When it comes to branding, the power of color cannot be overstated. In the world of logo design, your choice of color is crucial, as it plays a significant role in how your brand is perceived. In recent years, we've seen the influence of Gen Z purple—lilac purple as the new Millennial pink, and how this hue has emerged as a popular and strategic choice among businesses looking to stand out. Purple, with its rich and vibrant tones, offers a visual appeal that can be both captivating and distinctive.
As you embark on the journey of learning how to design a logo, you will first understand what is a logo and how a color like purple can affect customers’ first impressions. This guide will provide you with logo design tips and cover how to make a purple logo for your brand.
The significance of purple in logo design
The color purple holds a special place in the realm of branding and business. Historically associated with royalty and wisdom, purple can bring your logo a sense of sophistication and luxury. When you opt for a purple logo, you're tapping into these deep-seated associations that can elevate your brand's perception in the eyes of consumers.
The significance of purple in logo design extends beyond its royal connotations. It's also seen as a color that stimulates creativity, imagination and innovation. This makes it an excellent choice for brands that are forward-thinking and original. Whether you're looking to convey elegance, mystery, or cutting-edge innovation, a well-designed purple logo can articulate these qualities.
How to create a purple logo
Designing a purple logo that effectively represents your brand involves a series of thoughtful steps. From conceptualization to creating the final design, each phase is crucial in ensuring that your logo not only looks great but also communicates your brand's message.
01. Start with a concept
Before diving into design elements, start with a deep understanding of your brand. What is your brand's core message? What values and emotions do you want to convey through your logo? A clear concept will guide the design process and ensure that your purple logo is aligned with your brand identity.
02. Choose the right purple for your logo
Purple comes in a wide range of shades, each capable of conveying different feelings and messages. From the soft lavender to the deep violet, selecting the right shade is important. When choosing your logo colors, here are some things to keep in mind:
Consider your brand’s personality: Lighter purples tend to be seen as more romantic and whimsical, while darker purples are associated with luxury and seriousness.
Think about versatility: Ensure that the shade of purple you choose works well across various mediums, from digital screens to print materials.
Complementary colors: Explore different logo color combinations to see what works well with purple. Try different saturations and shades.
03. Customize your purple logo
To make your purple logo truly stand out, customization is key. This can involve:
Typography: Choose a font that complements the style and personality of your purple color choice. For inspiration, feel free to check out the best fonts for logos.
Imagery: Incorporate graphics or icons that reflect your brand's services or products.
Purple logo background: Decide whether a solid, gradient or patterned background suits your purple logo best.
Pro tip: You can test out a few versions of your purple logo with AI logo generators to see what you like best.
4. Add the final touches
Once you have the main elements of your logo in place, it's time to refine it. Some key components in this stage:
Balance and composition: Ensure that all elements of your logo are harmoniously balanced and that it isn’t too busy for the eye to grasp.
Scalability: Test how your logo looks in different sizes to guarantee readability and impact.
Consistency: Be sure to add your logo consistently across all of your digital assets, from your website to your business cards and social media profiles in order to improve brand recognition.
Feedback: Gather opinions from stakeholders or potential customers to see how your purple logo resonates with them.
Learn more: How to make a website, How to start a business
Ready to make your purple logo? Use a logo maker to bring your design to life. Check out these purple logo ideas for inspiration.
Famous purple logo examples
Looking at popular purple logos can provide valuable insights into how this color has been used effectively by well-known brands.
Twitch: The streaming platform's logo features a vibrant shade of purple that conveys energy and innovation, appealing to its tech-savvy audience.
Yahoo!: With its deep purple hue, Yahoo!'s logo represents wisdom and sophistication, aligning with the brand's history as an internet pioneer.
Cadbury: The chocolate brand uses a rich purple to evoke a sense of indulgence and luxury, which is fitting for its premium confectionery products.
How to make a purple logo FAQ
Is purple a good color for a logo?
Purple is versatile and can work for various industries, from technology to beauty. It's less common than colors like blue or red, which means it can help you create a memorable brand identity. Well-known companies like Twitch and Yahoo! have effectively used purple to convey innovation and creativity while remaining approachable to their users.