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According to Master Blogging, around four in five (80%) internet users regularly read blogs. With over 600 million blogs online and an estimated 7.5 million new ones being published daily, it’s clear that blogging is growing in popularity as both a personal endeavor and an integral business strategy.
But what is the current state of blogging in 2025? How have these trends changed over time, and what does the future hold for the blogging industry?
With this in mind, Wix has compiled the latest blogging statistics and facts for 2025, including blog readership statistics, blog traffic stats, average blogging income, business blogging statistics, and more. Throughout the page, we’ll answer key questions that address the dynamic nature of the blogging market for 2025 and beyond.
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Top 10 must-read blogging statistics for 2025
As of January 2025, skysports.com was the most visited blog on the internet, with an average of 47.7 million visitors a month. (Internal Wix data, 2025)
By 2026, the largest percentage increase in visitor numbers is predicted to be for mashable.com (+456% compared to 2021). (Internal Wix data, 2025)
Tech is the most popular blog category, with 63,843 mentions across those analyzed. (Internal Wix data, 2025)
Based on the number of social media followers, Gary Vaynerchuk is the top blogger in the world as of 2025, with 19.23 million. (Internal Wix data, 2025)
The average U.S. blogger could earn around $103,446 annually in 2025. (Internal Wix data, 2025)
California has the highest average salary for a blogger at $123,543 a year. (Internal Wix data, 2025)
There are thought to be around 600 million blogs worldwide. (Tech Business News, 2025)
The average blog post length is around 1,394 words. (Orbit Media, 2024)
The ideal length for a blog post is thought to be around 2,450 words. (Wix, 2024)
As of 2024, around four in five (80%) bloggers were using AI in their work— up from around two-thirds (65%) in 2023. (Orbit Media, 2024)
Blog post statistics
How many blogs are there in the world?
According to Tech Business News, there are thought to be more than 600 million blogs in the world as of 2025, representing almost a third (31.6%) of all websites.
With approximately 7.5 million blog posts daily, this equates to more than 2.7 billion articles added to the internet per year.
How long is the average blog post?
As of 2024, the average blog length stands at 1,394 words. This represented a 2.3% decrease from the previous year when the average blog word count stood at a decade high of 1,427 words.
Since 2014, the average blog post word count has generally increased, with some fluctuations between 2020-24.
Back in 2014, a blog contained around 800 words, around three-quarters (72.5%) less than the average blog post length for 2024.
These findings are supported by Master Blogging, which found that the average length of a blog article was 1,416 words, with approximately one in seven (14%) bloggers regularly crafting work that exceeded 2,000 words.
Did you know? According to Master Blogging, U.S. readers spend three times longer on blogs compared to emails, with an average reading time of less than a minute per blog article (52 seconds). Incidentally, almost three-quarters (73%) of people confess to skimming when it comes to reading blogs, which may help explain this. |
When surveyed by Orbit Media, almost a third (32%) of bloggers typically wrote blog posts between 1,000 and 1,500 words, with a similar percentage (31%) writing 500-1,000 words per article.
This was followed by less than a fifth (18%) who crafted an average blog post length of 1,500-2,000 words.
Incidentally, research by Master Blogging suggests that people prefer shorter blogs, with three-quarters (75%) stating they prefer articles under 1,000 words.
Blog post analysis by Demandsage found that marketing and advertising blogs tend to have the highest average blog post length at 2,500-3,000 words.
This was followed closely by those from the sales industry, with an average of 2,500-2,700 words per blog post.
At the other end of the scale, those in the gadgets industry typically had the smallest average blog post word count at 300-500 per post, followed by fashion blogs at 800-950 words.
In reality, the average blog post for marketing and advertising could be up to 10 times longer than a typical article on gadgets.
How many words is a good blog post?
