Regardless of your specialty, coaching is a profession that allows you to harness your love for helping others, while making your unique skills profitable, too. Whether it’s bringing confidence to your clients through improving their lives, careers, health or more—coaching is a fulfilling career path for many business owners, allowing you to share your passion and knowledge with others.
The best coaching websites showcase this passion by honing in on your unique expertise and fostering trust with new visitors. Acting as a powerful tool for building community and growing your coaching business, a great website will help manage operations efficiently, boost sales and enhance customer experience.
Ready to take your own coaching business online? For inspiration, we’ve compiled a list of the best coaching websites built on Wix. Each of these best website designs stands out for its attractive aesthetic alongside effective business and marketing elements. As you explore these examples, we’ll highlight key elements so you can learn how to build a website from scratch.
19 best coaching website designs
01. Kate Simon: best real estate business coaching website
For Kate Simon, watching her client’s personal lives and businesses transform is a passion that developed from her own experience of personal growth. Her coaching website is one of the best examples of how to cultivate a loyal following, using valuable content to foster connections with new and returning visitors.
What we love:
A blog titled “Candidly Kate” leverages the business coach’s experience and expertise. As a marketing strategy, the blog aims to establish trust with visitors and gain their interest to foster a loyal following.
Kate provides a complimentary download of select workshops, ranging from real estate coaching to time management training. This serves as an excellent opportunity to introduce potential clients to her services, leaving a lasting impression.
With a wide range of service options, Kate uses strong descriptions, clear calls-to-action and meticulous website navigation to help visitors learn about and book her services.
02. James Arcieri: best confidence coach website
Using a positively uplifting vibe, visitors to James Arcieri’s coaching website will immediately gain trust in his confidence coaching services. The homepage provides an overview of James' offerings, including endurance coaching and motivational hikes, encouraging visitors to explore further and make contact.
What we love:
Since James’s services focus on nature and the outdoors, his website perfectly reflects this by incorporating photographs of mountainous landscapes and pictures of him hiking or climbing with a positive and confident attitude.
James's homepage serves as a gateway for visitors, providing an overview of his services and encouraging them to make a booking.
Using a live chat box and contact form, James can gain the attention of new visitors and streamline the communication process when they have specific questions or inquiries.
03. Jason Prinzo: best mental health coach website
With a bright blue gradient background, Jason Prinzo's coaching website captivates visitors and creates an inviting atmosphere. The prominent placement of a warm portrait of Jason on the homepage instantly conveys his personable approach to coaching, leaving a positive first impression.
What we love:
By showcasing his featured segments on renowned media outlets such as Billboard and NBC, Jason's coaching website establishes substantial social proof, highlighting his expertise and recognition within the industry.
To bolster his credibility, Jason includes testimonials from satisfied clients on his platform. These testimonials come from various professionals who have worked with Jason in one-on-one settings or within corporate environments.
04. Fueled Coach: best business growth coaching website
Strong branding and compelling copy allow this coaching website to engage with Fueled Coach’s services. The coaching website is designed with both potential clients and business owners in mind, offering helpful tools that simplify the process of communication and scheduling appointments.
What we love:
Fueled Coach’s mission statement is clearly presented on the top fold of their website’s homepage. By articulating the business's goal of empowering customers to scale their business, visitors gain a clear understanding of the coaching service’s value.
Beneath the business name, mission statement and tagline, the coaching website strategically places a prominent call to action, enticing visitors to schedule a discovery call. The purposeful hierarchy of website text and colors creates an engaging and intuitive user experience.
05. Elite Success Coaching: best career coaching website
Helping all types of coaches kick start their business, Elite Success Coaching helps as they launch their services, providing valuable resources and services. Whether it’s corporate training, project management, book publishing or more—their website has a confident tone that makes visitors feel nothing is impossible.
What we love:
Through a comprehensive listing of more than 50 certification areas and numerous training programs, Elite Success's website effectively showcases its specialized focus while addressing the diverse needs of its clientele.
On their About Us page, visitors are introduced to the team through professional headshots and biographies, providing insights into their backgrounds and areas of expertise.
06. Elevate Outcomes: best organization and management coaching website
The top fold of Elevate Outcomes’ coaching website homepage includes the company's logo, a professional headshot of their coach and a concise description of services. The hero section uses a video background for an attractive appeal without distracting from the informative content—a design quality that’s consistent throughout the site.
What we love:
For a more comprehensive exploration of the site, an organized navigation menu is provided for visitors. Concise titles guide users to find specific pages, such as the About Us page, blog, contact form and services page.
Throughout the coaching website, a consistent color scheme is implemented to enhance the business’s branding. The palette incorporates shades of blue, black and gray in various elements, including the business logo, website menu, backgrounds and call-to-action buttons.
