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A graphic design portfolio is a crucial asset at any career stage—whether you’re a seasoned graphic designer or just starting out. While you’ve likely saved your work on your computer and social media pages, showcasing your experience and talent online with a portfolio website can help potential clients easily find you for their next project.
This article will give you 8 examples of stellar graphic design portfolios and guide you through how to make your own.
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What is a graphic design portfolio?
A graphic design portfolio is a curated collection of your works throughout the years. It provides potential clients with a well-rounded vision of your work, style, and other important background information that can help influence hiring decisions.
The bulk of your portfolio will include images and descriptions of your past experience—but an online graphic design portfolio means you can engage visitors in new ways. Continue reading to make a graphic design portfolio website that will stand out online.
8 inspiring graphic design portfolio examples
01. Kath Anderson
In the graphic design portfolio example below, Kath Anderson adds “design” to her domain name (www.kathandersondesign.com). This detail adds a personalized touch to the browsing experience and keeps the website on-brand.
02. Seasons of Victory
Linda Baritski, aka Seasons of Victory, gives us a great graphic design portfolio example. Highlighting her most recent designs across a diverse group of projects, Baritski keeps her portfolio relevant while showing off her range of skills.
03. Sonja Van Dulman
Organize your examples into categories so visitors can easily find what they’re looking for. Look at the graphic design portfolio example of Sonja Van Dulmen studio, for example: They’ve divided their work into four categories (“Art Direction & Branding,” “Digital Art,” “Website Development” and “Set Design”), making it easy for visitors to find work that matches their interests.
04. Liron Eldar-Ashkenazi
In this graphic design portfolio example by Liron Eldar-Ashkenazi (aka Lirona) below, each gallery image includes titles that, once clicked on, open to a unique page with an in-depth project description. She uses this to note projects that received press recognition and award-winning designs, making sure clients can recognize her work at its best.
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05. Ryan Haskin
Ryan Haskin’s graphic design portfolio example (shown below) really lets his personality shine through. Haskin’s custom layout includes scrolling effects, bright vector art and animated visuals throughout the design to keep visitors engaged. On top of his “more-is-more” style, Haskin’s categorizes his portfolio galleries for a seamless user experience.
06. Brad Albright
In the portfolio example below, Brad Albright’s organized website menu creates excellent user experience—it includes links to important pages and has a unique logo that directs back to his homepage in one click.
07. Wendy Ju
When adapting your design for mobile usage, consider condensing your menu design into a hamburger menu. Or, you might use this menu style from the get-go on your desktop version, like in Wendy Ju's graphic design portfolio example. To save more screen real estate for her images, the designer places an easily-findable hamburger menu at the upper right hand corner of her site.
08. Fernando Dominguez
While Fernando Dominguez's graphic design portfolio example is extensive, the designer's contact section is short and sweet—including an email address and links to his social media accounts in the website footer.
How to make a graphic design portfolio in 10 steps
Ready to get your work online and figure out how to make a website? Follow these 10 steps to make your own graphic design portfolio. The most efficient way to learn is often by example—especially when you’re visually inclined—so on top of outlining this process step-by-step, we’ll also draw inspiration from the best portfolio websites examples and grab tips from designers with a strong online presence.
"Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance online presence."
Hani Safe, Product Manager at Wix
01. Choose a website platform
The first step in knowing how to make a portfolio is finding the right website building platform. From low-code, no-code platforms to entirely DIY-friendly software, choose a website builder that suits your knowledge, skills and resources. Plenty of platforms combine the best drag-and-drop technology with advanced design features, optimization tools and business and eCommerce solutions for streamlined solutions that’ll please even the most discerning pros.
Tip: For users who want to build a custom website type in record time, try creating an AI-generated website with Wix. Born from the latest tech and Wix ADI, our AI website builder allows you to create a bespoke website, simply by chatting with AI. Still need an extra hand? Hire a professional designer through the Wix Marketplace to quickly get your graphic design portfolio up and running.
2. Pick a template or layout
Your website’s layout will lay the groundwork for your graphic design portfolio. Professional website templates can help you speed-up the process, since the layout is already provided. You’ll generally start with an easy-to-use and customizable template that includes the pages and design elements you need.
