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Creating a trucking website that highlights a passion for seamless logistics and high-quality service is one of best ways to put your business on the road to digital success. With a website builder, you can do it all on your own, letting technology carry the heavy design load, while avoiding hefty costs charged by professional designers and developers.
The General Freight Trucking business in the US has experienced an average annual growth of 2.5% in the period between 2018 and 2023. Whether you focus on big moves, specialty shipping or small-scale transportation, establishing a strong online presence can help your own trucking business thrive and stand out from the competition in this expanding industry.
In this article we’ll show you how to make a website from scratch for your own trucking business in eight steps. Continue reading to learn about the following topics:
How to make a trucking website in 8 steps
How to promote your trucking business online
What are the benefits of making a trucking website?
How to maintain your trucking business website after publishing
Best trucking website examples
How to make a trucking website in 8 steps
01. Understand your trucking website goals
When creating your own website, it’s important to start with clear goals to guide your step-by-step strategy. Take the time to develop ideas for your website, identifying its goals and thinking about what content you need to make it compelling and successful.
In the planning stages, ask yourself the following questions:
What is the purpose of creating a website for my trucking business? Determining your trucking business’s online goals—whether it’s to increase sales, build online engagement or get more attention on your brand—will help determine the type of website you need and its essential elements.
Who is your target audience? Your website may want to attract truck drivers, dispatchers or business representatives—an audience you should define at the beginning stages. Knowing your target customers and what appeals to them will help guide your site’s design and content so it resonates with visitors.
Which businesses inspire you? Seek out other websites in the trucking and transportation industry to gain inspiration. This way, you can get ideas for what features to include and how to stand out from the competition.
02. Choose a website builder
Using drag-and drop or AI technology, a website builder allows you to create a customized site for your trucking business while significantly cutting down how long it takes to build a website. These days, it's a go-to website design tool, acting as the perfect solution for novice designers and business owners who don’t necessarily have a budget to hire a professional website developer.
A website building software includes a content management system (CMS) which allows you to add, remove and update content. This simplified process shouldn’t take away from the quality of your design or the success of your website’s capabilities.
When choosing the right website builder for your trucking business, be sure it includes the features your business needs to optimize your online presence:
Cost efficient: How much a website costs depends on many factors, including finding a website builder within your budget. Platforms like Wix allow you to make a website for free with limited features and branded domains. For more advanced options, you can choose paid plans ranging from $16 to $200 per month, depending on the features and functionality you need.
Design flexibility: A website builder with professionally designed website templates serves as a great starting point, but be sure it also provides extensive customization options to bring your business’s vision to life. You’ll also want a tool with a user-friendly drag and drop interface that offers intuitive editing and management capabilities.
Mobile website editing: These days, many of your customers and clients will arrive at your website using their mobile device. That’s why it's important to make sure you choose a website builder that prioritizes mobile editing with responsive or adaptive technology.
Management tools: Consider a website builder that provides for analytics, performance tracking, SEO and customer service to optimize your online presence.
Solid website infrastructure: Website infrastructure refers to the underlying technology that allows your website to function. A website builder with reliable site performance is key, providing a stable and secure experience for you and your customers.
What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. – Esin D. Habif, product marketing lead (outbound) at Wix.com
Learn more about some of the best AI website builders.
03. Register a domain name with hosting
Registering a domain name, also known as a URL, means securing the address customers will type in to visit your website. Customizing a domain name is a simple yet strategic way to enhance your site's branding and foster a professional, credible online presence.
When making a website for your trucking business, keep in mind the following tips for choosing a domain name:
Keep it short—ideally, between 10-15 characters—so that customers can easily remember your trucking site’s address.
Stay on brand by including your trucking business’s name, or keywords like “trucking service” “cargo,”and ”transportation.”
Choose a top level domain (TLD) that emphasizes unique branding customers will recognize. Standard TLDs, such as .com, .org, or .net are professional and easy to remember. However, a newer TLD such as .biz, .service, .truck, .transport, .freight or .solutions, can be a relevant way to reflect the nature of your trucking business.
