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A website is a great marketing tool for beauty businesses such as salons. Among many other benefits, it can help attract new customers, build brand awareness and, most importantly, drive business revenue.Â
The best part? You don’t need to be a tech wizard to create a beautiful and functional website for your salon business. Thanks to tools like Wix’s free website builder and AI website builder, you can easily build a website from scratch that’s just as polished and professional as your services.
Below, we’ll walk you through some of the best salon website builders on the market, breaking down their features, pricing and ease of use so you can determine which among them is the best option for you.
When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.
What is a salon website?
A salon website is a type of website that salons, spas and other related beauty businesses can use to showcase their services, manage appointments or bookings or just connect with potential clients.Â
The best salon websites usually include some of the following features to inform, impress and engage visitors:
A service menu with detailed descriptions and prices so prospects know exactly what you offer.
A gallery or portfolio to exhibit your best work.
An online booking system that lets clients schedule appointments at your salon.
Starting a blog where you share beauty tips, trends or product recommendations with your audience.
Contact information, including phone numbers and email addresses so clients know how to get in touch with you.Â
Location details, ideally paired with a Google Maps integration for added convenience.
An About Us page that introduces your team and shares your business story, helping visitors feel more connected to your brand.
Testimonials and reviews from past customers to build trust and credibility.
According to Nitzan Eiges, tech SEO team lead at Wix:
"When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking."
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What to look for in a beauty website builder
Here are some of the features to prioritize in a salon website builder:
Ease of use
A user-friendly interface is vital in a website builder especially if you’re not a web design expert. Look for a platform that offers a drag-and-drop website builder, intuitive interfaces and guided setup processes. Such features will help you create your website quickly and easily without requiring much technical skills.
Customization options
Your website should reflect your salon’s unique identity. Choose a salon website builder that offers plenty of customization options, such as the ability to adjust layouts, colors, fonts and branding elements. The more flexibility a builder offers, the better you can tailor your website to your business.
Beauty or salon-specific templates
Save both time and effort by choosing a website builder that offers pre-designed beauty templates tailored specifically to salons, spas or beauty businesses. For example, Wix templates come with industry-relevant features like service menus, appointment booking options and photo galleries.
Ecommerce capabilities
Plan on selling beauty products alongside your core service offering? It could be a great business move. In a survey by salon software company Phorest, 85% of people said they would be interested in purchasing beauty products from their favorite salon. Choose a builder with integrated eCommerce functionality. Look for features like bulk product uploads, inventory management, secure payment processing and tax calculations to streamline your online store setup and operations.Â
Mobile optimization
Up to 58.67% of global website traffic comes from mobile devices. That makes mobile optimization an important part of your website’s success. Make sure your chosen salon website builder offers responsive designs that adapt seamlessly to different screen sizes so that every visitor enjoys a positive browsing experience.
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SEO tools
A beautiful salon website is no good if potential clients can’t find it online. Look for builders with built-in SEO tools, like keyword optimization, meta tags and alt text for images, to help your website rank higher on Google and thus drive more organic traffic.Â
Customer support
Technical issues can arise at any time. Resolving them promptly is critical to maintaining your business’s credibility. Choose providers that offer 24/7 customer support via channels like live chat, email or phone. Reliable customer service translates to minimal downtime and maximum uptime, allowing you to focus on serving clients rather than troubleshooting errors.
Analytics
Select a builder that offers integrated website analytics tools to monitor visitor behavior, traffic trends and overall website performance. These insights empower you to make data-driven decisions, such as optimizing content, adjusting promotions or enhancing the user experience, all of which contribute to long-term growth.
Scalability
As your salon grows, your website should grow with it. Opt for a builder that offers scalability, such as additional integrations, advanced features or higher storage limits to accommodate or support your evolving business needs.
According to Esin D. Habif, product marketing lead (outbound) at Wix:
"The most important consideration is to choose a website builder that grows and scales with you and your business."
Best website builders for salons
01. Wix
Wix is a powerful platform for salon owners looking to create a standout and reliable online presence with ease. It offers two flexible ways to build your website, depending on your preferences and skill level.Â
You can either use the AI-powered website builder, which asks a few simple questions and automatically creates a personalized website tailored to your salon’s needs.Â
Alternatively, you can choose from an extensive library of over 900 professionally designed website templates, including templates specifically crafted for beauty and hair businesses. These templates come preloaded with essential sections like service menus, booking systems and galleries.