According to experts at Wix, the ideal blog post length should be between 1,500 and 2,500 words, with the sweet spot at 2,450. However, this is not a one-size-fits-all policy and will vary depending on several factors, such as your:
Topic and subject matter
Target audience
Goals and objectives
Competitors and the length of their content
Saying that, longer blog posts can perform better than shorter ones. A study by NP Digital found that people stayed around two-fifths (40%) longer on a page with long-form content compared to short-form content. This can help send positive signals to search engines that your article is highly relevant, high-quality and matches the user’s intent—all considered ranking factors in Google’s algorithm.
This is also supported by research from Backlinko, which analyzed 912 million blog posts to see how content format, word count and headlines impacted the number of social media shares and backlinks.
They discovered that long-form content typically gained around three-quarters (77.2%) more backlinks compared to shorter articles. Incidentally, the overwhelming majority (94%) of blog posts assessed actually had zero backlinks. This suggests there is no hard-and-fast rule when it comes to content length and the number of backlinks obtained.
Backlinko did, however, find that long-form content generated more social media shares than shorter content. Yet, their findings indicate diminishing returns once you exceed 2,000 words.
According to their research, blog articles between 1,000 and 2,000 words received an average of 56.1% more social shares than content containing less than 1,000 words.
Ready to get your voice out there? Create a blog that is worth sharing. |
How long does it take to write a blog post?
According to Orbit Media’s 2024 Annual Blogger Survey, the average blog post in 2024 took three hours and 48 minutes to write—a slight decrease of 1.3% from the previous year.
Between 2014-22, the average time it took to write a blog post gradually rose year-on-year, more than doubling (+119%) in this time from a low of two hours 24 minutes per post up to a peak of four hours and 10 minutes.
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Blogging frequency statistics
Orbit Media’s 2024 Annual Blogger Survey indicates that almost a quarter (23%) of bloggers publish work several times a month, followed by just over a fifth (22%) who produce new content weekly.
The same survey found that one in five (20%) bloggers published articles once a month, compared to around one in seven (14%) who uploaded blog posts at irregular intervals.
Need help getting your blog up and off the ground? Read our guide on adding and setting up your blog—get expert tips on display settings, layout, design and more. |
Blogger statistics
How many bloggers are there?
The number of bloggers in the world is hard to judge. Estimates from Webtribunal place the number of blogs in the world at more than 600 million. In total, it’s believed their authors produce more than six million blog posts daily (or over 2.5 billion a year).
The precise number of bloggers is unknown due to many factors, such as:
The number of inactive websites impacting the accuracy of the statistics
Not all platforms publicly share their data
Some websites don’t employ traditional web-building tools and, therefore, are not recognized as typical web pages.
What type of blog is the most popular?
Orbit Media’s 2024 Annual Blogger Survey suggests that ‘how-to-articles’ are the most common blog types published on the internet. In all, around three-quarters (74%) of those surveyed claim to produce this type of blog content, followed by half (50%) who craft list articles.
Less than half (46%) of bloggers questioned write guides and ebooks, with a similar percentage (45%) opting for blog posts centered around news and trends.
As of 2024, just over two-fifths (43%) of bloggers surveyed by Orbit Media had conducted original research within the previous year—a drop of four percentage points from the previous year.
Between 2018-20, the proportion of bloggers doing original research grew from around a quarter (25%) to more than two-fifths (42%)—a figure that has since fluctuated between 41% and 47%.
Orbit Media’s 2024 Blogger Survey shows that half (50%) of bloggers claim to include either two or three visuals in their content, with more than a quarter (26%) including just one.
By contrast, around one in 50 (2%) bloggers surveyed admit to having more than 10 visuals in their blog posts.
As of 2024, around a quarter (25%) of bloggers were using videos as part of their blog content. This represents a rise of 10 percentage points since 2014, when the respective figure was just 15%.
Since 2019, the proportion of bloggers using video content in their blogs has generally fluctuated between 23-26%.
How often bloggers collaborate with influencers in their blog posts
Frequency | Percentage of respondents (%) |
Never | 47% |
Sometimes (10-50% of posts) | 46% |
Usually/always (50-90% of posts) | 8% |
(Source: Orbit Media)—Figures may not equal 100% due to rounding
Just over half (53%) of bloggers surveyed by Orbit Media in 2024 collaborated with influencers in some capacity, with 46% claiming this was on 10-50% of occasions.