Use a tool like a domain name generator to gain ideas and inspiration from domain names currently available.
Be sure your domain has reliable hosting
Domain names and website hosting are two separate, equally important elements for making a website. A domain name is the online address of a website, while web hosting stores and delivers its content to visitors. When a user types a domain name into their browser, it actually connects to a specific host and server, which acts as the website's digital storage unit.
It’s possible to acquire domain names and web hosting separately, but many businesses streamline the process by opting for Software-as-a-Service (SaaS) solutions like Wix. Wix offers free cloud hosting along with the ability to create a custom domain name.
Compare web hosting costs to learn more.
04. Design your trucking website using a template
Now that you’ve secured a reliable website builder and domain name, you’re ready to dive into the steps of designing your website. Web design involves arranging a combination of functional and aesthetic elements on your site in a way that represents your trucking brand while helping visitors achieve their goals.
Most web design platforms like Wix offer a variety of professional website templates that give you a headstart on making a website. This is often an iterative process, so keep in mind that you can always go back to update and change your design.
Below, we’ll show you how to work with a customizable template to streamline the process of making a website for your trucking business:
Choose a template
Find a service and maintenance template that works as a solid start for your trucking business, including a suitable layout, essential tools and business solutions. Check that it includes some of your site’s foundational elements such as a services page, contact form, image galleries or payment options.
Website templates on Wix are already optimized with advanced design features and important elements such as SEO optimization and web accessibility. They’re also fully customizable to emphasize your trucking business’s branding and ensure a memorable experience for customers.
Customize your design
Next, you’ll want to customize your template so that it appeals to customers, reflects your branding and establishes your trucking business’s credibility online.
Once you pick the right layout or the right template for you, I think it's really important to first make sure you customize all the content. So you don't leave unrelated images or you don't leave unrelated paragraphs or that and you really think about the flow of the content of the story that you want to tell for your users.
Dafna Rabin, Wix Template Design Team Lead at Wix.com
This includes personalizing the following elements:
Color and font theme: Use a theme that matches your trucking brand, including the colors your business wants customers to associate with your brand, and fonts that are professional and easy-to-read.
Images and video: High quality images and videos representative of your trucking business will help visitors resonate with your services and quality of customer care.
Adding your own logo: Include your trucking logo and feature it in a prominent location on your website, such as the website header. This way visitors will identify your trucking business the moment they arrive at your site. If you don’t already have a logo, you can use a free logo maker to generate high quality logo ideas for your brand in minutes.
Supportive content: Display certifications and credentials to instill trust among users searching for dependable trucking services.
05. Add and build your webpages
Building your website’s pages represents the bulk of the design process. Most website templates will include several webpages to start, but you can always add more when needed.
Each web page has its own goal, but generally uses content that drives visitors to use your site and book your trucking services, including:
Title: The text that appears in the browser's title bar and in search engine results.
Headline: The text that appears at the top of the page, and is a great place to establish your brand name and specific messaging.
Body: The main bulk of the written content of the page.
Images: Images that are used to complement and supplement the written content.
Videos: Videos can add an informative or aesthetic dimension to the page.
Links: Links are used to help the visitor navigate to other web pages.
When thinking about what pages to add when making a website for your trucking business, consider the following:
Homepage
A homepage is the front page of your website, and often the first content visitors will encounter. This is the place where you want to capture their attention, make a positive impression and encourage them to continue browsing and use your website to book a service.
The best homepages include, but are not limited to, the following elements:
Your logo and business name at the top of the page.
An eye-capturing image that reflects and represents your trucking business.
Strong calls-to-action, when relevant, such as buttons reading “learn more” or “book now,” that will lead visitors ready to schedule an appointment.
Contact details, which can be included at the website’s footer. This should include your contact phone number, email and location.
A website menu that guides visitors to the most important pages on your site, such as your “services” page, “About Us” page or “bookings” page.
About Us page
An About Us page is an opportunity to give visitors more information about your trucking business.This can include a background story about your trucking business—for example, how it started or what your business values are.
