I’ve lost count of how many business owners have told me that marketing felt more like a chore than a creative exercise. One of those “need to do” items on their checklists that never seems to go away. But when marketing starts to feel like a never-ending task, it’s hard to see the opportunities hiding in plain sight.
The truth is, there are some powerful tools on the market that can simplify your work—and, perhaps, bring the excitement back to it. Gemini for Google Workspace is one of them. As a proud Google partner, Wix recently hosted a workshop with several Wix users who were all eager to explore ways to use Gemini to amp up their marketing strategies.
We walked away with plenty to talk about. Discover six examples from the workshop of how to use Gemini when you’ve hit a creative rut.
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01. Brainstorm a game plan from scratch
Whether you’re starting a business or expanding an existing one, sometimes the hardest part of marketing is just knowing where to start. With Gemini, you can create a game plan that points you in the right direction—be it a content strategy, email strategy or any other type of marketing plan.
Simply open up the web app, Google Doc or other workspace and start a chat with Gemini. At this stage, Wix Customer Success Manager David Burt recommends to “think of a prompt as a conversation starter.” To get the conversation rolling, you should expect to write multiple prompts and give the AI assistant all the context it needs to follow your line of thinking. In particular, you’ll want to feed it a:
Persona (“I am eCommerce business owner”)
Context (“I provide fitness and wellness services to women between the ages 20-60”)
Task (“Create a go-to-market strategy for the holiday selling season that includes four weeks worth of blog posts…”)
Goal (“...designed to increase traffic to my website and drive more sales”)
Using this type of prompt, Gemini can help form a plan that’s specific to your business. “Sometimes I just get stuck on like what to post or where to direct things,” says Justina Ercole, a strength and conditioning coach based out of New York who offers both in-person and virtual services. “[With Gemini,] I got like 30 ideas for posts through the end of the year, which was awesome.”
Meanwhile, Joshua Christie, founder of Purpose Portraits, uses Gemini to brainstorm ideas for photo shoots, video shoots—and, more recently, an internship program. “My dream is to have an internship program because I really want to help upcoming photographers get into the world [of professional photography],” he says. Gemini has been useful for planning out the program and writing job descriptions to attract potential interns.
02. Draft long-form content from existing research
Perhaps one of the most popular and well-known aspects of GenAI is its ability to speed up and enhance content production.
“I'm a writer, [so I used to think that AI was] taking over my job,” muses Kisha Edwards-Gandsy, co-founder and CEO of World Explorers. “But, you know, I choose my time over my pride. Sometimes [AI] doesn't create anything new, but it's like an assistant. It's like having a copywriter that works for me.”
Kisha is one of many at the workshop who practiced using Gemini to create a new blog post. After asking Gemini to create a content calendar for her, she could ask it to start writing the blogs it proposed, directly within Google Docs. She could then transfer that copy into Wix, where she manages the World Explorers blog and can further prep the blog for publishing.
Gemini is also built into Slides, Sheets and other Google workspaces, allowing anyone to create content from existing notes or data. Rather than having to manually feed the AI new information each time, you can simply ask it to build upon any content or research that you’ve already started.
“[It has me] thinking about how do I mass-produce content,” says Danielle Hughes, chief personality officer of More Than Words Marketing. “I [can create] a strategy—multiple blog posts—in half an hour, and all I need to do now is go back and ‘zhuzh’ them."
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03. Write customer-facing emails that actually sound good
To say that email marketing is easy would be to ignore how difficult it is to write copy that clicks with different audiences. Not to mention, there’s an art to timing your emails and switching up your messaging so that your emails don’t become monotonous.
“The salesy copywriting part of things is not what I'm good at, so Gemini was a really nice tool to at least get the framework of [what I want to say] and make it sound a little more like me,” says Justina. “I usually drop a new workout program every three months. Just pitching that and understanding how to make [each email] special in its own way—so it doesn't just like, ‘Oh, here's another thing, here's another thing’—[was helpful].”
Gemini is accessible directly from Gmail. You can ask the AI to draft a new email from scratch or refine an email that you already started. According to Joshua Christie, Gemini is particularly helpful because it provides several drafts right off the bat.
“I kind of look through those different ones and then decide ‘OK, I'll use this,’ and then tweak it further,” says Joshua.
“It’s been helpful with a lot of email summarizing too,” he adds, referring to the ability to automatically summarize a long chain of emails, in addition to any reports and proposal he receives. You can see key points of a conversation within seconds before crafting your response.
04. Create dashboards for easy project management
A successful marketing campaign isn’t just contingent on having creative ideas; it relies on good project management throughout the course of the campaign.
Gemini in Google Sheets can be helpful on this front, notes Carmen Barakat, head of global digital partner marketing for Google Cloud. “It helps create detailed, customizable templates, so you can spend less time on building the basics and quickly adapt them to fit any project.”
As an example, Gemini can create a project tracker, complete with color-coding and drop-down menus. This saves you the hassle of inputting the right formulas and creating visualizations by hand—things that would normally take a good chunk of time to produce.
The resulting dashboard can be used as a personal to-do list, or as a dynamic tracker used by multiple team members.
05. Build attractive decks with zero design experience
Decks have become a staple in marketing. Whether used for pitching ideas, presenting strategies or sharing results with stakeholders, they’re versatile and easy to digest. That being said, a disorganized or unprofessional-looking deck can do more harm than good.
Gemini in Google Slides is designed to save you time building presentations. It can generate entire slides from a simple prompt, or refine an existing deck with new text or images. Carmen points out that the AI can draw from existing slides when recommending new content. For example, Gemini can design an agenda based on the slides that are already built out.
You can chat with the AI as needed to perfect the layout or tweak the content within the slide.
06. Create videos and podcasts without a production team
Videos and podcasts have always been tough to keep up with, requiring tons of time and specialized skills to create something professional. But with tools like NotebookLM and Google Vids (which is dropping soon), they're becoming much more accessible for everyday creators.
For psychic medium and life coach, Kimara Himchak, this is a moment she's been longing for:
“I feel like [AI] has mentally eliminated a lot of the roadblocks that got me stuck from progressing into expanding into social media, more podcasting—all the things that I've wanted to do,” she says. “[In the past,] I felt like I had to hire this person and that person…and now I'm like, well, wait a second, I could really work with AI to help do that easily.”
Kimara describes wanting to expand her YouTube channel to include vlogs and a steady stream of content that can help her reach more clients. She looks forward to using the tools at her disposal to create these videos without breaking the bank. Using Gemini in Vids, she (and anyone else for that matter) can create a storyboard of suggested scenes, or edit a full video with adaptable templates and royalty-free media assets.
In the same vein, NotebookLM includes the ability to generate a podcast episode from virtually any information you give it. Feed it a website URL, presentation or document—and listen as two AI podcasters discuss the topic at length.
Want to try Gemini for Google Workspace yourself?
Gemini is available as an extra subscription service for Wix users who have a connected domain and an active Google Workspace business email. If you're eligible, you can try it out for free for 30 days. Learn more about Gemini plans.