5 of the easiest website builders to use in 2025

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Building a website in 2025 doesn’t require a tech background—or even much time. Whether you're launching a new business, creating a portfolio or growing your personal brand, the right website builder can help you get online quickly and confidently.

From traditional drag-and-drop editors to the latest AI website builder tools, there’s never been a better time to learn how to build a website from scratch. The challenge? Choosing the platform that makes the process as smooth as possible.

In this guide, we’ll walk you through five of the easiest website builders to use this year. We’ll cover what makes each one stand out—from ease of use to design flexibility—so you can find the best fit for your next project.

When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.

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What features make a website builder easy?

key features of the easiest website builders infographic

Creating a website shouldn’t feel like assembling a puzzle with missing pieces. The easiest website builders bring together simplicity and powerful tools so anyone can design a professional site with confidence. Whether you're starting your first blog or building an online store, the right tools can help you create a site you’re proud of.

Do you need a website? The answer is yes, and here’s what to look for in the best website builders that prioritize user-friendliness.

Intuitive interface

"The power of a good website builder lies in its simplicity,” says Sharon Hafuta, SEO blog editor at Wix. “An intuitive interface empowers users to build their vision without feeling overwhelmed.”

The best platforms use a drag-and-drop interface, letting you move elements exactly where you want them. This makes customization seamless, without needing any coding expertise or worrying about complex design elements.

Templates

Starting with a ready-made design can save hours of work. The easiest website builders offer a library of tailored website templates for blogs, eCommerce stores, portfolios and more. What makes these templates stand out?

Customizable: You should be able to swap colors, fonts and layouts to make it feel like yours.
Mobile-Friendly: With mobile use at an all-time high, a website needs to look stunning on every screen size.

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AI tools

AI tools are transforming the way websites are built, making it easier than ever to create something polished and professional. According to Sharon, “All types of AI tools—whether it’s content recommendations, SEO insights or even complete website generation—allow users to focus on delivering their core message, while the technology handles the technical details.”

Ever wondered, how does AI work in website design? These features act like your personal design assistant, offering layout suggestions or generating tailored content for your pages. For example, AI can recommend a color palette that complements your brand or even craft copy that fits seamlessly into your site.

“AI tools aren’t just about saving time,” Sharon explains, “they’re about making professional-level website creation accessible to everyone.”

Check out the best AI website builders to get your dream website up and running quickly.

Effortless scalability

What if your brand or project takes off faster than you expected? Scalability is essential in the easiest website builders, ensuring it grows with you. Whether it’s adding more pages or unlocking advanced features, the process should be as smooth as stepping into the next stage of your business. A user-friendly platform anticipates your needs and eliminates barriers, so you can focus on reaching new goals without missing a beat.

Support for eCommerce

Selling online? Creating an eCommerce website is in your reach with the easiest website builders. Look for tools that help you create product pages, organize discounts and connect secure payment systems. Sharon recommends, “The best eCommerce website builders offer the tools you need to focus on your products and customers rather than worrying about technical hurdles.”

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Built-in SEO, branding and marketing

Search engine optimization (SEO) can feel intimidating, but the best website builders for SEO simplify it. From editing meta descriptions to customizing URLs, these features help your site rank higher in search results. Plus, integrated marketing strategies and tools make managing social campaigns and email marketing campaigns from one platform a no-brainer.

“Website SEO isn’t just about writing blog posts or adding keywords,” says Sharon. “It’s about combining content, accessibility and technical strength to create a foundation for success.”

Many platforms also provide SEO features and branded tools like a blog maker and logo creator, giving you everything you need to establish a professional look.

Learn more about SEO:

Security

Nobody wants their site to crash or face cyber threats. The easiest website builders offer robust and free website hosting with top-notch uptime, so your website is always available. Website security features like SSL certificate providers and malware protection ensure your data and your visitors’ info stay safe.

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Integrated analytics

Easy-to-use website builders provide built-in analytics tools that allow you to track visitor behavior, page views and traffic sources. As the website owner, you can use this information to understand what’s working and where improvements might be needed.

Domain name and management

A domain name is fundamental for any website. User-friendly website builders often simplify this process by offering a domain name search tool to look for available names and a custom domain name generator to help you brainstorm creative ideas. They also handle the technical aspects of custom domain registration and management, often directly through the platform.

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Pricing transparency

The best website builders maintain clear, honest pricing structures with no hidden costs. Many offer a free website builder option or trial plans, allowing users to test the platform before committing. Their premium plans provide excellent value, offering robust features and advanced functionality to elevate your website.

