By analyzing what others in the industry are doing, you can identify visually appealing elements, functional features and business-related aspects that resonate with your own brand. You’ll also gain insights into current trends and competitor strategies, empowering you to make informed decisions.
Develop your website branding
When you learn how to start a plumbing business, one of the most critical steps is to develop strong and consistent branding. From a distinctive business name and custom logo, to your brand colors and written language tone—these branded elements should be reflected on your website to foster a memorable online presence. Strategic web design involves crafting a specific visual and written language to represent your business and resonate with your target audience.
Pro tip: Use a logo maker to generate your own branded design within minutes.
Include the right pages and content
No matter what type of website design you use for your plumbing business, there is essential web content you should include. Consider including the following web pages, design elements and business features to communicate with new visitors:
An informative homepage that invites visitors to browse through your site. This should include important elements to introduce your business, such as your logo, business name and a description of your services.
A customized domain name (also known as a web address) that’s easy to remember and reflects your business’s name and industry.
A services page that clearly outlines options for new customers, including pricing if possible.
Bookings software to streamline the scheduling and payment process for customers who are ready to use your services, while allowing you to effortlessly manage your business behind the scenes.
Contact details so potential customers know where you are located and can get in touch. You can consider using a customized contact form or chatbox to kickstart the communication process.
Testimonials that highlight positive reviews from past clients. This is a great way to use your website’s content to build trust.
Ensure a friendly website interface for all users
Having a user interface that is attractive and helps visitors navigate is crucial to the success of your website, affecting the time visitors spend browsing your site as well as bounce rates. In fact, 88% of consumers are less likely to return to a site after a bad experience.
There are a number of ways that you can improve the experience of your website to ensure user satisfaction:
Facilitate clear website navigation using a well-labeled website menu and strategic internal linking throughout your site to help visitors find what they need.
With most visitors browsing on their cell phones or tablets, it's important to make sure your website is functional on mobile devices. Many website building softwares use adaptive technology to streamline this process, but it's essential to verify that everything works properly and looks good on smaller screens.
Address any web accessibility issues on your site to ensure people with disabilities can interact with it. This includes providing alt-text for images, readable fonts and transcripts for audience or video content.
Best customizable templates for plumbing website designs
Starting your plumbing website with a premade website template is a great way to streamline the process and start off with the right foundations. Below, you’ll find some of the best service and maintenance website templates on Wix. Each of these is fully customizable, so once you find the template you like, you can edit it with your own website design and business elements to perfectly reflect your brand:
Commercial cleaning website template
This template provides a clean and sophisticated foundation for your plumbing website. By highlighting services, integrating strong CTA buttons, utilizing bookings software, and more—it includes useful tools to run a business website successfully.
Modern maintenance service template
Perfect for maintenance business like a plumbing website, this template is bold and fresh, boasting a modern design. The clean layout features strong colors alongside animated elements and quality imagery, making it the perfect foundation to guide your design and help your business stand out.
User friendly home maintenance template
Here is an inviting template for your plumbing website that balances text with quality imagery to communicate your services. With vibrant photo galleries, a testimonials section and meticulously outlined services, it’s a great design for attracting clients. Last but not least, it includes business tools like Scheduling Software and Pricing Plans to facilitate reliable transactions with loyal customers.
Strategic maintenance and services template
This is the perfect template for a plumber website that will catch your customer’s eye. With a clean and professional design, the template prominently displays your services, with supportive imagery and galleries for showcasing past work. Using an integrated contact form and template for offering free quotes, the website design will set your business with foundations for booking clients and building a list of contacts.
Proven tips and tricks to optimize your plumbing website design
Optimizing your website design before and after publishing includes strategies to gain more visibility, draw in new customers, and keep them interested in the content on each page. From online marketing to SEO and maintenance, here are some website optimization tips to make sure your site is always at its best:
Develop a plumbing marketing strategy
You can promote your website and services by developing a strategic plumbing marketing strategy. Here are some ideas for how you can get more traffic to your site and build a loyal following:
Leverage social media to connect with new audiences and showcase your plumbing expertise. Posting expert content on platforms like Instagram or TikTok, you can build on your brand personality and build engagement with your community through comments and messaging.
Start a blog with educational content such as DIY home repairs, common plumbing issues and more. This can establish your expertise, drawing in new visitors who appreciate your authority on these topics. A blog can also increase your site’s visibility through search engine optimization (SEO).
Advertise online using platforms like Google Ads, Facebook Ads or more. Targeted paid ads can help reach a broader audience and direct the traffic to strategic pages of your website.
Use email marketing to build your list of contacts and stay connected with a loyal customer base. You can use newsletter content to share exclusive tips, special offerings and promotions, and updates, encouraging loyalty and repeat business.
Include SEO elements
Search Engine Optimization (SEO) is the process of improving your site’s online visibility by strategically incorporating keywords into your content. For plumbing businesses, local SEO is especially crucial, since customers frequently seek local services online.
To cover the SEO foundations, you should research keywords people use when looking for plumbing services in your area, for example “plumber near [location]” or “plumbing services in [location].” Add relevant keywords to your site’s content, including its URL, page titles, meta tags, alt-texts and descriptions. It’s also a great idea to sign up for Google My Business and encourage customers to leave reviews on the platform to boost your local search visibility.
Use strong CTAs
To enhance the effectiveness of your plumbing website, ensure that your calls-to-action (CTAs) are prominently displayed and strategically positioned throughout the site. Utilize concise and compelling language, along with visually appealing elements such as bright colors or hover effects, to entice visitors to click. Common CTA actions include "Book Now," "Learn More," "Contact Us," and "Free Quote," among others.
Manage your plumbing website after publishing
After publishing, website management is important to make sure your site upholds an outstanding reputation. By consistently checking into your site’s content and maintaining good performance, you have a better chance of visitors staying on your site and booking your plumbing services. A website that functions well and includes fresh content is also a signal to Google of its relevance, and can improve your site’s search engine rankings.
Some website management tips to keep in mind after your website is live include:
Checking your website’s speed to avoid slow upload times of your media, which is a common reason visitors leave a website.
Providing up-to-date and new content to keep your site fresh and relevant while making sure visitors have the correct information.
Monitoring technical issues like broken links to avoid frustrating your visitors.
Using tools like Wix Analytics to monitor your site’s traffic and the performance of each page.
Best plumbing websites FAQ
Do plumbers need a website?
A website helps plumbers reach more customers, showcase their services and build trust through reviews and testimonials. It also improves visibility in local search results.
What do good plumbing websites have in common?
How can a plumbing website help attract more customers?