07. Coach Select: best coach networking website
Coach Select’s website color scheme is professional and attention-grabbing, using a clean black, gold and white design to represent their unique expertise. As a network for individual corporate coaches, each aspect of their career coach services is clearly outlined on the website.
What we love:
On their homepage, a dedicated section titled “What makes us different” outlines the unique approach of Coach Select, immediately highlighting the organization’s distinct values and services.
The categorized services pages are designed with user-friendliness in mind, including an outline of their offerings, detailed descriptions, and an FAQ section to address specific inquiries.
08. Francine Victoria: best startup coaching website
Francine Victoria specializes in empowering entrepreneurs and startups through her coaching services. Her website reflects a motivational approach, featuring a confident headshot and compelling introduction that resonates with visitors. This inspiring tone is evident throughout the website, from the visual elements to the well-written content.
What we love:
Each section features a unique backdrop, alternating between dynamic video sequences, vibrant photographs and captivating gradients. This diverse combination creates an exciting visual tone to provide an immersive experience for visitors.
Francine includes links to her social media accounts on the website’s header and footer, encouraging visitors to follow for more expert content.
At the bottom of Coach Francine's homepage, a contact form serves as a streamlined way for visitors to initiate communication. This is a prime example of how a contact form can be tailored to align with your design and user preferences.
09. Aly Gray Fitness: best fitness coaching website
Aly Gray is a personal fitness coach who empowers her clients with confidence and resources to embrace a healthy lifestyle. Her website radiates her passion and personality, featuring a clean design and exceptional elements that are a testament to her commitment and expertise.
What we love:
Aly's website showcases a collection of media that capture her positive energy and talent for fitness. These serve as powerful sources of inspiration for visitors, encouraging them to embark on their own fitness journeys under her guidance.
A loyalty program, titled “AG Fit Fam,” offers clients unlimited access to Aly’s virtual classes, online cookbooks and live home workouts. Through this program, Aly aims to make fitness affordable and accessible while cultivating a dedicated community of fitness enthusiasts.
Through engaging and complimentary content such as YouTube videos, blog posts and classes on her website, new visitors can gain valuable insights into Aly’s coaching approach.
10. Cohesion Life Coaching: best life coaching website
As the founder of Cohesion Life Coaching, Tish expresses her desire to help others get “unstuck” and unlock their full potential. Her professional website design perfectly explains the work she does, giving visitors convenient tools for signing up and learning more about her services.
What we love:
When entering the coaching website, visitors are greeted by a subtle pop-up form, offering an invitation to join Tish's email list. By signing up, they receive occasional updates about upcoming events, resources and promotions.
On the service page, a short video features Tish introducing her work. Below this, links for a free intro session or paid life coaching appointment provide a convenient way for customers to sign up.
11. Mikaela Reuben: best nutritional coaching website
As a nutritional and healthy eating coach, Mikaela Rubin uses a modern coaching website design to showcase her expertise. Every aspect of the web design—from its imagery to navigation to thoughtful written content—is thoughtfully curated to provide an engaging platform for visitors to explore healthy living.
What we love:
Mikaela’s site includes a wealth of content that’s easily accessible and organized with website navigation. The menu is concise and clearly labeled, while a search bar on top gives users the chance to find exactly what they need, quickly.
By offering visitors a free recipe eBook in a pop-up window, Mikeala engages us with valuable content from the get-go.
Mikaela social proofs her business by including testimonials from A-list clients, alongside impressive press mentions in publications like Vogue and Free People.
12. Angela Kerri: best holistic coaching website
Angela Kerri is a holistic life coach who specializes in helping women fulfill their professional potential. Angela’s site uses a unique and holistic color scheme to solidify her personal brand, alongside quality photography, texts and animation.
What we love:
The calming blues, greens and browns of Angela’s brand colors are implemented throughout the background, text and business logo. Her site’s photography follows this same color scheme, resulting in a balanced and memorable design.
Angela incorporates micro-animations, using engaging visual effects to captivate visitors without causing distractions. An example is the handwritten fonts of her titles, which appear on the screen as if they were being drawn in real time.
13. Mastery: best brand coaching website
As a coaching business that focuses on helping brands grow, Mastery does a great job at branding its own website content to showcase its exemplary skill. Their professional web design is elevated with cutting-edge design elements, such as on-trend backgrounds, captivating animations and quality visuals.
What we love:
Mastery breaks up its one-page website by using a different background to distinguish each section. A combination of patterned filters, abstract imagery and video are implemented throughout, making the exploration of the website a visually engaging and cohesive experience.
The coaching website uses candid language to forge a genuine connection with customers. They highlight common issues with branding and websites today while providing solutions that encourage visitors to use their services.