01. Wix

Wix is one of the best website builders for small businesses, individual creators, freelancers and professionals like designers, videographers, beauticians and even plumbers. This versatile yet cheap website builder offers two straightforward approaches to creating your website, making it a solution that grows with you. Scalability is built-in, so whether you're just starting out or expanding your business, Wix has you covered.

One way to create your site is by personalizing a website template using the intuitive drag-and-drop editor to match your unique style or aesthetic. Alternatively, you can opt for an AI site builder to do the heavy lifting. Simply answer a few questions, and it generates a fully customized website tailored to your needs.

Wix also equips you with comprehensive website tools to help optimize your site for search engines. With Wix Analytics, you can track performance and gain data-driven insights to improve user engagement. Plus, it includes eCommerce functionality so you can easily scale your business by selling products directly from your website.

On top of that, every Wix website benefits from enterprise-grade security, including SSL encryption, DDoS protection, PCI compliance for eCommerce sites, and 24/7 monitoring. Wix ensures you can focus on what you do best without worrying about the technical stuff.

Pricing: Free plan available. Paid plans start at $17 per month (billed annually). Month-to-month plans are also available.

02. Wix Studio

While Wix is one of the best website builders for freelancers, creatives and small businesses, Wix Studio is designed for agencies and enterprises, including industries like travel and bookings, sports, law, consultancy and construction. It combines the simplicity of a drag-and-drop editor with advanced design flexibility for professionals.

This popular website builder comes with a library of responsive templates to kick-start the website creation process. For time-sensitive projects, Wix Studio AI tools provide an even faster route.

Meanwhile, Wix Studio SEO ensures your site is optimized by including SEO in every part of your workflow. And if you plan on selling products online, Wix Studio eCommerce offers everything you need to create a top web store.

Additionally, Wix Studio makes it easy to track your website performance and learn about visitor behavior through its advanced analytics tools. If you’re looking to measure the effectiveness of your marketing campaigns, Wix Studio marketing integrations have you covered.

This powerful website builder also prioritizes security. It offers enterprise-grade protections to safeguard your site and data, such as real-time threat detection, 24/7 monitoring, SSL certificates and anti-DDoS measures.

Pricing: Paid plans start at $19 per month (billed annually). Month-to-month plans are also available.

03. Strikingly

Strikingly is one of the best website builders for creatives and entrepreneurs. Its drag-and-drop editor allows you to create a website with no code and design experience.

To get started, simply choose a customizable template from Strikingly's extensive collection and adjust the color palette and design elements to match your brand and style. For an even faster website-building process, use the platform’s AI website builder.

The built-in online store features let you easily sell products, and the analytics give you valuable insights into your website performance and audience. Additionally, the platform offers a range of built-in website SEO features.

In terms of website security, Strikingly offers free HTTPS for all websites, helping safeguard your site and potentially increasing visitors’ trust.

Pricing: Free plan available. Paid plans start at $16 (billed annually). Other billing options are also available.

04. Jimdo

Jimdo is one of the easiest personal website builders to use, thanks to its generative AI capabilities. Just create a free account, answer some questions and choose from the wide range of pre-made templates. Then, use the built-in design features to tailor the look and feel of your website.

Jimdo’s website builder includes an automatic SEO feature that handles most of the technical optimization work to improve your site's search visibility. The platform also provides built-in analytics to track visitor data, and the basic eCommerce tools allow you to set up an online store, manage products and handle payments seamlessly.

Additionally, all Jimdo-created websites use the HTTPS protocol.

Pricing: Free plan available. Paid plans start at $11 per month (billed annually). Other billing options are also available.

05. Duda

With Duda’s easy website builder, you can start creating your site by selecting a responsive template or taking advantage of the advanced AI assistant, which can generate a multi-page site in seconds.

Optimizing your website for search engines is easy with Duda. The automated tools can generate your meta titles, meta descriptions and alt-text.

Duda also helps you quickly start selling products on the web with features like payment gateway integration and AI-generated product descriptions. Like many top website builders, every Duda website is backed by enterprise-grade security.

Additionally, Duda offers important analytics and insights, such as the number of visitors, their origin and which web page(s) they engage with most.

Pricing: Free trial for 14 days. Paid plans start at $19 per month (billed annually). Month-to-month plans are also available.

Editor’s note: all pricing and information are current as of 04/08/2025.

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Easiest website builders FAQ

What is the easiest website builder to use?

Several website builders make creating a site effortless, even for beginners. Wix stands out thanks to its drag-and-drop editor and AI tools that simplify the process. Wix Studio is perfect for those who want advanced design flexibility but still value an easy-to-use platform. Tools like Duda, Strikingly and Jimdo are also excellent choices, offering straightforward editors and templates designed for simplicity.