However, a similar percentage (47%) claimed to never work with influencers when it came to working on their blog posts.
Orbit Media’s Blogger Survey shows that around seven in 10 (71%) bloggers updated old posts as part of their content strategy in 2024 – a figure that has remained fairly constant since 2020.
As of 2017, this figure was just over half (53%), indicating an 18-percentage-point rise in the space of seven years.
More than a third (34%) of bloggers surveyed by Orbit Media claim to sometimes do keyword research as part of their content strategy. This was followed by a quarter (25%) who always do this and a similar proportion who usually do it (24%).
Incidentally, less than a fifth (17%) admitted to never doing keyword research when writing blogs.
How often do bloggers check their analytics?
Frequency | Percentage of respondents (%) |
I don't have access to analytics | 5% |
Never/rarely | 13% |
Occassionally | 26% |
Usually | 28% |
Always | 29% |
(Source: Orbit Media)
According to research by Orbit Media, less than a third (29%) of bloggers surveyed in 2024 claim to always use analytics as part of their blog content strategy, with a similar percentage (28%) admitting to usually doing this.
Incidentally, around one in 20 (5%) said they don’t have access to analytics tools and almost one in eight (13%) expressed they never/rarely checked their blog analytics.
For more information, check out the best blogging tools every blogger needs to start and grow their blog. |
Most effective blog posting strategies
Master Blogging reports that approximately four-fifths (80%) of blogs are likely to fail within the first 18 months, yet three-quarters (75%) of bloggers feel they are successful in what they do. This suggests a discrepancy between what bloggers think is best practice when it comes to blogging.
Blogging statistics suggest that those who spend longer on blog posts tend to report stronger results. According to Orbit Media, more than a quarter (26%) of bloggers who spend more than six hours creating their posts reported strong results once the content was live. This fell to around a sixth (16%) for those who spent one to two hours per article.
The notable exception to this trend was a fifth (20%) of bloggers who took less than an hour per post yet still recorded decent results as a consequence.
Orbit Media found that, generally speaking, as average blog post length increases, so does the relative success of those articles.
For example, almost two-fifths (37%) of blogs with ‘strong results’ contained between 2,000 and 3,000 words. This was contrasted by just 10% for those containing less than 500 words. This suggests that blog posts with 2,000-3,000 words could be almost four times as successful when compared to those with less than 500.
Incidentally, once the average word limit exceeded 3,000, the success rate dropped to less than a third (31%). Yet, bloggers still reported strong results compared to those with smaller word counts (i.e., anything less than 2,000 words).
Blogging stats from Orbit Media imply that those who blog more frequently should experience stronger results when analyzing the success of their articles.
For example, around two-fifths (40%) of bloggers surveyed in 2024 who produced new content daily/multiple times a week reported strong outcomes from their work. This dropped to around 10% for those who blogged once a month.
Percentage of bloggers who report strong results based on their use of AI
Use of AI | Percentage of respondents (%) |
Write complete drafts | 25% |
Create visuals | 24% |
Suggest edits | 21% |
Write promotional emails | 21% |
Write outlines | 21% |
Write promotional social media posts | 20% |
Generate ideas | 19% |
Write headlines | 19% |
Write first drafts | 18% |
I don't use AI | 20% |
(Source: Orbit Media)
Orbit Media also found that a quarter (25%) of bloggers used AI to write complete drafts for their content in 2024 and subsequently recorded a strong set of outcomes as a result.
According to their survey, this was the most successful use of AI when it came to blogging. Following closely was using artificial intelligence to create visuals, where a similar proportion (24%) who did so also noted decent results.
Blog post statistics from Orbit Media indicate that those who produce blogs with roundups tend to report stronger results than any other content type.
More than a quarter (28%) of bloggers in 2024 who included roundups in their articles recorded decent outcomes once they went live. This was narrowly ahead of those featuring infographics and original research in their work (both 25%).
Orbit Media’s 2024 Blogger Survey suggests a direct correlation between the number of visuals in a blog post and the relative level of success.