In the website footer, the coaching business invites new visitors to “Leave behind the ghost of business past.” The clever tagline is accompanied by a compelling brand proposition: “Get a clear plan forward for your brand” and a strong call-to-action button to request a call.
14. Randall Osche: best personal coaching website
Randall Osche describes his personal coaching style as innovative, relaxed and inviting—and his coaching website is one of the best examples of how to express those qualities online. Using friendly website copy and personable photographs, first-time visitors get to know the passionate coaching professional and how he approaches his work.
What we love:
The top fold of Randall’s homepage has a full-screen image that greets visitors, showcasing his friendly smile and professional demeanor to build a sense of trust.
Throughout the coaching website, bright blue accent colors are strategically employed to draw visitors' attention to crucial elements such as the chat box, booking button and other calls-to-action.
A well-designed FAQ page provides visitors with valuable information, addressing questions related to the advantages, procedures and distinct qualities of Randall's coaching service.
15. Eris Conflict Resolution: best conflict resolution coaching website
Meredith Hollet is the founder of Eris Conflict Resolution, a coaching service devoted to mediating conflicts within the workplace. With a minimalistic design, the coaching website focuses on concise texts, navigation and photographs to help visitors reach their goals.
What we love:
A clean white background with black text makes the website clean and readable for visitors. Orange accent colors in their logo and CTA buttons add depth and visual interest to the minimalistic foundations.
Meredith includes a quiz on her coaching website’s homepage where potential clients can engage, answering a survey of questions to assess the toxicity of their workplace.
The coaching site includes an online shop where visitors can purchase Meredith's published books centered around toxic work environments. This is an effective way to monetize her site while showcasing her unique expertise in the field.
16. Coach K Athletics: best athletic coaching website
Based in New York City, Kenon Tutein is an athletic specialist providing basketball and softball coaching services. His Coach K Athletics website is an informative platform, presenting his extensive experience and the diverse range of services he offers within the world of sports coaching.
What we love:
Kenon organized his “sports” section, dedicating two separate pages for his basketball and softball services. Each page outlines his expertise with an overview of his coaching experience, including playbooks and notable accomplishments.
At the top of his website, a personalized sports logo features imagery of baseball bats and a basketball, powerfully symbolizing his expertise and distinctive personal brand.
Kenon provides a convenient platform for his clients to efficiently complete essential applications required for participation. It features medical forms, liability waivers and consent forms designed for parents to fill out directly on the website.
17. Monica Montanari: best figure skating coaching website
As a lifelong figure skater, Monica Montanari of The Creative Coach shares her love of the sport with new athletes interested in learning or refining their skills. Her coaching website emphasizes creativity and passion, using a personal touch to engage with potential students.
What we love:
Monica uses an encouraging tone throughout her website, especially on the About Us page. Here, she describes her qualifications as a figure skating coach and judge, while explaining her belief that anyone can enjoy this spot.
The coaching website hones in on Monica’s distinctive personal brand, which combines her athletic prowess with a creative flair. For example, a logo of an ice skate conveys her expertise, while a tagline “where skating and creating come together” highlights her coaching philosophy.
18. Coach Johnny Football: best niche coaching website
With a niche focus on exclusive training for football players, Coach Johnny’s website effectively highlights his experience with the sport. The coaching website’s visual and written content is tailored to his personal brand, with football-specific imagery and language.
What we love:
On the coaching website’s menu, Johnny employs a captivating hovering effect to differentiate between each content page. When visitors hover over a particular section, the colors dynamically shift to draw attention to different pages and enhance the navigation experience.
Everyone knows that the best coaches know how to motivate their clients. Throughout Johnny’s website, he uses motivational quotes to inspire and encourage interested football students reflecting a positive learning environment.
19. Jennifer Kaplan: best wellness coaching website
Jennifer Kaplan’s wellness coaching website exudes a supportive and encouraging tone that establishes a strong connection with her audience. Her website effectively conveys her mission to help clients make peace with food and their bodies, using supportive content aimed at reassuring and encouraging visitors.
What we love:
On the homepage, a warm and inviting headshot of Jennifer serves as a friendly introduction to her services. Using a split screen layout, she juxtaposes this with her coaching title and a call-to-action button to join her free intuitive eating challenge.
Jennifer's blog serves as a strategic marketing tool, highlighting her knowledge and expertise on topics like emotional eating, cravings and body shaming. Jennifer’s content is informative and relevant, and likely improves her site's SEO (search engine optimization) to improve visibility and traffic.
By designing a user-friendly website menu, Jennifer transforms navigation into an intuitive experience for her users. The title of her services page stands out with an inviting tone, reading "work with me," effectively capturing visitors' attention to explore further.
