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If you’re a writer, your portfolio is more than just a collection of your work—it’s your chance to open doors, share your voice and take control of your creative journey. For students, aspiring authors or seasoned writing pros, a writing portfolio can spotlight your best work, demonstrate your adaptability and leave a lasting impression. It’s your story, told through your writing, and it could lead to your next big break.
Creating a writing portfolio is easier than you might think, even if you’re new to making a website. In fact, we’ve broken down the process into ten simple steps, making it straightforward to build a writing portfolio you can be proud of.
See how a website builder or an AI website builder can simplify creating your writing portfolio.
With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site.
What is a writing portfolio?
Your writing portfolio is more than just a collection of work—it's your personal story that displays your skills, style and range as a writer. Whether it's articles, essays, blog posts, copywriting samples or creative pieces, it's a carefully curated selection that highlights your strengths.
If you're wondering how to create an online portfolio, think of it as your writer's journey. It’s not just about the work you’ve done—it’s about how each piece reflects your growth and evolution. By framing your writing portfolio as a narrative, you create a compelling story that speaks directly to potential employers or collaborating. Ready to tell yours?
How to make a writing portfolio in 10 steps
01. Select your best work
Start by reviewing all your written pieces—whether they’re published articles, university essays or personal creative works—and choose the ones that best represent the writing you want to be known for. Remember, quality always trumps quantity. A few polished pieces will make a stronger impression than overwhelming your audience with too much content. This is the same principle behind web design portfolios, where a clean, curated selection speaks volumes.
Also, consider diversity. If you’re skilled in both technical writing and blogging, for example, include samples from both to show your versatility.
For inspiration, check out the best writing portfolio examples.
02. Pick a domain and website host
Your domain name is your first impression online, so pick something memorable and professional. For portfolio names, consider including your name or a variation of it, such as “janesmith’swriting.com” or “smithwritingportfolio.com.”
Before finalizing your domain, take time to conduct a thorough domain name search to ensure the one you want is available. A quick search can also help you discover similar options if your first choice is taken. Remember, a clear and unique domain name increases your visibility and makes it easier for people to find you online. When choosing your website host, make sure the platform is reliable and can handle traffic.
A good domain name paired with strong free web hosting sets a solid foundation for online success.
Use a domain name generator to find the perfect domain for your writing portfolio.
03. Choose a website builder and template
A website builder is designed to make building your writing portfolio as easy as possible. Platforms like Wix offer intuitive tools and customization options, so you can focus more on presenting your work and less on figuring out technical details.
Look for a website builder that has customizable website templates that put your content front and center. Clean and organized layouts work best for portfolios, allowing visitors to quickly find what they’re looking for.
Explore Wix templates:
04. Create a compelling homepage
Your homepage is the landing spot for visitors, so it should immediately communicate who you are, what you do and reflect effective website management. Start with a short, impactful headline that introduces your identity as a writer and highlights your web content. Pair this with an inviting image or visual to create a strong first impression.
Good website management means ensuring easy navigation—include quick links to your featured web content, your about page and your contact information. This allows visitors to explore your portfolio effortlessly while keeping your site organized and user-friendly.
05. Showcase your work
Your writing samples should take center stage, as they are a direct reflection of your skills and expertise. To showcase them effectively, create a dedicated portfolio page that is visually appealing and easy to navigate. Organize your work into clear categories, such as blogs, web copy and long-form content, to help readers quickly find what interests them.
For each piece, add a brief introduction that provides important context. For example, if you’re sharing an article, mention its purpose, the target audience, where it was published and any notable engagement metrics or accomplishments, such as high traffic numbers, shares or positive feedback from clients.
Including this level of detail gives readers a better understanding of your abilities, writing style and the results you deliver. It allows your work to make a stronger impression and demonstrates not just what you’ve written but also the impact it has had.
"An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality." - Hani Safe, product lead (Showcase) at Wix
06. Design a strong about page
An about page is your chance to connect with your audience on a human level. Share your background, experiences and writing goals in a way that builds trust and highlights your expertise.
The best portfolio websites take this further by showcasing not only your work but also your personality. Use your about page to discuss what inspires your writing or the types of projects you’re passionate about. Keep it professional yet approachable—your audience wants to know both the writer and the individual behind the words.
07. Make yourself easy to contact
Ensure visitors don’t struggle to reach out by designing a clear, inviting contact page. Whether through forms, email or social media links, provide easy ways for clients or collaborators to connect with you. A strong contact page can also play a role in monetizing a website by attracting the right opportunities.
If you’re targeting specific income streams, specify the inquiries you’re seeking—like freelance gigs, long-term contracts or collaborations. Make it simple for your audience to take the next step and turn inquiries into revenue.
08. Get personal with a blog (optional)
Learning how to create a blog and adding it to your portfolio is optional but highly beneficial. A blog allows you to showcase ongoing projects, share industry insights or explore topics that align with your niche. It can demonstrate your ability to articulate fresh ideas and engage readers consistently.
Consistency in posting can also help establish you as a thought leader in your space, and may even bring traffic to your portfolio over time.
Expert tip: With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch.
"Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." - George Nguyen, editor of the Wix SEO Hub
09. Optimize for SEO
A writing portfolio is only valuable if it drives website traffic and people can find it. Basic SEO and marketing strategies can boost your web address and its visibility online, helping it rank higher on search engine results.
Include keywords your audience might search for—like “freelance writer for hire” or “content writer portfolio.” Optimize file names for images, write clear meta descriptions for each page, and make sure your website loads quickly. Tools like the Wix SEO feature can help you improve your site efficiently, increasing website traffic and exposure to your writing.
10. Keep your writing portfolio updated
Your online portfolio is a living document that evolves as your career progresses. It’s not just a static showcase but a dynamic representation of your growth and expertise—perfect for demonstrating what web design is at its best. Regularly update it by adding new projects that highlight your latest skills, achievements and experiences. At the same time, don’t hesitate to remove outdated, irrelevant work that no longer aligns with the direction you’re heading.
To keep your portfolio truly impactful, make it a habit to review it every few months. Look for opportunities to refresh the design, improve the presentation and ensure it aligns with your current career goals. This consistent upkeep not only keeps your portfolio relevant but also allows potential employers or clients to see an up-to-date reflection of your abilities and professional journey.
Why you need a writing portfolio
Having a portfolio is essential because it shows—not just tells—what you’re capable of. It’s especially important in industries where quality and creativity are non-negotiable. Using the best portfolio website builders can make creating and showcasing your work easier and more professional.
A well-organized portfolio communicates professionalism and helps potential employers trust that you can meet their needs. Beyond that, it establishes your personal brand, reflecting not just what you do but also who you are as a writer.
Learn more:
How to make a writing portfolio FAQ
What is a writing portfolio?
A writing portfolio sample is a piece of work included in your portfolio to showcase your writing skills. It demonstrates the quality, tone and scope of your abilities within specific contexts, such as creative writing, technical writing or content creation. These samples give potential clients or employers a clear sense of your writing style and capabilities. By selecting diverse and high-quality samples, you can effectively highlight your versatility and expertise.