Search results

Build your website in minutes, try Wix for free today → In the world of web design , templates are a wonderful thing. They make everyone’s job easier, no matter how much experience you have in learning how to build a website .  But one lesson I’ve learned from spending 6,000+ hours creating Wix website templates is that there’s no such thing as a one-size-fits-all design. Even though a template might be a perfect fit for one type of website , it might not work well for another.  And while most people might decide if a template is right for them within the first few seconds of looking at it, I’d recommend that you take your time. The template you choose can impact how your website both looks and functions, so the process of picking one should be slow and deliberate.  Here are my personal tips for evaluating your options and picking the best template for your website.  Learn more: What is web design? What are your deal breakers? My first piece of advice: don’t judge a template simply by its looks. Think about what you need your website to do. At minimum, you should know: The main purpose of your website The main pages you need The main action(s) you want visitors to take  The types of content you want to add  Some websites are inherently more complex than others. For example, an eCommerce website is much more complicated than a typical app landing page. It needs to handle information for hundreds (if not thousands) of products, online payments, user logins and promotional assets (like pop-ups or reviews).  Design-wise, you must also consider that people interact with online stores very differently than they do with a landing page. Online shoppers are much more likely to hop between multiple pages, comparing products and prices—whereas people who reach your landing page just want to make a quick decision. At the end of the day, the template you choose should reflect your unique needs. Don’t get too distracted by how attractive a template is—look first at its features and usability.  Tip: Search for templates that are not only made for your industry, but are also closer to what you sell. Chances are, the designer who created a sportswear  store template  did a ton of research specifically on athletic brands and shopping behaviors.   Read more about the essential parts of a website or the difference between a multi-page website vs. one-page website . Are you looking at a newer or older design?  People don’t talk enough about how consumer preferences and design trends are always changing. If you were to look at a recent Wix template next to one that was created years ago, you’d probably notice a big difference. That’s not to say that you shouldn’t use older templates. (Most of our templates are designed to stand the test of time.) However, with Wix introducing newer, better features and designers experimenting with new styles, it’s only natural for our templates to evolve.  Let’s look at a recent website template together. Here’s one that I designed for an eCommerce site focused on selling shoes. Notice: Welcome section: At the top of the homepage, you’ll see a widget (which didn’t exist in Wix years ago) that promotes the specific item shown in the homepage image. This mimics the “shop now” behaviors that we see everywhere online and on social media these days.   Loading effects: This template combines a few different loading effects to create a fresh, modern experience.  Scrolling banners: We’re constantly adding new features to our editor and tracking new trends. This is how we found that movement can draw attention to parts of a page where people normally have “banner blindness.” So, you’ll see that the banners at the top and middle of the homepage take this into consideration. Product page design: Each product page puts a big emphasis on the product images, mimicking the design of many popular, high-end sites. The layout is more minimal and streamlined than older templates, too, to align better with modern web experiences. Customer reviews sections: Reviews are incorporated throughout the website, alongside “buy now” buttons, to encourage quick shopping. It’s another trend we’ve seen pick up speed over the years. Navigation and footer: Between the breadcrumbs, search bar, menu and footer—there are dozens of ways for shoppers to explore products in a way that they’re familiar with. Keep in mind that just because a template is new, doesn't mean it’s necessarily better. You might find that a more classic or minimalistic design is better suited for your brand. Nevertheless, newer templates can give insight into recent trends and serve as good inspiration.  View this shoe store template up close or check out other online store templates . What’s easy vs. difficult to customize?   Templates are meant to be customized. With that being said, some elements are easier to change than others. Colors, logos and fonts are some of the easiest things to tweak—and a website builder like Wix lets you set a site theme so that any custom colors or fonts are applied to your whole site.  Here’s where it gets tricky: If you need to add lots of pages with specific functions (such as product pages, checkout pages, booking pages, etc.), you might be better off finding a template that already includes a few of these pages. This way you won’t have to start from scratch with the design, interlinking or overall user experience. Another thing you’ll want to look out for: the overall “vibe” and website layout . If you search for “tech” in the Wix Template library , you’ll see a lot of futuristic designs. That theme is mirrored in most of the preset colors, button styles, animations and image arrangements. While you can technically adjust any of these components from the editor—you might end up spending more time than you’d like making it all work together, especially if you’re trying to make a futuristic theme feel less futuristic. Ultimately, the amount of time you spend on customization is up to you. Just make sure to manage your expectations accordingly. Quick to customize Time-consuming to customize Colors Fonts  Logos Buttons  Images and icons Text Simple sections (tweaking or adding) Simple animations Core structure Forms Dynamic pages or sections Text on image-heavy layouts Advanced design elements Mobile layout Did you know? Creating new images or illustrations for your website is easy with Wix’s AI image tools. Check out all of Wix’s AI features .  How much space do you need for images vs. text? Similar to my point above, you should think about the type of content you plan to include on your site. I don’t just mean picking from text-heavy templates if you’re planning to start a blog . I mean observing the balance of text versus images on any given page. Some homepage designs are very design-heavy. They’re only meant to include a few lines of text next to a large, full-scale image. Forcing more text into these areas could throw off the balance of the whole page if you’re not careful.  As another example, let’s say you’re working with a template that has big text blocks and proportionately small images. If you end up writing minimal content or adding large images in spaces better suited for icons, then things can start looking awkward.  Make it easier on yourself by selecting a website template that gets you 80% of where you want to go with your content. Know the hierarchy of your content ahead of time and let it guide your decision.  How does the mobile experience look?  Don’t forget about the mobile experience. Today, more than 60% of website traffic worldwide comes from mobile devices . So, neglecting the mobile experience means leaving money on the table.  From the very beginning, you should consider how your website looks on a smaller screen. Preview the mobile version of a template before committing to it. It doesn’t need to be 100% perfect (just like the desktop version, you should be able to fine-tune certain details of the mobile site from your website editor). However, it shouldn’t require too much redesigning.  Ask yourself: Does the mobile version prioritize the right content and features?  Will my average customers be able to navigate this easily?  How does the mobile version handle buttons and forms?  Does the template offer a mobile-optimized checkout experience (if relevant)?  How does the mobile version handle large tables or data (if relevant)? To summarize, look below the surface  Picking the right website template is a balancing act. You need to strike the right mix of aesthetics, usability and flexibility.  As you explore your options, you might find yourself liking different aspects of different sites. That’s an added bonus of this exercise; it allows you to see how various web designers bring form and function together. You can then use this information to shape your final website.  On that note, here’s my last piece of advice: Take your time. Gather inspiration. Choose wisely.  Check out these free website templates  or discover our designers' favorite Wix templates .

Build your website in minutes, try Wix for free today → Building a website for your service business doesn’t have to be complicated or cost you a fortune. With design tools like Wix's website builder  and AI website builder , you can create a professional site without breaking a sweat. But with so many website creators available, how do you know which one is the right fit for your business? In this guide, we’ll cover some of the best website builders for service businesses and also show you how to build a website from scratch . Learn more: What is a website builder? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. What is the best website builder for a service business? The best website builder for your service business ultimately depends on your specific needs.  However, Wix consistently stands out with a robust editor, industry-specific templates and tools like scheduling software and SEO features to help you manage your bookings and boost visibility. The best website builders for service businesses at a glance  Finding the right website builder for your service business can make all the difference in attracting customers and growing your brand. Regardless of what your service business is, you need a builder that’s easy to use, supports your day-to-day operations and offers professional designs and tools to help you manage your business online.  Website builder Best feature Pricing Wix Endless customization options and business tools Free plan available; paid plans start at $17/month Squarespace Modern templates for branding 14-day free trial; paid plans start at $16/month Jimdo Easy-to-follow setup Free plan available; paid plans start at $11/month Weebly Practical tools for selling  Free plan available; paid plans start at $10/month Yola Clean and easy editor Free plan available; paid plans start at $9.95/month Webnode Easy multilingual support Free plan available; paid plans start at $4.50/month Editor's note: The information presented in this article is true as of November 25th, 2025, unless mentioned otherwise. Best website builders for service businesses Wix Squarespace Jimdo Weebly Yola Webnode 01. Wix Wix is hands-down one of the best drag-and-drop website builders for service businesses. With 800+ customizable website templates  designed for different industries, you can easily build a site that reflects your brand and the services you provide. The website builder also comes with built-in SEO tools  to improve your site’s visibility on search engines. That way, potential customers can easily find your business. Plus, security features like automatic SSL, HTTPS and anti-DDoS measures help protect your website from cyberattacks. While the free plan has all the tools you need to create and maintain your website, Wix premium plans  offer industry-specific business solutions, like scheduling software  to manage your bookings, payments and more from one place. Additional features Wix provides to service businesses include: Business phone  for US and Canada users Business card maker Business email Invoice generator Logo maker Pricing:  Free plan available. Paid plans start at $17 per month. 02. Squarespace Squarespace is a great business website builder for service providers like photographers, consultants and fitness trainers. Its mobile-optimized templa tes give you a great starting point, and the drag-and-drop builder makes it easy to customize elements to fit your brand.  The platform also offers advanced SEO features and marketing tools, so you can get your business in front of the right people and grow your audience. In addition, Squarespace integrates with Acuity Scheduling to simplify appointment booking. As a result, you can: Send automated appointment follow-ups with emails and text messages Show when you're available with online appointments Offer secure payment options Create receipts and invoices Pricing:  14-day free trial. Paid plans start at $16 per month. Learn more: Business website cost 03. Jimdo Jimdo is a premium website builder that professionals like doctors, real estate agents, coaches and musicians ca n use to create a business website . With a wide range of templates and design tools, the builder simplifies the website creation process for those who don't have any coding experience.  Jimdo also provides an online booking tool on its higher-tier plans that makes it easy for customers to schedule appointments directly on your website. To help your business get discovered, Jimdo has built-in SEO tools to optimize your site for search engines. Its Business Listing feature automatically syncs your business information across online listing platforms so your business always has accurate and up-to-date info across the web. Pricing:  Free plan available. Paid plans start at $11 per month. 04. Weebly Weebly is a website builder with a clean interface that lets you create a responsive website to showcase your services. The platform has different website themes and a beginner-friendly editor you can use to cr eate web pages  for d ifferent purposes, like highlighting your services or sharing testimonials.  You also get free web hosting and security features like one-click SSL certificates and DDoS mitigation to protect your site from hackers. The free plan provides SEO and lead capture tools to grow your online presence and attract more customers. However, you need to upgrade to premium pricing plans to get more marketing features like pop-up notifications and advanced eCommerce insights. Pricing:  Free plan available. Paid plans start at $10 per month. 05. Yola Yola is a straightforward website builder that’s good for service businesses that want a no-fuss approach to getting online. Its platform offers professionally designed templates that you can customize to fit your business needs. Yola’s editor is beginner-friendly, allowing you to create a polished website without any technical skills. Yola’s paid plans also give you the tools to grow your business, like SEO features to help people find you on Google and social media integration to stay connected with your customers.  Pricing: Free plans available. Paid plans start at $9.95 per month.  06. Webnode Webnode is a versatile website builder for service-based businesses, with multilingual website support to help you reach customers in multiple regions. The website builder offers an AI builder or you can choose from sleek templates tailored to various industries and an easy-to-use editor for personalizing your site. Webnode’s plans include features like SEO tools and custom domains, making it an excellent choice for businesses that want to put professionalism front and center. Also, its designs make sure your site looks great on any device. Pricing:  Free plan available. Paid plans start at $4.50 per month. Editor's note: The information presented in this article is true as of November 25th, 2025, unless mentioned otherwise. What features should a website builder for service businesses have? Be fore picking a website builder to create your business website, check if it has the following website features : Easy-to-use design tools An easy-to-use builder allows you to create, edit and manage your website quickly, even if you’re not a tech expert.  Look for features like a drag-and-drop builder , simple website templates  and clear navigation to make the website design  process stress-free. That way, you can spend more time growing your business and less time worrying about designing your website. Booking and scheduling tools Scheduling tools are a must-have for any service business, as they let customers book appointments or services straight from your website.  A good website builder should offer an integrated booking system that syncs with your calendar to streamline your schedule and also avoid double bookings. Scalability and reliability Scalability  is important as your business needs a platform that can handle increased traffic and expanded services as it grows. Site reliability  is crucial too. Your website should be up and running whenever customers visit to increase the user experience.  A website builder like Wix offers free website hosting  with an uptime  of 99.99%, so you can be sure your site stays live even during traffic spikes. SEO and marketing tools SEO tools help you optimize your website so it ranks higher in search engine results. Pair that with marketing tools like email campaigns, social media integrations and analytics, and you will have everything you need to connect with your audience and grow your business. Mobile responsiveness Mobile responsiveness is non-negotiable when it comes to building a website for your service business. With 93.7% of people  aged 16 and older using smartphones to browse the internet, your website needs to look and work perfectly on smaller screens.  Although most website builders offer mobile-responsive designs, it’s always worth double-checking to make sure your site delivers a seamless experience for mobile users. Learn more: How to make a website mobile friendly How to make a website accessible Website security Website security  is a big deal when running a professional service business. It shows your customers that their personal information, like payment details or contact info, is in safe hands, which builds trust and credibility.  Look for website builders that offer fe atures like SSL certificates, anti-DDoS measures and malware scanning to protect your site from online threats. Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix:  "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Factors to choose your service website builder When it comes to building a website for your service business, not every platform will check the right boxes. You’ll want a builder that’s easy to use, packed with the features your business needs and flexible enough to grow with you. Here are the key factors to look for: Ease of use:  Choose a builder with a simple, intuitive editor and ready-made templates so you can get your site up and running without any technical headaches. Service-specific features:  Your website should work for your business, not the other way around. Look for must-haves like online booking and scheduling, secure payment options, contact forms and tools to manage client information. Marketing and SEO tools:  A great website isn’t just about how it looks — it should help you get found too. Prioritize builders with built-in SEO tools, email marketing and social media integrations so you can easily promote your services and connect with new clients. Scalability: Think long-term. Your site should grow as your business grows, handling increased traffic, expanded services or additional features without needing a complete rebuild. Flexible pricing:  Whether you’re just getting started or scaling fast, your website builder should offer plans that match your budget and business goals. Bonus points for free trials and affordable upgrade options when you’re ready for more features. Design flexibility:  Your site should reflect your brand’s personality. Choose a builder that lets you customize fonts, colors, layouts and images so your website feels like you, not just another template. How to launch and optimize your website Let’s now look at how to create a professional website  for your service business:  Learn more: Types of websites How to make a business website  How long does it take to build a website ? Website launch checklist   01. Register a domain name Your domain name  is your online address, so it’s important to pick something simple, memorable and aligned with your brand. If you’re stuck, a domain name generator  can help spark ideas by suggesting creative options based on your business type.  Once you have a few ideas in mind, run a quick domain name search  to check if your preferred name is available. Learn more:  What is a domain name ? 02. Choose a website builder Once you’ve secured your custom domain name, the next step is to choose a website builder that fits your needs. As mentioned, a good website builder should have customization options and make it easy to design your site, even if you don’t have technical expertise. Take some time to explore your options, compare features and pick a platform that supports your business goals. Learn more: Best AI website builder  Best one-page website builders Free website builders  Cheap website builder  Personal website builders  Best website builder for small business 03. Pick a template and customize it Templates give you a head start by providing a professional layout you can build on. So, choose one that matches your brand and can be easily tweaked to showcase your services.  Next, add your business logo, update color schemes and change fonts to align with your brand identity. Also, customize key sections like your homepage, service page and contact info to make sure everything reflects your business. Learn more: Best website designs How to design a logo 04. Track performance After your website goes live, it’s important to keep an eye on how it performs.  Tools like Wix Analytics  give you actionable insights into your website performance . This helps you know how visitors interact with your site, which pages they spend time on and where they might be dropping off. As a result, you can make smarter decision s when tweaking your website to get better results. Website builders for service businesses FAQ What is the best website builder for service businesses? The best website builder for service businesses is Wix. It offers unmatched customization, a wide range of templates and powerful business tools like booking systems. Whether you’re creating a salon, consulting or repair service website, Wix makes it easy to integrate scheduling and other essential features. Its flexibility ensures your site can grow with your business. How much does it cost to hire someone to build me a website? Hiring a professional to build a website can cost anywhere from $1,000 to $10,000 or more depending on design and functionality. Building it yourself with Wix is often a more cost-effective solution. You get full control over your site’s design and functionality plus the satisfaction of creating a website that matches your vision. How much does a service website cost? A basic service website typically costs between $500 and $5,000 with more advanced features or custom designs increasing the price. Building your own website with Wix can save you money while giving you all the tools needed for a professional functional site. Wix offers templates, booking systems and business features that make it easy to create a polished website without overspending. What is the best website builder for a small business? Wix is often considered the best website builder for small businesses due to its ease of use, customizable features and business-friendly tools like eCommerce and booking systems. Which website builder should I use to build a website for local businesses? Wix is an excellent choice for local businesses. It includes tools to optimize your site for local SEO, integrate Google Maps and add location-based features. With a drag-and-drop editor and customizable templates, you can create a website that reflects your brand and effectively reaches your local audience. Is Wix good for service businesses? Yes, absolutely. Wix works well for service businesses, largely because of its robust Wix Bookings integration. It allows clients to schedule appointments, book classes, and make secure payments directly on your site 24/7. Wix also comes with over 2000 website templates, organized by industry.