For example, around one in six (16%) bloggers who only used one visual in their work experienced strong results compared to more than a third who used between seven and 10.
Around two-fifths (39%) of bloggers who used audio in their content in 2024 reported strong results with comparative figures of around a quarter for those incorporating video (25%), contributor quotes (25%) and statistics (24%).
Orbit Media also found that those who collaborated with influencers more often in 2024 were almost three times more likely to report strong results than those who didn’t.
Around two-fifths (38%) of those who worked with influencers in 50-90% of their work recorded successful outcomes contrasted to around a seventh (14%) who didn’t.
Percentage of bloggers who report strong results based on the editing process
Editing process | Percentage of respondents (%) |
I edit my own work (informal) | 22% |
I show it to a person or two (informal) | 22% |
I use an editor (formal) | 34% |
I use more than one editor (formal) | 38% |
(Source: Orbit Media)
Blog statistics from Orbit Media imply that bloggers with a formal editing process in place tend to report stronger outcomes than those with an informal one.
Almost two-fifths (38%) of those who used more than one editor in 2024 when reviewing their work noticed strong results once their content went live. This was contrasted by just over a fifth who either edited their own work or showed it to a person or two (both 22%).
Orbit Media’s 2024 Blogger Survey also highlights stronger results when it comes to traffic from influencer collaboration and outreach, with almost a third (30%) of those surveyed reporting better outcomes when they utilized this channel.
This is opposed by just under a fifth (19%) who noticed strong outcomes when social media was their main source of blog traffic.
For more information, check out how to use Pinterest for blogging and multiply your blog traffic. You can also promote your blog on Facebook to maximize your appeal. |
Percentage of bloggers who report strong results based on frequency of keyword research
Frequency | Percentage of respondents (%) |
Never | 8% |
Sometimes (10-50% of posts) | 15% |
Usually (50-90% of posts) | 21% |
Always (100% of posts) | 33% |
(Source: Orbit Media)
Generally speaking, bloggers who conduct more frequent keyword research for their blogs tend to record stronger outcomes.
For example, a third (33%) of those surveyed by Orbit Media in 2024 claimed to always do keyword research for every blog they write and, as a result, noted significant outcomes.
However, less than one in ten (8%) who reported strong results from their blog articles never did keyword research. This suggests that outcomes are around 4.5 times greater for those who invest the time researching their target keywords than those who don’t.
Learn how to start a blog in 10 easy steps and get your blog up and running in no time. Explore these blog examples to inspire your blogging journey and get your creative juices flowing. |
Blog stats from Orbit Media suggest that those who always check their blog analytics are three times more successful in terms of their results.
Almost a third (31%) of bloggers surveyed in 2024 admitted to always analyzing the performance of their blog content, which resulted in strong outcomes. This differs from a tenth (10%) who claim to never or rarely use blog analytics yet still report decent results.
“There is no 'one-size-fits-all' approach when it comes to blogging; what might work for one person may not work for someone else. What is important is that you have your finger on the pulse when it comes to your blog’s performance. Tracking data over time, spotting trends and experimenting with different strategies are some of the best ways to find out what works for you.” - Sharon Hafuta, SEO blog editor at Wix
Blog readership statistics
How many people read blogs?
According to blog readership statistics from Master Blogging, more than four-fifths (83%) of internet users read blog articles.
Based on Datareportal estimates from October 2024, approximately 5.52 billion people are accessing the internet globally. This would equate to roughly 4.58 billion blog readers worldwide.
How often do people read blogs?
Survey data from Master Blogging indicates that people mostly read blogs between one and four times per month (29%), followed by less than a fifth (18%) who read blogs daily.
How often do internet users read blog posts?
Frequency | Percentage of respondents (%) |
Never | 17% |
More than once per day | 6% |
Once per day | 18% |
4-6 times per week | 14% |
1-3 times per week | 16% |
1-4 times per week | 29% |
(Source: Master Blogging)
Incidentally, just under one in five (17%) of those surveyed claim to never read blogs.
