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Social media helps sports teams broaden their reach, but you still need a digital hub where your online audience can gather and grow.
Creating a website for your sports team can be a great way to develop such a gathering place for both your fans and athletes. You can use it to host team-related information, share live score updates and sell tickets for your upcoming games.
That said, planning a website, building it from scratch and checking off all the necessary website features involves countless decisions—from choosing the right platform to picking the best tools.
In this guide, we’ll dig deeper into all those decisions step-by-step to help you create a sports website.
Want to learn more about building websites before taking the plunge? Explore these website fundamentals to get a head start.
Why do you need a website for your sports team?
Besides boosting your online presence, here are the reasons why you must make a sports website your priority:
Brand building: A website helps your sports team establish a brand identity. By using consistent branding elements—logos, colors and brand voice—you create a distinct identity that fans can relate to.
Fan engagement: With a website, you can engage with loyal fans via blog posts about the team, player interviews and funny behind-the-scenes moments.
Recruitment: With a website, you offer interested candidates a path to join you as players, coaches or volunteers. They can look up information on future tryouts, job vacancies and opportunities to contribute to your team.
Revenue generation: You can use your website to sell merchandise, tickets to upcoming events or premium membership subscriptions. It might even boost your merchandise sales, as it's direct from the source instead of a third-party vendor—25% of customers don’t finish an online purchase because they don’t trust a website.
Sponsorship: With a website, you build another asset for the negotiation table when trying to get sponsors for your team. The more website traffic you get, the more people get to know about your sponsors.
What should be included in a sports team website?
While you can customize your team’s website as you like, here are some essential website elements to consider:
Brand identity
You can use your team colors and logo to inspire your website’s look. For instance, you can incorporate your team’s primary color as the background color of your website. Plus, you can leverage the “About us” page to share your team’s mission statement, history and teamwork motto.
Team information
A website can be a great place to share player profiles highlighting their achievements and stories to better connect with fans. You can also recognize the coaches and the supporting staff working behind the scenes. Additionally, you can share how new players can try out for your team.
Activity updates
Add a working match schedule to your website to enable fans to follow your team’s journey and find time to catch a game. Beyond that, you can have dedicated game pages to deliver real-time score updates to enhance the overall fan experience.
Communication and engagement opportunities
Encourage communication between fans and the team with chat forms, newsletters, contact information and links to social media accounts. If your team needs volunteers, include a signup form and information about the vetting process and responsibilities. Additionally, you can have a blog section where players can share insights, anecdotes and behind-the-scenes stories to build a community.
Ticketing and events
By hosting a dedicated ticket sales page on your website, you might be able to attract more fans to your next match. Plus, it also helps you inform fans about upcoming games, events and tournaments.
Merchandise and gear
A 2023 PwC report shares that 63% of customers buy products directly from a brand’s website instead of a third-party marketplace. You can add e-commerce store functionality to your website to benefit from this and sell team-branded apparel. Additionally, you can sell gear from your partners to diversify your revenue streams.
Support and partnerships
Having a dedicated section on your website about your sponsors and partners lets you highlight their contributions and share their value to the team. You can include contact information for potential sponsors interested in exploring partnership opportunities.
How to create a sports team website in 6 steps
01. Buy a domain
Before you create a sports team website, you need a unique place for it on the internet—i.e., a domain address, such as “example.com.” You can pick a domain name by heading to the domain registrar.
Learn more, what is a .com domain.
That said, you may have to play around with your address a little if your ideal domain name is unavailable. Typically, you can do so by incorporating a short form of the name, adding “team” before it or using a team abbreviation.
If that doesn’t work, try the Wix business name generator to brainstorm custom domain names for your sports team website.
Once you have a domain name, you’ll need to select a web hosting partner and connect to its name servers to start your website setup.
While that’s a lot of moving parts, you can get all of that done in one go by opting for a Wix Premium hosting plan, which comes with a free domain name and a powerful sports website builder.
Learn more about some of the best AI website builders.
Learn more:
02. Pick a website template
While you can start from scratch using a drag-and-drop website builder, a template provides a head start with a well-designed layout from a professional designer.
Here’s what you should look for in a template for a sports club website:
Mobile friendly: According to DataReportal, mobile phones account for 60% of the world’s website traffic. So, ensure your website template is user-friendly for mobile visitors.
Customization options: While premade web pages look great, the template should offer easy customization to change the colors, font styles and layout.
Multimedia support: Consider how multimedia brings life to an otherwise boring youth sports website.
With Wix, you have plenty of stylish website templates at your disposal to start building your sports website. You can even view and edit different parts of a website on various templates to experiment before making a decision.
Get started with these sports team website templates.
If you don’t want to search for the perfect template, you can also create a great website for your sports organization using Wix’s AI website maker.
03. Customize your website design
Like your sports team, your website is unique—so it should reflect that uniqueness. You can customize the selected template by adding your team logo, brand colors and preferred font styles.
If you already have a logo, you can use that. Otherwise, you can use Wix’s logo maker to design one. Similarly, you can experiment with the colors and font styles to get a website design you like.
Beyond that, adjust each page as needed to develop a website user interface that works for your visitors.
Finally, add calls to action (CTAs) with buttons throughout your website to encourage fans to perform a preferred action. For instance, you can ask them to join the team club, get tickets, follow you on social media or become a subscriber.