Bring your inspiration to life with a Wix website →   A powerful website is imperative for small business owners. With so many potential customers searching for businesses like yours, you want to ensure that your brand leaves a lasting impression online. To help you create a small business website that’s professional, engaging and memorable, we’ve hand-picked this selection of the best examples of how to make a business website , all built on Wix. Not sure if you need one? Check out does my business need a website . For getting your business started , you’ll also find two free web templates that you can fully customize and make your own Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best examples of small business websites A well-designed website can do more than just look good—it can help your small business build trust, attract customers and stand out in a crowded market. This blog highlights standout websites from real small businesses that are using smart design and strategy to support their growth. Each example offers practical ideas you can apply to your own site, whether you're building from scratch or giving your current one a refresh. From clear branding and strong visuals to smooth navigation and customer-friendly features, these websites show what’s working, and why. How we selected the featured small business websites Selection criteria Why it matters Clear branding Helps the business feel memorable and builds recognition User-friendly design Makes it easy for visitors to find what they need and take action Strong visuals High-quality images and layouts support a polished, professional impression Mobile optimization Ensures the site works well across devices, especially for on-the-go users Conversion-ready features Includes tools like contact forms, online booking or shop functionality Authentic storytelling Shows the human side of the business, helping build trust and connection 5 best examples of small business websites Here are 5 of the best small business website examples that show how smart design and functionality come together. From clean layouts to user-friendly features, these best websites demonstrate how creativity and strategy can help small businesses stand out online. Ception Puffin Packaging Islango Acupuncture with Fabi Milestone 01. Ception: Tech startup website Ception’s brand identity is evident in every aspect of its business website design . From its tech logo to the clearly defined brand colors - a dark primary color and four accent colors that pop out in comparison - everything on the page comes together to form one cohesive story. Ception also uses a mix of visual elements, including illustrations, icons and photographs, to highlight their advanced localization solution. By implementing top website design tips, this business site’s hierarchy is crystal clear. It’s easy to see which elements are the first to draw our attention, so that the most significant features do not go unnoticed. This is achieved through variation in text size, like larger headers, as well as text weight, such as bold call-to-action text. Tip : Not sure which platform is best for your business website? Check out this guide to the best website builders for small businesses . 02. Puffin Packaging: Eco-friendly packaging website Eco-friendly packaging company Puffin demonstrates the value of creating your own logo . Note how their logo serves as a key element in the web design itself, repeating in the header, the favicon (the little icon at the top of the browser), and the product photographs. Yet a great logo is only one component to building a brand. Puffin has also crafted a catchy slogan to encapsulate their business and spirit—“Delivered fresh, naturally.” Another important element is their brand voice, which is applied consistently across their website. The written copy maintains a light, conversational tone, with fun phrases (like, “give us a buzz on the telephone”) that help the brand come off as human and approachable. This same tone is used in the testimonials section of this professional website. As proof of their customers’ love for the product, Puffin opted to turn to the enthusiastic responses of pets. It’s an unconventional approach, sure to put a smile on site visitors’ faces. 03. Islango: Yacht rentals website With a video of calm turquoise waters and aerial photographs of yachts, this small business website by Islango , offers to take visitors on their next adventure. The site is equipped with advanced tools from Velo by Wix to help users book sailing vacations online. Using database collections, Islango displays large amounts of data relating to their various travel destinations and itineraries. They also utilize dynamic pages to build a large amount of web pages, while maintaining a consistent design throughout. For quick and easy communication with site visitors, Islango includes a live chat widget which remains available on all of the website’s different pages. On their FAQ page , some of the most common customer questions are answered for the benefit of all site visitors. 04. Acupuncture with Fabi: Acupuncturist website The use of digital illustrations elevates this acupuncture site into one of the best small business website examples. The illustrations are tailor-made for the website, helping it paint a more vivid picture of the healing powers of Chinese medicine. The site is complete with an online booking system , enabling users to easily book their next appointment. Through the integration of a Members Area , users can sign up to the website and manage their bookings themselves. Since this is also the personal website of a solo practitioner, Fabiana has added a photo of herself and shared some of her background story. This helps build trust and foster a more meaningful connection with site visitors. In addition, it strengthens Fabi’s personal brand as a professional acupuncturist. 05. Milestone: Construction and renovations website Milestone's construction website is a powerful marketing tool for business. Showcasing the diversity of their construction and renovation projects, it uses muted tones, a modern style and sleek construction logo design to establish their brand image online. When making a business website, it's important to link to active social media accounts like Milestone does—this is a great way to engage visitors with on a more consistent basis. In addition to their Instagram and Facebook business pages, Milestone include links to their Houzz account—a community website especially for business owners in the construction industry. This way, curious potential customers can see what Milestone has been up to lately. All-in-all, Milestone's business website serves to establish credibility and authority, while creating more opportunities for them to draw in new clients. even further with your brand, and establish credibility. Learn more about how to start a construction business . Free small business website templates When creating a small business website for your brand, you can either build a website from scratch or use a fully customizable, designer-made template. These two business website templates can help get you started: Motivational Speaker : This personal website template launches into a fullscreen video of its business owner in action, instantly establishing a strong connection with site visitors. This is paired with a bold mission statement that gets site visitors excited about the business and a brightly colored call-to-action (CTA) button that encourages them to take action. The template also has a blog, a bookings system, testimonials and more. Tip: Still looking for a catchy title for your small business? Try using a small business name generator for inspiration and ideas. Lawn Care : This template is full of everything a small business needs in order to put its best foot forward. From displaying the brand’s services to introducing their story to providing customer testimonials, site visitors are sure to find everything they need. There’s also a built-in bookings system, a live chat widget, and more. Learn more about how to start a lawn care business. It's also worth considering adding a bio section to your business website both for any owners and founders, and the team. The components of a good small business website design A good small business website will be made up of several key components related to its infrastructure, content and design. Some of the main examples of the  best business websites  include: Clear navigation and structure User-friendly, intuitive navigation that allows visitors to find what they need quickly and easily. A logical, hierarchical structure that helps search engines understand your website's content and organization. A consistent and easily recognizable layout across all pages. Compelling content High-quality content that is informative, engaging and relevant to your target audience. A clear value proposition that articulates what makes your business unique and valuable. Strong calls to action that guide visitors towards the desired outcomes, such as making a purchase or subscribing to your newsletter. Mobile friendly and accessible A website that works well on different screen sizes and devices, for a smooth user experience on both mobile phones and tablets. Adherence to accessibility guidelines to accommodate users with disabilities. Search Engine Optimization (SEO) Optimized content, including as a basic - meta descriptions and title tags to improve your website's visibility in search engine results pages (SERPs). An internal linking structure that helps search engines crawl and understand your website's content. Security and performance Your business website will need to be highly secure, backed up ideally by enterprise grade infrastructure. This should include SSL/TLS certification, https and other web security  measures for maximum uptime and secure information. Learn more: Small business website statistics Functionality A good business website should look great but also work well. And there are many ways to put your website to work for your business. One example is with Wix's AI Custom Agent, a powerful no-code solution for creating tailored AI agents. You can build a custom agent for your business website that can autonomously execute critical workflows like sending personalized re-engagement emails with exclusive coupon codes to inactive customers, maintain optimal inventory by monitoring stock levels and contacting suppliers when needed, boosting revenue by implementing smart discount rules for slow-moving products and keeping you informed with AI-generated sales insights delivered straight to your inbox. Small business website examples FAQ How much does a small business website cost? The cost of a small business website can vary significantly depending on several factors. With Wix for example it can cost anything from building a website for free, to paid plans that start from US$17 a month. But in general, simple websites with basic features, such as a few pages and a contact form, will be less expensive than complex websites with advanced functionality, such as e-commerce capabilities, custom designs and integrations with other tools. Hiring a professional web designer to create a unique and custom website can range from US$2,000 to US$10,000 or more, depending on the designer's experience, the complexity of the design and the number of pages. Hiring freelance web developers can offer more flexibility and customization options at varying price points. What is a business website? A business website is an online platform that represents your company on the internet. It provides vital information about your business, products, services and contact details, making it easily accessible to your target audience 24/7. What is the best small business website builder? When it comes to creating a small business website, you'll want to choose a website builder that allows you to create a professional site, with robust enterprise grade infrastructure (security, hosting, performance, reliability), like Wix. What essential features should a small business website have? Essential features for a small business website include: Clear, concise homepage About Us page Products/services information Contact details and form Mobile-friendly design Call-to-action buttons Customer testimonials Social media integration SEO optimization Fast loading speed Security features (SSL certificate) Easy navigation Professional branding Quality images/videos How can I make my business website stand out from competitors? To make your business website stand out: Use unique, high-quality visuals Craft compelling, clear content Implement a distinctive color scheme Showcase your brand's personality Provide valuable, free resources via a blog or other source Highlight customer testimonials Ensure fast loading speeds Create an intuitive user experience Include engaging calls-to-action Optimize for mobile devices Regularly update with fresh content How important is mobile friendliness for a small business site? Mobile friendliness is crucial for small business site as most web traffic now comes from web devices and mobile-friendly sites improve user engagement, as well as conversion rates. With Wix you can create mobile friendly designs and customize them via the mobile editor. How important is security to my small business website? Security is crucial for small business websites and because of this Wix provides: 1. Free SSL certificates for all sites 2. DDoS protection 3. 24/7 security monitoring 4. PCI compliant servers for e-commerce 5. Regular software updates 6. Two-factor authentication for account access 7. Secure payment gateways 8. Data backups 9. GDPR compliance tools 10. Custom security rules option

Turn your ideas into a website you love with Wix →   Every great business idea deserves—and requires—a great business website. And while there was a time when learning how to build a website was a complex, time consuming and expensive process, those days are long behind us. Now, website creation is accessible to everyone, no matter how tech savvy (or tech averse) you might be. With an intuitive, user-friendly website builder like Wix, anyone can learn how to make a business website complete with fully customizable features, AI tools, enterprise-grade security and built-in options for managing and growing your business. All it takes is 10 simple steps. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: how to make a business website You can build a complete, professional business website with Wix in 10 simple steps—no coding needed. Start with one of 2,000+ customizable templates, get free secure hosting and connect your domain. Add essential pages like Home, About, Contact and Store, then fill them with content that works—blogs, testimonials and visuals. Make your site mobile-friendly, easy to navigate and optimized for SEO. Use built-in tools like AI text, CRM, analytics, email marketing and social integrations to grow your business. Try a one-page site or dedicated landing page if you're just starting out, and experiment with AI features to speed up the process. Add legal pages like a privacy policy and keep things fresh with regular updates so your site stays relevant, trustworthy and ready to scale. Types of business websites and what they need Type of website & examples Key pages and features to include Basic website features (included in all sites) Homepage, About page, Contact page, Privacy policy, Terms and conditions, Calls to action (CTAs), SEO basics, Mobile-friendly design, Social media links Service business (consultants, lawyers, coaches, freelancers) Services page, Testimonials, Online booking or inquiry form, CRM or lead capture forms Online store / eCommerce (retail shops, boutiques, handmade goods sellers) Shop and product pages, Cart and checkout, Payment options, Return and refund policy, Inventory management, Customer reviews Local business (restaurants, salons, gyms, repair shops) Menu or Services page, Map and phone number on Contact page, Online booking or reservation system, Testimonials Portfolio or creative professional (photographers, designers, artists, writers) Portfolio or work samples, Blog (optional), Newsletter signup, Testimonials Blog or content site (personal bloggers, industry news, influencers) Blog page, Categories and tags for posts, Newsletter signup, Comment system Nonprofit or community organization (charities, clubs, advocacy groups) Mission and values page, Events page, Volunteer or donation page, Donation/payment options How to make a business website in 10 steps Pick a business website template Choose a web host and domain name Optimize for SEO Focus on the user experience Build relevant pages Fill your site with rich content Implement a strong CRM Include a privacy policy Promote your site Track web performance 01. Pick a business website template Start by taking a look through our top picks for some of the best business websites and best business website examples . This will give you some inspiration ahead of creating your own. If you’re just starting a business , Wix offers hundreds of professionally designed, fully customizable business website templates based on industry research, from finance to farming and everything in between. (There’s a reason it’s lauded as one of the best website builders for small businesses .) Choose a template that works for your business As you set out to choose a template, browse through the different categories to find the best match for your business goals and personality. It could be a tech startup site, a construction company website or something else entirely—but the look and feel should match your style. Think modern, minimal, bold or even retro. Also consider what pages and features your business needs most. Dafna Rabin, template design team lead with Wix, suggests making this your first step. Next, Dafna suggests thinking about the kind of content you plan to add to your site and choosing a template that supports it. Are you planning to write a blog? Do you want a big image or video at the top of your homepage? The story your content tells about your business should shape the layout you go with. Create your site from start to finish with Wix's website builder . “Think about the flow of the content and the story that you want to tell your users,” Dafna recommends. “What is the first thing they see? What is the second? What is the main call to action (CTA) that you need on your website? What is the most important information that you want your users to see?” Finally, your template should accurately reflect your brand. “Make sure you fit the website to your brand colors and that your logo is well positioned,” Rabin advises. Learn more: Website vs CMS 02. Choose a web host and domain name To get online, you need a web hosting provider for others to discover your website. If you’re looking for the best website hosting for small businesses , Wix offers free web hosting that’s protected and reliable, with 24/7 security monitoring and integrated SSL certificates to keep customers safe. It also boosts an impressive 99.9% uptime, meaning your site will stay up and running on secure and stable networks. Next, you’ll need to get a domain name , also known as your website address, and connect it to your hosting provider. Selecting a strong domain name will add credibility to your business site and provide visibility for your brand. Ideally, it should match your business name for consistency. If you’re stuck on the naming front, try Wix’s free Business Name Generator and domain name search tool to see what’s available. Need help finding a catchy title for your domain name? Use Wix domain name generator  for inspiration and ideas that will help your business site stand out. Best practices when picking a domain name: Make it easy to pronounce and spell : Your domain name should be easily shareable and understandable. Keep it brief : Shorter names are user-friendly and easier to remember. Typing a lengthy name into the address bar is more susceptible to typos than a short name. Be unique and consistent : You want to stand out against the crowd. It’s also a good idea to keep your domain name in line with your brand, paving the way for a cohesive online presence. Avoid numbers and hyphens : These are often too confusing (is it 5 or five?) or difficult to remember. Hyphens, in particular, are easy to misplace when typing. Consider what domain extension you want to use: .de domain .xyz domain .co domain .store domain .info domain Build your business website  today with Wix. 03. Optimize for SEO SEO, or search engine optimization, helps your website show up when people search for things related to your business. As Rebecca Tomasis, SEO expert for Wix Blogs, puts it: “The higher you rank in search, and the more keywords you rank for—the greater your visibility, traffic and potential for conversions or sales.” You don’t need to know everything right away, but you can start with a few basic strategies to help your site get found on Google: Find relevant keywords : You’ll need to do keyword research to better understand what your potential customers search for—the exact phrases or words they use to find specific products, services and solutions. Implementing these keywords naturally on your website, from the page heading and content to the image alt text, will help improve your rank in relevant search results. "Make sure your content is helpful and answers the intent behind the search term as directly and as clearly as possible," advises Rebecca. Improve your website performance : Website performance impacts your site’s position on search engine results. Your web pages should fully load or display in both desktop and mobile browsers in one to two seconds. Some ways to improve your website performance include uploading correct image sizes, for example, using JPEG files over PNG, and avoiding overloading your web pages with content. Add a meta description : This is the short summary of your website that appears below your URL in search results or social shares. Having strong, keyword-optimized meta description copy can enhance your website’s click-through rate, boosting your chances of ranking higher in search engine results. There are a number of robust Wix SEO tools you can use to start optimizing your website right out of the box, including customized structured data markup, a flexible URL redirect manager and integration with Google Search Console and Semrush. 