It can also build familiarity with visitors by expanding on the quality of your services and staff, for example, including testimonials from past clients or adding professional bios of your team accompanied by a team photo or headshots.
Services page
A services page is where customers will come when they want more details about your transportation services and the processes for booking. Here, you can list the different types of trucking services your business offers, which may include but are not limited to:
Refrigerated trucking
Hazardous material transport
Oversized weight loads transport
Other specialized freight trucking
Express delivery services
Flatbed trucking
Bulk hauling
Drayage services
Household goods moving
Specialized equipment services
Auto transport
Fleet trucking and leasing
Under each service, be sure to write out a brief but detailed description of what it entails, along with pricing and scheduling options. Keep your written copy concise and professional, writing in a way that encourages new visitors to choose your trucking business over the competition.
Bookings page
Integrating a scheduling software onto your service page or a dedicated bookings page provides several advantages to you and your site visitors. For customers, you can simplify the booking process by giving them the tools to conveniently schedule and pay for trucking services on your site.
This benefits you as the owner by improving conversion rates and customer satisfaction. It also provides you with a centralized dashboard for managing your calendar, streamlining scheduling and sending appointment reminders. By consolidating the customer journey and reducing back-and-forth communication, scheduling software on your trucking website can have a big impact on business growth.
Contact page
Establishing strong communication with your customers is key—especially when trusted customer service depends on smooth logistics, organized scheduling and troubleshooting. A dedicated contact page should display your business’s various communication channels to make it easy for customers to reach you, such as phone numbers, email addresses and social media links.
For added convenience, use an online form builder to create a contact form that allows visitors to send inquiries directly from your website. This is a great way to encourage new customers to reach out and get a quote for your services, kickstarting the communication process and driving them further into the sales funnel.
Testimonials
Studies show that 77% of satisfied customers will recommend a service after having a positive experience—so, If one of your goals is to attract new clients, a testimonials section can leverage the power of word-of-mouth, letting the feedback of satisfied customers market for you.
Whether it's a dedicated page or included on your homepage or about page—high-quality services can be reflected with testimonials sections on your site. Here, you should display feedback and quotes from previous clients who boast about your company’s honesty, efficiency and dependability.
Employment page
In an industry that’s gotten used to embracing alarmingly high truck driver turnover rates, recruiting qualified talent is a must. If your trucking business is hiring, you can add an employment page listing open positions and showing qualified candidates how to apply. This is also a great way to showcase some of the values prevalent in your company culture, amplifying your business’s professional image.
06. Set up website navigation
Website navigation is what helps visitors to your site find the information they need quickly and easily. Just like providing smooth transportation logistics, fostering clear and effective website navigation is one of the most important factors in providing a positive user experience for online trucking customers.
Your website’s navigation system is made up of different elements, including a website menu and internal links that connect various content. To make the most out of your site’s user journey, it’s important to provide a well-organized website menu and navigation structure by following these website navigation tips:
Create a visual representation of your website's pages and establish a hierarchy to ensure logical and efficient navigation before creating a menu and applying internal links throughout your webpages.
Focus on displaying only the most important items in your navigation menu to maintain clarity and avoid overwhelming users.
Assign clear and concise page titles to each menu item or internal link to help users understand the content they can expect when clicking.
Ensure that your website's logo is linked back to the homepage, providing users with an easy and consistent way to return to the main page.
07. Optimize your website for SEO
SEO is the practice of optimizing your website’s content so that it ranks better on search engine results like Google. This means boosting your site so it can gain visibility online, and ultimately draw in the right kind of traffic—this means visitors searching for transportation services that will ultimately turn into customers
Using the following practices, you can set your trucking website up with the foundations for an SEO strategy that will boost your site’s organic search performance:
Implement keyword research: Find the terms and phrases your local target audience uses to search on Google, such as “trucking services”or “best trucking company” in your specific location. By implementing these keywords throughout your site’s content, you’ll hint to Google what your site is about to potentially boost its visibility in local search results.