Average age of blog readers
According to Zippia, more than half (53.3%) of blog readers are between the ages of 21-35, making them the most common age demographic for blog readership.
Around a fifth of those surveyed were either under 21 (20.2%) or 36-50 years old (19.4%), with less than a tenth (7.1%) over the age of 50.
Blog readership statistics from Master Blogging indicate that most blog readers get their content from search engines. This appears to be the case for more than a quarter (26.5%) of blog users, followed closely by Facebook (24.2%).
Just over a fifth (20.9%) of blog readers claim to access content directly from the publisher, compared to one in seven (14.9%) who use mobile notifications.
Furthermore:
Almost three-fifths (56%) of those aged 18-24 use Google to look for blog content, compared to just under half (48%) of those aged 45-54.
More than two-thirds (68%) of blog readers between 18 and 24 prefer using a mobile to browse the web for content compared to 65% for 25-34-year-olds.
More than half (56%) of those between 25-34 passively come across content on their Facebook feeds.
A third (33%) of 18-24-year-olds go directly to a publication’s website to read blog content.
Most popular reasons for reading blogs
Blogging statistics from Master Blogging show that more than three-fifths (62.2%) of people read blogs to learn something, with just over half (51.1%) claiming it as a form of entertainment.
Just over two-fifths (42%) like to read blogs to keep up with trends, with around one in ten (10.7%) using them for work or school.
Blog traffic stats
Most common ways for bloggers to drive traffic to their content
Blogging stats from Orbit Media’s 2024 Annual Blogger Survey suggest that nine in 10 (90%) bloggers use social media as a way to boost the amount of traffic to their articles.
Almost two-thirds (65%) will use SEO and/or email marketing to increase the number of visitors to their blog posts, with just over a tenth (11%) opting for paid services.
The cost of starting a blog can vary depending on the type of site you wish to create. Check out Wix premium plans and find the plan that’s right for you. |
Most popular blogs
As of January 2025, skysports.com was the most visited blog on the internet, with almost 47.7 million visitors for the month. This represented an increase of almost double (+95%) from 12 months earlier.
Skysports.com was followed in second place by people.com with an average of almost 37.1 million visitors for January 2025 and sports.yahoo.com (around 27.7 million).
Despite Sky Sports being launched in 1990, its blog started gaining visitors in August 2018 when an average of 64,534 people clicked through to the site. For comparative purposes, the leading blog at the time was people.com, with more than 20.5 million visitors a month.
From this point forward, both sites would vie for the top spot, with skysports.com figures fluctuating between a low of 3.5 million visitors in April 2020 and a high of 64.6 million in June 2024. By comparison, people.com saw relatively high and stable visitor numbers between 2015-25, ranging from just over six million in January 2015 up to a peak of 38.5 million in February 2024.
By the end of 2026, Wix forecasts that the average number of monthly visitors to skysports.com may exceed 72.5 million (around double the amount for people.com). By contrast, should current trends prevail, cosmopolitan.com can expect around 28.8 million visitors a month compared to more than 25.5 million for sports.yahoo.com.
Between 2021-26, the average number of monthly visitors to mashable.com is predicted to grow by 456%. This means there could be around 5.5 times more visitors to the site in 2026 compared to 2021—the largest percentage increase across all blogs in our study.
This is followed by 90min.com and essentiallysports.com, which are forecast to experience respective rises of 361% and 332%. In reality, this means that by the end of 2026, there may be 4.6 times more visitors to 90min.com per month and 4.3 times the amount for essentiallysports.com.
At the other end of the scale, cnet.com and entrepreneur.com are both expected to see their visitor numbers drop by around half (-99% and -98%, respectively) between 2021-26.
