20 trending products worth selling online in 2024

If you’re looking for a million-dollar business idea or products to beef up an existing catalog, researching trending products to sell can be a good place to start. Intuition alone won’t get you far, especially with how quickly consumer preferences change. 

To make your job a bit easier, we’ve compiled a list of 20 trending eCommerce products based on the latest search data, Google Trends data and Exploding Topics reports. Start with these products, then nurture your brand to attract returning customers and build a long-lasting business.

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As a cross between tennis, ping pong and badminton, this sport revolves around one piece of equipment: a paddle. With pickleball making waves as the fastest growing sport in the United States, it’s no surprise that pickleball players are searching for accessories and attire for the game. A pickleball bag is especially designed to carry a pickleball paddle and balls. More premium versions have side pockets for water bottles and room for essentials like sneakers and snacks.

Bags aren’t the only trending products for pickleball. Searches for pickleball socks, dresses and paddles—specifically ones made out of carbon—are skyrocketing, according to Exploding Topics.

Searches for peptide lip treatments have skyrocketed since Hailey Bieber launched her own through her cult beauty brand, rhode skin, in September (we saw a similar spike in June 2022, around the same time that Hailey first launched rhode). This information can help you decide when to launch your own product. The product is a glorified lip gloss that claims to moisturize dry lips, fill in lines and create a glossy, plumped look. 

So, what are peptides? They’re a chain of amino acids, which form proteins like collagen and keratin. In skincare, peptides can improve elasticity and reduce the signs of aging, like fine lines.

With lip fillers becoming wildly popular among both Hollywood celebrities and everyday people (injections have increased 312% since 2000), it’s no surprise that lips are having a moment in the cosmetics industry.

Nearly one in five American households adopted pets during the COVID-19 pandemic. When working from home was the norm, taking care of furry friends was easy. But now that many people are back in their offices, new dog owners are looking for ways to take care of their canines when they’re not home.

Automatic dog feeders are a great solution to this pain point. Simply fill up the machine with food, set portion sizes and feeding times and rest easy knowing your dog is being taken care of. Many dog feeders come with cameras and are smartphone enabled, so you can see if your dog has eaten their meal. If not, some dog feeders have microphones that enable you to speak to your pet.

If you’re a fan of Shark Tank, you probably know that Kevin “Mr. Wonderful” O’Leary likes to invest in new products related to pets, weddings and funerals. Why? Because these are things that consumers spend a lot of money on.

Pet owners, especially, will buy almost anything to ensure their furry friends have happy, stimulated lives. Dog playpens have recently become a must-have product for dog parents, making them a top selling product online. Why take your dog to the park, let them out in your yard or let them sit in their crate when they can chill out in a playpen?

These enclosures come in all shapes and sizes for canines big and small and allow pets to explore an enclosed area freely. Unlike crates, most playpens on the market are open on top, making it easy to reach over and give your dog some much-deserved pets and treats.

Vegan butter is a butter-like food product made without animal products. Is it butter? Not really, because it doesn’t contain milk. Is it just margarine? Kind of. While margarine is made of vegetable or animal fat, vegan butter uses only plant-based ingredients like vegetable oil, coconut oil or nut milks, for example. Vegan butter is a good substitute for dairy butter in baking or spreading on toast for those who stick to vegan or dairy-free diets. 

Pet owners want to make sure their furry companions are well taken care of, so it’s no surprise that AirTag collars are trending products to sell. These pet collars have slots for an AirTag, a Bluetooth-enabled Apple product that lets owners track the location of the tag from their smart devices. AirTag collars give pet owners peace of mind by allowing them to always know where their furry friends are, whether their cat is hiding behind a bookshelf at home or their dog has run away from daycare again.

First there were tents, then there were RVs, then there were camper vans and now there are roof tents. For outdoorsy folks and Subaru owners (usually the same audience) who want to go camping but don’t want to sleep on the cold, wet ground, roof tents are a great solution.

These tents mount onto the roofs of all kinds of vehicles, giving campers an elevated place to sleep while their things are safely locked in the car below them. Roof tents come in all shapes and sizes to fit a variety of cars. They typically come with a ladder for easy access to the top of your vehicle.

Bouclé fabric, which uses looped yarn to create a textured surface, seems to be everywhere in interior design. It’s no surprise then that chairs made of this fabric, as well as other bouclé furniture, is a trending item, as they’re an accessible way to add this fabric to your home while making a statement. 

Bouclé chairs aren’t new to 2024; they’ve actually been en vogue since 2020, as a response to people making their homes cozier during the lockdown era. The most widespread iteration of the bouclé chair is a white sculptural or enveloping armchair, like those seen in the homes of Mandy Moore, Rosie Huntington-Whiteley and Kate Hudson. 

Think of permanent bracelets as elevated friendship bracelets. They’re usually made of fine metals and jewels, but don’t come with a clasp, so you need to have them welded onto your wrist by a jewelry studio.

While the name implies that this jewelry stays on you like a tattoo, permanent bracelets can easily be removed with another visit to the studio. These bracelets are usually delicate and minimalistic so as to go with everything. As with most jewelry, prices will range greatly depending on the materials used, making selling permanent bracelets a versatile and unique business idea.

Moringa tea comes from the Moringa oleifera tree, which is native to India and Northern Europe, and grows across Africa and other parts of Asia, too. While this tea has been commonly consumed in those parts of the world for many years, search trends in the United States reveal that this tea has recently become more popular in the West, likely for its medicinal properties. 