Add on-page SEO: Your site’s titles, meta descriptions and headers communicate the essence of your content to search engines, influencing what’s displayed on results pages. Optimizing these on-page SEO elements can increase your click-through-rate by signaling to Google the relevance and quality of your content.
Optimize your images: Optimize your images for SEO with descriptive alt tags, which tell search engines what your images include. Be sure to use optimized formats and image sizes, since large images may take longer to load and signal to Google slow website performance.
Register for Google My Business: A Google Business Profile makes information about your trucking business—such as location, operating hours and customer reviews—more accessible to searchers. Some website builders, like Wix, integrate Google My Business features directly into their editor's dashboard, making it convenient for you to create and manage your profile.
08. Review and publish your trucking website
Before you publish your website, it’s important to make sure everything is in place before visitors arrive. At this stage, put your website into “preview” mode and act as if you are a new visitor to review how your site looks and functions.
As you review your site, think about its ease of use and if all of the content is engaging and clear. It’s also a good idea to get a fresh pair of eyes and share your site with trusted individuals, such as friends or colleagues.
Look out for the following details before you press “publish:”
Make sure your site is mobile friendly: With 60.67% of website traffic arriving from mobile devices, it’s incredibly important that your trucking website works well for visitors using their cell phone or tablet. With a website builder like Wix, you’ll have automated adaptive design technology that adjusts your site as you go, but you should still review the size and arrangement of its content to perfect the mobile design.
Check for web accessibility: Web accessibility impacts around 17% of the world’s internet users with disabilities, ranging from visual impairment to cognitive disabilities. By applying accessibility best practices—like contrasting colors, readable fonts and alt texts—you will help your business reach this widespread demand. Using a tool like an Accessibility Wizard is a great way to audit your site for potential accessibility issues.
Evaluate the user experience: Ask other people to use your site and test out the user experience to ensure future visitors are satisfied. This means checking that all of your links work, your navigation is intuitive, and that overall your site helps the user accomplish their goals—whether that’s getting in touch, finding business details or booking a service.
Review your website’s content: Review written and visual content, looking out for any grammatical errors and spelling mistakes, as well as identify sections with technical issues related to media.
Test website performance: Using a tool like Google’s page speed insights, check your site’s performance by gaining insights into metrics like page loading speed and making any necessary changes to improve it.
How to promote your trucking business online
Once you’ve gotten the seal of approval, it’s time to make your website live and share it with the world. As a small business owner, you also need to think proactively about how to gain traffic by marketing your site.
The following are some digital, paid and organic marketing strategies that will bring more traffic and potential customers to your trucking website:
Build on your SEO strategy
With the groundwork already laid out for your site’s SEO, you can consider SEO as an ongoing strategy for long-term success. Conducting regular keyword research, starting a blog, and implementing long-term SEO tactics can continuously benefit your site's visibility and increase organic traffic to your site.
Social media marketing
Whether it's creating content for your Facebook and LinkedIn pages, or harnessing the creative potential of platforms like TikTok and Instagram, you can leverage various social media platforms to draw attention to your trucking business. Building a presence with industry insights, company updates or success stories is a great way to engage your audience and establish a credible connection with customers.
Use email marketing
Email marketing involves sending emails to potential and already existing customers in order to establish loyalty and increase sales. Since it's a direct line of conversation with your customers, it’s an effective way to drive conversions and keep customers within your network.
Email marketing can be used to send your audience updates or to generate new opportunities for your business. For example, you can create an email campaign that gives new customers an automatic discount, or another to promote a referral program that incentivises customers to refer their friends.
Pay for advertising
Paid advertising methods often result in quicker and more targeted results than some of the organic methods mentioned above. Platforms like Google Ads, Meta ads or other sponsored advertisements can be worth the investment. These tools often provide key demographics, traffic and conversion and insights that allow you to improve future advertising campaigns.
What are the benefits of making a trucking website?