Many platforms offer portfolio templates designed for the needs of self-creators and freelancers. Choose one that speaks to your personal and professional style, and upload your own content from there. A template is not set in stone, so you can delete design elements you don’t like—such as imagery, color or fonts—before you hit publish.
If you design a website from scratch, create the framework by deciding on your layout type. Symmetrical layouts are a popular choice for portfolio website designs. If there was a vertical line running down your webpage, a symmetrical layout would imply that the visual weight is equal on both sides of that line.
The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design.
Anna Suntsov, Blog and Social Design Team Lead at Wix.com
But an asymmetrical layout can help create a sense of hierarchy, movement—or simply foster a unique composition that stands out from the rest—as seen in Juliette Van Rhyn’s graphic design portfolio example below. Van Rhyn says of her portfolio: “I wanted to develop a look and feel for my website that reflected the characteristics of my work; I opted for a playful, offbeat layout, using colors found in some of my posters. My aim was to make my website feel like one of my designs in its own right, to create a cohesive identity that gives a strong sense of what I offer as a designer.”
Although the arrangement of content may be different on each side with an asymmetrical layout, balance is achieved as long as the visual weight of elements is equal.
For more inspiration check out these UX portfolio examples.
Once you pick the right layout or the right template for you, I think it's really important and a lot of the time users don't really do that is to first make sure you customize all the content. So you don't leave like unrelated images or you don't leave unrelated paragraphs or you really think about the flow of the content of the story that you want to tell for your users.
Dafna Rabin, Template Design Team Lead at Wix.com
3. Find a domain name
Finding a domain name is one prudent step toward launching your professional graphic design portfolio. A domain name is the address people type into a browser to reach a specific site, which will give your site some sharp branding, and make it easy for clients to recognize.
When choosing your domain name, keep it short and to-the-point. Designers and other creative professionals commonly use their first and last name for their domain.
Tip: If you want to give audiences a preview of your site to build the hype, consider making your domain live while it’s still in production and adding a website under construction page.
4. Showcase your best graphic design works
As a graphic designer, you probably have a diverse collection of works to show future clients, from book cover ideas to wedding invitations. But one of the best design portfolio tips is to choose quality over quantity. When curating your graphic design portfolio, use your keen eye to hand-pick a selection of your best works that concisely represent your style.
I am endlessly fascinated by the transformative power of design elements—fonts, icons/ graphics, and colors—when woven together to craft unique and captivating logos and brands. It never ceases to amaze me how these seemingly simple components can yield a diverse array of beautiful and distinctive visual identities that authentically reflect a business's values and character.
Yaya Aaronsohn, Head of Brand Maker ay Wix.com
5. Upload images to a gallery
Getting your work online requires uploading images to your graphic design portfolio and setting up a gallery. First, make sure you have high quality images of the works you want to show. While custom photography can be expensive, today's mobile devices can fulfill many of your website's photography needs–just make sure the photos look professional and the files are high-resolution.
6. Describe your work
Portfolio websites contextualize the visuals for visitors. Add concise descriptions about each work included in your own graphic design portfolio, including at least the medium you worked in, the date and the client (if relevant). To further contextualize your project, especially personal ones, you can even add your inspirations for the project. Be sure to also include alt text for individual images, which is not only a key practice in web accessibility, but also optimizes your site for organic search. This text should concisely describe the content on your site to help visitors using screen readers.
There are over 2 billions websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable.
Adi Huri, Product Manager at WOW for Wix.com
7. Customize your portfolio design
According to the latest web design statistics, design has a 75% influence over a website’s credibility, according to WebFX. So use your designer's eye to give your online portfolio the most professional look and feel. Most importantly—give it personality to help it stand out. This means having a cohesive design, strong branded elements and, of course, providing visitors with a great user experience.
Each combination of design elements holds the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements - every detail plays a crucial role in shaping the overall identity of a brand.
Yaya Aaronsohn, Head of Brand Maker ay Wix.com
If you use a template, you could have everything you need for your site to function—but you’ll probably want to make visual adjustments to fit your work and personality. For example, you can replace your site’s color scheme, font and imagery style in your template with visual features more characteristic of your personal brand.