Moringa tea is a great source of calcium, iron and vitamin A and has the potential to protect the liver and heart, regulate blood glucose, reduce inflammation and even prevent and treat cancer.

After you’ve sold bouclé chairs to all of your customers, furnish their homes with Acapulco chairs. Named after the Mexican resort town, this egg-shaped chair is made of a metal frame and brightly-colored woven cords. While this chair is usually seen outdoors, it can also add a pop of color to interiors. Although no one knows who created the first Acapulco chair, its unique design dates back to the mid-20th century.

When it comes to the world of fragrances, scents tend to be either overtly feminine (vetiver, floral scents, etc.) or overtly masculine (tobacco, leather, musk). However, gender-neutral perfumes are making a splash. Unisex fragrances use notes that are neither girly nor manly, but rather are meant to be enjoyed by everyone. Many unisex perfumes incorporate notes of sandalwood, amber, musk and citrus.

Ergonomic computer mice caught fire in 2020 when most people began working from home. Carpal-tunnel-inducing trackpads were no longer acceptable when we were stuck at home with our work laptops. An ergonomic mouse makes it easier for professionals to work, students to learn and gamers to game by optimizing hand and wrist comfort. While this tech accessory exploded during lockdown, it hasn’t lost momentum since, indicating an increased focus on ergonomics in all aspects of life.

Ice baths have become a popular way for athletes to reduce inflammation and relieve pain after exercise. Cryotherapy spas, featuring ice plunges, have popped up all over and promise clients benefits like an endorphin release, increase energy and increase flexibility. The rise of “cold plunge tub” as a search term means that people want to experience the benefits of ice baths at home, making them a top selling product online for 2024.

The popularity of crochet bucket hats can be traced back to the recent resurgence of two fashion eras: the 90s and 70s. This iconic shape first rose to prominence thanks to hip hop stars of the 90s. The knitwear variety of this headwear borrows from that 70s crochet trend and gives the bucket hat new life.

With more than 9 million videos related to crochet bucket hats on TikTok, it’s no surprise that members of Gen Z are embracing this trending eCommerce product. Some Gen Zers are learning to crochet because of it, while others are buying ready-made hats from fast fashion retailers like Urban Outfitters. You can offer coupons when you're getting started to appeal to more buyers.

Die-cut machines cut shapes out of paper, vinyl and other materials. Because they can be used to create intricate shapes more easily than manual cutting methods, they’re fantastic for all kinds of crafts including scrapbooking and card-making. Die-cut machines are especially loved by elementary school teachers, who use them to decorate their classrooms and create vibrant educational displays for their students.

While the brand Cricut is almost synonymous with die-cut machines, alternatives are entering the market every day. Could yours be next?

It seems like every month there’s a new “it” ingredient in skincare with an intimidating name. First there was hyaluronic acid, which sounded like it would burn your skin, rather than moisturize it. Then there was tretinoin, which cleared up acne and promised a youthful look through skin regeneration. And, of course we can’t forget about niacinamide, which could allegedly fix any dermatologic concern under the sun.

The latest “it” ingredient is tranexamic acid, which was originally discovered as a way to help reduce bleeding in women who experience heavy periods when taken in pill form. As a serum, tranexamic acid helps create an even skin tone and reduces hyperpigmentation, making it a good option to fight the signs of aging and one of the best products to sell online.

While many people have gone back to the gym post-pandemic, others have gotten used to in-home workouts and are looking for exercise equipment to add to their home gyms. The popularity of cult reformer gyms like [solidcore] have also made many people interested in feeling the burn at home. Move over Pelotons, because Pilates reformers are coming for you. 

Reformers are special equipment that can be used to enhance core-focused Pilates workouts. These optional pilates machines consist of a gliding platform and bands that add resistance to body-weight exercises.

One of the best products to sell online in 2024 are bowties: the quirky, sophisticated alternative to traditional neckties. For some celebrities, like Bill Nye and Paul Rubens’ Pee-wee Herman character, this neckwear is a signature part of their iconic looks.

Usually worn as the cap to a tuxedo, bowties are becoming an increasingly common option for less formal outfits. They come in one of three varieties: self-tied (classic, but difficult to execute), pre-tied (a convenient option) and clip-on (seen as a cheater’s way to achieve the look). Bowties are increasingly becoming available in fun prints and patterns, making them a fun accessory for adding pizzazz to any outfit. Because this necktie alternative can be made with affordable fabrics, a bowtie shop may be a great business to start with little money.

Why are bowties having their five minutes of fame? The rise of this formal accessory is a response to lockdown-era dressing. After years of hiding at home in sweatsuits, men and women are taking advantage of opportunities like going to the office and attending weddings and other events to show off their personal style.

Our next trending product to sell in 2024 isn’t particularly sexy, but it’s very practical. Cellular shades are a type of window blind made of fabric that creates honeycomb-shaped cells. This window treatment has become widespread thanks to its affordability, insulating abilities, versatility and light control.

Cellular shades don’t have slats, like traditional blinds, so you can’t see through them. Instead, they tend to be translucent and allow natural light in while providing privacy. Many styles give you the ability to both open your shades from the top down, or bottom up, so you can customize how much light and visibility you let into your home.

Keeping up to date with trending products to sell takes a little finesse. If you're not sure where to start, check out these below sources:

Ana Cvetkovic

CEO, BLOOM Digital Marketing

Ana is the founder and CEO of BLOOM Digital Marketing, as well as an award-winning multimedia marketing storyteller.