In today’s digital age, a strong online presence is almost non-negotiable—making a website an essential part of how to start a business that will attract and retain new clients. From establishing a reputation and bringing in new customers, to providing easier ways manage your business—trucking business owners will gain at least the following advantages from making a website:
Developing a strong brand identity
A website is a way to reflect your trucking business’s distinct brand identity, reflecting your company values, professionalism and commitment to customer satisfaction.
Attracting new customers
In the transportation and shipping industry, customers often search online to find a reputable business and check how legitimate it is. A professional website with customer reviews, testimonials and detailed information about your offerings can encourage potential clients on your site to choose your trucking services over competitors.
Increasing sales
Whether its organic traffic, word-of-mouth, or paid advertising, a website for your trucking business increases the potential that it will reach new eyes. Once they arrive, your content can encourage them to use your services by offering promotions and convenient booking tools.
Managing your business
Management integrations like bookings, professional email and payments can save you a lot of hassle when it comes to payments, communication and scheduling with clients. If your company is hiring truckers, a website is also a great way to promote opening to the right candidates and manage the application process so you can build your team.
Building customer trust
These days, customers love the convenience of online bookings and communication. With features like online scheduling, streamlined payment processes and built-in chat and contact forms, you’ll elevate the overall customer experience with your clientele.
How to maintain your trucking website after publishing
Website management is the practice of maintaining your website after publishing. This process applies to the site’s design, structure, content, features and marketing. Maintaining your website is one way to ensure that over time, your site is up-to-date and continues to provide the best experience for its users.
A great website equals a great reputation—so by making sure your site is fresh, secure and works properly, you’ll constantly build trust with your users. To manage your website and make sure it’s at its best, do the following processes on a regular basis:
Keep your site up-to-date, reflecting the most relevant details about your trucking services and pricing. One way to show customers you’re on top of this is by updating the copyright year at the bottom of your site to reflect the current.
Monitor your site’s performance by checking in on your website’s speed, security and upload times. You should be regularly visiting your site to make sure it works properly.
Refresh your website’s design whenever relevant, making sure you're up-to-date with industry needs and continuously stand out from the competition. An attractive and engaging design is what will keep visitors on the page, increasing the likelihood they will purchase your trucking service.
Keep track of performance: Using a tool like Google Analytics, you can view and track metrics such as visitors on your site, conversion per visit, bounce rates and the time customers spend on your website. Understanding customer behavior is important for understanding how your website might be improved for a better experience.
Best trucking website examples (made on Wix)
Now that you’re ready to make a trucking website for your business, kick-start your creative inspiration by looking through these trucking website examples.
Take note of what aspects of these website designs you like and don’t like, and get website ideas for what will elevate your own business online:
Bronco Trucking
Bronco Trucking captivates visitors with a dynamic design that features videos showcasing their trucking experience. Especially noteworthy is Bronco's "Our Story" page, which presents an infographic timeline depicting the company's evolution from a single truck to a major enterprise. This creative approach not only engages visitors but also instills trust and familiarity in the business.
Blue Dog Dispatching
Blue Dog Dispatch’s website branding impresses visitors with a custom logo that embodies their trucking business. The site leverages the brand's color scheme, featuring a vibrant red accent that draws attention to the chatbox. This convenient feature enables customers to ask questions and receive prompt responses in real-time, enhancing customer satisfaction and facilitating effective communication.
Angie’s Transportation
Using a well organized services page, Angie’s Transportation introduces visitors to its diverse offerings—from refrigerated services to trailer rentals—encouraging them to get in touch for a pricing quote using a contact form. They also feature an employment page encouraging where prospective drivers are invited to apply for positions. This section shows visitors that Angie's Transportation takes pride in its low turnover rate, a testament to appreciation for its employees and excellent working conditions.
Timberline Trucking
Timberline Trucking’s website boasts a minimalistic design that creates a cohesive and easy-to-read experience for visitors. Despite its design leaning towards minimalism, the trucking website incorporates strategic animation to draw attention and break up content, facilitating an engaging user experience. The forest green color scheme aligns perfectly with the company's specialization in transporting trees and wood, enhancing the site’s overall branding efforts.
