Roses are red, violets are blue—and we have a ton of florist website inspiration for you. With the flower industry bringing in over 9 billion annually, and the undying appreciation for quality floral arrangements at home and events, there’s a lot of competition out there. Your florist business deserves to stand out and that’s why we’re highlighting the best florist website examples online for you to explore before making a florist website of your own.
Whether your business focuses on outstanding events, individual bouquets or both, a florist website is a great way to grow your business. In this article, we’ll browse through the best website designs within the florist industry, highlighting what we love about them to inspire how you make a website.
Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.
13 best florist website design examples
01. Floral Delight
Floral Delight, a family-owned business, welcomes visitors with an elegant website design featuring a clean layout, vibrant pink color scheme and friendly website copy. On the homepage's top fold, a brief introduction to the business is accompanied by high-quality images of their custom-made bouquets. All-in-all, the site’s visual arrangement is used to amplify their small business branding and showcase the quality of their work and experience.
What we love:
The grid layout on the top fold beautifully frames the florist’s tagline and concise About Us section, effectively utilizing white space to create a balanced aesthetic.
As visitors scroll down, Floral Delight's online content encourages them to book their services in various ways. A compelling call-to-action engages users by asking, "Looking for a floral arrangement for a special occasion?" which invites them to shop with a prominent CTA button.
Throughout the site, the pink color scheme remains consistent and organized, even in the seasonal flier promoting a summer sale. A muted shade is used in the background to ensure the readability of written content, while brighter pinks draw attention to CTA buttons, the business name and navigation menu items.
02. Petals by Cam
Petals by Cam has a florist website design that perfectly reflects the beautiful work they do. Their captivating visual presentation immediately captures potential customers' attention while their site’s menu and layout encourage easy navigation.
What we love:
The homepage features an elegant logo, a slideshow with vibrant images of their recent floral arrangements and a concise menu that’s centered in the website header.
Further down the homepage, a section of testimonials showcases positive reviews highlighting Petals by Cam's expertise in building trust with potential customers. These endorsements serve as a tribute to the florist's skill and dedication, building the credibility of Petals by Cam's services.
03. Flower Story
Flower Story is an online floral business whose website is elegantly branded with a pale pink color scheme, professional typography and vibrant photography. The homepage features a full-screen image of a flower arrangement using a split-screen filter, highlighting the tagline "Your premier local florist."
What we love:
Flower Story's meticulously organized navigation system allows visitors to easily explore the florist's services. Each category—from sympathy arrangements to special occasions and custom floral designs—is divided into subcategories that provide detailed information about each flower arrangement.
Their intuitive website design also allows users to return to the homepage by simply clicking on the business’s logo in the header.
Once customers discover the type of flowers they want, the online store offers a seamless shopping experience. This user-friendly interface facilitates quick purchases and enhances customer satisfaction while fostering business growth.
04. Wildman Florals
Wildman Florals offers bespoke floral arrangements, using colors and textures that are uniquely inspired by nature to bring beauty from the outdoors to customers’ indoor spaces. The florist's website features a low-key khaki shade, creating a backdrop that showcases the natural colors displayed in photographs of her work. The floral arrangements take center stage, showcasing the diversity of flowers used in each thoughtful bouquet.
What we love:
On the About Us page, the business owner explains how she draws inspiration from her childhood experiences growing up on a farm. The personal narrative fosters a genuine connection with customers, fostering trust and authenticity.
Accent colors throughout the site echo the hues found in Wildman Florals' arrangements, for example utilizing a deep rose red to draw attention to crucial calls-to-action (CTAs), website menu items and the chatbox.
The contact page includes a customized form that allows visitors to directly message the owner by engaging on the site. While contact information is prominently displayed in the website's footer, this form streamlines the communication process. It also serves as a strategic opportunity to collect customers’ contact details for future email marketing campaigns.
05. Moonwake Meadow
Moonwake Meadow is a prime example of using authentic website branding to foster a deep connection with customers. The floral business (which designs bouquets, window installations and event arrangements, and also offers workshops) showcases their love for flowers through an eye-catching website design. Each part of the florist website's visuals has a playful, bohemian touch to inspire customers with their crafty vibe and tell the story of their brand.