Best coaching website templates
Templates are a great way to get started when creating a coaching website of your own. The right professional template will include the most essential website design features for building a strong online presence. Once you choose one that suits your business’s needs, you can customize it to reflect your own coaching brand.
Below, we’ve curated a short list of the best coaching website templates on Wix:
Life coaching professional website template
A motivational coaching professional template that’s great for life coaches, this website template highlights services on the homepage using a bright design. A bookings integration helps prospective clients schedule while allowing organized backend management for your business.
Business consulting website template
This business consulting website template is ideal for coaches working with entrepreneurs, small businesses and marketing teams. With a dynamic and professional design, it can effectively attract an audience of job-seeking clients and businesses who want to develop.
Coaching professional template
For health, nutrition and wellness coaches, this coaching professional template offers a bright design to engage with new clients. The clean layout with booking integrations is the perfect setup for showcasing your professional expertise and helping visitors book your services.
Hi-tech consulting website template
Promoting coaching services for startups and IT companies requires a cutting-edge design, which this hi-tech consulting website template provides. The bold and clean coaching website design includes informative photo galleries, service pages, contact forms and animations to help your own business stand out.
Design tips to create best coaching website
Once you decide how to make money as a coach—whether you’re a life coach, career coach, or specializing in a niche like nutrition—a great coaching website will help you showcase your passion, promote your services and attract new clients.
Below, we’ve gathered up some of the best tips for how to make a coaching website to help get you started.
Choose the best website builder for your needs
The right website builder will start you off with a strong foundation for bringing your business online. With user-friendly drag-and-drop or AI technology, website-building software simplifies the process of how to create a professional website, making it accessible and efficient. You’ll also have access to marketing and management tools to help your website traffic and business grow.
When choosing the right website builder, you’ll want to consider how much a website costs using each platform. Also think about choosing software that prioritizes important factors such as performance, security, mobile optimization, web accessibility, SEO and customer support.
Learn more about some of the best AI website builders.
Many platforms, like Wix, offer free plans with the option to upgrade to paid features. This cost-effective approach allows small businesses to create a website without the need to hire an expensive web designer or developer.
Learn more about some of the best AI website builders.
Learn from the best coaching websites
Before you start designing your own website, it’s a great idea to gain inspiration from the best website examples in the industry. This can help you better understand the market and your audience while providing valuable insights into potential visual elements and functional tools that could complement your website.
While you do this, consider it competitor research as well. Learn from their strengths and weaknesses while understanding how your own site and business can stand out online.
Start with a website template
Pick a website template that already includes many of the foundations you need to get your coaching business online successfully. Think about the type of website you want to make for your coaching business, and what tools and design features you need to start before customizing it with your own brand language.
Think about your brand
Starting a coaching business involves building an entire brand to effectively represent your services. This branding should be reflected throughout your website, including your coaching business's colors, language, fonts, and logo. Consistent branding will help enhance recognition and memorability while communicating your unique qualities, values and goals to set you apart from competitors.
Include the right pages and content
Once you’ve chosen the right website template, you’ll want to add the right pages and content to your website. We recommend including the following:
A homepage that includes inviting and informative content to welcome visitors. Since this is the first interaction with your site, it should include your business name, logo and some information about what you do.
A services page that clearly outlines what you're offering. This can include clear descriptions, pricing and a booking integration to make it easy for clients to sign up.
An online store for selling items like books, merchandise or other forms of content is a great way to monetize your site and take advantage of eCommerce tools.
Contact details so visitors know how to get in touch with you. You can also consider including a contact form or chatbox to simplify the communication process.
A great user interface that makes your site intuitive for visitors, taking both mobile optimization and web accessibility into account.
Clear navigation, including a website menu and internal links that help users find the content and tools they need.
Learn more: How to plan a website
Develop your business’s marketing strategy
Starting a business these days requires an online presence, and a website serves as one of the best ways to represent yourself online, promoting your services and unlocking opportunities to make money as a coach.
Effective coaching marketing will help you reach a broader audience and connect with individuals who can genuinely benefit from your services and expertise. Regardless of the aesthetic appeal you achieve with your website design, it's essential to consider innovative approaches to attract more traffic and transform new visitors into devoted customers.
Marketing strategies for your website can include:
SEO practices that improve your site’s ranking on search engines like Google.
Social media marketing to build a bigger following while offering your audience diverse and consistent content to connect with you.
Starting a coaching blog that allows you to showcase your expertise as a coach or consultant. By consistently delivering high-quality content on insightful topics, you can position yourself as a thought leader with a deep understanding of the industry. A blog can also enhance visibility by improving your site’s SEO.
Email marketing is a great way to keep your audience engaged by sending regular tips, offers and updates. You can encourage website visitors to sign up on your website using a form builder.