04. Focus on the user experience An effective website design will influence how your customers perceive you and your brand. Moreover, creating a good user experience can help your visitors feel satisfied with your business and can positively affect your website’s traffic, conversion and bounce rates. When you're done editing your website, check how it feels live. “You need to check it in the browser; check how it looks and scrolls,” says Dafna. “Check it on mobile (which a lot of times people forget to do). Check it in other screen resolutions and make sure everything is visible, everything is accessible and people can read it.” Mobile devices account for more than half of web traffic worldwide , so it you’ll definitely want to consider how visitors view this version of your site. Wix’s mobile editor will show you how your site design looks on mobile view so you can optimize your pages accordingly. Additionally, you’ll want to pay attention to the following: Navigation menu : Website navigation can make or break a user’s experience. To optimize navigation and satisfy visitors, choose the right menu for your audience and site. A classic menu sits at the top of every page (the site’s header), while mobile navigation design often uses a hamburger icon as a mobile menu to keep things clean and easy to tap on smaller screens. Calls to action (CTA) : A CTA button is an element with the goal of getting people to take a certain action, such as “contact,” “buy,” “subscribe” or “submit.” An effective CTA depends on the text, color, size, shape and even placement on your site, all of which entice a user to click and move towards making a purchase or filling a contact form. For help writing CTAs that get clicks and choosing the right style for your button, check out how to write a CTA that converts . You can also see real CTA examples  to find what fits your site best. Social media links : The social media icons or links displayed on your site can affect the user experience. You can add X (formerly Twitter), Facebook or Instagram icons in your copy to help visitors further engage with your business. Place them prominently in headers and footers as reminders to visitors, or integrate live social media feeds. Additionally, you can implement a social bar to your site, linking visitors directly to any of your social channels. If you need additional features and functionality, the Wix App Market offers hundreds of solutions for third-party integrations for your business. And, if you need different—or more—visual assets, you don’t have to turn farther than your Wix site editor. “We have this huge content library that you can go to and find thousands of assets: images, videos, stickers, icons, everything you need for many different types of businesses and industries,” Dafna notes. And, all assets are available in resolutions that work across multiple screens. Wix user spotlight : Serving people throughout North and South Carolina, The Law Office of David McWilliam specializes in family law, estate planning and mediation. The firm’s website features a clean, user-friendly design with clear navigation and call-to-action buttons that are easy to read and find. 05. Build relevant pages In learning how to create a website , you’ll discover that having multiple pages is a must for your business. This allows you to cover a broad range of content, products or services and nearly every nut and bolt of your venture. Consider these essential pages when deciding what to include on a business website: Homepage : Think of your homepage like the front door to your business—it should be clear, welcoming and give people a reason to stick around. Use strong visuals, easy-to-read text and simple navigation. Add call to action buttons in the right spots to help visitors know what to do next, like explore your services or get in touch. About : People want to know who they’re doing business with. Use your About page to share your story—what you do, what sets you apart and why it matters. Include your values, mission and a bit about your background. If you run a small business, adding a short professional bio can also help build trust. Not sure where to begin? Wix's AI text generator can create an "About" page for you in seconds. Our guide to how to write a bio can also help. Contact : A contact page is the best way for potential customers to get in touch with you. This page should include all your contact information, such as location, business phone number , social media links, business email address and a short contact form. Learn more: Does Wix have email for my business? Online store : With online sales on the rise , it has become essential for many businesses to adapt to an eCommerce model. Building an online store comes with several benefits, as advanced web tools can help you manage and scale your small business. These include everything from managing order fulfillment and creating a customized checkout experience for customers to accepting payments . Once you’ve decided how to make your eCommerce site , you’ll be able to streamline all your operations from a single powerful dashboard—on desktop and mobile. Bookings page : If you’re a service provider, you know that extending convenience and efficiency to potential clients is a crucial part of your business. Adding an online scheduling software to your site will allow you to seamlessly accept bookings and payments. An all-in-one booking solution lets you manage your calendars for clients and staff, plus sell membership plans, subscriptions and open trial sessions. It also allows you to host sessions via Zoom, enabling you to reach larger audiences and build your clientele. Legal pages : As a business website you'll need to include several important pages on your site. You should also check in the country your business is registered in to make sure you're not missing anything you should have. You'll need a privacy policy page (explaining how you collect, use and protect user data on your site), a terms and conditions page, a page or section on your privacy page concerning your cookie policy and how you use cookies on your site, a disclaimer limiting your liability, a GDPR compliance statement (if you have or target EU customers), a copyright notice and clear contact information. All legal pages should be easily accessible and written in clear, understandable language. Wix user spotlight : Next Door Alliance offers comprehensive customer support and administrative services for businesses, including reputation management, human resources, quality control and more. NDA’s business website features a top navigation with key pages of interest: "Home," "About NDA," "Our Services," "Our Vision," "Contact" and "Career Opportunities." From this navigation, potential clients can learn valuable information about the company’s history, experience and offerings. 06. Fill your site with rich content Having quality, fresh content on your website not only encourages visitors to return to you, but also signals to search engines that your site includes up-to-date information. As you start thinking about incorporating or writing website content that drives traffic and engages your target market, consider these forms of content on your website: Blog Many businesses create business blogs, providing insights into their field of expertise and sharing content with their clients. Bloggers write and post articles—dedicated to specific subject matter—that often serve as a platform for active online discussions. You’ll want to prioritize and choose relevant blog post topics that resonate with your audience and can establish you as a voice in your industry. Compelling blog content can also draw new audiences to your brand. For example, if you make and sell wine, a blog post about “How to store wine at home” can capture new audiences and introduce your brand in the process. Wondering how to make a blog ? Wix has got you covered with hundreds of blog templates , built-in SEO features and marketing tools that will allow you to scale your content, your brand and your business. Give the Wix blog maker a spin to see for yourself. Testimonials Testimonials usually come from customers, peers or anyone who has benefited from your offerings or work. Incorporating testimonials into your website helps boost your business’s credibility and build trust among clients. This is crucial, since potential clients can assess if you will meet their needs based upon others’ experiences. With different testimonials out there, most businesses use customer quotes as they’re easy to obtain. Just ask a customer directly for one. You can place testimonials in just about any section of your website, including the home page, product or service page, or even a dedicated testimonial page. Here are some tips to help you plan your content: Engage with customers to identify relevant topics: Talk directly to your customers and pay attention to their questions, feedback and concerns. Observe social media platforms to uncover trending topics and discussions relevant to your industry, then craft content that addresses these interests. Answer common search questions: Think about the questions your audience is likely typing into search engines. Create content that provides direct, helpful answers and positions your website as an expert resource they can rely on. Collaborate with industry experts: Partner with professionals in your field to generate guest content or share fresh insights. This not only boosts credibility but introduces your business to a broader audience through the expert’s connections. Use analytics to fine-tune your strategy: Monitor your content’s performance using analytics tools. Pay attention to metrics like visitor engagement, time spent on pages and conversion rates to identify what’s working and where adjustments are needed. Target evergreen and trend-driven content: Focus on a mix of lasting topics that provide continuous value and trendy subjects that attract immediate attention. This balance keeps your audience engaged, whether they’re seeking timeless advice or up-to-date industry news. Wix user spotlight : Registered dietician Nathalie Rhone owns and operates Nutrition by Nathalie throughout the Greenwich, Connecticut and New York City areas, offering everything from refrigerator makeovers to functional lab testing. Nathalie’s blog adds engaging content to her website by sharing healthy recipes and photos, while her “Success Stories” page features client testimonials praising her services. 07. Implement a strong CRM Once you realize that your business needs a website , you’ll also discover that you need solid customer relationship management (CRM) to build long-term rapport and capture more leads. Once connected to your website, a CRM provides you with marketing and sales force automation, as well as customer contact and project management. Wix offers a complete, powerful and free CRM software that can be easily integrated with your website. The tool includes a wide range of advanced features, such as forms to collect key contact details like emails, leads and testimonials. You might also want to consider using AI agents to improve how you run your business through your website. Wix's AI Custom Agent is a no-code platform that lets you create personalized AI assistants aka agents without technical expertise. Your custom agent will work autonomously to drive growth and can be built to automatically send targeted coupon codes to win back inactive customers or to monitor inventory levels to prevent stockouts or it can be built to implement dynamic pricing for underperforming products. You can setup an AI agent tailored to your business requirements and free yourself to focus on strategic decisions while your digital assistant handles routine but critical tasks. 08. Include a privacy policy Many countries around the world require businesses to disclose how they collect, handle and process visitor data. In turn, users have become more protective of their personal data and concerned about how companies use it. As a result, it’s crucial that you write a privacy policy for your website explaining how and why you gather visitor information. This transparent, upfront communication will establish trust with your users. You can also install a permission banner for cookies. 09. Promote your business site After you build a business website, you’ll notice that you’ve also created a hub of all your digital marketing efforts. You can use your site to increase your business’s exposure to prospective clients by applying a couple of these low-investment and effective marketing strategies: Email marketing : This targeted communication generates conversions and develops relationships with customers. Additional benefits include building engagement with your brand, driving traffic to your site and promoting your business. A robust email marketing service, like the one from Wix, allows you to create and send various types of email campaigns and customize them for your target audience. A Hubspot study in 2024 found that 43% of marketers believe email brings the highest ROI from their efforts with the medium. Social media marketing : Today, many businesses leverage the power of social media and reach out to mass audiences from across the world through platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest and X. With social media marketing, you can regularly promote and share content around your business in the form of live streaming, user generated content, stories or posting in specific groups. What’s more, you can create and manage both Facebook and Instagram Ads from your Wix eCommerce dashboard. The same Hubspot study found that 63% of marketers believe that social media drives the highest ROI on their marketing efforts. 10. Track web performance To fully understand your site’s performance, turn to web analytics tools and dive deeper into your site’s traffic trends. Visitor behavior can clue you into where your users come from, how they got to your site and which pages they stay on for longer periods of time. Wix Analytics is a useful tool for gleaning these insights, providing an in-depth look into your site’s traffic trends, content performance and visitor behavior. Once you have a better understanding of your visitors—first time or returning—you can make data-driven decisions on what your site needs in order to improve overall performance. How AI can speed up building your business website Many website builders now include AI assistants that ask you a few questions about your business and automatically create a website layout, color scheme and even write some of the content for you. For example, a small florist could answer questions about their style, services and favorite colors then get a ready-made website to customize instead of starting from scratch. Beyond design, AI can help generate blog posts, product descriptions, social media captions and more, saving hours of writing and brainstorming. Imagine a personal trainer using AI to quickly create workout program descriptions or a craft shop owner generating unique product listings without struggling over every word. If you want to test the waters, start by trying an AI-powered website builder or content generators and see how much easier it makes your launch. AI won’t replace your unique touch but it’s a powerful helper that can get your site live faster and with less hassle. Learn more : How to create a website with AI Landing page vs full business website: Which one should you choose? Not every business needs a full website with multiple pages. Sometimes, a landing page is all you need. A landing page is a simple single page designed to focus on one goal like collecting email addresses, promoting a new product or driving sign-ups for an event. For example, if you’re launching a new fitness coaching program and want to gather interested clients quickly, a landing page with a clear offer and signup form can do the job. It’s fast to build, easy to update and great for testing ideas without investing too much time or money upfront. On the other hand, a full website is better for businesses that need space to tell their story, showcase services, share customer reviews or run a blog. Think of a bakery that wants to show its menu, share baking tips and sell cakes online—that requires multiple pages to cover everything well. If your goal is long-term growth, SEO visibility and building trust with visitors, a full website is the way to go. For many small businesses, starting with a landing page and upgrading later works well. Learn more : Landing page vs website How to create a landing page Best landing page builders Can a one-page website work for my business? Yes, a single-page website can be a powerful and simple way to get online—especially if you want to keep things straightforward. These sites present all the key info visitors need on one scrollable page. For example, a freelance photographer might use a one-page site with a strong headline, a gallery of photos, client testimonials and a contact form. The key to a successful one-page website is to organize your content well and use anchor links so visitors can jump smoothly between sections like About, Services and Contact. This type of site works best for businesses or personal brands with a clear, focused message such as consultants, artists or small cafes with a simple menu. One-page sites aren’t perfect for businesses with lots of products or complex services but if your offering is simple and your goal is to get visitors to take one main action, this can be a smart, budget-friendly choice. Learn more : Website vs. one-page website How to create a one-page website Best one-page website builders One-page website examples How much does it cost to make a business website? The cost of making a business website can vary a lot depending on your needs and who builds it. If you use a website builder like Wix, you can get started for free or with a low monthly fee to cover your domain, hosting and premium features. This option works great if you want to build the site yourself using templates and drag-and-drop tools. It’s affordable and lets you scale your site as your business grows. If you hire a professional web designer or developer, costs can jump from a few hundred to several thousand dollars. This investment makes sense for businesses that want a fully custom look, complex features like online stores, booking systems or membership areas. Learn more: How much does a website cost? What are some emerging website design trends for businesses? Website design trends are constantly evolving, and businesses that stay ahead can create a stronger connection with their audience. One emerging trend is minimalist design with bold visuals. Clean layouts with plenty of white space help users focus on your content, while striking images or videos make a lasting impression. This combination keeps websites modern, professional and easy to navigate. Another growing trend is interactive and immersive experiences. Elements like micro-animations, scroll-triggered effects and interactive product showcases make browsing more engaging. These features help your visitors feel more connected to your brand and encourage them to spend more time exploring your website. Personalization and AI-driven content are also becoming essential for businesses. By tailoring recommendations, content or even navigation based on user behavior, websites feel more relevant and useful to each visitor. Combined with mobile-first design, fast loading times and accessibility best practices, these trends help businesses create websites that are not only visually appealing but also deliver a seamless and memorable user experience. How to build a business website FAQ How long does it take to create a business website? A simple website can be created in a few hours, while a more complex website may take several weeks or even months to complete. If you're building the website yourself, you can expect to spend at least a few hours on the design and layout. You also need to create content for your website, which can take some time, especially if you are writing all of the content yourself. Learn more: Small business website statistics How do I choose the right business website template? When choosing a website template, it's important to consider the following factors: The type of business you have The target audience for your website The overall style and tone you want to convey The features and functionality you need It's also important to choose a template that is responsive, meaning it will look good and function well on all devices, including desktop computers, laptops, tablets and smartphones. What should you include on your business website? The specific content of your business website will vary depending on the type of business you have. However, there are some general elements that all business websites should include: A homepage that introduces your business and what it does A contact page where visitors can get in touch with you About page that tells visitors more about your business and its team Services page that lists the services you offer Portfolio page that showcases your work Blog page where you can publish articles and other content related to your business You may also want to include additional pages on your website, such as an FAQ page, a pricing page or a careers page. How much does a business website cost? The cost of a website can vary depending on a number of factors, such as the size and complexity of the website, the features you need and who you hire to build the website. If you make the website yourself, that will cost less than hiring a web designer or developer. Do businesses really need a website? Yes, businesses really need a website in today's digital world. A website is a valuable marketing tool that can help businesses to reach new customers, increase sales and build a strong brand identity. Here are some of the benefits of having a website for your business: Increased visibility: A website makes your business visible to potential customers all over the world. People can easily find your website by searching for keywords related to your business on Google or other search engines. Credibility: A well-designed website gives your business a professional and credible image. This is important for building trust with potential customers. 24/7 availability: Your website is always available, even when your business is closed. This means that potential customers can learn more about your business and make purchases at any time. Lead generation: Your website can be used to generate leads by collecting contact information from visitors. This information can then be used to follow up with potential customers and promote your products or services. Sales: You can sell your products or services directly through your website. This can be a great way to increase sales and reach a wider audience. How do I create a free website for my small business? Creating a free website for your business is simpler than you might think, especially with platforms like Wix. Wix offers a user-friendly interface where you can select from a variety of templates, customize them to your liking and add your business content. Even if you're not tech-savvy, you can navigate the platform easily. How easy is making a website for my business? It will depend on what you need your business for. If it's to represent your business online or to serve as a marketing asset, you can get started by creating a website with Wix from a selection of pre-designed templates which is relatively easy. If you need a website to sell for your business, best to choose an ecommerce website builder and how easy it will be will depend on which platform you choose and how advanced you need your business website to be. Should I build a business website myself or hire a professional? Consider these points when deciding: DIY with Wix: User-friendly drag-and-drop editor Numerous customizable templates Lower cost Suitable for most sites Hire a professional: - Time-saving for you What's the best platform or CMS for building a business website? Wix is an excellent platform for building a business website and here's why: User-friendly drag-and-drop interface 800+ customizable templates for various industries Mobile-responsive designs Built-in SEO tools E-commerce capabilities App market for extended functionality Secure hosting and SSL certificate included Regular updates and new features 24/7 customer support Scalable plans for growing businesses What content should I include on my business website? Essential content for a business website can include: Clear homepage with value proposition "About Us" page detailing company history and mission Products/Services pages with descriptions and pricing Contact information and form Customer testimonials or case studies FAQ sections Blog for industry insights Team/Staff profiles Privacy policy and terms of service Call-to-action buttons throughout How can I make my website secure? To secure your Wix website you don't need to do anything initially due to it's enterprise grade security infrastructure which includes enabled HTTPS with free SSL certificate and auto backups, as well as 24/7 security monitoring. You can help your site security by implementing strong passwords, enabling two-factor authentication, limiting admin access and monitoring your site. How often should I update my business website? Regularly updating your business website is crucial, here's how you can go about doing it: Review content monthly for accuracy Update product/service information immediately when changes occur Add new blog posts weekly or bi-weekly Refresh design elements annually or in line with new branding efforts Update team/staff information as needed Check for broken links monthly Update testimonials/case studies quarterly Revise FAQs as new questions arise Seasonal updates for promotions/events

