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You have products to sell, services to showcase or content to share. But without search engine optimization (SEO), people will have a hard time finding your website, making your efforts not pay off as much as they should.
You don’t need to reinvent the wheel to figure out how to build a website from scratch that checks off all SEO requirements. Instead, with SEO-friendly website builders, you can make a website that puts you in front of your target audience from the get-go—with even less effort than before with an AI website builder.
In this guide, we’ll walk through the best website builders for SEO and show you exactly how to establish an online presence that both search engines and visitors will love.
When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.
What to look for in an SEO-friendly website builder
While there are a lot of website builders that promise SEO-friendliness, you must look at their SEO features to understand what the future with them looks like.
Here are the key SEO features you should look for in any website builder, regardless of your specific needs:
Customizable SEO settings
A quality website builder should give you control over key SEO elements on each web page. For instance, you should be able to customize the title tag and meta description, create clean, keyword-rich URLs and properly structure your content with a heading hierarchy (H1, H2, H3 tags).
The ability to easily manage meta tag elements without technical knowledge makes a huge difference in your on-page SEO efforts. Beyond that, you should be able to add descriptive alternative text to images without fighting tooth and nail with the website builder.
Different types of websites require unique optimization approaches, but they all benefit from these customizable settings.
Technical SEO features
Stuffing your content with a specific keyword over and over doesn’t work anymore. Instead, you have to offer a better experience to the searchers:
Site security: You need an SSL certificate to boost user trust and enhance website security.
Mobile responsiveness: With 63% of web traffic originating from mobile devices, knowing how to make a website mobile friendly is essential—and a mobile-responsive website builder solves the entire equation.
Page speed: Your website performance needs to be optimal if you want readers to stick around to read your content.
Factors like site reliability and uptime are also crucial for the user experience and search engine rankings. Similarly, accessibility is important—learning how to make a website accessible improves both user experience and search rankings.
Analytics and reporting
The SEO space is full of metrics. If you can track those metrics, your job gets a lot easier by making ongoing optimization possible.
As a result, you want a website builder that lets you connect with Google Search Console and Google Analytics, offers its own analytics tools and integrates with other SEO solutions.
"Leverage data and analytics tools to track, measure and analyze key performance indicators (KPIs) related to your SEO efforts. Monitor organic traffic, keyword rankings, conversion rates and other relevant metrics to evaluate the effectiveness of your SEO strategy and to identify areas for improvement. Use data-driven insights to make informed decisions, optimize your tactics and allocate resources to effectively maximize ROI and achieve sustainable growth in organic search visibility." - Nitin Manchanda, Botpresso
Learn more:
Best website builders for SEO
01. Wix
Wix stands out as one of the most SEO-friendly website builders, combining ease of use with powerful optimization features. Its drag-and-drop website builder makes it simple to create a professional-looking website while advanced SEO tools help you climb the search rankings.
To start, the Wix SEO assistant gives personalized step-by-step plans to optimize your site based on your specific goals and keywords. Additionally, you get complete control over meta titles and descriptions, URL slugs, heading structure, alt text fields and canonical URL management.
Wix also offers strong technical SEO features, including automatic sitemap generation, customizable robots.txt files, SSL security, structured data implementation and 301 redirect management.
On top of that, Wix provides a dedicated Wix analytics dashboard, seamless integration with Google Search Console and Google Analytics and custom code implementation via Velo by Wix.
Overall, if you’re wondering “Is Wix good for SEO?” The answer is a resounding yes. Wix’s SEO website design principles ensure your site is not only visually appealing but also structured for maximum search visibility.
Pricing: Free plan available. Premium plans start at $17/month (billed annually). Month-to-month plans are also available.
02. Hostinger
While primarily known for web hosting services, Hostinger also has a website builder with solid SEO features that make it a good choice for small businesses and entrepreneurs.
The platform offers an intuitive drag-and-drop editor with website templates optimized for mobile viewing. In terms of customization, Hostinger supports editable meta titles and descriptions, custom URL structures and image alt text fields.
Beyond that, Hostinger also provides automatic SSL certificates, image compression and clean sitemaps. For tracking SEO performance, Hostinger offers a Google Analytics integration and basic site traffic statistics.
Pricing: Paid plans start at $10.99/month (billed annually) with a promotional price of $2.99 per month for the first year. Month-to-month plans are also available.
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03. GoDaddy
GoDaddy combines simplicity with practical SEO tools. Its guided SEO setup walks you through essential optimizations with clear explanations of each step.