Most popular blog categories based on the number of mentions
Category | Average number of mentions | Total number of mentions |
Tech | 1,277 | 63,843 |
Music | 1,231 | 61,535 |
Sports | 1,729 | 57,032 |
Entertainment | 1,083 | 34,650 |
Marketing | 456 | 22,794 |
Real estate | 425 | 21,270 |
Lifestyle | 438 | 15,340 |
Cars | 420 | 15,116 |
(Source: Wix via Detailed)
In terms of the most popular blog categories, those from the tech industry tend to get more mentions than any other, with 63,843 mentions across all articles and an average of 1,277 per article. This is marginally more than those blogging about music (61,535 mentions in total and an average of 1,231 per piece of content).
The highest average number of mentions from our study came from the sports sector at 1,728—almost a third (30%) more. Yet, cumulatively, it has around 6,811 fewer mentions compared to tech across all blogs analyzed.
Are blogs still popular? Yes, blogs are still popular. According to Master Blogging, blogging has seen a 12% growth rate since 2015 and is set to rise by two-fifths (40%) by 2028. |
How many blog posts to get traffic?
To get traffic to your blog, experts at Clear Voice recommend having 10-15 high-quality articles published initially, with a few posts per week to gain and build momentum.
Furthermore, an interpretation of Google’s 2022 updates by Osborne Digital Marketing suggests that a minimum of 24 blog posts per day could boost traffic by almost a third (30%), while more than 50 posts per day could increase the amount of inbound traffic by more than three-quarters (77%).
“When blogging, it’s easy to think “the more I blog, the more people will read it.” That may be true in some circumstances. But it’s also about striking a balance between quality vs. quantity and brevity vs. exploring your content in sufficient detail to keep your audience engaged and coming back for more, sometimes referred to as “blog cadence.” - Sharon Hafuta, SEO blog editor at Wix
Business blogging statistics
According to research by Demandsage, around four in five (80%) Fortune 500 companies have a dedicated blog, suggesting this is an important feature for gaining (and sustaining) your position amongst the business elite.
More than two-fifths (44%) of marketers surveyed by Hubspot use social media to promote their brand, making it the most common marketing channel for marketers.
This was followed by more than a third who used blogs (36%) and email marketing (35%) as a means to boost brand awareness and get their content in front of their target audience.
How are blogs different from other articles published on the internet? Blogging vs content marketing: While blogging focuses on sharing insights and information relevant to the audience, content marketing aims to drive profitable consumer action. That said, according to Master Blogging, more than nine in 10 (92%) content marketers integrate blogs into their plans, highlighting that it’s not a case of one or the other when it comes to effective content delivery. |
B2C and B2B blogging trends
According to recent blogging statistics from Hubspot, just under a quarter (23%) of B2B companies use blog posts as part of their content strategy compared to a fifth (20%) of B2C organizations.
By contrast, less than a third (30%) of companies claim to use short-form videos to promote their content, with a similar percentage (29% for B2B and 30% for B2C) opting for images.
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Average blog lead generation
Business blogging statistics from Demandsage found that more than three-quarters (76%) of B2B marketers generate leads through blogging.
They also found that:
B2C companies that blog typically generate around nine-tenths (88%) more monthly leads than those that do not.
B2C organizations that blogged 11 times or more per month typically received more than four times the number of leads than those who blogged four or five times per month.
Blogging can increase your web traffic by more than half (+55%), with 94% more links to your website, 126% higher lead growth, 97% more inbound links and 434% more indexed pages.
This is supported by Master Blogging, who found that businesses with blogs experience 55% more website visitors and cash in on around two-thirds (67%) more leads than those who don’t.
Average blog conversion rate
According to research by Demandsage, the average conversion rate for a blog is around 5%, with more than a third (35%) of businesses reporting conversion rates between 2-5% and slightly less (30%) experiencing a consistent rate of 10% or more.
They also found that buyers who find content through search engines have a close rate that is around eight times higher than those who don’t (14.6% vs. 1.7%, respectively).
Use of case studies in blogs
An analysis of B2B blogging trends by Demandsage shows that almost three-quarters (73%) of B2B marketers use case studies for blogging and content marketing. By contrast, more than nine in 10 (94%) opt for social media to achieve this.
From a user perspective, more than a third (36%) of readers felt blogs were more credible when they included case studies.