8. Use the best navigation practices
Whether it’s your contact details, portfolio gallery or your CV—make sure visitors can easily find what they’re looking for on your site. The best way to do this is adding a website menu as a central navigation point for your graphic design portfolio.
Typically, you’ll place this on your website’s header (at the very top of your site). When mapping out your menu, add the most important web pages of your portfolio or rather, the ones you want visitors to reach first.
9. Include bio and contact details
While your work alone may sell potential clients, visitors to your graphic design portfolio will most likely want more information before they reach out. You can expand on your work by including an About page with your CV, bio or other details that shed light on your professional background. You could even add a touch of personality by adding fun facts, like your role models or favorite graphic design magazines.
When making a professional portfolio, you always want to have contact details published, too. Once visitors decide they want to hire you, they should easily be able to find an email address or a contact form on your site to get in touch.
10. Publish and share your portfolio
Now that you’ve covered these essential steps, it’s time to publish your graphic design portfolio. You may want to run through our website launch checklist, too—which includes 50 things to review before, during and after publishing to help your website live its best life.
Once it’s live, share your website with both your personal and professional networks, including: family, friends, colleagues and, of course, your social media followers.
What are some common mistakes to avoid when creating a graphic design portfolio?
When it comes to creating a graphic design portfolio there are a number of common mistakes that can be easily avoided:
Lack of focus
It can be tempting to include too many projects by wanting to showcase everything you've done. But if it's not related to future projects, is outdated or makes your portfolio too large it's worth reconsidering what and how many projects you include.
Build a selection that showcases your best and most relevant work. Focus on projects that demonstrate your skills in your desired areas (branding, web design, illustration). Then prioritize projects that highlight your unique design style.
Poor visual presentation
Don't make the mistake of using unprofessional templates, inconsistent layouts, blurry images, or low-resolution files. Your work must represent the best of your work and there's no room for inconsistent styling.
Invest in a clean, minimalist portfolio design that highlights your work. Use high-quality images, with the proper file sizes and a consistent visual style throughout.
Missing or weak explanations
As powerful as your images can and should be in your graphic design portfolio don't make the mistake of showing visuals without content or a lacking explanation.
Always write compelling captions that provide context, articulate your design process and highlight the results. Make sure your explanations focus on the value you provided for your clients. Also check for spelling errors and typos, it must be as professional as possible.
Ignoring your target audience
Presenting the same portfolio to everyone without considering the specific needs of potential clients or employers can be a mistake if you're a graphic designer who is capable of working on different types and styles of projects.
Consider customizing your portfolio to showcase work relevant to the specific company or role.
Not updating your portfolio
Don't make the mistake of not adding new projects or keeping in outdated work. It's important to regularly update your portfolio with your latest and best work. Showcase projects that demonstrate your growth and evolving skills.
How do I make my graphic design portfolio stand out?
We get it, it can be tough to make sure your portfolio cuts through all the noise and competition when applying for a new role or project. But if your graphic design portfolio is going to do its job and really represent your work and skills, it's something to always keep asking and improving.
So, to make your graphic design portfolio stand out, focus on showcasing your unique style and expertise. Start with a clean, visually appealing layout that reflects your design aesthetic. Then highlight your best and most relevant work, tailoring it to your target audience or niche.
You should include a mix of projects to demonstrate versatility but ensure each piece has a clear purpose and context—explain your role, the goals and the outcomes.
Incorporate strong personal branding, such as a cohesive color palette, logo or typography, to make your portfolio memorable. It's worth spending time on getting this right because it has to represent you and it has to help you use storytelling to engage anyone who views your portfolio, walking them through your design process and problem-solving approach.
Don't be afraid to add a personal touch. This could include a brief introduction about yourself, your design philosophy and what drives your creativity.
Graphic design portfolios FAQ
How do I start a graphic design portfolio?
There are many ways to start your portfolio. First, we recommend collecting together your design examples and establishing a theme for how you want to showcase it. Think about who you want to see it, and why. Is it more personal or professional as this can affect the theme and design. Next you'll want to choose a portfolio website builder, like Wix, which can help you take your portfolio from start to finish, and help you be able to find ways to promote it if necessary.