What we love:
An experimental font is used in Moonwake Meadow’s logo, headers and website menu. The free-flowing bubble-style typography reflects the unique and playful inspiration behind their floral designs.
Earthy colors are used throughout the site’s color palette, using greens, pinks and bright yellow in their texts, which are eye-popping against a deep burgundy background.
On the homepage, the stylized videos, photography and illustrations stand out while becoming part of the site’s strong aesthetic.
The florist website’s “Our Story” page uses conversational website copy to form a deeper connection with the business owner, Nicole. Not only does this section help us understand Nicole’s vision, it showcases impressive mentions in the press and encourages visitors to follow the business’s newsletter and Instagram page.
06. Walden Floral
Walden Floral uses a full-screen image on the homepage as a background to immediately capture attention, setting the perfect stage for the foreground text which encourages visitors to shop. Here, succinct website copy introduces the florist as highly rated and award-winning, plus promotes same-day and next-day delivery.
What we love:
Walden Floral's website showcases their commitment to community building that goes beyond their online shop. In addition to delivering floral arrangements throughout the Chicago area, the florist offers a free clinic where their clients can schedule appointments to learn about healthy plant care.
Visitors can also use the site to sign up for event decoration services and classes, such as seasonal and ongoing workshops focused on floral artistry, drying flowers and autumn-inspired gourd arrangement workshops.
Walden Floral further emphasizes their commitment to giving back by showcasing their fundraising and volunteer services. Using their florist website to collect donations, they fundraise for local organizations like Strides Against Breast Cancer and K9 for Veterans.
07. Hillside Flowers
The florist website for Hillside Flowers uses a minimalistic website design that lets their unique floral arrangements do the talking. A white background provides the perfect canvas for the vibrant color palettes of their bouquets, using high-quality photographs to provide a tangible example of the florist's professional aesthetic.
What we love:
Incorporating visual hierarchy through typography, the website features a large title in all caps and a black serif font to draw attention to the florist's business name.
Below the title, a smaller sans-serif font outlines the website menu items, including pages for Hillside Flower's portfolio, press details and a contact page.
Conveniently located towards the upper right-hand corner of the navigation bar, the flower shop's social media buttons provide visitors with the option to follow them on Facebook, Twitter, Pinterest and Instagram.
08. Zofia Floral Design
Zofia Floral Designs’ website boasts a striking dark green and gold color scheme, making a classy and bold impression. The large text introducing their business name alongside a logo of a dragonfly is a strong introduction to the brand, with a centered navigation menu acting as a launchpad to the rest of the florist website.
What we love:
Toward the bottom of the homepage, a whimsical call-to-action, "follow the flowers," prompts visitors to follow the florist on social media. The active Instagram page serves as an effective marketing strategy, showcasing images of the florist's arrangements at recent events.
Zofia's portfolio pages showcase a curated selection of photographs highlighting their specialty in event flowers, particularly weddings. The high-quality images feature happy brides with stunning table arrangements to help potential clients visualize the flower decor at their own future events,
On Zofia's contact page, a form asks for detailed information such as the customer’s name, event date, budget and vision—helping the florists tailor a floral arrangement that aligns with the client's specific needs. This attention to detail and responsiveness to client requirements demonstrates the extra care that likely contributes to a successful booking closure rate.
09. Blossoms and Blooms
Katy Dalton of Blossoms and Blooms distinguishes her florist website's branding with a delicate color scheme and a stylized handwritten script font. In the background, bright images of Katy’s floral arrangements make her work so palpable you can nearly “smell the roses.”
What we love:
This aesthetic choice of typography complements her florist logo, which has the same handwritten style to reflect the brand's personal tone.
On the florists’ About page, Katy emphasizes her dedication to keeping up with floral trends, assuring potential clients of her ability to deliver exceptional aesthetics for their upcoming events.
For loyal and returning customers, Katy offers a budget-friendly subscription membership that caters to flower enthusiasts. Subscribers can choose a monthly or weekly subscription to receive a continuous supply of Blossom and Blooms’ fresh, vibrant flowers.
10. D.I.Y Bloomingdays
Providing hand-picked flowers for their customers, D.I.Y. Bloomingdays takes customization to the next level with their do-it-yourself bouquet service. Embracing the D.I.Y. trend, customers are empowered to create their own flower arrangements, drawing inspiration from their own imaginations and the website content itself.
