8 Image File Types and How to Use Them

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Ever wondered which file type is best for your next creative project? You’re not alone. Choosing between different types of files can make or break your design—whether you’re creating a presentation, crafting visuals, learning how to edit photos or markedelivering polished work to clients. Understanding how different types of files work (and when to use them) can save you from pixelation disasters or oversized file issues.

This article dives into the essential file types, breaking down their features and the best ways to use them. By the end, you’ll be armed with the knowledge to nail your next graphic design project like a pro.

Optimize your marketing strategy today by selecting the perfect file types for professional and impactful designs.

01. GIF (Graphics Interchange Format)

You’ve probably heard of this file type based on its most popular feature that’s taken the Internet by storm: animation! The GIF file is a form of bitmap images, meaning the graphic is composed of many tiny parts called pixels, just like the JPEG and PNG file formats. This file type is based on LZW (Lempel-Ziv-Welch), a special form of the lossless data compression algorithm. A GIF is most suitable for storing graphics with a few colors, such as simple diagrams, shapes and logos, rather than gradients. For example, your business’ icons that contain three colors or less look great in this file format – plus, the small file size will be suitable to use anywhere. However, a beautiful sunset picture would not only be too heavy of a file size but also will look distorted because of the color limitations. One benefit of this file type is that it supports a transparent background, like a PNG file.

Advantages: supports transparency and basic animation.

Disadvantages: displays gradient colors poorly.

Best places to use it: short animations for social channels, like Facebook and Twitter.

02. HEIC (High Efficiency Image Format)

HEIC or High Efficiency Image Format, is a modern file type designed to compress high-quality images efficiently without losing significant detail. It is widely recognized for its ability to save storage space without compromising image clarity. However, one drawback of HEIC files is their limited compatibility with non-Apple devices and software, which might require conversion to more common formats like JPEG or PNG.

Advantages: excellent compression with high-quality images, reduces storage space.

Disadvantages: limited compatibility with some devices and programs.

Best places to use it: storing high-resolution photos on Apple devices or sharing images in environments that support the format.

03. JPEG (Joint Photographic Experts Group)

JPEG is the most common format used by digital cameras and images living on the World Wide Web. This file format is based on lossy compression, meaning that it keeps information that is visible to the viewer and gets rid of data that the human eye can’t perceive. The popularity of the JPEG file stems from the fact that it is lightweight, while still being good enough quality for digital design use. Due to its size, it will not only load faster, but it can be uploaded to any platform regardless of size limitations. This format can also be viewed on any device without the need to download a special image viewer. However, it’s important to be aware that every time you save a file as a JPEG, hence compressing it over and over again, it causes the image to lose quality and possibly become pixelated or grainy.

Advantages: lightweight file, viewable on almost any program.

Disadvantages: loses quality when saved multiple times.

Best places to use it: images for web design, social networks and photo portfolios.

04. MP4 (Moving Picture Experts Group)

MP4 is a multimedia container format, which is just a fancy term for most of the videos we consume on the Internet. This file can contain video, audio and subtitles. Thanks to its compression format, the end result will be a very lightweight file that can be easily uploaded to your website or favorite social media channel. MP4s can also be played on all major media players and streamed over the Internet, so you won’t need any sophisticated program to view it. In summary, this is the best choice for creating or saving video files to your website, social media and more.

Advantages: lightweight file, playable on all major media players and streamable online.

Disadvantages: we searched high and low, but it seems that this file type has no flaws.

Best places to use it: videos on your website and social media videos (Facebook, Youtube, Vimeo, etc.).

05. PDF (Portable Document Format)

This file format is used for online documents and printing purposes. It was created by Adobe with the goal of displaying files in the same format, no matter what device they are viewed on or what software they are opened with. Thanks to the reliability of PDFs you can create long documents and share them with others without risking a loss to your original design – text is not larger, images are not smaller, etc. PDF files can contain many different elements: text, photos, vector images, videos, audio files and even interactive elements like forms and buttons. It’s possible to create this file using many different kinds of software, from Adobe Photoshop, Illustrator, Indesign and Acrobat to Microsoft Word, Google Docs and more. But to be able to view a PDF, you need to have a PDF reader installed on your device.

Advantages: keeps all formatting regardless of what device it is displayed on.

Disadvantages: you need a PDF Reader installed on the device to view it.