Wix’s drag-and-drop editor makes it easy to customize your website further. You can adjust layouts, fonts, colors and content sections to reflect your salon’s unique style.Â
Besides these website-building options, Wix also offers essential features like eCommerce, marketing and SEO tools to enhance your website’s user experience and visibility and a blog maker to keep your audience engaged.
If you’re on a tight budget, Wix’s salon website builder offers a free plan that includes basic features to get you started. Plus, every website built on Wix comes with free website hosting. And if you opt for one of Wix Premium plans, you can even get a free domain name for up to a year.Â
Pricing: Free with limited features. Paid plans start at $17 per month.
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02. Weebly
Weebly is a solid choice for people who want a simple, no-fuss hair salon website builder. Its drag-and-drop editor, combined with a guided setup process, makes it easy to create and launch your website without much technical know-how.
With a variety of professionally designed themes, image editing tools, custom fonts and even the ability to add custom HTML/CSS or JavaScript, you can create a salon website that’s truly unique and reflective of your brand.
Weebly also includes integrated analytics to help you track the performance of your platform, and built-in SEO tools to help it rank higher in search engine results. Additionally, Weebly’s mobile-friendly website design makes sure that the website you create looks polished and functions seamlessly on any device. This provider also offers web hosting.
Pricing: Free with limited features. Paid plans start at $13 per month.
03. Dorik
Dorik is an AI-powered website builder that stands out for its user-friendliness, thus making it an ideal choice for salon owners who want to build a professional website quickly and efficiently.
With its drag-and-drop builder, creating a fully functional and visually appealing salon website takes mere minutes with no coding experience required. Dorik offers a variety of pre-designed templates and UI blocks that you can customize to suit your salon’s unique identity.
Your website security is also assured with this Dorik. For example, it offers a free SSL certificate for every website to secure transactions and safeguard your clients' information.
Pricing: Starts at $18 per month.
04. Zolmi
Zolmi is a website builder designed specifically for salons. So, if you are looking for a platform that’s tailor-made for your industry, this could be a good choice.Â
It offers many top features suitable for a salon business, including a built-in booking system that simplifies appointment scheduling for both you and your clients. Zolmi also allows you to add and manage customer reviews and testimonials directly on your site. This feature is a powerful way to build trust with potential clients.
Zolmi also excels in performance and user experience. Its templates are mobile friendly, plus they are also optimized for super-fast loading speeds, boasting Google PageSpeed scores of over 90. This enables a smooth browsing experience for visitors and can also help with SEO.
Pricing: Free with limited features. Paid plans start at $20 per month.
05. Weblium
Weblium is another strong contender for salon owners looking to build a professional and stylish website. Its intuitive drag-and-drop editor, combined with a collection of templates specifically designed for salons and beauty businesses, makes it easy to create a salon website that reflects your brand identity.
Weblium’s templates are fully responsive and mobile-friendly. The platform also supports the creation of eCommerce stores, with over 300 customizable store templates to choose from.
Additionally, Weblium provides built-in tools for appointment booking and customizable contact forms for inquiries or feedback.
Pricing: Free basic plan. Paid plans start at $15 per month.
06. Site123
Site123 is one of the best website builders for small businesses like salons. Its simple drag-and-drop editor and customizable templates make the website creation process fast and intuitive, even for beginners.
Site123 comes equipped with built-in SEO tools to help improve your website’s visibility on search engines and blogging tools to help you create and manage engaging content for your audience. It also includes ecommerce functionality.
Furthermore, you’ll get to host your website for free if you build your salon website with Site123.
Pricing: Free with limited features. Paid plans start at $12.80 per month.
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Editor's note: The information presented in this article is true as of February 5, 2025, unless mentioned otherwise.
Salon website builder FAQ
Are there any free website builders?
Yes, there are free salon website builders. For example, Wix offers a free plan that allows you to build a salon website with a few essential features. But if you're looking for advanced features, you’ll need to upgrade to a paid plan.