What we love:
D.I.Y. Bloomingdays’ site reflects its unique story, from the business name down to the rest of the website content. They use the homepage to highlight the business’s stand-out qualities while using the About Us page to describe more detail about the family business.
Since customers are motivated to use their own creativity, the pages on this florist's website are full of inspirational content. For example, updated galleries reflect the available flowers and greenery of the season, and an “inspiration portfolio” showcases bouquets from previous clients.
A comprehensive FAQ page familiarizes new customers with the D.I.Y. florist concept, addressing questions related to delivery time, pricing, flower sourcing and bouquet storage and design.
11. The Flower Girl Florist
By placing details such as the business’s location, year of establishment and phone number on the top fold of the homepage, The Flower Girl Florist immediately introduces their service details to new visitors. With a gorgeous photograph featuring succulents in nature, they use this with a dark filter to set a vintage vibe. The visual experience is well-balanced and informative, using a white frame around the image to draw attention.
What we love:
A cohesive theme runs throughout the site, featuring a dark green and pink color scheme that complements the imagery on the homepage.
As visitors scroll down, a carousel gallery showcases various photos of the florist shop, offering glimpses of the team, products and the on-site location's ambiance.
To cater to local customers, The Flower Girl Florist prominently displays their location on the website, along with a map of their store and opening hours.
12. Sherwood Roots
Sherwood Roots’ florist website features a radiant logo in their website header to amplify their branding from the start. The custom illustration of a sunflower with their business name in a modern font sets a positive and professional tone for the site. Overall, the simple website design is a good example of how a concise offering and appealing content can grow a florist business online.
What we love:
This hero image on the homepage takes up a full screen and gives visitors a taste of the variety of their bouquets, prompting them to learn more.
A simple pale pink color scheme used for their website’s background perfectly complements the hero section’s birds-eye photograph featuring a large bouquet of flowers.
As an online store, Sherwood Roots offers member subscriptions, where customers can choose to receive a monthly bouquet of mixed florals or tulips every three weeks. This straightforward and unique offering is a great way to focus their business on building customer loyalty.
13. Flowers 4Change
Combining the best nonprofit with the best florist websites, Flowers 4Change is a great example of how to design a website with encouraging information. The nonprofit’s branding and visuals immediately communicate their mission of spreading joy with flowers. For example, their logo includes a giving hand with a budding flower, encompassed inside of a pink heart. In addition, a slideshow of images serves as the background for their mission statement.
What we love:
Below the initial hero section, a split screen is a great way to include supportive imagery next to an About Us section describing more about the organization.
Towards the bottom of the page, consistent imagery is used to draw attention to their email marketing signup form. Here, visitors can join their mailing list to learn more about their organization and receive regular updates.
At the very bottom of the page, a chat box provides visitors with streamlined communication and a way to interact with the organization online.
Best florist website templates
Instead of building from a blank slate, many of the best florist websites start with a template to save time. Professionally made website templates, like those included in the Wix collection, provide you with the website design foundations and functional features needed to benefit your business.
If our best florist website examples inspired you to learn how to make a website, we’ve also included a few of our favorite florist website templates to get you prepared. While these can help kick-start the process, you’ll have the creative freedom to customize each site with your own colors, text, imagery and more to reflect your unique florist brand.
Beautiful Flower Shop template
Warm and welcoming, this Flower Shop template is perfect for retailers transitioning online. It has all the tools you need to showcase your products, promotions, and mission, while including a Wix Store to sell online. It’s also ready with an Instagram syncing integration so you can build a further connection with site visitors.
Vintage Plant Store template
Using a vintage vibe, the Plant Store template is the perfect website example for boutique plant shops. The vibrant template sets the stage for displaying the diversity of your store’s greenery. It includes galleries to allow customers to browse through botanical collections and eCommerce solutions for the convenience of online shopping.
Modern Flower Shop template
Perfect for florist websites, flower shops and garden supply stores, this modern Flower Shop template has spring-like visual elements to showcase your bright arrangements. It includes inspirational imagery, a photo gallery, and an online store for shoppers. The florist website example also includes an event integration, inspiring users to facilitate floral workshops and more.