Type of blog content
More than a third (36%) of B2C businesses value visual content over written content compared to around a quarter (25%) for B2B companies.
Incidentally, Demandsage also found that bloggers who update old posts get 270% more results than those who don’t.
Looking to start up your blog but not sure where to begin? Check out the ultimate blog post checklist to help you get it right. |
Blog shares
According to Demandsage, B2C blogs receive around 9.7 times the number of shares compared to B2B blogs. However, the distribution of links and shares recorded by both are notably similar.
Blog consumers
Blogging stats from Demandsage found that more than three in five (61%) U.S. online consumers made at least one purchase based on a recommendation from a blog.
Furthermore, seven in 10 (70%) consumers said they would prefer to learn about a company through relevant blog articles rather than ads, with almost three-quarters (74%) of B2B buyers admitting they conducted more than half of their business research online before making a purchase.
Master Blogging also found that a similar percentage (70%) would rather read a blog than be bombarded by adverts.
Therefore, having helpful blog content should help educate your consumers, draw them in and position you as the go-to brand in your industry.
Blog ROI
According to blog stats from Demandsage, those who prioritized blogging were around 13 times more likely to have a positive ROI than those who didn’t.
Is blogging worth it? Yes, blogging is still worth it, even in 2025. It allows you to connect to millions of people around the world, share useful information with your audience and repurpose content to make it even more relevant to their needs. |
Top bloggers in the world
As of 2025, Gary Vaynerchuk had the most social media followers among all bloggers from our study. At just over 19.2 million, the American businessman and author had around 7.6% more than Tony Robbins in second place (17.8 million) and almost two-fifths (38.6%) more than Arianna Huffington in third.
Top bloggers in the world based on the number of social media followers
Blogger | Instagram followers | LinkedIn followers | X followers | Total number of followers |
Gary Vaynerchuk | 10,423,763 | 5,752,153 | 3,051,442 | 19,227,358 |
Tony Robbins | 7,379,440 | 7,281,468 | 3,156,692 | 17,817,600 |
Arianna Huffington | 778,424 | 9,612,439 | 2,621,424 | 13,012,287 |
Timothy Skyes | 1,442,903 | 11,857 | 328,169 | 1,782,929 |
Heather B. Armstrong | 58,097 | - | 1,140,336 | 1,198,433 |
Pete Cashmore | 27,851 | 1,151,907 | 13 | 1,179,771 |
Mario Lavandeira | 574,094 | - | 139,172 | 713,266 |
Joel Comm | 14,050 | 30,310 | 609,040 | 653,400 |
Matt Cutts | 3,620 | 6,983 | 476,242 | 486,844 |
Joshua Micah Marshall | 377 | 1,010 | 366,250 | 366,627 |
(Source: Wix via Instagram, LinkedIn and X)
More than half (54%) of Vaynerchuk’s followers were from Instagram—some three million more than Tony Robbins in second place.
By contrast, almost three-quarters (73.9%) of Arianna Huffington’s followers were from LinkedIn, with more than 9.6 million followers from this platform (the highest figure across all those in the top 10).
Based on earnings, Tim Sykes was one of the top bloggers in the world as of 2024, according to Target Internet. With estimated monthly earnings of around $1 million, this is around four times the amount of Chiara Ferragni in second place.
Melyssa Griffin in third was taking home around $238,000 per month in 2024 (almost the same as Elsie Larson, Emma Chapman and Alborz Fallah combined in ninth place).
Did you know? Less than 1% of bloggers are making more than $1 million a year (Master Blogging). |
Blogger income statistics
How much does the average blogger make?
Based on a Wix analysis from Indeed.com and Glassdoor, the average U.S. blogger can expect to earn around $103,446 a year.
When broken down by state, the highest mean average blogging income can be found in California, with a typical blogger earning in the region of $123,543 a year.
This is around $3,000 a year more than the average blogger based in New York and almost $7,000 a year more than someone employed to blog in the District of Columbia.
