How Joy Cho Built Her Social-First Brand

Meet Joy Cho, founder and creative director of one of the most influential lifestyle brands in the world, Oh Joy!, and guest on the Now What? Podcast.

For two years, Joy Cho was named one of Time's 30 Most Influential People on the Internet—not surprising given that she owns the most followed account on Pinterest with nearly 15 million followers. Cho spoke to the Now What? Podcast about growing Oh Joy! from a design studio to an internationally influential lifestyle brand.

Listen to the full podcast to learn insightful advice on growing a successful brand (especially if you are learning how to become an entrepreneur), knowing when to pivot, building brand collaborations, and expert tips for social media success.

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Reflecting on her brand mission—bringing joy to the every day—Cho spoke honestly about the realities of bringing joy during the pandemic.

“I just share the things that I know other people can relate to, because I know it helps me when I know that friends have gone through it.”

Cho spoke about the growth of Oh Joy!, the pressure that came with it, and the difficult decision to scale back.

“I felt pressure from people to grow the business to a size that I could sell it. Grow it to a size where I could hire a real huge VP, or CEO. I was working so hard to make everybody else happy that I wasn't happy. So, so many things all together sort of culminated in early 2020 that I had made the tough decision to scale back and just sort of go back to basics.’

You can listen to the full episode below or dive into Cho’s world of style and creativity by checking out Oh Joy!. Feeling inspired? Create your own booming brand with the tools offered to you by Wix eCommerce.