Earthy Plant Store template
This earthy Plant Store template is perfect for setting up an online shop for selling flowers, plants, home decor and merchandise retail. With a meticulous design, the florist website includes large photographs, galleries and micro animations to engage visitors. Use the Wix Stores app, subscriptions and blog integration to build a loyal customer base and watch your business grow.
5 tips for designing the best florist website for your business
What can you learn from the best florist websites included in our list above? We’ve rounded up some takeaways and tips for how to make a professional website for your own florist business:
01. Use the right website builder
For Florists on a small business budget, using a website builder is a great way to save when considering the costs of a website and the time it takes to create one. With intuitive tools like drag-and-drop technology, a website-building software can simplify the process of designing the type of website you want.
When selecting a website builder to use, consider prioritizing elements like quality performance, web hosting, design features and business solutions. Many platforms, such as Wix, offer a free version to get you started, along with premium packages for additional features.
Learn more about some of the best AI website builders.
02. Get inspiration from the best florist website examples
Before you dive into design mode, it’s a great idea to seek inspiration from the best florist websites online. Explore examples like those we’ve included above to gain insights into how to design a florist website that will effectively suit your business’s needs. This will help you discover what features, design elements and content are essential for your online presence.
Learn more: Web design tips for a small business
03. Include branded elements
When you learn how to start a flower business, an important step is to develop intentional branding—for example, your business name, logo, brand colors and tone of voice. In order to build a strong online presence, these elements should be present in your website design and consistent with the rest of your branded assets.
Pro tip: Don’t have a business name just yet? Check out our list of flower business name ideas to get started.
04. Add the right web pages and content
When creating the pages and website content for your florist business, consider adding the following:
A welcoming homepage that introduces your florist business and makes a positive first impression. Include information that communicates who you are, such as your business name, logo and photographs. This page acts as a launch pad to other pages, so you should include strong CTAs encouraging visitors to visit your online store or contact details.
Website navigation that will guide visitors to browse and use your site. Your website menu should be succinct, including only the most important pages. Be sure each item is clearly labeled to help visitors find what they need.
An online store to make buying flowers as convenient as possible. By enabling eCommerce capabilities, your florist website can streamline orders and payment processes for customers to shop directly online.
Contact information is a crucial element for interested visitors who want to get in touch. This information can be added as a separate contact page, or included in your website’s footer —or both, for user convenience. Also, consider adding a contact form and live chat box feature to streamline communication with customers.
Testimonials are a great way to social proof your site and impress potential customers. Gather positive reviews from your past clients and include these in a section on your homepage or About Us page. Alternatively, you can dedicate a single webpage to customer reviews and recommendations.
Photo galleries should be used as a visual portfolio of your past work. Here, you can include high-quality images of your bouquets, plants or event floral arrangements to help customers visualize your work process and get a taste of the results.
Social media integrations or links to your social media accounts can amplify your business’s social proof and communicate your brand’s values. Including this on your website is a strategic way to build a following, connect with customers on a regular basis and provide even more valuable content to your audience.
Learn more: AI website examples
04. Make sure your site is user-friendly
When you build your florist site, it’s important to prioritize user experience. This means including valuable content and making sure each visitor has a smooth encounter when interacting with your site. These days, mobile friendliness and web accessibility are a big part of improving user experience.
With over half of website traffic coming from mobile devices, you should make sure your website design looks good on small screens. Wix's adaptive technology allows you to utilize the mobile editor to adjust your website content, catering to visitors who browse and shop on the go.
Website accessibility involves making your website inclusive, ensuring that visitors with disabilities can access and interact with your content effectively. From alt-texts and headings to keyboard functionality, platforms like Wix incorporate assistive settings that aid in creating an accessible florist website.
05. Develop a marketing strategy to bring traffic
As part of creating a flower business plan, you’ll want to think about how to promote your products and services. Establishing a website is a valuable starting point, but from there you’ll want to explore more avenues to leverage it effectively within your overall marketing strategies. Consider the following strategies to drive more traffic to your website and convert visitors into paying customers:
Search engine optimization (SEO)
Social media marketing
Landing pages
Paid advertising
Learn more about the benefits of a website for your business.
Florist website design FAQ
Why should I create a florist website?
A website is an effective way to advertise your floral arrangements, reach a broader audience and make it easier for customers to browse, order, and pay for flowers online. It should help your business grow.