Learn more:
04. Add sports team content
When building a sports team website, it's important to cater to various sports interests to maximize engagement and utility. Whether you manage a basketball team, football club, hockey team, soccer club, or any youth sports team, each organization can benefit from a tailored section on your website. Here's how to create content that resonates across different sports:
Basketball team highlights: feature a dedicated area for your basketball team, showcasing player stats, game highlights, and tournament news. Include video clips and galleries to keep fans engaged.
Football club corner: create a section for your football club that includes insights into training routines, player interviews, and match previews. This can serve as a hub for fans seeking in-depth coverage of your club's activities.
Hockey team updates: regularly update this segment with your hockey team's game schedules, live scores, and player spotlight stories. Engaging visuals and infographics can further enhance fan experience.
Soccer club insights: offer a behind-the-scenes look at your soccer club, from practice sessions to team travels. Sharing stories of camaraderie and determination can inspire current and prospective fans.
Youth sports team growth: focus on development and milestones achieved by your youth sports team. Highlight training programs, mentorship opportunities, and success stories of young athletes who have progressed through the ranks.
05. Optimize for search engines
Besides helping with branding, a website offers a lot of visibility to your team via search engines, letting you connect with individuals, teams and organizations in your area and around the world.
In fact, Semrush shares that almost 30% of website visitors find a website using search results. That said, to attract these visitors, you need to optimize your website for search engines.
While that used to mean stuffing in keywords to appear higher up in the website index of relevant searches, a lot has changed in the last decade.
Now, you can instead optimize your website by providing search crawlers with relevant information (via meta titles and meta descriptions) and streamlining the user experience.
Try SEO tools from Wix to improve your technical website structure, meet the needs of search crawlers and enable rich results.
06. Distribute your sports team website
Search engines offer a great way to get the word out to interested individuals on the internet. That said, in the best circumstances, search engine optimization (SEO) can take many months to show results, so you’ll need to use other marketing strategies to share your sports team website directly with fans.
You can spread the word through your social media accounts. If you have an existing email list of fans, you can reach out to them with email marketing tools. Beyond that, you can add your website to your Google Business Profile (if you have one) to let searchers know about it.
Additionally, if you regularly get featured on a sports blog, you can ask the publisher to mention your new website. And if you’re selling team merchandise, you can promote both your merchandise and website by running social media ad campaigns.
Sport team website examples
Manchester City Football Club
The Manchester City Football Club website stands out for its in-depth coverage of all things related to this popular club. From the latest news, videos, fixtures and latest game results to player interviews, team reflections and goal highlights, this sports team's website offers a rich multimedia experience for its large fanbase. With dedicated sections for the Men's Team, Women's Team, EDS & Academy and Club News, MC fans can stay updated on all aspects of the club's activities. The site also includes sections highlighting community initiatives, club history and football learning opportunities, showcasing the club's commitment to engaging with fans beyond the field.
Stafford Hitmen
As a highly successful travel baseball program in New Jersey since 2019, the Stafford Hitmen sports team website showcases the program's nine-time championship status and dedication to fostering player growth. Through a focus on player development and accountability, the Stafford Hitmen prioritize maximizing every player's potential by offering valuable resources on their website such as tryouts, private lessons and access to coaches all geared towards enhancing players' skills and performance.
National Cathedral St. Albans Crew Rowing Club
This rowing sports team website in Washington DC. has created a hub of information for athletes, parents, alumni and supporters. Their site features sections covering various aspects of the rowing program, including athlete resources, safety guidelines, season schedules, regatta information and registration details. The site also includes dedicated "about us" pages for coaches, FAQs, spirit wear, team merchandise, a calendar of events, a donation section and volunteer opportunities offering engagement with the local community. Additionally, the team's website has an alumni support section, highlighting the club's active communication and commitment the city's rowing community.
Utah Scorpions
The Utah Scorpions baseball team website offers a platform for young baseball players looking to develop their skills by emphasizing injury management and long-term player wellness, ensuring a focus beyond just on-field performance. The website highlights personalized coaching sessions aimed at enhancing individual skills and overall game etiquette. Additionally, their website's emphasis on physical fitness training, mental toughness development and partnerships for additional support sets the team apart in their commitment to holistic player development.
Slice Girls Tennis Club
The Slice Girls Tennis Club fosters a strong community of female tennis enthusiasts. It's a supportive environment where women can stay fit and build lasting connections through the power of movement. Established in 2022, the club's founders envisioned more than just a tennis group, they aimed to create a multicultural collective that values unity and shared experiences on and off the court. By offering weekly sessions tailored to different skill levels, private coaching opportunities, loyalty programs, memberships and engaging events like the Wyn Beauty Official Launch and AFRIQUE Day Party, the club's website actively encourages women to join forces and celebrate achievements together. Through their commitment to community-building and empowerment, the club stands out as a welcoming space for female players.
How to make a sports team website FAQ
Can you use a sports website to make money?
You can, by selling tickets to matches and your team's merchandise via your website. Or you can monetize your site content, through affiliate marketing or by running display ads. Just make sure that these website monetization methods don't impact the user experience on your site, as this might hamper your efforts to build a community and attract more fans.