Get Ready for the BIG Competition! Pro Tips to Ace Your eCommerce
Have you heard the news? We’re running a BIG campaign to help your business grow! That’s right, Shaquille O’Neal wants to help your online store get even bigger! Find out how you can enter to win a commercial produced just for you. Does it get any cooler than that?
Before you submit your stunning online eCommerce website in this competition, there are few things you must do to make your store stand out. We’ve compiled some of the best practices of how Wix users made their eCommerce site shine. Get inspired and pretty soon you’ll be on your way to winning BIG!
Include stunning images
If you want to sell your products, you need to have stunning product images. Whether you’re looking to DIY or hire a professional photographer, take a note from Trill Trea who’s bird’s-eye shots of their delectable teas lured us in almost immediately.
Show who you are
Every online store needs a good ‘About Us’ page and Mon Petit Shoes shows us the importance of getting creative and adding more than just a simple biography. Giving a personal feel to your website will make your visitors feel more comfortable to make a purchase.
Announce a new collection
If you feel like your visitors are seeing the same content each time they arrive to your online store, you’re probably right. Showcase a new collection on your homepage like the Beacha Swimwear team did to get your buyers excited.
Highlight your best-sellers
Want to highlight a specific product? Consider adding a ribbon like the oh-so stylish Brooklyn + Fifth did to point out sale and sold out items.
Socialize with your buyers
The best way to improve your business is to stay connected with your buyers. The ladies at Hillockburn Farm didn’t miss a beat when they added their Instagram feed to their homepage and connected their social icons to their site. Is your business hitting the road? Take a lesson from this team and add an events section so your community never misses a beat.
Blog about it
Boost your online store’s SEO by adding a blog like Crazy Richards Peanut Butter did. Want to spread the word? Be sure to add the Mailing List app so you can send your latest blog in a stunning newsletter using Wix email marketing.
Show off your deals
Whether it’s $5 shipping like the Fresh Chile Company or another blow-out deal, shout it from the rooftops! Just like when you’ve got a killer coupon, a killer shipping deal is bold and red-text worthy!
Earn your buyer’s trust
The best way to establish your business as reliable? Prove your trustworthy. Dedicate a policy page just like Anteros Supplies did where you can find their payment, shipping and return policies. They’ve definitely got nothing to hide!
Answer your buyers’ questions
When it comes to standing out from the pack, Halo Lights Company totally nails it. They’ve got a clear FAQ page where prospective buyers can get answers to any question they may have. There’s even an easy support form a customer can fill out for more specific issues.
Share your praise
When it comes to your accolades, don’t be shy! Quattrocento Eyewear has a page dedicated to all of the praise they’ve gotten which, let’s face it, only makes us want to buy even more.
By The Wix Team