Build your website in minutes, try Wix for free today → Plumbing is one of those essential services that will always be in demand. But if your business is n’t online yet, you run the risk of losing potential customers to competitors who are. These days, most people turn to the web when searching for a new plumber, highlighting the fact that learning how to make a website  is more important than ever.  Fortunately, you’ve also got some of the best plumbing website builders at your disposal to make this task easier. Whether you want a drag-and-drop website builder  or an AI website builder  to get the job started, these tools make the process fast, efficient and enjoyable, too.  Keep reading to discover the best free and paid plumbing website builders on the market today. We’ll dive into the benefits of the most affordable tools available, while diving deep into the specific features each provides. By the end of this guide, you’ll know exactly what to look for when choosing a plumbing website builder to create the best website for your business.   Learn more: What is a website builder? Construction website builders Website builders for service businesses Traditional vs AI website builders When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best plumbing website builders A well-designed website can help your plumbing business show up where it counts—online. This guide compares website builders that make it easier to create a professional, lead-generating site. Whether you're looking for a quick setup, AI guidance or tools that support long-term growth, you'll find options that suit a range of goals and budgets. Some builders focus on simplicity, while others offer more advanced design and marketing tools. Use this guide to choose a platform that matches your workflow, fits your business stage and helps you grow at your own pace. Compare top plumbing website builders Website builder Key features Pricing (starting at) Wix Logo maker & domain name generator, platform to start a blog & automatic mobile optimization, AI assistance & SEO features, contact forms & integrated testimonials, eCommerce website functionality & email marketing Free plan available; paid plans from $17/month 10Web AI website builder, business name generator, eCommerce support Free plan available; paid plans from $10/month Carrd One-page layouts, eCommerce store capabilities, mobile optimization Free plan available; paid plans from $9/year Jimdo AI setup, local listings sync, built-in contact forms Free plan available; paid plans from $11/month B12 AI prompts, expert support available, email marketing Free plan available; paid plans from $42/month Weebly Drag-and-drop editor, eCommerce tools, mobile templates Free plan available; paid plans from $11.99/month Duda Client-focused tools, dynamic content, responsive templates 14-day trial; paid plans from $19/month Strikingly Quick setup, mobile-first design, LinkedIn-based starter option Free plan available; paid plans from $8/month Yola AI builder, contact forms, simple layout options Free plan available; paid plans from $6.95/month Editor's note: The information presented in this table is true as of March 4, 2025, unless mentioned otherwise. The benefits of plumbing website builders  If you’re ready to make a plumbing website, it makes sen se to use a plumbing website builder to get the job done. These tools are great for making a service-based type of website —from their beginner friendly qualities and design efficiency, to providing you with savvy features for business growth, too.  Instead of hiring a pricey web designer or developer, let’s consider why a plumbing website builder makes the process of how to make a plumbing website easier. Easy-to-use: You don't need technical skills to use the website builders on our list. We sought the best platforms using drag-and-drop website  editors and AI website building technology, making sure that whichever builder you choose, you’ll have an intuitive, user-friendly experience.  Cost-efficient: A website builder is the perfect way to cut down on plumbing website costs . Whether you’re looking for free website builders  or paid plans, compared to hiring a professional designer or agency, these builders will only be a fraction of the cost.   Integrated tools for growth: Plumbing website builders provide all-in-one solutions to support your business beyond its web design  stages. From social media and email marketing , to website analytics  and bookings capabilities, you'll have more tools for marketing and business growth at your hands.   Built-in optimization: From free web hosting  and search engine optimization (SEO) tools, to website security  and speed—these are just some of the optimization features a website builder takes care of behind-the-scenes to give your customers a great experience and superior site reliability .  "I think the biggest game-changer is the fact that you can easily create a stunning website, and you don’t need to understand layout, design or anything to get a great working website. You can get the creative juices flowing with AI’s help and Wix’s expertise until you get exactly what you want." - Yaara Asaf, head of product (Wix Editor) Learn more:  How to start a plumbing business  Plumbing business name ideas How to create a plumbing business plan 9 best plumbing website builders Wix 10Web   Carrd Jimdo   B12  Weebly   Duda   Strikingly Yola 01. Wix Out of all the platforms on our list, Wix is the best website builder for small businesses  like yours. From versatile web design features and intuitive editor, to intricate marketing and business tools—Wix’s all-around platform has the strongest foundation to get you started. With a full ecosystem to support scalability  for your plumbing business, users can choose to streamline their creation process with an AI website builder or use customizable website templates  with the help of drag-and-drop editor.    Wix provides 2000+ templates, including plumbing website templates  with modern and industry-specific designs. Each web page  is designed to attract and engage new customers, with the goal of improving conversion rates. For example, they already include sections for displaying plumbing and handyman services and scheduling software for customers who want to book and pay for appointments online. Wix’s leading SEO tools  are especially important for your plumbing business. Wix provides each site with basic formatting for optimization, but also gives you the freedom to control your own SEO settings, with advanced SEO tools and a personalized on-page SEO checklist  option for guidance. You’ll also have access to important features like immediate indexing, Google Search Console and a Google Business Profile integration to maximize your site’s visibility in local search queries.  “Wix users can see their page in the search results immediately after they created it. There’s no waiting. There’s no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.” - Mariya Moeva, Product Manager at Google Once your site is live, Wix Analytics  tools will help you monitor growth and performance. Here, you can learn insights on website visitors and user behavior, gaining information that can reveal actionable ways to improve.  Outstanding Wix features:  Logo maker & domain name generator Platform to start a blog & automatic mobile optimization AI assistance & SEO features Contact forms & integrated testimonials eCommerce website functionality & email marketing Wix's AI Custom Agenta no-code platform that lets you create specialized AI agents tailored to your unique business needs. Pricing:  Free plan available. Premium plans start at $17/month (billed annually). Month-to-month plans are also available.  Learn more about the best AI website builders  to get your plumbing website up and running quickly. 02. 10Web   10Web offers a great AI platform with a user-friendly editor that’s designed for building a quality site with speed and ease. As a business owner, you know that sometimes the hardest part of a big project is getting started. 10Web makes building a website easy with its AI technology, guiding users from envisioning their website to refining their content.  The best plumbing website builders prioritize dependable website performance , and 10Web definitely delivers in this department. Their platform has proved to be reliable when it comes to uptime , which is important for a great user experience. Each website on 10Web is also mobile optimized, so potential customers browsing your services from their smartphones can stay engaged and book their services on-the-go.  Outstanding 10Web features:  Managed by WordPress hosting AI website builder, SEO tools & eCommerce capabilities Business name generator & analytics integration Blog creation & mobile optimization 2,500+ professional templates Pricing: Free plan available. Paid plans start at $10/month (billed annually). Month-to-month plans available. Learn more about how much it costs to create a business website. 03. Carrd Carrd is one o f the best one-page website builders on our list, specializing in fully responsive websites with an easy-to-use and streamlined process. A one-page format is a great option for plumbing businesses, since they simplify the user experience and keep your site’s content focused by including only the most essential sections and content. Simple websites like this are also great for mobile, since the low storage necessities make it better for website speed. If your goal is simplicity, this is the best plumbing website builder for entrepreneurs and small businesses who need a quick solution. This cheap website builder  is definitely an affordable option—but if you’re planning for growth, Wix is the better c hoice with its all-in-one solutions.  Carrd’s collection of website templates are designed with clean visual themes that emphasize a professional appearance and great user experience. Whether you start with one of these, or build your site from scratch, the platform’s responsive technology gives you the peace of mind that their site will always be optimized for mobile users. Outstanding Carrd features:  Mobile optimization & SEO tools Contact form add-ons Google Analytics integration Email marketing with Mailchimp Ecommerce store capabilities Pricing:  Free plan available. Paid plans start at $9/year. 04. Jimdo  Jimdo is a great option for designing plumbing websites with little hassle—especially if you're a small business owner doing this on your own. The platform is known for its AI website building technology and easy setup, while emphasizing business solutions despite this simplicity. Jimdo starts by asking questions about your plumbing business’s services and goals, where you can add links to social media if you have it. From there, it will suggest design layouts and templates to make the decision easier and help you understand what your website design is best suited for your business. One of the most appealing aspects of this plumbing website builder is its business listings feature. This syncs information about your plumbing services across over 10 listing platforms automatically, helping to improve search rankings and put your business on the local map. It includes web analytics tools to help you understand which platforms are getting you the most traffic, and automated synchronization to make sure your business information is accurate and up-to-date across the web.  Outstanding Jimdo features:  Mobile optimization AI assistance Contact forms Built-in analytics eCommerce capabilities Google Business listings SEO features Pricing: Free plan available. Paid plans start at $11/month.  05. B12 B12 is an AI-powered website builder with an impressive list of all-in-one tools designed for service-based businesses. One of the unique features for business owners is they have a bank of AI prompts available to start with, which guides you on how to use their tools for your plumbing site. These prompts are designed to present you with templates to promote and build your business online. For example, service request forms, detailed service pages, testimonial sections and even blogs are ready-to-use. When your template’s ready, you can design and update it yourself, or hire B12 experts to touch it up for you—whether that’s with an in-house web designer or a content writer to create written copy for your site.  Overall, B12 stands out in terms of customer resources. They have a dedicated collection of tutorial videos where you can gain advice and help with your design, SEO and more. The platform also offers website management to help handle regular website updates and maintenance for you. Outstanding B12 features:  AI assistance Blogging features SEO tools Email marketing Custom forms Website analytics Mobile optimization Pricing: Free plan available. Paid plans start at $42/month ( billed annually). Month-to-month plans are also available.    06. Weebly  Weebly is a solid, reliable and easy-to-use plumbing website builder that’s a great option for plumbing and maintenance businesses. They’ve got a collection of website templates and themes to choose from, all of which are optimized for mobile devices. And while their drag-and-drop editor is built for simple use, it does include some more advanced design features compared to others on the market.  To boost your site’s visual appearance and even solidify your online branding, the editor includes options like adding custom fonts, or implementing parallax scrolling and video backgrounds for a more engaging design. In terms of user experience, one nice navigation feature to give visitors is the “search option” allowing them to quickly search items like “plumbing services” or “pricing” on your site.  Outstanding Weebly features:  SEO tools eCommerce functionality Integrated analytics Email marketing Blogging platform Mobile optimization Pricing: Free plan available. Paid plans start at $11.99/month (promotions available). 07. Duda  Duda is a great plumbing website builder that helps you work efficiently while giving your business tools to scale. It focuses on design features for agencies and web design freelancers, so if you’re the one hired to create a plumbing website, this can definitely be the platform for you. Aiming for simplicity and brand-building, Duda’s web editor is clean and impressive, allowing you to efficiently design a unique website whether you start from scratch or use one of their templates.   However, once you start with a template, you can’t switch templates afterwards. While you can leave some of your content stored, changing templates requires you to rearrange elements to fit the new layout, which is easier to do with some other builders on our list.  Although this is more advanced, one of the ways Duda stands out is by giving users the chance to build dynamic pages for website visitors. This means a more optimized design where you can choose to display different content based on visitors behavior. For example, you can add a promotion for first-time visitors with a discount for your services, or bring strong attention to booking tools if it’s returning customers. Outstanding Duda features:  SEO tools AI assistance Mobile optimization Blogging tools Google Analytics integration Pricing: Free 14-day trial and paid plans. Paid plans start at $19/month.  Month-to-month plans are also available. 08. Strikingly Strikingly is a tool beloved by business owners for its quick setup and no-frills design process. However, because it’s so easy to use, this definitely means less customization. Their template library includes attractive themes that are pretty straightforward visually—and while there aren’t many industry-specific options for plumbers, the modern and professional designs are just what you need to start an online presence. A template selector tool can help you narrow down options, and you can easily swap templates during the creation process without needing to start over again.  Strikingly emphasizes one-page websites that include scroll and menu features built specifically for this purpose. As a plumbing website builder, that can be a great way to get started with your online presence, allowing you to hone in on specific content like showcasing your services and prices, and encourage visitors to learn more.  Another great feature is the ability to create a site by giving Strikingly your LinkedIn account, which takes the info to kickstart your process. Although Wix has similar features that deliver more intricate results in comparison, it's a nice option for delivering templates with the elements you need to build a brand.  Outstanding Strikingly features:  SEO tools AI assistance Mobile optimization Blogging tools Integrates with Google Analytics Pricing: Free plan available. Paid plans start at $8/month (billed annually).  Month-to-month plans are also available. 09. Yola  Yola is an easy-to-use website builder with a straightforward approach, using AI technology through every step of the creation process. Its AI builder will form the foundations for your site—from its layout and color scheme, to helping you craft the perfect website copy to inform and engage visitors. The drag-and-drop editor makes use of pre-designed blocks to match your website theme, which leans more on the benefits of automation instead of customization.  One of the best advantages of this platform is its affordability, with free and low-cost plans that still provide essential features like custom domains and SEO tools. While its templates are less design-forward than a builder like Wix, they emphasize features for growing businesses such as clear service sections, testimonials and customized contact forms.   Outstanding Yola features:  AI assistance eCommerce functionality Analytics and reporting SEO tools Mobile optimization Pricing: Free plan available. Paid plans starting at $6.95/month (billed annually).  Month-to-month plans are also available. Editor's note: The information presented in this article is true as of March 4, 2025, unless mentioned otherwise. How to choose the best plumbing website builder  Plumbing websites don’t need to be trendy, they need to support your business needs. When considering what is the best plumbing website builder, here are some features you should never compromise on:  Domain names:  Registering a custom domain name  is a great way to brand your business, and will also help with visibility in search engines. Find a builder that gives you the option to connect your own domain name, even if it's not something you want to start. When looking for the perfect web address, a domain name search  is a great place to start. Learn more about what is a domain name  and why it's a significant part of your online presence.  Mobile optimization: The website builder you choose should provide automated mobile optimization to make the process of how to make a website mobile-friendly  easier.   Reliable performance: Website performance includes fast-loading pages, secure delivery and depends on efficient web hosting. The best plumbing website builder should offer web hosting as part of their service, making the process of how to host a website  easy and worry-free, while giving you insights into how quickly your site loads and prioritizing optimization across all devices.  Learn more about web hosting  and why it matters. Marketing and business support: Plumbing websites need to attract and convert customers, so you should choose a tool that helps you run your business. Whether it’s online advertising, SEO support or marketing tools to help you stand out, or simple things to make operations grow and run smoother, like online bookings and email capabilities. Discover the best website builders for SEO .   Templates that convert: Website templates make the design process easier no matter what, but they’re even better with built-in elements to turn visitors into paying customers. On top of obvious solutions like bookings and payments, this includes an emphasis on conversion-oriented details such as pop-up windows, coupon templates and strategic CTA buttons.  Web accessibility: Your site should be inclusive for all visitors, which means paying special attention to web accessibility guidelines that foster support for customers with disabilities. The best plumbing website builders design with these rules in mind, giving you built-in tools and guidance for how to make a website accessible .   Ready to get your plumbing website started? Be sure to have our website launch checklist  handy to make sure you’ve got all the necessary elements covered before publishing.  Plumbing website builder FAQ How to create a plumbing website? To create a plumbing website, you’ll need a user-friendly website builder that offers customizable templates, SEO tools and mobile responsiveness. Start by choosing a domain name that represents your business, then design your site with essential pages like services, about, contact and customer reviews. Make sure to optimize your website for local search so potential clients can find you easily. Additionally, consider implementing plumbing marketing strategies like blog content, testimonials and online booking features to attract and convert leads. What is the best platform to advertise a plumbing business? The best platforms to advertise your plumbing business depend on your target audience. Google Ads is a top choice for capturing leads from people actively searching for plumbing services. Social media platforms like Facebook and Instagram are great for local engagement and brand awareness. You can also leverage Yelp and Angi to gather customer reviews and attract more clients. Pairing these platforms with a strong plumbing marketing strategy ensures maximum visibility and lead generation. Do plumbers need websites? Yes! A website is essential for any plumbing business. It serves as your online storefront, helping potential customers find your services, read reviews and contact you easily. Without a website, you could be missing out on valuable leads. A well-designed site with clear service descriptions, customer testimonials and including a custom plumbing slogan  can help build trust and credibility, setting you apart from competitors. Is Wix good for plumbers? Wix can be great for plumbers.  It offers professional website templates designed for plumbers, making setup quick and easy. Key features like built-in contact forms for quote requests and strong local SEO tools help customers find and contact you efficiently within your service area.

Get started by: Creating a website →  | Getting a domain → How much does a website cost to build? If your needs are relatively simple, you may find that using a website creator costs less than you'd expect. However, no matter how complex your site may be, you'll always want to be aware of your costs. While some expenses may be expected, others may be less obvious. To avoid surprises, you'll want to study all the aspects of creating a site and their associated price tags. This is an essential part of figuring out how to start a website . While website costs vary greatly, this article will help you better gauge what your project might cost before you invest in a website builder or hire a developer. Specifically, we’re answering questions like: How much does it cost to make a website? What factors influence the cost to build a website? How much does a website cost with a website builder? How much does a website cost to build with a professional? How much does a website cost per website type? How much does it cost to maintain a website? TL;DR: How much does a website cost? A simple website can cost as little as $17 per month if you’re creating it yourself, but more complex sites or sites involving the help of an expert (designers, copywriters, photographers, etc.) can cost more than $10,000 in total. That's a big range, so let's break down the factors that influence the cost of making a website. Learn more: How much does a business website cost What goes into website costs (and how much you can expect to spend) Cost factor Average cost range What’s included Website builder $0–$200/month Drag-and-drop builders (like Wix) with hosting, domains, templates, CMS and more Website design & interface $0–$10,000+ (one-time fee) Templates, custom design work, branding, imagery, typography and copywriting Web hosting $3–$250/month Server space and bandwidth (built-in with Wix or separate when self-hosting) Domains $1–$1,000s/year Custom web addresses (e.g., yourbusiness.com), with premium domains costing significantly more Templates $0–$70+ Professionally designed layouts for faster setup (free with Wix, premium templates available) CMS (content management system) $0–$160+/month Platforms that let you manage content without coding (Wix CMS is built-in at no extra cost) SSL (site security) $0–$100/year Encryption certificates to secure data and build visitor trust Ecommerce functionality $20+/month + payment processing fees Tools to sell online: product pages, checkout, payment processing and order management Apps and integrations $0–$100+/month Third-party tools to extend your site’s features (e.g., loyalty programs, analytics, bookings) Marketing $0–$1,000+/month SEO tools, ads, email campaigns and social media tools or consultants to grow your audience Professional services $500–$10,000+ (project-based) Designers, developers and other experts for complex custom builds or ongoing support Key website cost factors Here’s a detailed look at the factors that influence website costs and what determines them. We’ve provided average cost ranges based on both do-it-yourself solutions and higher-end approaches to help you estimate expenses. Website builder Website design & interface Web hosting Domains Templates CMS SSL Ecommerce functionality Apps and integrations Marketing Professional services 01. Website builder Average cost range: $0-$200 per month Website builders help you design your website with little to no coding. Website builders like Wix offer free plans with limited features, ads and branded subdomains. Others charge as little as $16 per month and as much as $150-$200 for plans that include access to a wider range of features. For example, with a Wix Premium Plan , you get a drag-and-drop builder, hosting, custom domain names, simple website templates , a CMS and more. Sign up for Wix today. Not sure what to prioritize when choosing a website builder? Expert tip from Esin D. Habif, product marketing lead outbound at Wix: "Choose a website builder that allows you to make fast pivots with your business needs. If one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." Read also: Wix vs. GoDaddy 02. Website design and interface Average cost range: $0-$10,000+ one time fee Arguably the most essential part of any website is its design. A site’s visual content, including text, branding elements, imagery and layout, is what visitors see and interact with when they first arrive on your homepage. A successful interface lets visitors fluidly navigate your site and take action, like making a purchase or signing up for your newsletter. Generally before designing a site, you'll need to put together a website wireframe in order to plan its