How long does it take to make money blogging? According to our guide on making money from blogging, bloggers could earn anything upwards of $100,000 a year after their first two years of blogging. Within the first year, this figure is typically between $500-$2,000 a month, depending on the industry and type of activity. |
Bloggers employed in Menlo Park can expect an average salary of $162,544 a year—the highest across any city in our study and over two-fifths more (44%) than the national average.
This was followed by those working in Palo Alto, who typically earn $160,170 from blogging.
Overall, out of the 10 U.S. cities offering the highest average blogger income, the top six are all located in California, helping to reinforce its position as the leading state for those looking to make money from blogging.
Can you make money from blogging? Yes, you can make money from blogging through methods like displaying advertisements, affiliate marketing, sponsored posts, selling digital products or offering relevant services to your blog’s niche. Note, this may require planning, preparation and patience to find an approach that works for you and the niche you are working with. |
Blogging industry statistics
Blogging industry market size
According to research by Dataintelo, the global blogging industry market size was reportedly worth $2.8 billion in 2023.
Growing at a compound annual growth rate (CAGR) of 7.1% during the forecasted period, the blogging industry could be worth $5.3 billion by 2032.
This growth is largely fueled by an increasing number of global internet users, the increasing popularity of digital marketing and the need to engage with customers using personalized content.
Blogging platform market share
Technology | Est. market share (%) | Est. number of customers |
Tumblr | 72.27% | 349,147 |
Medium | 22.41% | 108,251 |
Google Blogger | 5.25% | 25,366 |
Other | 0.07% | 360 |
(Source: 6sense)
Blogging statistics from 6sense indicate that, as of 2025, Tumblr has the biggest market share of the blogging industry, accounting for almost three-quarters (72.27%) of the overall blogging market.
With almost 350,000 customers, this makes it around three times more popular than Medium in second place, which occupies just over a fifth (22.41%) of the market and around 108,251 customers.
According to an analysis by 6sense, companies using blogging platform technology software tend to be located in the U.S., accounting for almost two-thirds (63%) of the top seven locations.
The U.S. has around 6.5 times more customers than the U.K. in second place and 7.5 times more than Germany in third.
Master Blogging also found that just under half (48%) of all blogs are written in English, making it the most common language for blogging.
In terms of blogging platform customers by industry, the majority tend to be from marketing, occupying just over a fifth (20.5%) of the top seven sectors.
This is followed closely by social media (16.3%) and digital marketing (15.4%).
Does blogging help with SEO? Yes, blogging can help with SEO and drive more traffic to your web pages as search engines reward sites with high-quality content and ones that are frequently updated. A blog is a great way to add fresh content to your site regularly that is informative and meets the search intent of your users. In turn, this should attract more people to your site, send out positive signals to search engines and boost your rankings for those target keywords—all part of the blog SEO process. |
Statistics on the biggest challenges in the blogging industry
According to Orbit Media’s 2024 Annual Blogger Survey, more than half of bloggers struggle with attracting visitors from search engines (53%), making this one of the biggest challenges faced by the blogging industry.
This is followed closely by getting readers to engage with their content (52%) as well as getting traffic and attracting visitors in the first place (52%).
Just under half of bloggers surveyed in 2024 claimed their biggest challenge was finding time to create and promote their content (49%) or attract visitors from social media platforms (48%).
Statistics on the use of AI in the blogging industry
In 2023, just under two-thirds (65%) of bloggers were using AI. This figure for 2024 was closer to four in five (80%).
Orbit Media’s 2024 Blogger Survey shows that more than half (54%) of bloggers in 2024 were using AI to generate ideas. This represents a percentage point increase of 11 from the previous year and the most common use of AI in blogging for the second year running.
Just over two-fifths (41%) of bloggers in 2024 were using AI to write headlines, with a similar percentage utilizing this technology for writing outlines and suggesting edits (both 40%).
Incidentally, the proportion of bloggers not using AI dropped by 15 percentage points between 2023-24, indicating its growing popularity within the blogging industry.
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Blogging statistics FAQs
Do people still write blogs?
Yes. As of 2025, people still write blogs. In fact, according to Webtribunal, there are an estimated six million blog posts produced each day globally.