When starting a house painting business, one of the first things you'll want to do is build a website. A professional website is more than just nice-to-have, it's a must to grow your painting business. Most people begin their search online, and having an online presence is the best way to connect with customers looking for painting services in your area. It's your chance to make a great first impression and build trust with customers before the first drop of paint is even applied.
Need a website fast? With Wix's AI website builder you can create a professional website in minutes.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
What is a house painter website?
So, exactly what is a house painter website? Think of it as your portfolio and business card rolled into one. It's where potential customers can learn about your services, look through photos of your past projects and read testimonials from happy customers. In other words, it's the perfect way to show off your work and build trust with people who might be looking for a painter just like you. If you’re starting a business, having a website with the right mix of clear information and eye-catching images makes it easy for visitors to see exactly what you bring to the table.
How to make a house painting website in 10 steps
Creating a website for your house painting business can help you reach more customers and build trust in your services. Here’s a simple, step-by-step guide to help you get started:
01. Define your ideal customer
Start by understanding who you’re creating your house painting website for. Are your customers primarily homeowners looking for interior or exterior painting services, or businesses needing commercial painting? Knowing your audience helps you create content and design tailored to their needs, making your website more effective at turning website visitors into customers.
Focusing on a niche can also make a huge difference. If you’re great at historic restorations or eco-friendly painting, make that clear on your website. This sets you apart and helps position you as an expert in your field.
When you know your audience and niche, you can design a website that speaks directly to customers, increasing the chances they’ll choose your services over others.
02. Choose a memorable domain name
Your domain name is the first thing visitors notice, so make it memorable and relevant to your business. It should include your business name and keywords like “house painting” or “paint my house.” Once you’ve chosen your domain, it’s time to find a hosting service that can keep your website running smoothly. Look for a provider that offers great site reliability to make sure your site is always available.
Pro tip: If you’re struggling to come up with the perfect domain name, try using Wix’s domain name generator to spark some ideas.
03. Pick a website builder that works for you
Choosing the right website builder is a big decision when it comes to creating your online presence. For house painters, you need a platform that’s easy to use, customizable and has SEO-friendly tools to help your site show up in search engine results. Don’t forget to think about the underlying website infrastructure too–things like reliable web hosting, strong security features and the ability to register a domain name.
Creating a website with Wix means access to its drag-and-drop website builder interface, AI website builder, enterprise level website security features and secure hosting. Wix is user-friendly and offers a range of website templates perfect for house painters.
04. Customize your design to reflect your brand
Choose a template that fits your style, then customize it with your brand colors, logo and imagery. For house painters, a clean, professional design with photos of your work is ideal. Include high-quality images of freshly painted homes and decorative projects to create a strong first impression.
See more templates:
05. Add the right webpages and features
Make sure your website includes all the essential pages to inform and convert visitors:
Homepage: Introduce your business and highlight your services.
About Us: Share your story, experience and what sets you apart.
Services: Detail the types of painting you offer, like residential, commercial or eco-friendly options.
Portfolio: Show off your best work with before-and-after images.
Contact info: Make it easy for visitors to get in touch by adding a form, your phone number and email address.
ePayments: Integrate secure payment gateways to allow for hassle-free transactions.
Scheduling software: This allows clients to schedule consultations or painting sessions directly from your website, helping you manage your schedule effectively.
06. Showcase reviews and testimonials
Your reputation is everything in the home improvement industry. Include a dedicated section or page featuring client reviews and testimonials. Positive feedback reassures potential customers that they’re hiring a reliable, skilled professional.
07. Make navigation simple and clear
Your website should be easy to navigate so visitors can quickly find what they’re looking for. Use a clear menu structure with intuitive labels like “Home,” “Services,” “Portfolio” and “Contact.” For added accessibility, include a search bar to your house painting website.
08. Optimize for SEO
To make sure your painting business stands out online, you’ve got to focus on search engine optimization (SEO). This helps your business show up on search engines when potential customers search for house painting services. Here’s what you need to know:
Local SEO: Most of your customers will be in your area, so include your location in your titles, headers and content. Don’t forget to register on Google Business, making sure your profile is complete with accurate contact info, services and business hours.