pages and site hierarchy out. Expert tip from Anna Suntsov, blog and social design team lead at Wix: "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." These days, launching a new website is relatively affordable, with website builders only costing a dozen or so bucks a month. Some like Wix even offer an AI website builder to make AI web design accessible to people who can’t afford to hire a designer. Those who need a bespoke website with high levels of functionality may still want to shell out for a professional web designer, which tends to cost around $500 to $10,000 . The lower end of that range will often afford you a simple, multi-page website, while the upper end will often get you an enterprise-level site designed to support needs like sophisticated analytics, complex database integration and custom software development. Then, there’s branding, imagery, typography and copywriting. Wix makes this easy with a logo maker , an image generator, a full image library and a text generator. For a premium experience, you can hire branding experts, photographers, copywriters or graphic designers for anywhere from a few dollars per hour to tens of thousands for a website full of content. Learn more: How to plan a website 03. Web hosting Average cost range: $3-$250/month Websites need to be hosted on a server to show up on the internet. Servers store the information on your site so that it appears on visitors’ screens. You can either choose a website provider with built-in hosting or acquire the two services separately. Web hosting can vary in cost. With website builders like Wix hosting is included in the cost of the platform. If you decide to build a site from scratch, you'll need to pay for hosting separately, the costs of which can range from $2.95 to $250 per month, depending on whether you need your own server. Shared hosting typically costs between $3 and $10 per month, making it a budget-friendly option for small businesses or websites with moderate traffic, while dedicated hosting starts at around $80 and can go up to $300 per month or more. Small businesses with limited budgets often choose shared hosting, while larger or rapidly growing websites requiring consistent speed and customization tend to opt for dedicated hosting. Get free website hosting when you sign up with Wix. 04. Domains Average cost range: $1-$1,000s per year Think of a domain as your website's home address on the internet. It's what makes your online space official and gives visitors a feeling of trust and credibility. Therefore, it's worth understanding domain pricing , the annual rate your domain registrar of choice charges for a custom domain. You can snag a domain like myfavoritedayistuesday.site for as little as 98 cents a year. But at the other end of the spectrum, there's a domain like carinsurance.com, which sold for a jaw-dropping $50 million back in 2019. Here's the scoop: Simple and super-popular domains often come with a hefty price tag. On the flip side, longer and unique domain names tend to be more budget-friendly. And as for those endings after the dot, like .com, .org or .net , they're usually pricier compared to newer ones like .land or . world . Get a free domain name when you sign up for a Wix premium plan. 05. Templates Average cost range: $0-70+ You don't have to use templates, but they can be a big help when building a website, especially if you're new to it. Templates make it easier to create an impressive personal or professional website without actually hiring anyone. Learn more: Should I use a template to make a website? a nd how to make a professional website Template costs vary based on the website builder or content management system that they are designed for and the complexity of the template's features. For example, when using Wix to build your website, you have access to hundreds of professionally designed website templates at no extra cost. Alternatively, premium templates are available for purchase for $70 or more. If you want a fully custom design or bespoke functionality beyond what templates provide, hiring a professional designer or developer can range from $50–$500 per hour or cost thousands for a full project. Get a website template for free from Wix today. 06. CMS Average cost range: $0-$160+ per month A content management system, or CMS, is a software application or platform that allows you as a website owner or administrator to create, manage, and modify content on your site without extensive technical knowledge or coding skills. In other words, a CMS makes managing your website and publishing content easier. Certain CMS options like Drupal are open-source and therefore free to use. However, it's worth noting that some CMS solutions may not be free, and they typically require payment for licensing or subscription fees. These costs often cover advanced features, technical support, and regular updates to keep your website running smoothly. If you use a website builder like Wix, on the other hand, the CMS is built into the platform at no extra cost to you. 07. SSL Average cost range: $0-$100 per year SSL/TLS certificates (public key certification) provide essential online encryption and authentication, ensuring that the data transmitted between your website and its visitors remains private and can’t be intercepted or tampered with. These are your options for public key certifications and their costs: Paid certificates: There are various types of SSL/TLS certificates available, ranging from basic domain validation (DV) certificates to more advanced organization validation (OV) and extended validation (EV) certificates. DV certificates are the most affordable option and are suitable for most small websites. They can cost between $10 and $100 per year, depending on the certificate provider and features included. Free certificates: Some certificate authorities, such as Let's Encrypt, offer free SSL/TLS certificates. These certificates are suitable for most websites and provide the necessary encryption and authentication. However, they may have limitations, such as shorter validity periods (typically 90 days) and a more manual renewal process. Hosting provider and website builder options: Some web hosting providers offer SSL/TLS certificates as part of their hosting packages. It's worth checking if your hosting provider includes a free SSL/TLS certificate or offers affordable options for obtaining one. Learn about how Wix protects your website security today. 08. Ecommerce functionality Average cost range: $20+ per month plus payment processing fees Want to sell products and services through your website? You’ll need to add eCommerce functionality that lets you upload inventory, manage SKUs and pricing, process sales, collect payments , save customer information and more. Some website builders like Wix’s offer an eCommerce plan that costs just a few dollars more each month than its basic plan. These plans tend to come with payment processing , which usually costs a percentage of each transaction plus a flat fee. Keep in mind that not all eCommerce providers are high-quality. You'll want to be mindful of the scalability and flexibility of your eCommerce tools. For example, some will enable you to sell internationally or on third-party marketplaces while others won't. Use Wix to open a free eCommerce website today. 09. Apps and integrations Average cost range: $0-$100+ per month Most CMS software and website builders let you integrate third-party features and tools that enhance the design and functionality of your website. For example, if you manage an eCommerce site, you might want to integrate a loyalty app to incentivize and reward customers for shopping with you. Or, if you manage a blog, you may want to add a paywall to your website to monetize your content. The cost to build a website with apps and integrations varies widely and depends on the vendor. Some apps offer free versions of their products with limited features and charge you to access more advanced features. Others offer a free trial and then make you pay a subscription to use them. For example, Virtual Tours (which lets you add 360 VR experiences to your site) from the Wix app market , offers a seven-day free trial, then charges between $11.99 and $99.99 per month. 10. Marketing features Average cost range: $0-$1,000+ per month Unlocking the full potential of your website involves a strategic approach to marketing. By harnessing a range of techniques such as search engine optimization (SEO), advertising, email campaigns, and social media, you can attract visitors and convert them into loyal customers. You can opt for tools that address one facet of marketing or potentially save money by using tools that offer a bundle of marketing solutions. Alternatively, you can hire experts in various fields of marketing to help you grow. Hiring people tends to cost more than licensing online marketing tools. For example, Upwork says the average freelance social media marketer charges between $14 and $35 per hour. Comparatively, Hubspot’s Marketing Hub , a popular marketing tool, starts at $20 per month. 11. Professional services Average cost range:  $500-$10,000+ Hiring a web designer or developer  can be a great option if you don't have the time to create your own site or if you need advanced functionality. A professional brings expertise, creativity and technical skill to ensure your site meets your needs and provides a seamless user experience. The cost of hiring a professional depends on several factors, such as Website complexity:  Simple websites with a few web pages  cost less than complex ones with advanced features, custom designs or third-party integrations. Customization needs:  Unique or highly tailored designs require more time and effort, which increases costs. Developer’s experience & location:  Developers with more experience or living in higher-cost areas typically charge more. Additional services:  If you need content creation, SEO, marketing or copywriting, you'll likely need to budget for these extra services. Discuss these requirements with the developer before they start creating your site to find out if these services are included in the initial cost or require separate arrangements. Working with a web design agency can cost anywhere from $3,000 to $10,000 or more for a fully customized site. Alternatively, Wix Studio  offers a flexible option for businesses and teams that want a professional-grade website without fully outsourcing the process. Want to find out how much it costs to build your website with a professional? Check out Wix’s marketplace of website designers  to get a free quote today. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. How much does it cost to make a website with a website builder? Website builders like Wix make creating a website affordable and easy. These website builders cost anywhere from $0 for the most basic offerings to $159 per month for plans with multiple logins, unlimited storage and advanced website features . They offer designer-made website templates that can help you create a professional site, with little effort and no coding. You should not only consider the obvious costs but also all the additional functionality you may need. Learn more: Wix vs Squarespace Check out Wix’s pricing page to get a full breakdown of its free and premium plan options. Costs to build a website Website features Approximate cost Cost with Wix Website builder $0-$200 per month From $16 Website design $0-10,000+ 800+ free web templates Web hosting $0-250 per month Free hosting with a paid plan Domain $0-unlimited Free domain with a paid plan Templates $0-70+ 800+ free web templates CMS $0-160+ per month Included SSL $0-100+ per month Free eCommerce capabilities $20+ per month $27-$159 Apps and integrations $0-$100+per month Prices vary Marketing features $0-1,000 per month Free SEO assistant, Email marketing, Bookings Learn more: How much does a business email cost Website cost breakdown by approach Approach Description Cost on Wix / Wix Studio DIY website builder This is the most budget-friendly way to create a professional site. Wix gives you everything you need, including hosting, templates, built-in SEO tools and AI features, so you don’t have to worry about extra development costs. Free plan available; paid plans start at $17/month Freelancer A designer or developer can build the site for you. You’ll still pay for a platform subscription (like Wix), but the freelancer takes care of the design, setup and any custom touches you want. Paid plans generally start at $19/month (Wix Studio) or $17/month (Wix) Small agency A team manages the design, development and strategy for you. Agencies often use platforms like Wix Studio to create fully customized, responsive sites and streamline the whole process. Same as Wix Studio plans above Large-scale / enterprise This option is best for businesses with advanced needs, like custom integrations, high traffic or complex security. Wix Enterprise provides scalable infrastructure and dedicated support. Custom enterprise pricing via Wix Enterprise. Pricing depends on needs. How much does a website cost per industry? Its functionality will affect how much a website costs to make. We’re breaking down how much it costs to build blogs, eCommerce websites, event websites and design portfolios depending on whether you create them yourself or hire a professional. Blog website Whether you are creating a blog website or adding a blog to your existing site, you won’t need to break the bank. All in all, a blog is one of the cheapest website options out there. Cost of blog using a website builder: $0-$200 per month Cost of web hosting: Free Customized domain and advanced features per month: $23-$49 Hiring a web designer: $15-$1,000+ Use Wix’s blog maker to get started for free. Expert tip from Ophyr Hanan, blog growth and SEO outreach specialist at Wix: "You can use your blog for more than just elevating your brand. By fostering relationships and collaborating on content, it can help build the foundation for thought leadership and authority building both for you and within your industry." Ecommerce website With almost 285 million online shoppers in the U.S. alone, the world isn’t moving toward digital business models—it has arrived. That’s why starting an online store is a great option for making money online. To connect your own domain, accept online payments and grow your business, you’ll need to pay a small monthly fee of anywhere between $23 and $49 per month depending on how dynamic you want your site to be. You might have also noticed that there is a very large price range to hire a designer for an eCommerce website. That’s because many eCommerce sites have many moving parts and can get a bit complicated. A pre-made eCommerce website template can help you navigate the labyrinth that is online stores so you can create your own. Cost of eCommerce website using a website builder: $0-$200 per month Cost of web hosting: Free Customized domain and advanced features per month: $34-$64 Hiring a web designer: $25-$5,000+ Use Wix to start an eCommerce website today. Event website Whether you’re planning a wedding, hosting a webinar or anything in between, an event website can help you get organized. Event websites are unique because they are often short-term in nature. This means that you may not be looking to put a lot of money into your site. If that’s the case for you, you should be ok signing up for a Wix free plan. if you want to include additional features, such as a bookings app to schedule appointments or sell tickets online, you’ll need to factor these into your final cost. Cost of event website using a website builder: $0-$200 per month Cost of web hosting: Free Customized domain and advanced features per month: $23-$49 Hiring a web designer: $15-$1,000+ Build your event website with Wix today. Portfolio website A portfolio website is essential for any creative professional to showcase their work, including graphic designers, UX designers and architects. Because portfolio websites mainly constitute images, videos and text, you’ll likely need a good amount of website storage. For example, an $16 per month plan gets you 2 GB of storage to store media on your site. Cost of portfolio website using a website builder: $0-$200 per month Cost of web hosting: Free Customized domain and advanced features per month: $23-$49 Hiring a web designer : $15-$1,000+ Build a portfolio website with Wix today. How much does it cost to maintain a website? Website maintenance costs depend on the type of site you've built and the platform you've used to build it. If you build a website with Wix, your annual maintenance costs are just your annual paid plan's renewal cost - so anywhere from $17 a year. If you've built your site elsewhere you may need to consider the cost of maintaining it: Your hosting plan (with Wix, hosting is free for the life of your website) Your domain name (with Wix this renews with your paid plan) Any security plugins or apps (with Wix enterprise-grade security are included for the life of your site) At some point, if you want to update the design of your website you may need to consider the costs involved in doing this. Precise costs will depend on if you choose to do it yourself or use a professional web designer. Again, using a website builder will mean zero costs beyond your renewal paid plan, to update your design and pages. You'll just need to factor in the time it takes you to do it. Learn more: What makes a good website How to stay on budget when building your website Here are tips to stay on budget when building your website: Start small  – Begin with essential features and a basic plan. Scale up as your business grows and generates revenue to avoid overspending upfront. Use a website builder  – A builder provides a cost-effective, user-friendly way to create a professional site without custom development. Prioritize essential features  – Identify “must-have” features like a contact form versus “nice-to-have” add-ons such as advanced filtering to keep costs under control. Choose cost-effective hosting  – Shared hosting or affordable CMS platforms can deliver reliable performance without breaking the bank. Leverage templates and built-in tools  – Use free templates, plugins and built-in platform functionalities to minimize custom development and upfront expenses. Optimize design and content  – Plan layouts carefully, optimize images for faster loading and reduce file sizes to lower bandwidth and avoid expensive redesigns. Regularly review subscriptions  – Track tools, plugins and services to eliminate unused or low-value expenses. Pay annually when possible  – Many website builders and hosting providers offer significant discounts for yearly plans compared to monthly payments. Use caching and performance tools  – Improve site speed, reduce server strain and save on hosting costs. How much does it cost not to have a website? Not having a website is like turning away revenue before it even has a chance to reach you. With 81% of people researching businesses online before making a purchase , those without websites are missing out big time. Imagine owning a bakery and losing valuable foot traffic because a tourist group Googled “best local bakery” and only found your competitor. That’s not just a missed opportunity—that’s money left on the table. Now picture that kind of loss happening day after day. It adds up fast, doesn’t it? Beyond revenue, not having a website can chip away at your credibility. People expect a website as a sign that a business is real and trustworthy. When they search for you and find nothing, it raises questions they don’t have time to answer. Are you even still open? Can they rely on you? Truthfully, even the best businesses struggle to convince customers they’re worth it without a proper online presence backing them up. And then there’s marketing. Social media, word of mouth or print ads only get you so far if there’s no website to bring it together. Without one, potential customers have no direct destination to take action or learn more. The good news? Fixing all these issues is easier than you think. A website is an investment that works around the clock for you, connecting you with your audience and opening doors to growth. Firsthand insights from a construction business founder When it comes to website cost, it’s not just about the price tag—it’s about the value a site can bring to your business. Gita Jacobson, founder of In the Deets , learned this firsthand while launching her construction business. “[Wix] seemed easy to work with, and the website templates were very high-end looking,” she says. For Gita, the cost of a website included not only money but also the time and tools needed to create a professional online presence. Her experience shows that investing in a polished functional site can help attract clients and save time in the long run. The takeaway? The real cost of a website isn’t just dollars. It’s also the hours saved, stress avoided and opportunities gained, making it one of the smartest investments a business can make. Why trust Wix’s experts? This article was created by Wix’s in-house team, who bring years of experience helping people turn ideas into successful websites. Every tip, template, suggestion and example is drawn from real Wix projects, designed to help you build a site that looks professional, works seamlessly and supports your long-term goals. We’ve partnered with millions of creators, entrepreneurs and business owners to bring their visions online. Our team stays on top of the latest in design, user experience and SEO, so the guidance you’ll find here is practical, actionable and proven in real-world projects. Think of this blog as your trusted companion at every stage of your website journey, from publishing your first page to growing a site that connects with your audience. Related: Why I regret never building a website for my business How much does a website cost FAQ How much does a website redesign cost? The cost of a website redesign can vary depending on the scope of the project. However, in general, you can expect to pay anywhere from $2,000 to $20,000 or more for a website redesign. How much do websites typically cost? The average cost of a website is around $2,000 to $5,000. However, this can vary greatly depending on the size, complexity and features of the site. How much does it cost to keep a small website running? The cost of keeping a small website running can vary depending on the hosting provider, domain name fees and any additional plugins or services used. However, in general, you can expect to pay anywhere from $50 to $100 per month for a small website. How much does a website cost per month? The monthly cost of maintaining a website typically ranges between $10 and $300, depending on your needs. Basic expenses include hosting fees, which usually cost $10 to $50 per month, and domain registration, averaging $10 to $20 annually. Additional costs may include maintenance services, updates or security features, which can add between $50 and $200 per month, especially for more complex websites. Factors like eCommerce functionality, traffic volume and professional support services can increase these expenses. Are there hidden fees in website creation? Wix is transparent about costs, minimizing hidden fees: Clear pricing plans No setup fees Free SSL certificate included Free hosting with paid plans Domain costs clearly stated App Market prices upfront No mandatory upsells Transparent renewal rates Free customer support Clear upgrade options What's the difference between free and paid plans? With Wix's paid plan compared to the free you get: Wix branding removed Custom domain name Increased storage and bandwidth Ecommerce features — shipping, payments How much does domain registration cost? Domain registration costs with Wix are: Free for first year with annual premium plans Typically $14.95-$24.95/year after first year .com domains around $14.95/year .org, .net domains about $14.95/year Country-specific domains vary in price Some specialty domains may cost more Domain privacy protection included Is it cheaper to build a website myself or hire a professional? In general it's cheaper to build a website by yourself with a website builder. DIY is generally cheaper initially but can require time investment. Evaluate your specific website needs and resources before deciding which is best for you. Are there additional costs for mobile website optimization? Not with Wix where mobile optimization costs are: Included in all plans, even free No additional charge for responsive design Mobile editor available at no extra cost Automatic mobile-friendly layouts Mobile-friendly templates at no added cost Free mobile analytics How much does it cost to design a website for a small business? When it comes to what a website is , the cost of designing one for a small business typically ranges between $2,000 and $10,000. This price can vary based on the size and complexity of the website, as well as the designer or agency you choose to work with. Smaller, simpler websites with a few pages tend to fall on the lower end, while custom designs with multiple features are priced higher.

