If you're a roofing professional, learning how to build a website from scratch is a game-changer for your business. Your roofing website is your 24/7 virtual storefront and the beginning of your online business identity. A well-designed website can attract potential customers, establish your credibility and showcase your expertise in the competitive roofing industry.
Imagine this: A homeowner in your area needs their roof repaired. Where's the first place they'll look? Online. And when they find your website, it should instantly tell them why you're the right choice.
Let's explore how you can create a roofing website that looks good and works hard to bring in business.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
How to build a roofing website in 7 steps
01. Select a domain and web hosting
Choosing the right domain name and hosting service is like picking the perfect location for your roofing business—it's crucial for your online success. Think of your domain name as your web address, it should be memorable, closely tied to your brand and easy to type.
Why does a good domain name matter? Your domain name sets the foundation for your brand identity. A domain that reflects your roofing business's name or specialty can help customers recognize and revisit your site. Consider it as the virtual equivalent of your company's signage. Opt for trusted domain extensions like .com or .net to build credibility and trust among visitors.
Struggling with ideas? Use a domain name generator for inspiration or try a business name generator to brainstorm creative roofing business names. Once you've picked a name, run a domain search to check availability and secure it before someone else does.
For hosting services, site reliability is key. Your hosting provider is where your website resides online, so make sure you choose a reliable hosting service to keep your site consistently available and fast-loading for visitors. Downtime or slow loading pages can drive potential customers away.
Pro tip: Research web hosting costs and compare features like uptime guarantees, customer support and scalability to find the best fit for your roofing business.
02. Choose the right website builder
Selecting the right website builder is a critical step when you’re planning your website. The ideal platform for your roofing business should align with your goals and make building your site easy and stress-free.
Platforms like Wix offer user-friendly interfaces and customizable templates, making it simple to design a professional-looking website without extensive technical knowledge. Here's what to look for in a website builder:
SEO features: A good website builder should come with built-in search engine optimization (SEO) tools to help you rank higher in search engine results. Look for platforms that let you easily optimize meta descriptions, title tags and keywords relevant to roofing services.
User-friendly design tools: Choose drag-and-drop website builder that offers customizable templates tailored for roofing businesses.
Mobile responsiveness: More than half of internet users browse on mobile devices. Check the website builder you choose has mobile-friendly features during the website development phase so that your site looks great on any device.
03. Design your roofing website
Designing your roofing website isn't just about aesthetics–it’s about functionality and creating a user-friendly web design. A clear, organized layout makes sure visitors can easily find the information they need and encourages them to contact you.
Choose a customizable roofing template that reflects your brand's identity and accommodates the specific needs of a roofing company. Look for designs that present your services, highlight testimonials and include strong calls-to-actions.
04. Add essential pages to your website
Make sure you're providing visitors with the information they're looking for by including these essential pages to your roofing website:
About us: Share your company's story, mission and values to build trust with visitors.
Contact information: Make it easy for potential customers to reach you by including phone numbers, email addresses and a contact form.
Services offered: Clearly outline the roofing services you provide, using detailed descriptions and high-quality images to engage visitors.
By focusing on these design elements, web content and website features, you can create a roofing website that reflects your expertise and encourages visitors to engage.
05. Optimize for SEO
Optimizing your roofing website for search engines is a must for attracting new customers. By implementing smart SEO practices, you can improve your website's visibility and drive more traffic.
Build credibility with testimonials by displaying positive feedback from satisfied customers. Ask for them to leave reviews on platforms like Google and highlight their testimonials on your website.
On-page SEO tips: Use tools like Google Keyword Planner to find terms like 'roof repair near me' or 'roofing contractor.' Use these keywords naturally throughout your content and add descriptive alt texts to your images, making your site more SEO-friendly.
"In 2025, a strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace."