Add painting-related terms: Think about terms people are using to search for painters. Keywords like “house painters in Los Angeles” or “eco-friendly painting” are perfect to include in your content, meta descriptions and even alt texts.
SEO is a continuous process, so keep your website updated and stay on top of the best practices to make sure you’re always visible when future customers need you.
09. Review and publish your painting website
Before going live, thoroughly review your website for errors. Check for typos, broken links and mobile-readiness. Test your contact form to make sure it works properly and you won’t miss future leads. A polished website signals professionalism to site visitors.
10. Promote your house painting business online
Once your site is live, spread the word. Share the link on your social media platforms, add it to your business cards and include it in email signatures. Consider running Google Ads or local promotions to drive traffic to your website to attract new customers.
How to market your house painting website
Effective marketing will help you stand out and attract more customers–so let’s dive in.
Social media is your best friend here–share before-and-after photos, customer testimonials and fun content that leads back to your website. Instagram and Facebook are great for showing your projects, sharing tips and offering specials that keep customers engaged.
But don’t forget about offline marketing, too. Networking with local businesses and attending community events can work wonders. Even something as simple as flyers or a local newspaper ad can get people’s attention. And, of course, word-of-mouth is gold–encourage happy clients to spread the word.
By balancing online and offline strategies, you’ll make sure your business gets noticed no matter where people are looking.
Pro tip: Wix offers widgets and plugins that let you embed your social media platforms directly onto your site. This could be a gallery of recent Instagram posts or Facebook reviews. Make sure these feeds are placed in areas where they complement the content without overwhelming it.
“Identify the social media platforms your audience is active on the most and get an in-depth understanding of what it takes to rank in them. For example, converting your Instagram carousel posts into a Reel can capture attention more effectively and boost your content's impact, ultimately leading people to visit your site.”
Lilach Goldis, Social Media Manager at Wix.com
House painter website examples built on Wix
Looking for inspiration for your own house painting website? These six house painter websites built on Wix are excellent examples of what works well in terms of design, functionality and branding. Here's what makes each one stand out:
Saul's Quality Painting LLC
Central Painting
Jose Painting
Muro Painting LLC
ASAP Painting & Home Improvement
Urbina's Professional Painting
01. Saul's Quality Painting LLC
Saul’s Quality Painting website does an excellent job of establishing trust with a "Licensed & Insured” badge prominently displayed. The use of bold colors and testimonials creates a strong visual identity, while their detailed “Services” page leaves no questions unanswered for website visitors.
02. Central Painting
Central Painting focuses on storytelling, using a personable “About Us” section to connect with visitors. The site features plenty of visual proof of their expertise, including a gallery of videos. Clear contact details and an online estimate request form make it easy for customers to take the next step.
03. Jose Painting
Jose Painting’s website demonstrates what you can achieve with a simple, DIY platform like Wix. The homepage features a friendly introduction and bold imagery, while the contact form is prominently displayed for easy accessibility. It’s a great example of how even small businesses can have a polished online presence.
04. Muro Painting LLC
Muro Painting LLC’s site stands out for its modern, minimalist design. The sleek layout emphasizes their professionalism, while a gallery of completed projects takes center stage. Easy-to-read content and contact information on every page make it user-friendly and practical for potential customers.
05. ASAP Painting & Home Improvement
ASAP Painting’s website focuses on trust-building with a prominent testimonial section and detailed service descriptions. The layout is clean and uncluttered, making it simple for visitors to find information. Their use of calls-to-action, like “Contact Us Today,” encourages website visitors to get in touch quickly.
06. Urbina's Professional Painting
Urbina's Professional Painting strikes the perfect balance between professionalism and approachability. The homepage features high-resolution images that immediately catch the eye, while clear navigation makes it easy to explore services. A well-organized “Portfolio” page showcases the company’s best work, helping potential customers see the quality they can expect.
How to make a house painter website FAQ
How do I start a painting business?
To start a painting business, begin with thorough research and a solid business plan that includes your services, pricing and growth strategies. Ensure you meet all legal requirements by registering your business and obtaining necessary licenses and insurance. Invest in quality tools and, if needed, hire skilled staff with competitive wages. Set up a financial system to manage your finances effectively.