Ready to showcase your best work? Start building your portfolio →  Understanding how much a portfolio website costs depends on your approach, as options range from budget-friendly DIY builders to pricey fully bespoke solutions.  You might want to know how to build a website  that looks high-end without spending thousands of dollars. The good news is that the best portfolio websites don’t have to be expensive. With professionally designed portfolio website templates , the process is more accessible than ever and suitable for a wide range of budgets. The overall cost depends entirely on the tools you choose. A DIY portfolio maker like Wix allows you to build a stunning portfolio for a low monthly fee, while freelance developers can charge thousands of dollars per project. This guide breaks down exactly what you should expect to pay. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: how much does a portfolio website cost? Short on time? Here’s what you will find in this article: DIY website builders:  free plans with paid plans starting at $17 Freelance designers and developers:  $500–$5,000+ upfront Key extras:   domain names  and a business email  add small annual fees Expense type Estimated cost Best for DIY builder, free plan Free Testing, drafts and personal projects DIY builder, paid plan Starting at $17 per month Most professionals Freelance developer $500–$5,000+ Complex custom needs Editor’s note:  All pricing in this article are taken from Wix and reflect annual plans as of December 2, 2025.  "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix  How much does a portfolio website cost? Here’s the breakdown Creating a portfolio website involves several cost considerations, depending on your goals, platform choice and additional features. Below is a detailed breakdown of the typical expenses involved in building a professional portfolio site. With a range of pricing options, from free plans to premium Wix plans , Wix provides the flexibility to fit any budget. Here's a detailed breakdown of the costs involved in building your portfolio with Wix and other key considerations. Platform costs Labor costs Domain name Storage for visual creatives Business email addresses Add-ons and integrations Maintenance and updates 01. Platform costs The platform you choose is one of the most significant factors in determining your website’s cost. Many website builders offer a range of plans to suit different needs and budgets. Free plans:  These are great for beginners or those testing the waters. However, free plans often include platform branding (e.g., a non-custom URL) and limited features.    Cost:  $0 per month. Paid plans:  Upgrading to a paid plan unlocks essential features like custom domains, ad-free experiences and advanced design tools. These plans are ideal for professionals who want a polished, branded site. Cost:  $17–$159 per month, depending on the platform and plan. Learn more: How much does a business website cost? 02. Labor costs The cost of building your site depends on whether you create it yourself or hire a professional. DIY:  Many platforms offer drag-and-drop tools and pre-designed templates, making it easy to build a site without technical skills. While this approach saves money, it requires time and effort to customize the design and content.    Cost:  $0–$159 per month (platform fees). Hiring a professional:  If you want a custom design or don’t have the time to build your site, hiring a freelancer or agency is a great option. Professionals can tailor your site to your specific needs, but this comes at a higher cost. Cost:  $500–$5,000+ (one-time). 03. Domain name A custom domain gives your portfolio website a professional look and feel, adding credibility and reassurance.  First year:  Many website builders, like Wix, include a free domain for the first year with their paid plans. This is a great way to save on initial costs. Cost:  Free for the first year. Renewal:  After the first year, you’ll need to renew your domain annually. Renewal fees vary depending on the domain registrar and the type of domain (e.g., .com, .net, .design). Cost:  starting at $13 per year. 04. Storage for visual creatives If your portfolio includes high-resolution images, videos, or animations, you’ll need sufficient storage to host these files. Basic storage:  Most platforms include a set amount of storage in their plans, which is often enough for text-based portfolios or small image galleries. Additional storage:  For photographers, animators, or visual artists, upgrading to a higher storage plan ensures your site can handle large files without compromising performance. Cost:  $5–$9 per month, depending on your storage needs. 05. Business email addresses A professional business email address (example: yourname@yourdomain.com) adds credibility to your portfolio and makes it easier for clients to contact you. Platform bundles:  Some website builders offer email hosting as part of their premium plans, while others require you to purchase it separately. Cost:  $5–$15 per month per email. Third-party providers:  You can also use services like Google Workspace or Microsoft 365 to set up your business email. Cost:  $5–$15 per month per email. 06. Add-ons and integrations Depending on your goals, you may need additional features to enhance your site’s functionality. SEO tools:  Implementing good portfolio SEO improves your site’s visibility on search engines, making it easier for potential clients to find you. Ecommerce tools:  Useful if you plan to sell products, services, or digital downloads directly from your site. Analytics:  Advanced website analytics tools provide insights into your site’s performance, helping you optimize for better results.    Cost:  $5–$50 per month, depending on the features you choose. 07. Maintenance and updates Keeping your site up-to-date is essential for maintaining a professional appearance and ensuring everything runs smoothly. DIY maintenance:  Most platforms make it easy to update your site yourself, whether it’s adding new projects, updating your bio or tweaking the design. Cost:  Free Professional maintenance:  If you hire a professional to manage your site, you’ll need to budget for ongoing maintenance and updates. This is especially useful for complex or custom-built sites.    Cost:  $50–$200 per hour (as needed). In the next section, we’ll explore how Wix can simplify this process with its flexible pricing plans and user-friendly tools. Benefits and costs of building a portfolio website with Wix Wix simplifies your portfolio website setup so you can focus on your work. The platform provides an intuitive drag and drop website builder  to customize your layout. You don't need to write code or hire expensive developers to launch a professional looking site. Wix offers customizable templates for a website, like an art   portfolio , that feels like you. These designs provide a strong foundation while allowing for full personalization. If you are learning how to make an art portfolio for example, Wix tools make it easy to adjust colors and fonts to match your personal brand identity. Having an online portfolio is more important than most think. According to a research conducted by Nominet , 89% of hiring managers feel that candidate portfolios demonstrate many of the vital skills needed for their roles, making them a stronger asset than a resume.  Wix offers free web hosting for your online portfolio as part of your subscription. The popular Light plan removes ads and is priced at $17 per month (billed annually). Reliable web hosting ensures your site stays secure and online even during traffic spikes. Compare Wix Plans Finding the right plan depends on your specific needs and storage requirements. Free Plan: The best way to start if you have zero budget. You get access to the full website builder, 500MB of storage and 1GB of bandwidth. You free site will display Wix ads and use a non-custom web address. Light Plan ($17/mo):  Removes platform ads and allows you to connect a custom domain, making it the standard choice for a professional portfolio. It includes 2GB of storage, which is sufficient for most document-based or light image portfolios. Core Plan ($29/mo):  The practical upgrade for visual-heavy portfolios. It boosts your storage capacity to 50GB, making it essential for a photographers, animators and designers that need to host high-resolution work without hitting the strict limits of the Light plan. Business Plan ($39/mo):  Designed for growth, this tier offers 100GB of storage and advanced analytics tools. It is ideal for established creatives who need to track visitor behavior and manage larger inventories of digital products. Business Elite Plan ($159/mo): The ultimate self-service plan. Business Elite provides unlimited storage and priority customer support. This plan is designed for power users who need massive media libraries and the ability to skip the support line for immediate assistance. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Examples of portfolios built with Wix Seeing real-world examples can spark inspiration for your own portfolio website. These professionals used Wix to build authentically unique portfolios. 01. Matt B. Atkins Matt B. Atkins  uses a clean, resume-style layout that effectively highlights his professional experience, skills and achievements. The site is designed to function as both a personal brand showcase and a professional marketing tool. Visualizing skills:  Matt uses a simple yet effective skills chart to showcase his expertise in areas like social media marketing, email marketing and graphic design. This approach quickly communicates his strengths without the need for complex graphics or plugins. Clear value proposition: The homepage introduces Matt as a "Digital Marketing Manager" with over a decade of experience. His copy emphasizes his passion for data-driven results and his ability to lead projects ranging from rebranding to social media campaigns, making it clear how he can add value to potential clients or employers. Direct contact: The site includes a straightforward contact section with his email, phone number and social media links, making it easy for visitors to connect with him. The "Download Resume" button further reduces friction for potential employers or collaborators. Like what you see? Create your own portfolio website using this same template. Template name: UX designer website template 02. Taylor Engle  Taylor Engle  leans into white space and typography, using a minimalist aesthetic that lets her copywriting take center stage. Her portfolio demonstrates that you don't need complex, media-heavy features to build a high-end professional presence. Professional branding:  Utilizes a custom domain and a professional logo to establish immediate credibility Minimalist layout:  Utilizes negative space and simple typography to frame her work, ensuring the reader focuses on her writing and not distracting design elements Blog: Taylor maintains an active blog covering industry topics, which drives organic traffic and establishes her authority as a subject matter expert. Like what you see? Create your own portfolio website using this same template. Template name: Start from scratch website template 03. Colordrunk Designs Colordrunk Designs  has a vibrant and visually stunning portfolio that showcases their expertise in interior design. The site is designed to inspire visitors with bold, colorful aesthetics while positioning the brand as a leader in creative home design. Visualizing creativity: Features high-quality images of their design projects, emphasizing bold colors and unique styles. The "As Seen In" section highlights their recognition in prominent publications, reinforcing their credibility and expertise. Clear value proposition:  The "Happy Hour for Your Home" tagline captures the brand's playful and creative approach to interior design. You’re invited to explore their work and sign up for monthly design tips and inspiration, making it clear how Colordrunk Designs brings joy to any space. Direct engagement:  Includes a simple email sign-up form for design tips and inspiration, encouraging ongoing engagement. Links to social media platforms like Instagram, Pinterest and Facebook make it easy for visitors to connect and explore more of their work. Like what you see? Create your own portfolio website using this same template. Template name: One page layout website template See more: Photographer portfolio examples Animation portfolio example How to get started with building a portfolio website 01. Choose the right website builder Wix provides an intuitive website builder  with drag and drop editing to speed up the process. This allows you to create a portfolio without writing a single line of code. For those starting out, Wix offers an AI website builder  that creates a unique, business-ready site in no time, letting you focus entirely on visual design and not troubleshooting complex backend issues. 02. Pick a memorable domain name Your domain serves as your permanent digital address. Wix simplifies domain registration by allowing you to search for and claim your name directly in the dashboard. Aim for a simple .com extension to ensure your site is easy for potential clients to remember. 03. Select and customize your template Wix offers customizable templates for a website that feels like you. These designs provide a structural foundation while giving you total creative control over the details. You can easily adjust the fonts and color palette to align with your personal brand identity. See more: discover over 2,000 website templates→ 04. Curate and upload your work Select your strongest projects rather than uploading everything you have ever created. Learning how to make a portfolio means knowing what to leave out. If you are looking for writing portfolio examples or how to make a music portfolio, the key is organization. Wix lets you organize your work into clean galleries with clear context for every project. 05. Preview and publish Always check the mobile view of your site to ensure it looks sharp on smaller screens. Click through every link to verify that your navigation functions smoothly before going live. Once you are satisfied with your social media portfolio links and contact forms, you can publish with a single click. “Your portfolio is your visual resume, it speaks before you do. It’s how clients, employers or collaborators understand what makes your work special. The stronger the story it tells, the more doors it opens.” - Chava Katz, PMM @ Wix Pages at Wix How much does a portfolio website cost FAQ Can I build a portfolio website for free? Yes, you can build and publish a portfolio for free on Wix. The free plan includes hosting and access to all design tools. However, your site will display Wix ads and use a generic web address rather than a custom domain. Do I need to pay for web hosting separately? No, you do not need to pay extra for hosting when you use a website builder like Wix. Secure web hosting is included in your monthly or annual subscription price. This saves you the technical hassle of managing external servers. Is it cheaper to hire a developer or use a builder? Using a website builder is significantly cheaper than hiring a developer. A builder typically costs around $200 per year for a professional plan. Hiring a developer for a custom model portfolio  for example, usually starts at $500 and can run into the thousands. How much does a custom domain name cost? The main additional costs are usually domain renewals and business email accounts. Most UX portfolio  websites will not need extra paid add-ons to function effectively. However, complex websites like an industrial design portfolio  or an animation portfolio with heavy video content may require additional storage. How do I make a specific type of portfolio? Wix offers tools for every niche. Whether you need to know how to create a modeling portfolio , how to make a business portfolio or how to create an AI portfolio , the process is similar. Select a relevant template, upload your specific media and customize the design to fit your industry standards.

Turn your ideas into a website you love with Wix→  Understanding how much a business website costs depends entirely on how you build your website. Options range from budget-friendly DIY website builders to web developer and agency created websites. The good news is that a creating a website is more accessible than ever. With business website templates and integrated marketing tools, you can launch a website suitable for a wide range of budgets. TL;DR: how much does a business website cost? Expense type Estimated cost Best for DIY builder (SaaS) Free; Paid plans starting from $17 a month Startups, local services, and small e-commerce Freelance developer $2,000–$10,000+ upfront Custom branding and specific functionality needs Design agency $15,000–$50,000+ upfront Mid-to-large enterprises requiring strategy & complex tech Editor’s note: All pricing in this article reflects typical market rates and Wix annual plans as of 2026. How much does a business website cost? Here’s the breakdown Understanding that how to build a business website involves several cost considerations is important. The exact cost depends on your industry, functionality requirements (like selling online or booking appointments) and growth goals. Below is a detailed breakdown of the typical expenses involved. Platform and software costs Labour and design costs Domain name Hosting and security Business email Add-ons and functionality 01. Platform and software costs How and where you choose to build your business site can have the largest impact on the cost of building a website . Here's the full range of options. Websites builders, like Wix are an all-in-one option because they typically include: Web hosting Website security Website templates Domain name Website builder prices for a business website start from free paid plans , with Wix for example, cost from $17 a month. Another option is to use a Content Management System (CMS), including open-source options like Wix Studio . Some CMS require external hosting and other plugins for full business website functionality. 02. Labor and design costs Using a drag and drop website builder to build a business website can help you reduce the cost without sacrificing design quality and flexibility. Wix's drag and drop editor, for example, can be used with a free website creation plan. You can also choose from over 2000+ website templates , with professionally designed business website templates too. If you choose to hire a freelancer to create your business website, you can be looking at paying anywhere from around $2,000 to start. Hourly rates can start from $50 an hour and up. An agency building your site and this could include all your strategy, design, dev and copy, could cost anywhere from $15,000 up for a business website. 03. Domain name A custom domain is a non-negotiable when it comes to building your business online. It's what helps you stand out and build a brand more than anything else, especially in the beginning. When it comes to your domain name cost, some domain registrars like Wix , includes a free domain name with a paid plan. Renewal costs can start from $15 a year but the cost will completely depend on the domain extension you use. Check if your domain name is available. 04. Hosting and security If you use a website builder like Wix, web hosting and enterprise-grade website security is included with your free or plan plan. There are no extra costs. If you use a CMS, you'll need to pay a third party to host your site. There are multiple types of hosting, each with their own specific costs. Shared hosting:  Cheap but can be slow and risky for business sites that need reliability. ($5–$20/mo). VPS /managed hosting:  Faster and more secure, its recommended for growing businesses. ($30–$100/mo). SSL certificates:  Essential for security and SEO. Often free with hosting and website builders like Wix but premium validation certificates can cost $100+/year. 05. Business email addresses Using a custom business email  instead of a generic address builds trust with your clients and customers. This can cost between $6–$15 per user/month (via Google Workspace or Microsoft 365). 06. Add-ons and integrations Business sites often need more than just text and images, they need functionality. E-commerce:  Transaction fees (approx. 2.9% + 30¢) and inventory tools. Booking systems :  To manage appointments and staff ($20–$50/mo). Free with Wix. Marketing tools:   Email marketing, live chat and advanced analytics ($10–$100/mo). A Wix business website comes with free in-built SEO tools , email marketing and analytics. How much does it cost to build a business website with Wix Wix offers a range of robust paid plans designed for business websites: Light plan (~$17/mo):  Removes ads and connects your domain. Best for simple brochure sites or personal consulting brands. Core plan (~$29/mo):  The entry point for accepting payments. Ideal for local businesses needing basic e-commerce or booking capabilities. Business plan (~$36/mo):  Designed for growth. Offers more storage, automated sales tax calculations, and advanced analytics to track customer behavior. Business elite (~$159/mo):  For high-traffic businesses. Includes unlimited storage, advanced marketing tools, and priority support. Editors note: All prices are correct as of November, 2025. How much does a business website cost FAQ Can I build a business website for free? You can build and publish for free on Wix, but it will have Wix branding and a generic URL. For a legitimate business, this is not recommended as it lacks professional credibility. You should budget at least for a "Light" plan and a custom domain. Is it cheaper to hire a developer or use a website builder for a business website? Using a website builder is significantly cheaper. A paid plan with a website builder can cost less than $100 a year, where as web developer rates are significantly higher.

Build your website in minutes, try Wix for free today →   As the Head of Media at Wix, I spend a lot of time looking into what makes a website successful. And if there’s one element that’s consistently overlooked, it’s photography. Your images are often the first things that people see when they land on your website. But too often, business owners rush through the process of picking (or, nowadays, generating) images—and end up losing sales because of it.  So, if you’re not fully convinced, or if you’re wondering if your pictures are “good enough,” join me in this discussion about the power of good website photos.  Looking to get your website off the ground? Try the Wix website builder  today.  TL;DR  People judge your website in seconds, and your images do most of the talking. Clear, relevant photos help visitors understand and trust your business. The best visuals show what’s better seen than explained, plus work seamlessly with your website’s copy and structure. And with AI and stock options at your fingertips, it’s never been easier to develop consistent, high-quality website images.  Why website images matter As cliché as it sounds, it’s impossible to deny that pictures are worth a thousand words, especially at a time when most people scroll before they read.  People expect instant gratification. And unlike text, which takes extra time and brainpower to read, images can immediately communicate what your business is about. It can spare you the trouble of having to explain what you do or sell with words.  Data sources: ScienceABC , MIT News At the same time, bad images can lead to a lousy experience. Low-quality images create trust issues. Images that don’t match what you do create confusion. Images can be just as much of a distraction as they can be helpful, if you’re not careful. (Think about all those phishing scams you hear about and the advice to avoid sketchy-looking URLs; the same idea applies to your website.)  Plus, with AI and stock photos making professional images accessible to everyone today, there’s no excuse for weak visuals on your site. Read also: The conversion mistakes I see on almost every small business website The perfect trifecta of website content With all that being said, sometimes, the problem isn’t laziness. Sometimes, it can just be difficult to know what images to put where on your site, and what constitutes as a “good” photo.  If that’s the case, you’ll want to think about how—just like when you’re starting a business —creating a website involves thinking about your website as a whole. More specifically, there are three foundational components you have to get right: Your website’s structure Your website’s copy Your website’s images A lot of times, people will pick any website template that looks good and simply change the content within the template. The problem with this approach is that they haven’t thought through key questions, like what is the intent of the website? How does each component align with their business’s values and goals?  If the three components above aren’t in harmony, you risk launching a website that doesn’t actually serve your business in any material way. Think: a portfolio website that doesn’t clearly show what you do, or an eCommerce website that doesn’t build enough trust for people to click “buy.”  Read also: How to make a website My tips for picking strong website photos  So, how do you avoid filling your website with distracting photos, and instead, enhance in with the right images? Here are some of the things I’ve learned over the years. 01. Think about what’s better shown versus explained Remember, your text and images are meant to work together—they don’t always have to say and show the exact same thing.  So, if you’re a fitness instructor who offers a variety of classes, you can save yourself the trouble of explaining everything you do by showing yourself instructing a yoga, pilates and other fitness class. You can sum up what your business does in just a few seconds.  Taking this one step further, your photos can instantly communicate whether you do group or 1:1 lessons. The most important here is to understand what people need to see to feel confident about you and your brand.  02. Reliable is better than “good-looking”...  Your images should never be misleading. If you’re a yoga instructor who teaches yoga classes on the beach, then use a picture of you teaching yoga on the beach. But if you only teach in a studio—or used  to teach yoga on the beach but don’t anymore—then don’t put pictures of you on the beach.   The worst types of photos are ones that set the wrong expectations. And if I had to pick my poison between having low-resolution images that are reliable, versus professional images that have nothing to do with what I offer, then I’d pick the first option 100% of the time.  03. …but “good-looking” is easier to achieve with AI However, with the tools available today, there’s no need to settle for low-quality images. Wix, for example, offers built-in  AI design tools  that can improve the resolution or the colors of your images.  You can take photos you took from your phone, or photos you’ve received from manufacturers, and make them look much more professional. With these tools, you can even make the backgrounds more consistent. So, let’s say you get 50 product photos from different suppliers with all different backgrounds and lighting. Using Wix’s AI image editing tools, you can cut out the background and make them all white.  04. Your hero image really, really matters  We’ve all heard the statistics that most people will only spend a few seconds on your website before deciding if they want to stay. For this reason, the first image above the fold  (the hero image) is super important.  Be very intentional about what you want to show here. Is it most important for visitors to see your product first? Or, is it important to display an image that resonates with people from a specific region? Or, should you showcase your team in action to create a deeper connection between you and your audience?   05. Think mobile, even with your images  More than half ( 62.5%  to be exact) of internet traffic comes from mobile, which means that you should expect a lot of your website visitors to be looking at your images from small screens. The mobile version of your site is also where your images shine; there’s less space for text and more opportunity for your visuals to fill the screen. Because of this, it’s important to choose images that work well on mobile. Use visuals that are easy to understand at a glance and still look great when scaled down. Prioritize simple compositions, clear focal points and fast load times.  Read also: Mobile first design 06. Get feedback from other people  When you own the business that you’re creating a website for, it’s easy to forget how much more context you have than your visitors. You know the backstory, the details and the “why” behind every image. It’s therefore impossible for you to assess your site the same way a first-time visitor would.  Ask people around you (friends, colleagues or even past customers) to take a look at your site and share their honest reactions. Resist the urge to fish for compliments or to explain your choices as they’re reviewing it. Instead, listen closely to the most critical feedback. Pay attention to moments where they feel confused or unsure what an image is meant to communicate. Related reading: What is web design? Principles of design Web design mistakes What’s better—owned, stock or AI-generated images?  Spoiler: There’s no “better” source of imagery. Sure, stock imagery can sometimes look fake, and AI-generated ones can sometimes look too aspirational. But stock photos can also look professional, and AI-generated ones can also be inspirational. Rather than stressing over which source to use, ask yourself, “Where can I get the most reliable and relevant photo?” Look at your options and pick the one that serves you best. I’ve been fascinated by how the boundaries between these three image categories are continuing to blur, too. I used to think that GenAI tools would replace stock images. But that hasn’t happened; honestly, not everyone wants to spend the time generating a new image.  And these days, you can take a stock image and blend it with your own content or tweak an existing image using AI (read my other article on  8 things you can do in 30 seconds using Wix’s AI image tools ).  The possibilities are virtually endless. Lucky for us, we get to experience this shift in technology in real time. Therefore, I implore you to lean into it. Try new things, break old rules and see what’s possible.  Read my other work: Sure, AI can design your whole website—but you give it soul Website images FAQ Where can I find pictures for a website? You can find website images in stock photo libraries, image marketplaces or by taking (or creating) your own. If you’re using Wix, the Wix Media Manager gives you access to free stock photos from providers like Unsplash and Shutterstock. You can also build images from scratch using its built-in AI tools.  How to find images free to use? Look for images labeled “royalty-free” or “free for commercial use.” Popular options include Unsplash and Pexels. On Wix, you can use free Wix stock images or create your own visuals with Wix AI Image Creator to avoid copyright concerns altogether.  Can I use any image for my website? Not always. Many images are protected by copyright, which means you need permission or a proper license to use them. Using Wix’s free stock images, licensed premium images or AI-generated visuals ensures you’re using images legally. How to make photos for a website? You can take your own photos with a smartphone or camera. Or, use tools like Wix’s Photo Studio and AI Image Creator to design graphics from scratch Wix also makes it easy to crop, resize and enhance existing images so they’re website-ready.