Idan Cohen, SEO growth specialist at Wix
06. Add lead-generating features to your website
Transform your roofing website into a lead-generating machine with these strategies:
Create content that converts: When it comes to monetizing your website, focus on producing content that addresses common questions and concerns of your target audience. This could include starting a blog about roofing maintenance tips, guides on choosing the right roofing materials, or case studies of successful projects. Make sure your content is informative, easy to read, and relevant to your audience's needs.
Use high-quality images and videos: Visual content can significantly enhance the appeal of your website. Use high-quality images and videos to showcase your work, highlight completed projects and provide virtual tours of your services. This makes your site more engaging and helps to build trust with potential customers.
Add call-to-actions: Strategically placed CTAs play a big part in guiding visitors towards taking desired actions. Be sure that your CTAs are clear, concise and compelling. Use action-oriented language that encourages visitors to contact you, request a quote, or schedule a consultation. Phrases like 'Get Your Free Estimate Today' or 'Contact Us for Expert Roofing Solutions' can be effective in prompting users to engage with your business. Position these CTAs prominently on key pages such as the homepage and service pages.
07. Monitor and improve your website performance
Your roofing website isn’t a “set-it-and-forget-it” project. Regularly monitor its performance to make sure it’s meeting your business goals.
When it comes to website management, regularly track visitor behavior, bounce rates and session durations with tools like Google Analytics to identify areas for improvement. Use heatmaps with tools like Hotjar to see where visitors click most often, helping you optimize design and CTAs.
Analyze your site’s performance and update content, design or SEO elements as needed. Staying proactive keeps your site relevant and continues to attract and convert visitors.
Best roofing website examples built on Wix
Looking for inspiration before you start creating your own roofing website? These examples of roofing sites built on Wix show just how effective and professional your website can look. Each one brings unique and simple design features to the table, proving that with the right website builder, your site can stand out and drive results.
01. BQ Roofing
BQ Roofing’s sleek and modern website highlights the company’s roofing expertise with a polished layout and professional imagery. The homepage immediately grabs attention with bold visuals, while clearly labeled sections guide visitors to essential information like services offered, customer testimonials and contact details. It’s a great example of how to balance aesthetics and functionality.
02. Alfrey Roofing
Alfrey Roofing’s website prioritizes simplicity and ease of navigation. The clear call-to-action buttons, such as “Request a Quote," make it easy for potential customers to get in touch. The site’s clean design and detailed service descriptions provide visitors with all the information they need to make a confident decision.
03. DNA Roofing
DNA Roofing’s website proves you don’t need a complicated design to make an impact. It features a minimalistic design with a focus on clear communication. Their straightforward approach to presenting services and contact options makes sure visitors can quickly find what they came looking for.
04. Integrity Metal Roofs
Integrity Metal Roof’s site sets itself apart by featuring its niche expertise in metal roofing. The combination of high-quality images and detailed project descriptions builds trust and positions them as a go-to expert in their field. Their use of testimonials adds an extra layer of credibility, too.
05. T.C. Roofing
T.C. Roofing focuses on accessibility and user engagement on their website. The homepage features a prominent contact form, making it easy for visitors to request a quote or ask questions. The site’s design makes sure nothing gets in the way of turning visitors into leads.
How to make a roofing website FAQ
How much does a roofing website cost?
The cost of a roofing website can vary based on your needs, but typically, it falls into three main categories: DIY, professional design and custom development.
DIY with a website builder: Using a platform like Wix, you can build a professional roofing website for as little as $16–$45 per month, depending on the plan you choose. This includes hosting, templates and essential features like contact forms and SEO tools.
Hiring a professional designer: Working with a web designer can range from $500 to $5,000 or more, depending on the level of customization and additional features you need.
Custom development: A fully custom-built website can cost $10,000 or more, ideal for larger roofing companies with specific requirements like advanced booking systems or integrations.
For most roofing businesses, starting with a DIY website builder like Wix is an affordable and effective way to create a stunning online presence without breaking the bank. Learn more about how much does a website cost to make a decision with confidence.