Best places to use it: online forms, documents and printing services.

Browse our collection of templates to create your next print design:

06. PNG (Portable Network Graphics)

PNG is a high-quality file format used for images. This file type is based on the lossless compression, which means that it supports high-quality images for online use while retaining the original image colors and sharpness. Unlike JPEG files, PNGs also support images with transparent backgrounds. So, if you want to have an image without a background, like a logo or product, you can save it as a PNG file and use it with different backgrounds. However, this file is not as lightweight as a JPEG. Therefore, it’s not recommended to upload hundreds of large PNG’s to your website or portfolio as it will take up a lot of storage and ultimately increase the loading time of your site. And nobody has time for that.

Advantages: high-quality files, supports transparent background design.

Disadvantages: heavyweight file (slows down loading time and takes up lots of storage).

Best places to use it: logos, websites photos, social networks (profile pictures, posts and cover photos).

Explore our social media templates to create professional posts in no time.

07. SVG (Scalable Vector Graphics)

SVG is a format commonly used to save and display vectors. Vector what? Vector art graphics are digital illustrations that are based on geometric shapes. They are created using a vector illustration software, like Illustrator. Apart from the clean and professional look they embody, their biggest advantage is that they maintain the highest quality even when resized. For example, if your business logo is a vector – and it should be – you can use an image resizer to adjust it for anything from a large billboard sign to small business cards without losing quality.Today, we can view SVG images on all web browsers. It’s also a good format for print design. So when you’re designing a logo, icon or illustration, make sure you save them as an SVG file. Also, if you’re working with designers on visual assets for your business, ask them to send it to you as an SVG file version, as well as other relevant formats (like PNG, JPEG, etc.).

Advantages: resizable without losing quality.

Disadvantages: social media platforms do not support this file type.

Best places to use it: Graphics on your web design, illustrated assets for your business (logo, icons, diagrams illustrations, etc.).

08. WebP (Web Picture)

WebP is a modern image format developed by Google that provides superior compression for web images while maintaining high quality. It supports both lossy and lossless compression, making it a versatile choice for reducing file sizes without sacrificing image clarity. WebP is designed to improve website performance by enabling faster loading times and reducing bandwidth usage, which is especially valuable for mobile users and resource-heavy sites.

Advantages: smaller file sizes reduce page load times and improve overall website performance.

Disadvantages: limited compatibility with older browsers.

Best places to use it: Websites or web applications where fast loading and reduced bandwidth usage are priorities.

Different image file types cheat sheet

Easily convert your images to any format with the Wixel image converter tools:

Why is it important to know different types of files?

It's important to know different types of files because each file type has its own unique purpose and characteristics. This knowledge can help you to:

Choose the right file type for the task at hand. If you're creating a document that contains text and images, you would want to save it as a PDF file. This is because PDF files are able to preserve the formatting of the document and the quality of the images.
Open and use files correctly. If you don't know what type of file you're opening, you may not be able to use it properly. For example, if you open a text file in a word processor, the formatting of the text may be lost opnr if you open an unsupported image file in a photo editor, the file may not display correctly.

Troubleshoot problems with files. If you're having problems with a file, such as if you can't open it or if it's corrupted, knowing the file type can help you troubleshoot the problem. For example, if you are trying to open a PDF file and you're getting an error message, you may need to install a PDF reader.

Convert files: Often, you may need to convert a file, like an image, from one format to another to meet specific requirements. For example, you might need to change a PNG file to a JPEG to reduce file size or convert a document to PDF for easier sharing and compatibility. Understanding the file type can guide you on how to convert an image using the right tools.

Switch between formats without skipping a beat. Upload your image, select the file type you need and share your new format across your favorite platforms.

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Image file types FAQ

How many categories of files are there?

There are two main categories of files:

Executable files: These files can be directly executed by the operating system, typically by running a program or script. They contain instructions that the computer can directly execute to perform a specific task. Examples of executable files include .exe files (Windows), .app files (macOS) and .elf files (Linux).

Data files: These files contain data that is not directly executable by the operating system. They store information in a structured or unstructured format and they need to be processed by specific applications to be interpreted and used. Examples of data files include .txt files (plain text), .doc files (Microsoft Word documents), .jpg files (images) and .mp4 files (videos).

8 image file types and how to use them