GoDaddy offers editable page titles and meta descriptions, a keyword suggestion tool for on-page optimization, custom URL options and image alt text fields for all media. You also get automatic SSL certificates, mobile responsiveness and basic schema markup.
In addition, GoDaddy has an InSight feature that analyzes your business type and goals to provide personalized action plans that include SEO recommendations.
GoDaddy also provides Google Analytics integration and basic site statistics—which is adequate if you want to start a blog as a side hustle.
Pricing: Free plan available. Paid plans start at $16.99/month (billed annually), with a promotional price of $9.99 per month for the first year. Month-to-month plans are also available.
Learn more: How to start a blog.
04. Duda
Duda offers a unique combination of design flexibility and SEO functionality. It presents SEO customization with both global and page-specific settings, letting you manage meta titles and descriptions, edit URL structures and handle image alt text.
Besides customized SEO, Duda has structured data implementation for rich snippets, automatic image optimization, SSL implementation and custom header code for advanced tracking. Plus, Duda has specialized blog SEO features that help content creators optimize their posts more effectively.
For tracking SEO performance, Duda comes with a site statistics dashboard, Google Analytics integration and goal tracking that can help you monitor your SEO website design effectiveness.
Pricing: Paid plans start at $19/month (billed annually). Month-to-month plans are also available.
How to optimize your website for SEO
Choosing an SEO-friendly website builder is a start. But you must also create a memorable brand and content your audience wants for solid website SEO.
Here’s how you can start optimizing your website:
01. Pick a good domain name
Your domain name is often the first thing users and search engines see, making it a crucial element of your SEO strategy. Choose a domain name that's memorable, brand-aligned and, when possible, includes relevant keywords without forcing them.
Wix comes with a domain name search tool that makes it easy to find available options, and if you’re having a hard time finding a domain that fits your brand, a domain name generator can help you brainstorm ideas.
Learn more: What is a domain name.
02. Conduct keyword research
Start by identifying the terms your target audience searches for. Use tools like Google Keyword Planner, Ahrefs or Semrush to find relevant keywords. Finding the best keyword research tool for your specific niche can dramatically improve your results.
You can also analyze successful competitors to discover keyword opportunities. That said, consider the search intent behind keywords—informational, navigational and transactional—as well. In the end, you want customers, not just traffic.
For online stores, specialized eCommerce SEO approaches help address both product and informational search intent.
"Knowing your target audience is fundamental to crafting an effective SEO strategy. By understanding their preferences, behavior patterns and pain points, you can tailor your content and optimization efforts to resonate deeply with their needs. This targeted approach not only boosts engagement but also fosters stronger connections and loyalty among your audience." - Idan Cohen, SEO growth specialist at Wix
03. Create optimized quality content
Content remains a primary ranking factor for search engines. Focus on creating valuable material that addresses your audience's needs while strategically placing keywords in page titles, headings and the first paragraph.
Craft compelling meta descriptions, use proper heading hierarchy (H1, H2, H3) and add descriptive alt text to all images to improve the user experience. Also, pay attention to your website architecture, as a logical site structure helps both humans and bots navigate your content.
Following proven Wix SEO tips can help you implement both basic and advanced SEO practices more efficiently.
"Most importantly for growing your site, understand where your traffic comes from, and for SEO, which non-paid keywords are helping your pages appear at the top of the SERP. Having a holistic view of the content and keywords driving organic visits will help you understand user search behavior, as well as identify gaps that can be addressed with SEO, SEM or other tactics." - Eric Hoover, SEO director at Jellyfish.com
04. Monitor and improve performance
SEO isn’t a one-time task but an ongoing journey that rewards consistent attention. Start by connecting your website to essential tracking tools like Google Search Console to monitor your search visibility and identify which keywords actually bring visitors to your site.
Pair this with Google Analytics to understand how users interact with your content once they arrive.
You can also use a comprehensive website launch checklist to make sure all SEO elements are properly configured before your site goes live. And as your traffic grows, review your website’s scalability to ensure performance doesn’t degrade with increased visitors.
Beyond that, make technical audits a regular part of your routine, checking for issues that could undermine your efforts—broken links, slow-loading pages or mobile display problems.
Lastly, stay informed about emerging SEO trends to keep your strategy current and effective.
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Best website builders for SEO FAQs
What is the best website builder for SEO?
Wix consistently ranks as the best website builder for SEO because it combines user-friendly brand-building tools, such as a logo maker, with comprehensive optimization features. Its SEO assistant provides personalized step-by-step plans while offering advanced features like structured data implementation, custom meta tags, URL controls and automatic mobile optimization.