Ready to share your ideas with the world? Start your blog → Having a great sense of style and affinity for new trends, it’s no wonder why you’d want to become a fashion blogger. In much the same way as fashion transcends borders, creating a blog lets you bring your ideas and expertise onto the global stage. There are several things to consider when blogging as a beginner , such as defining your audience, setting up an online presence by planning how to create a website and publishing the right type of content. This article offers a step-by-step overview of how to start a fashion blog independently or as part of starting a business and includes how to make money with it. Learn more: Why start a blog? Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How to start a fashion blog Create your blog Get a hosting plan and domain name Select a niche Publish high-quality content Grow your traffic Promote and expand your reach Monetize your fashion blog 01. Create your blog Joining the blog sphere allows you to show off your skills and lets audiences gain access to your knowledge. As you set out to start a fashion blog, you’ll need to make sure every element on your page is on-point with your message and the type of website you're creating. . Begin by choosing from professionally designed free blog templates that offer popular features and tools that are in line your industry. Each one of these templates is fully customizable and can be edited to match your themes and goals. The next step is to find a color scheme that sets the perfect tone for what you want to convey. If you’re writing a blog dedicated to French style, using the nation’s blue, white and red colors could evoke an authentic mood for your readers. In terms of design, take a look at blog examples for inspiration and see how others have successfully merged the world of fashion and web. You can also check out all types of blogs for inspiration, we love travel blogs for this. Additionally, when crafting a blog logo think about what best describes your overall concept - is it chic or edgy? In the case of the former, picking a logo font that has a classy and minimalist look reminds us that elegance is no-nonsense - true to your position on couture. Learn more about how to make a fashion logo . Every aspect of your blog should be working to support your statement, including the name. If you're still looking for ideas, check out the blog name generator . Or start with these fashion blog name ideas. Learn more about some of the best fashion website builders out there. 02. Get a hosting plan and domain name Publishing your blog online is a two-step fold: you’ll need to store it on a web space, which is where visitors are able to access it, and link that to a domain name. Consider these helpful suggestions for getting started: Get a web hosting server to make your site live. Web hosting provides space to hold all your data on its server, keeping your site fully functional. Wix offers free web hosting that’s secure, reliable and automatic once your site’s published. Pick the perfect domain name to help visitors find you in search engines. Making a great first online impression can start with your domain name so be sure it sounds professional and memorable. It should be closely associated with that of your blog’s, a variation or an extension of it. If you haven’t settled on a blog name yet, you can enlist the help of a blog name generator . When coming up with a domain name avoid using numbers or hyphens, as it might make it difficult for your audience to remember. Taking a name like ‘little-silver-dress.com’ is less likely to be found than, say, ‘littlesilverdress.com’ as the latter falls easier on the eyes. Before you make a final decision, check that it’s available by doing a domain name search, as well as looking across different social media handles. 03. Select a niche Anyone who has thought to start a fashion blog may already be familiar with the wide range of choices out there. There are celebrity blogs, ones on personal or street style, fashion critique and news or shopping. Depending on your preference and personal experience, you’ll want to figure out a blog niche that’s right for you and your audience. Focusing on a fashion niche will help you establish authority in the field. By becoming specialized in something, you can really begin to take on the specific wants and needs of your audience. You’ll also feel better connected with them and vice versa. Plus, down the line, targeting a niche will make it easier for you to create more engaging content and winning marketing campaigns. 04. Publish high-quality content Before you begin writing a blog post , think about the people who’ll read and benefit from it. This will help you narrow down topics that’ll resonate with your audience and encourage them to come back for more. A blogger’s goal is to attract visitors. With this in mind, research topics before investing in them and ask if they’ll provide value to your audience. By creating content that meets or exceeds their wants and needs you can ensure a good retention rate for your blog. If they are more keen on keeping up with the Kardashians than looking at what everyday folks wear, then producing content around subject matters like red carpet dresses or TV beauty trends is hands down a better fit. After you’ve captured their attention, you’ll want to hold on to it with quality content. Set up an editorial calendar to stay on top of your all published pieces and track any blog goals you may have, such as meeting a target number of posts per week or introducing fresh subject matters. Having a schedule will allow you to brainstorm topic ideas, let you review existing content, evaluate what’s working or not and help develop your blog. You can read more about this in our comprehensive, step-by-step blog post checklist to help you begin writing. 05. Grow your traffic When you first planned to start a fashion blog, you were probably already envisioning how many people would find it and become instant fans. That’s where SEO, or search engine optimization, comes into play. SEO is the process of optimizing content to improve a website’s position within search results, ensuring that you’re being found by users who are interested in or may find value in your content. By performing some keyword research, you’ll find the different terms people use when they look for something in your field of expertise on search engines. Implementing targeted keywords in your content, therefore, can help optimize your posts. This will boost your blog’s search performance or improve the chances that your blog is seen by someone searching online. Take some time to read through this complete guide on SEO for bloggers to learn the best ways to grow your web traffic. 06. Promote and expand your reach In order to grow your reader and subscribership, you’ll need to pick the right marketing efforts for your blog. This way, you can successfully expand your reach across all the relevant channels. There are many types of marketing strategies to choose from, including being active on social media, sending newsletters or guest writing, to name a few. If you haven’t already, ask yourself who’s on your blog and what are they reading, so that you can segment your audience and tailor your efforts to fit each group’s specific needs, behavior and interest. At this stage, it’s vital that you really get to know your readers. You’ve done some of this work by picking your niche. Now you can begin gathering specific information about your audience by interviewing current readers or conducting online surveys. Once you’ve got a good impression of who they are, you’re ready to take more actionable steps to reel them in. Here’s a selection of popular strategies to help promote your blog: Social media marketing is th e process of creating and sharing content on social n etworks to promote a business or brand. Your content should fit the platform that you’re partaking in to effectively drive up engagement and improve your brand awareness. One of the biggest reasons for marketing on social media is the combined billions of users that check in everyday. These free platforms allow for a flexible marketing strategy and can be customized to fit your brand. You can choose to promote your blog using paid advertising on them too. Take a look at these two social media examples to learn a bit more on what each one entails. Instagram is most often the first choice for many fashionistas, whose greatest asset is their visual appeal. It allows them to connect with others through photography, live streaming and compelling video making. On the other hand, Twitter is successful in providing a direct line of communication between you and your audience. It’s a good place to churn out quick and easy updates in seconds, which followers will appreciate. According to Dana Srebrnik, Brand Engagement and Reputation Team Lead at Wix.com, "When building a comprehensive brand strategy, it's always important to familiarize yourself with the unique features and everchanging guidelines of each social media platform and adapt your content strategy accordingly. This then allows you to then tailor content formats, hashtags, and posting frequencies to suit the preferences of each platform's audience." Email marketing is one of the most effective digital marketing strategies. The benefits of this practice include building engagement with your blog and turning one-time visitors into loyal followers. There are different types of email marketing campaigns to choose from - automated emails, campaigns and newsletters - which can be combined or work as standalones. Starting a newsletter, for example, is a good and organized way to share your blog content on a consistent basis. You can plan to send it as you see fit. If you want to save time, you can implement automated marketing emails into your strategy, which are automatically sent when triggered based on specific actions readers take - or not. For example, they can be a welcome email that’s sent after someone signs up for a mailing list or a birthday campaign. Guest blogging gives you access to new crowds. It’s the process of blogging on an external publication and formally presenting oneself to an untapped audience in hopes of generating wide awareness of one’s brand or blog. Your guest posts should be informative and possibly can shed light on something new. Writing about an expert topic or taking on a new angle offers a lot of value to readers and encourages them to return to you. Create a member’s area where people can choose to follow specific posts and customize their notification preferences, improving their overall experience on your site. This is also an ideal place for readers to get to know each other and interact on a community level. Having a member’s area also lets you observe what diehard followers are up to on your pages. As a result, you can see what they like to read and follow and what posts have piqued their interests. 07. Monetize your fashion blog Ready to get fashion blogging? Get started with Wix  today. You’ve successfully become a fashion blogger who not only creates influential content but has built a dedicated following. Now it’s time to learn how to monetize a blog and explore the different ways that’ll work for you. You probably ran this thought through your mind once or twice when you first set out to start a blog . Here are some additional ideas when considering how to make money blogging : Consider paid membership plans. You decided to start a fashion blog because of your expertise and due in part to the fact that you have a unique sense of style. People seek your blog because it’s an invaluable source of content that they’re not ready to part with anytime soon. In fact, they would probably pay money to get their hands on some more. So why not put that in the form of a pricing plan . You can offer premium content to paying members, while keeping the rest of your blog for free viewing. Schedule in some member’s only blog posts in that handy editorial calendar you’ve put together. You can select premium content according to their exclusivity. A sneak peek of any upcoming fashion launch could be just the thing to turn the right amount of heads. Become an affiliate marketer. Perhaps you like the sound of working with another company. In turn, the other business sees this as an opportunity for them to gain paid access to your substantial following. Becoming an affiliate marketer lets you partner with other brands and promote their products to your readers, earning a commission for every sale generated from an affiliate link. Take time to research the different affiliate programs, including the Wix Affiliate Program , before you reach out. Create sponsored content. This is another way to partner with other brands. A sponsored post often includes a product review or shows how you use the company’s product or service for yourself. Unlike an affiliate program, you will earn a steady income that does not depend on sales alone. Look out for brand partnerships that fit you. Maybe you prefer to make weekly posts over daily ones. Think about how many sponsored posts you'll need to create to earn a good revenue from the deal. Don’t be shy to inquire with businesses about potential partnership opportunities. Is blogging still worth it? Read more with our take on blogging's current and future relevance. Check out these stunning fashion portfolio examples  for inspiration. What are some common mistakes to avoid when starting a fashion blog? Starting a fashion blog can be exciting but it’s easy to fall into common pitfalls that can make it stressful or limit your growth. Here are some of the main mistakes to avoid: Lack of a clear niche : Trying to appeal to everyone dilutes your content. Define a niche, such as sustainable fashion, street style or luxury trends, to establish your blog's unique identity. Inconsistent posting : Infrequent content updates can deter followers. Create a realistic content calendar to maintain consistency. Neglecting the quality of your images and design : Poor-quality photos and unappealing layouts can diminish your blog’s credibility. Invest in good photography and a clean, user-friendly design. Ignoring SEO : Overlooking search engine optimization (SEO) means your blog won’t reach its potential audience. Research keywords and optimize your posts to rank in search engines and bring you traffic. Copying other blogs and bloggers : Mimicking others stunts creativity and may alienate your readers. Showcase your personality and unique perspective. Overloading with ads : Excessive advertising can make your blog look unprofessional and annoy readers — balance monetization with valuable content. Not engaging with your audience : Failing to respond to comments or interact on social media can make your blog feel impersonal. You need to build a community by connecting with your audience. Other blog niches to consider starting How to start a finance blog How to start a real estate blog How to start a gaming blog How to start a health blog How to start a teaching blog How to start a music blog How to start a tech blog How to start a mom blog How to start a sports blog How to start a fitness blog How to start a beauty blog How to start a lifestyle blog How to start a poetry blog How to start a craft blog

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Whether you’re an aspiring or seasoned designer, a well-crafted fashion portfolio website is a vital tool for presenting your work, attracting new clients, fostering professional development and building your personal brand. While fashion designers like yourself excel in bringing aesthetics to life in everyday settings, transitioning to designing for digital screens can be challenging.   The good news is that you can bypass hiring an expensive web designer by choosing the right website builder . A portfolio fashion website builder can handle most of the work, making it easier to navigate and giving you more time to dedicate to fashion design in the real world.  In this article, we'll guide you through the process of how to make a website  and design a fashion portfolio website that's as stylish as you are.   Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. What is a fashion portfolio?  A fashion portfolio is a curated collection of a fashion designer's work. It acts as a testament to the designer’s professional experience, showcasing their creativity, unique skills and experiences, and their design approach. When you make a fashion portfolio of your own, it should effectively communicate your vision as a designer and draw in potential clients, employers or collaborators. Fashion portfolios can be presented using a variety of formats, including physical portfolios, slideshow presentations and digital portfolio websites. Below we’re going to explore how to make a fashion portfolio website and the many benefits of presenting your work in an online portfolio  format.   How to make a fashion portfolio online Choose a portfolio builder  Look for inspiration  Prepare your best fashion projects to showcase Choose a customizable template  Start customizing your fashion portfolio Build your fashion portfolio pages   Make a mobile friendly design  Connect to your official domain  Review and publish your fashion portfolio 01. Choose a portfolio builder  The first step in knowing how to make an online portfolio  is choosing the right website builder to get started. Platforms like Wix provide user-friendly drag-and-drop technology to simplify the website creation process for individuals without a background in web design. Using professional portfolio templates and custom design features, the best portfolio website builders  allow users to design their site and publish it without hiring a developer.  On top of investigating a pricing model that works for you, choose a builder with a sophisticated suite of design, hosting and content management tools. It’s even better if, like Wix, you’ll have built-in SEO and marketing tools, too. Last but not least, given the visual nature of your fashion portfolio, find a builder that supports high-quality imagery.    02. Look for inspiration  You’ve already got an eye for design, but designing a website means entering an entirely new world of form and function. Before you create a fashion portfolio, we recommend exploring existing online sources for inspiration. Make a list of your favorite fashion blogs, online shops and the best portfolio websites .  Pay attention to features you like, such as website formats, written copy and design elements like color schemes, fonts, animation and imagery. This exploration will provide valuable insights when you make your own fashion design portfolio.   03. Prepare your best projects to showcase  You may not fit all of your work into one design portfolio. And even if you could, rule number one is to carefully select which projects to include. Before designing your fashion portfolio site, review your previous work and be decisive about what to add.  You should have at least five and no more than ten projects or categories to start.cFor a great first impression, give visitors a presentation of your best work and focus on quality, relevance and significance:  Include works that are especially meaningful to your fashion career  Use a range of works to highlight your versatility  Add recent projects to reflect your current style and keep your portfolio up-to-date Definitely  add award-winning collections to the mix  04. Choose a customizable template  Find a fashion design website template  for your portfolio website that’s chic, functional and has everything you need to share your collections. It’s a good idea to use a portfolio website template  with ample white space for your images, this way they can be effectively showcased without clutter or distraction. To ensure a satisfying user experience, select a template that incorporates a menu, provides effortless navigation and facilitates an intuitive user journey.  05. Start customizing your fashion portfolio Now that you’ve got a template, it’s time to build your fashion portfolio the way you want it. At this point, you’ll enter the backend of your website creator’s dashboard and start customizing the design. Keep in mind that because website creation is an iterative process, you'll likely need to modify some details as you add content and continue building. Here are some essential steps to customizing your fashion website template : Choose fonts and colors Wix, like other website builders, provides a suite of web-safe fonts, ranging from trendy fonts to more classic styles. You can personalize the look of your fashion portfolio with typography by choosing and pairing fonts which reflect your personal style and professional persona.  Creating a cohesive color scheme is equally important to your personal brand, since this will set a consistent tone for your portfolio. Wix offers numerous color scheme presets that can be applied to your fashion website , with the option to customize and edit them.   Add a website background Choose a background for your web pages that will reinforce your site’s visual style. Whether you opt for a solid color, a dynamic video, or a subtle gradient, it should fit seamlessly with your color scheme. Your portfolio’s website background serves as a canvas for your fashion portfolio, and should enhance the primary content in the foreground.   Create a killer homepage   A homepage is usually the first thing visitors see when they arrive at a website, and it's often the most frequently visited. Ensure that your homepage captivates users, encouraging them to delve deeper into your portfolio.   To do this, key elements to include on the homepage are: your name, a navigation menu, calls-to-action, images and a concise introduction. While a full biography is not necessary, provide enough information for visitors to grasp who you are, what you do, and how to contact you.  Make an about page  A well-crafted About Page is a great way for fashion designers like yourself to provide visitors with insights into your work and distinguish yourself from the competition. It can include a concise bio that outlines your personal and professional experiences. It’s also an opportunity to convey your mission and vision as a designer, detailing your approach and inspirations.  Include a contact page  This simple addition will make it easier for individuals to get in touch with you. Be sure your contact page includes the following: A well-designed contact form Your email address (investing in a business email  is an easy way to elevate your professional presence) A current phone number Links to your relevant social media accounts 06. Build your fashion portfolio pages  In step three, you've already chosen the projects to include in your portfolio. Now, it's time to create a page for each project and add them to your fashion portfolio website. Your portfolio pages represent the crux of your website design —here’s the space where you’re really going to exhibit your capabilities.   It’s important to organize your fashion portfolio effectively, arranging the projects in your portfolio by category, date or season. As you build these individual pages, consider including these key elements:   A short introduction explaining the specific project details  High quality images or videos of your work that are optimized for the web Images of sketches, illustrations, photographs, technical drawings or fabric swatches that highlight your creative process  Inspirational details about the project, such as your approach or a background story  07. Make a mobile friendly design  According to statistics, almost 60% of global traffic  to your site will come from users on mobile devices. That makes it incredibly important to make a fashion portfolio website that’s ready for use on small screens.  If you're building your portfolio with Wix, you'll benefit from an automated mobile-friendly version and an adaptive gallery for your images. While this simplifies the process, regularly checking the mobile editor is crucial to ensure the mobile site generated accurately reflects your design vision.  