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Whether you’re an experienced realtor or just figuring out how to start a real estate business, selecting the right website builder is essential to establishing a strong online presence. The best real estate website builders go beyond aesthetics—they provide tools that drive engagement, capture leads and turn prospects into property buyers.
Learning how to create a website that showcases your expertise can make all the difference in today’s competitive market. These platforms offer customizable templates, Internet Data Exchange (IDX) integrations and options for virtual tours, enabling agents to display listings in ways that resonate with potential clients.
This guide introduces the best website builders for real estate agents, highlighting key features to help you choose the one that suits your needs, whether you’re after a simple drag-and-drop setup or advanced customization.
8 best real estate website builders
01. Wix
Wix offers a versatile platform packed with tools beneficial for real estate professionals like you. The AI website builder lets you create a site in minutes by inputting basic preferences, providing an intelligent setup ideal for busy Realtors. Wix also offers real estate templates designed to present listings, video headers, community tour videos and banner videos that engage website visitors.
Additional tools—like customer relationship management (CRM) software for tracking client interactions and marketing automation for follow-ups—create a holistic platform that extends beyond simple website building, making it a one-stop solution for real estate marketing.
Plus, Wix’s built-in tools eliminate the need for extensive plugin hunting, simplifying your real estate website management.
Key features:
IDX integration for automated multiple listing service (MLS) updates
Customizable contact forms to capture leads
Search engine optimization (SEO) tools designed to boost search engine visibility for property searches
Integration with social media and Google Maps for easy access to listings
Advanced AI-driven personalization tools
Best real estate website builder for: Agents needing a high degree of flexibility and branding options.
Pricing: Free web hosting available. Paid plans start at $17 per month.
Eager to build your website? Run a domain name search and then choose a website template to house your business on Wix and see how you like it.
02. AgentFire
AgentFire focuses on real estate websites, offering IDX integration, lead management and premium add-ons, such as clickable maps. Its robust capabilities come at a higher price point and may require some technical expertise.
Key features:
IDX integration
Customizable landing pages
Built-in CRM tools
Social media tools
Email marketing integrations
Best real estate website builder for: Agents with a larger budget seeking an industry-specific builder.
Pricing: Starts at $149 per month with a $600 setup fee and $30 per month for IDX.
03. Real Geeks
Real Geeks provides real estate agents with a platform that generates leads and builds a functional website. It also offers an interface that connects with CRM systems and includes marketing tools such as Facebook ad management and email drip campaigns.
Key features:
Lead generation tool
IDX and CRM system integration
Facebook and Good ad management
Customizable website templates
Best real estate website builder for: Agents focused on lead generation and online marketing.
Pricing: Starts at $299 per month.
04. Placester
Placester includes tools designed especially for real estate professionals. They offer customizable templates and IDX integration, making it simple to display up-to-date property listings. Placester supports automated campaigns and lead management, helping agents streamline their workflows.
Key features:
Real estate-specific templates
Integrated email marketing tools
Mobile-friendly design
Built-in lead management tools
Best real estate website builder for: Brokers and teams looking for an all-in-one solution.
Pricing: Starts at $79 per month for agents, brokerage plans are available at $129 per month.
05. Webflow
Webflow targets professionals looking for advanced customization, such as creating unique layouts and integrating rich animations. However, its extensive design capabilities have a steep learning curve, making it ideal for tech-savvy users.
Key features:
Customizable templates without coding
Advanced design tools
Built-in content management system (CMS) for managing property content
Customizable animations
Integration with third-party IDX solutions
Best real estate website builder for: Experienced agents seeking complete design freedom.
Pricing: Free plans available. Paid plans start at $14 per month.
06. Weebly
Weebly offers basic yet effective tools that are suitable for agents starting out or managing smaller property portfolios. However, Weebly lacks advanced features, limiting your design options and website scalability.
Key features:
Drag-and-drop builder
Real estate templates
Google Maps integration
Basic SEO tools
Simple blogging feature
Best real estate website builder for: New agents or small boutique agencies.
Pricing: Free plan available. Paid plans start at $10 per month.
07. Agent Image
Agent Image specializes in creating visually appealing websites for real estate agents. It offers a wide range of design options, letting agents create a personalized online presence that reflects their brand. IDX integration is included, as well as video content and 3D tours, making listings more engaging for potential buyers.
Key features:
Custom design services
IDX and MLS integration
Video support
Branding and marketing tools
Best real estate website builder for: Agents who prioritize design and branding.
Pricing: Custom pricing based on design requirements. Plans start at $99 per month.
08. Easy Agent Pro
Easy Agent Pro simplifies website creation with its drag-and-drop editor and library of templates tailored for real estate needs. The platform includes lead generation tools, IDX integration and seamless access to property listings.
Key features:
Drag-and-drop editor
Real estate-focused templates
IDX integration
Landing pages and lead capture tools
Best real estate website builder for: Tech-savvy agents who want an easy-to-use platform with marketing tools.
Pricing: Starts at $49.95 per month.
* All prices are updated as of November 2024.
Key features of the best real estate website builders
These website builder features that enhance functionality and user experience are crucial for designing an effective real estate website:
IDX integration: Automatically updates property listings
Galleries: Showcase listings with high-quality images
Virtual tour support: Engages clients with immersive property views
Customizable templates: Tailored designs for brand identity
SEO tools: Increase search engine visibility
CRM capabilities: Streamline lead management
Social media integration: Simplifies sharing listings
Contact forms and booking systems: Capture and convert leads efficiently
Storage: Securely stores and manages data files
Learn more:
What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on.
Esin D. Habif, Product Marketing Lead Outbound at Wix
Best real estate website builders FAQ
What is IDX?
Internet Data Exchange (IDX) is a real estate system for displaying property listings directly from a Multiple Listing Service (MLS). An MLS is a database where real estate agents share property listings to increase exposure.
Website builders with IDX integration enable agents to showcase live MLS listings for improved property visibility and buyer engagement. Wix offers IDX integration solutions, like iHomefinder, letting you automatically update MLS listings on your site so potential clients stay informed on the latest properties.
Do real estate agents need a professional website?
How do you choose the best website builder for real estate?
How to drive traffic to your real estate website?
How to monetize a real estate website?
Is Wix good for real estate agents?