08. Connect to an official domain  When your fashion design website is ready, connect it to a domain  that aligns with your brand. Choose a memorable domain name that includes your name or design company's name. Additionally, select a suitable top-level domain (TLD), for example, the ".com" in Wix.com . Available TLD options range from the traditional .org, .com and .net to newer options such as .biz, .llc, .tips, .store, .co, .photos, .love, .work, .space, .digital, .club, .tv, .blog, .info, .site, .land, .company, .solutions, .website, .tech, .training, .coach, .world, .party, .yoga, .wiki, .ninja, .directory, .guru, .live, .fit, .studio, .today, .design, .pictures, .expert, .technology, .top, . co.uk .london, .tokyo, .ninja, .email and .xyz. Many portfolio-building platforms, including Wix, include domain purchase as part of their service package. Once you have your domain, connect it to your website before launching it.   "When your domain name closely matches your business name, it helps reinforce your brand, making it easier for customers to remember, and it also enhances brand credibility and trust. However, creativity can also play a role; sometimes a slight variation or a relevant keyword can work just as well as long as it remains true to your brand identity." Karen Friedlander, Product Marketing Manager at Wix 09. Review and publish your fashion portfolio Before launching your fashion portfolio website, it's essential to review and refine it thoroughly. Start by previewing the design and sharing it with trusted individuals for their feedback. Pay attention to the site's visual appeal, user-friendliness and functionality. Additionally, review the written website copy for grammar and spelling errors.    This stage is also an excellent opportunity for SEO  and web accessibility  audits. Optimizing for basic SEO elements is necessary for improving your chances of ranking on Google. Additionally, website accessibility involves making your site inclusive and user-friendly for individuals with disabilities, including visual, motor, hearing, cognitive, or situational challenges.  By addressing both SEO and accessibility at this stage, you'll enhance your site's overall quality and appeal to a broader audience. Once you’re satisfied and confident with your fashion portfolio website, it’s time to hit “publish” and share it with the world.  What should I do after publishing my fashion portfolio?  With your site now live, several strategies can help drive traffic and facilitate business growth. From promotional efforts to ongoing maintenance, here are some ideas to keep your site performing at its best: Promote your website   There are several cost-effective ways to promote your fashion design portfolio. One way is to harness the power of social media by sharing it across various channels including Instagram, TikTok, Pinterest, LinkedIn and more. You can engage followers by including your website address in your profile details, or creating unique posts and advertisements that lead back to your fashion portfolio.   Email marketing is another effective strategy. With well-crafted campaigns, you can regularly engage with your followers and consistently drive new visitors or returning customers to your site. On Wix, an integrated email marketing tool  makes it easy to build your mailing list, create optimized emails, automate campaigns and track your results.  Keep it up-to-date  As your fashion empire grows and develops, make sure your online fashion portfolio accurately reflects it. Website maintenance is the essential practice of monitoring your site’s performance and identifying areas for updates and improvement. Keeping a website up-to-date is important for ensuring optimal functioning and engagement with visitors.  A regular review of your live website should include these practices: Content updates to incorporate new collections, promotions, and relevant fashion trends.  Prompt fixing of bugs and glitches to provide a seamless user experience Regular checks on website performance , including speed, responsiveness and user-friendliness. Continuously optimizing for search engines (SEO) to maintain visibility and attract organic traffic Implementing robust backup and recovery measures to safeguard your website data and minimize downtime Add an online store  The number of e-commerce users in the fashion industry is forecast to experience significant growth  in upcoming years.   Hence, you might consider incorporating an online store  into your website, allowing you to directly sell your products online. An online store will amplify your sales opportunities, help expand your audience, and allow you to engage with customers in innovative ways. Check out these stunning fashion portfolio examples for inspiration. What are the benefits of having an online fashion portfolio?  If you aspire to make a mark in the fashion industry, making a fashion portfolio is a strategic move that will propel your career forward by enhancing your visibility, credibility, networking and sales potential. With the internet's reach, your portfolio becomes accessible to a global audience, showcasing your unique style and design prowess. But the benefits don't stop there. A well-crafted website establishes your professional credibility.  It demonstrates your seriousness about a successful fashion career and your commitment to sharing your achievements. It’s also an incredible marketing and networking tool that can initiate new connections, fostering collaborations and opening doors to exciting opportunities.     4 great examples of fashion portfolios built on Wix  Below are examples of fashion portfolios built on Wix. Since these are some of the best to learn from, we’ll highlight areas of inspiration so you can gain ideas for how to make a fashion portfolio with a one-of-a-kind experience.  Sillage online  This fashion portfolio by Silage  online uses an ultimate modern design that’s crisp, clean and easy to navigate. Each relevant collection, along with the designer’s archives and online store, is accessible from the homepage gallery. Ample white space frames each photo, facilitating a minimalistic design that puts fashion in the spotlight.  Oriens  Oriens’  use of full-width video and photo backgrounds is striking. Not only does this design choice perfectly showcase each item of clothing, it really attracts and holds the attention of visitors. A hamburger menu in the upper right hand corner is a smart way to offer visitors easy website navigation, while leaving room on the homepage for the large and impressive visuals  Freya Simonne  Larger than life images on Freya Simonne  homepage allow us to experience her designs in an almost tangible way. The high-quality photos showcase Simonne’s vibrant patterns and textures,  enticing visitors to continue browsing and potentially add to their shopping cart.  Yam NYC  Yam’s website  functions as both a fashion portfolio and online store, so including strong branding and marketing tools on her site is important. Upon first entering, a chic pop-up window encourages visitors to sign up for Yam’s mailing list in return for a 10% discount. An eye-popping CTA button on the homepage highlights one particular piece of jewelry, taking captivated visitors directly to the product page in a shameless and clever marketing move.   How to make a fashion portfolio: our top tips Start with your style — don't be afraid to personalize it. Who you are as a fashion designer, for example, is everything and your portfolio should reflect your fashion style. Tell a story — a portfolio is a marketing tool, let's not forget. It's marketing you and you work and someone exploring it, wants to know the story behind what you do and why. Make it all about your work — the goal of a portfolio is to showcase what you can do and how you've done it so far. Your work should be center stage throughout, with your style there to help it pop. Show your skills — grand sweeping overviews of your projects are great but don't forget to really pinpoint and highlight your fashion skills, that made them possible. Review before publishing — take the time to really check, edit and review your portfolio before publishing. You can show it to others for their feedback and ideas. Keep updating — a portfolio is an evolving showcase of your work, which also grow and improves. Remove old projects, replace with new ones, showcase new skills and experience. Your portfolio should grow with you. Making a fashion portfolio FAQ What does a fashion portfolio include? A fashion portfolio typically includes material that showcases a designer’s skills, experience and design aesthetic. Some of the most crucial elements include:  High quality images and descriptions of relevant collections Sketches, illustrations and technical drawings  Mood board and other documentation of your design process  Testimonials from previous clients and collaborators  A resume/CV, biography and contact details  How do you introduce yourself in a fashion portfolio? On a fashion portfolio website, your introduction can sit on your homepage and/or a dedication About Page. Keep is as succinct as possible, including details about yourself, an overview of your education and professional experience, and highlight what sets you apart as a designer.  How many pages should a fashion portfolio be? This will depend on how much experience you have, the depth of your work and the purpose of your portfolio. As a general guideline, an online portfolio should include no less than five and no more than ten portfolio pages, and will of course grow with your experience. Keep in mind that it’s important not to overwhelm viewers, so be selective with your content and always choose quality over quantity.   How to make a fashion portfolio as a student? Showcase your best work first and foremost. Include a variety of pieces in different styles, demonstrating your skills with different mediums (sketching, digital, textiles). Add a "mood board" to showcase your inspirations and your own personal style. Remember to keep it concise, professional and easy to navigate. You should also tailor it either to the program you're applying for, or to the requirements of the course you're submitting it for. How to make a styling portfolio? Start with a strong introduction, showcasing your brand and style. Then include a diverse mix of your best styling work featuring different looks and themes. You should always use high-quality images with good lighting and composition. It's very important to highlight your unique approach and styling philosophy. How many pieces should be in a fashion portfolio? A fashion portfolio typically includes 10 to 20 pieces, striking a balance between variety and focus. Prioritize quality over quantity by showcasing your strongest work and demonstrating a range of skills, styles and creativity. This ensures your portfolio highlights your versatility while leaving a lasting impression.

Ready to let your work shine? Build your portfolio →  Looking for fashion portfolio examples to inspire your own? An online portfolio is essential for showcasing your work, attracting the right opportunities and expressing your unique style. Portfolio builders like Wix have simplified how to build a website , making it more accessible than ever. With a free website maker , specialized templates, a drag-and-drop interface and tools designed for fashion designers, you can create an amazing site on your own. Below, we’ve curated 12 fashion portfolio examples that highlight different styles, approaches and ways to market your work effectively. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: fashion portfolio examples A standout fashion portfolio isn’t just a showcase of your work—it’s a statement about your creative identity. In this guide, we highlight fashion portfolio examples that blend strong visuals with smart design choices, helping each creator present their style, expertise and personality with clarity and impact. You’ll find inspiration across different fashion niches, plus tips on how to craft a portfolio that feels both personal and professional. Whether you’re a stylist, designer or fashion student, this guide can help you build a portfolio that opens doors and keeps your work top of mind. How we chose the fashion portfolio examples What we looked for Why it stood out High-quality visuals Strong photography and clear presentation of work Unique brand identity A portfolio that feels distinct and authentic Simple, polished layout Easy navigation and clean design that supports the content Clear storytelling About pages, captions or copy that contextualize the work Mobile-friendly experience Seamless browsing on all devices What is a fashion portfolio? A fashion designer portfolio is a curated showcase of your best work and creative journey in the fashion industry. It serves as both a visual resume and a powerful marketing tool that demonstrates your design skills, unique design aesthetic and technical expertise. Learn more: What is a portfolio? You can use it to highlight your versatility, technical proficiency and ability to translate creative vision into wearable designs. For instance, you might display finished products, beautiful fashion illustrations or flat sketches. Additionally, you can document your entire design process, sharing everything from concept mood boards to tech packs to impress potential clients and fashion recruiters. Learn more: How to make a fashion portfolio Best portfolio websites How to create a modeling portfolio Portfolio names How to create a marketing portfolio How to build a blog Best websites for inspiration 11 best fashion portfolio examples built on Wix Em Kennedy Samantha Tsui Grace Hanley Cecilia Wolf Deanna McNally Elinor Hauser Katherine Alvarez Kelly McKeefrey Zhenying Xiao Remy Lusk Jeanine Clarkin 01. Em Kennedy Infusing her portfolio with sage-green branding, Em Kennedy  brings her personal style and SoCal influence to life. The site effectively separates stills and motion work, showcasing commercial projects for brands like Staples, Cox and Disney. Her background in cultural anthropology and fashion education adds depth to her styling approach. 02. Samantha Tsui Traditional and contemporary join forces in Samantha Tsui ’s striking portfolio, where her East-meets-West aesthetic unfolds through full-screen imagery of her collections. The dark, elegant interface highlights her architectural silhouettes and intricate prints, while clear navigation makes her “Lilies under the Moonlight” and “Blue Porcelain” fashion projects easily accessible.  03. Grace Hanley At the intersection of sportswear and sophistication, Grace Hanley ’s portfolio employs a clean grid layout to showcase her activewear designs for Tommy Hilfiger. The minimalist black-and-white interface effectively organizes her work into distinct categories while maintaining a professional, contemporary aesthetic.  04. Cecilia Wolf Cecilia Wolf ’s website artfully presents her Fashion Institute of Technology (FIT) thesis collection through a combination of runway photography and press coverage. The portfolio’s elegant navigation system allows visitors to explore her fabric manipulation techniques and embroidery work while maintaining focus on her innovative approach to traditional tailoring. 05. Deanna McNally Deanna McNally ’s portfolio site leads with striking collection imagery that embodies her “making the ordinary extraordinary” philosophy. The clean, modern aesthetic effectively showcases her sustainable “Collageable” thesis collection, while the straightforward navigation allows visitors to quickly learn about her technical skills and industry experience.  06. Elinor Hauser Dark and dramatic describes the first impression of Elinor Hauser ’s portfolio, where her diverse skill sets come together. From detailed fashion illustrations of six distinct collections to comprehensive documentation of her Tommy Hilfiger internship, the intuitive navigation lets visitors explore her creative and technical expertise in menswear and womenswear design. 07. Katherine Alvarez Katherine Alvarez’s portfolio website artfully balances editorial photography with technical expertise through her “Da Capo” collection. The clean, gallery-style layout effectively showcases both professional work (technical flats, trend analysis) and creative projects, while the dramatic fashion photography against ethereal backgrounds demonstrates her artistic vision.  08. Kelly McKeefrey Versatility defines Kelly McKeefrey ’s digital presence, with a portfolio that spans styling, visual merchandising and travel photography. The minimalist layout lets her creative vision shine through curated fashion editorials and retail displays, while her background in fashion merchandising at SUNY Buffalo State College and communications at FIT informs her sophisticated aesthetic. 09. Zhenying Xiao From costume design to streetwear, Zhenying Xiao ’s comprehensive portfolio masterfully presents her range through clearly organized sections. The clean, dark interface draws focus to her signature “Ethereal Mystique & Radiant Flora” collection, while integrated technical specs and sketches demonstrate her comprehensive design process. The site’s intuitive navigation effectively highlights both her creative concepts and technical expertise. 10. Remy Lusk Remy Lusk ’s portfolio site effectively combines whimsy and professionalism through its signature pink branding and intuitive layout. The site thoughtfully organizes her diverse fiber arts work, from handmade knitwear to pattern designs, while her shoppable portfolio showcases both creativity and commercial viability. 11. Jeanine Clarkin Culture and couture intertwine in Jeanine Clarkin’s portfolio, where her role as a pioneering Māori fashion designer shines through a clean, gallery-style layout. The website seamlessly integrates her contemporary collections, “Te Aho Tapu Hou” exhibition documentation and eCommerce platform while highlighting her role as a fashion activist championing indigenous design and sustainable practices. How to design your fashion portfolio website You can tell your own color story by designing a fashion portfolio website that reflects your unique aesthetic. 01. Set your website foundation While there are several options for creating your site, a website builder  like Wix that specializes in portfolio websites makes it easier. In fact, Wix even offers an AI website builder  to help you create your site quickly.  Explore some of the best fashion website builders out there. After choosing where you want to build your website, make a domain name search , look up web hosting ( free web hosting , if possible) and start website development . Learn more: Domain name Website infrastructure Website title Web page Website traffic Web address URL Web server 02. Design with purpose Select a template for your online portfolio  that aligns with your aesthetics while prioritizing straightforward navigation and fast loading times. Study examples of fashion portfolios to understand effective layouts and features. Focus on creating essential pages that every online fashion portfolio needs: Homepage with featured work Portfolio gallery with categories About page with your story Contact information 03. Organize your work Create distinct sections that showcase different aspects of your talent. Your navigation should guide visitors naturally through your collections, technical designs and commercial projects. Remember to organize your web content  hierarchically: Latest collections first Best work prominently featured Clear categories for different styles 04. Launch and optimize Before going live, test your site thoroughly across all devices. Ensure images load quickly and navigation works seamlessly on both desktop and mobile.  Consider how to monetize a website  through e-commerce integration if selling designs directly. Finally, implement proper website management  practices to maintain your site's professional appearance and functionality. Learn more: How to create an online portfolio Types of websites Web design portfolio examples What is web design ? What to include in a fashion portfolio A strong fashion portfolio highlights your creativity, technical skills and design process. Focus on these key elements to make your work stand out: Curated projects: Select up to 10 of your strongest, most cohesive projects that best demonstrate your abilities. Focus on quality over quantity to make a clear impact. Inspiration and concept development: Use mood boards and research materials to show your creative process. Mood boards can highlight key inspirations, color palettes, fabrics and design elements, while collages, notes and concept sketches demonstrate how your ideas develop. Design and technical work: Include both artistic illustrations and detailed technical flats. Add tech packs with information on stitches, seams and construction, and showcase your digital skills in programs. Finished products: Display high-quality photographs of your completed garments, whether from editorial shoots or lookbooks. Include before-and-after photos from fittings to demonstrate problem-solving and attention to detail. Specialized skills: Highlight unique techniques like hand-stitching, beading or fabric manipulation. If you have photography skills, include a small section to showcase how this complements your fashion work. Fashion design portfolio tips Creating a standout fashion design portfolio requires a strategic blend of creativity and professionalism. Here are a few tips for creating an impressive portfolio: Document your full design process: Transform your creative journey into a compelling narrative. Include everything from initial inspiration to final execution. Strong portfolios feature mood boards, sketches, pattern work and construction details. Invest in professional photography:  Make every image count. Your portfolio demands magazine-quality photography that showcases your work at its best. Combine editorial shots, professional photos and styled lookbooks. Create user-friendly, strategic navigation: Design your portfolio’s structure with intention. Guide visitors through your work using clear categories and logical progression. Organize projects to highlight your strengths while ensuring easy access to all content. Develop a strong brand identity:  Craft a distinctive visual style that sets you apart. Your portfolio’s design should reflect your aesthetic vision while maintaining professional polish. Showcase professional growth:  Curate your work strategically to demonstrate evolution. Feature projects that highlight both commercial success and creative innovation. Include collaborations, press features and industry recognition. Make your portfolio responsive:  Ensure fast loading times and flawless functionality across all devices, including mobiles and tablets, as over 60% of internet traffic  originates from mobile devices.  Craft an impactful bio:  Tell your story with purpose and precision. Write a bio that clearly communicates your design philosophy and expertise. Focus on achievements and specializations that matter to your audience. Fashion portfolio examples FAQ How to prepare a fashion portfolio? Curating your best work is key to creating a standout fashion portfolio. Choose projects that showcase your unique skills, style and perspective. Organize them into clear sections and invest in professional photography to present your designs in the best light. By using Wix, one of the best portfolio website builders , you can create a polished digital fashion portfolio without much effort using its customizable templates made specifically for fashion designers. What does a fashion portfolio include? A strong fashion portfolio typically includes up to 10 curated projects that demonstrate the breadth of your abilities. You can showcase your best work, such as finished products, editorial images, fashion illustrations and technical sketches. Beyond that, include an About page summarizing your background and design approach, along with contact information. How do I write About Me in a fashion portfolio? Your About Me section should introduce you as a fashion creative and communicate your unique design philosophy. Open with a strong statement about what drives and inspires you—whether you’re an in-house or freelance fashion designer. Briefly summarize your professional fashion design career, highlighting key achievements and explaining how your background informs your work. Aim for a clean layout and engaging visuals that reflect your personality and style.