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Event planners know the value of a professional portfolio—it’s your ultimate calling card. A great portfolio highlights your creativity and experience and helps potential clients understand the unforgettable events you can create.
Curious about how to make a portfolio that truly speaks to your talent? Or wondering how to build a website from scratch that ties everything together? Whether you opt for a website builder or an AI website builder to streamline the process, this guide will walk you through creating a portfolio that’s polished, professional and ready to impress.
With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site.
Why every event planner needs a portfolio
Picture this—someone’s searching for just the right person to plan their wedding, a big corporate event or an exciting product launch. They’re not just after an event planner; they’re looking for someone they can trust to make their vision a reality. This is where your portfolio website steps in. It’s your chance to share your story, highlight your wins and show off your unique flair for creating unforgettable events.
Without a portfolio, though, you’re depending on word-of-mouth and good vibes to land clients—and that’s a risky game in a competitive industry. A well-made portfolio not only proves your skills but makes it easy for clients to confidently choose you over the rest. Plus, it’s like your business mirror—it helps you reflect on your progress, spot your strengths and zero in on what excites you most in your niche as you grow.
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How to make an event planning portfolio in 9 steps
01. Curate your best events
Begin by showcasing the crème de la crème of your work. Gather high-quality photos, videos and any standout details from events you’ve planned. Whether it’s a wedding, corporate gala or birthday bash, select pieces that demonstrate your versatility and creativity.
If you’re starting out, consider staging a styled shoot or featuring volunteer work to build up your collection. Don’t forget to include before-and-after shots or candid behind-the-scenes moments that highlight your hands-on approach.
"An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead (Showcase) at Wix
02. Organize by event type
Potential clients often visit your portfolio looking for inspiration for specific events. Make their search easy by organizing your work into categories such as weddings, corporate events, parties and so on.
This simple structure not only keeps things tidy but also speaks volumes about your professionalism and attention to detail. A clear layout helps clients envision hiring you for their event needs while making your portfolio more user-friendly.
Get more website navigation tips to create a smoother user experience.
03. Secure the right domain and hosting
Your portfolio deserves a home as professional as your work. Use a domain name generator to find ideas, or try a domain name search to secure a domain name that reflects your business name or personal brand. Once you've found the perfect domain, pair it with a provider that offers free website hosting and guarantees fast website performance with trustworthy uptime.
Opt for providers with SSL certification to ensure website security, as this will build trust with visitors. Having a solid web foundation ensures your portfolio is always accessible.
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04. Design with a website builder
Designing your portfolio with a website builder is a breeze, especially when you have access to stunning website templates tailored to your craft. Whether you’re curating breathtaking memories with wedding website templates or managing diverse events using event website templates, there’s something for every style.
Want something more specific? Try an event planning company website template to present your business or a wedding planner website template to showcase your talent for dreamy celebrations. These ready-made designs save you time and give your site a professional edge right from the start.
"All of our templates from the past two years are fully accessible. If you're using a Wix template, you can be confident that most, if not all, are designed with accessibility in mind." - (Dovetail) Dafna Rabin, Wix Templates design team lead
Expert tip: Choose a website builder, like Wix, that offers a drag-and-drop editor—which are especially helpful when designing a professional event portfolio.
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05. Include essential portfolio features
Your website should feel like a complete package. Incorporate elements like high-quality image galleries to showcase your events, embedded videos for event highlights and an "About Us" page where you can talk about your passion for event planning.
Add service descriptions, pricing info (if applicable), and downloadable PDFs for clients who prefer a quick-share option. These features turn your portfolio into a versatile, indispensable tool.
06. Create a professional contact page
Your "Contact Us" page is where potential clients take action, so make it as easy as possible to reach you. Add a user-friendly form for inquiries, and include details like your business email, phone number and links to social media platforms.
A clear, well-designed contact page not only encourages inquiries but also makes a great impression as the final touch on your portfolio.
07. Showcase client testimonials
There's nothing more persuasive than glowing reviews. Feature testimonials directly on your portfolio—a few kind words about your professionalism or creativity can motivate potential clients to reach out. Place these reviews strategically across your site or dedicate a page to them. If possible, pair testimonials with photos or videos of the events mentioned for added authenticity.
08. Optimize for mobile
Your website needs to look incredible on screens of all sizes. Many clients will check out your portfolio from their phones, so ensure it’s mobile-friendly. Test your design’s navigation, image resolution and loading time on smartphones and tablets. A mobile website that adapts smoothly to mobile viewing says a lot about your attention to detail, which clients will appreciate.
09. Keep it updated
An outdated portfolio can leave the wrong impression. Regularly refresh content with highlights from recent events and adjust pages to reflect any new services or styles you’re offering. Update your testimonials with fresh reviews and stay on top of trends in web design to keep your site both relevant and engaging. Consistent updates demonstrate that you’re active, evolving and ready to take on new clients.
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Event planner portfolios built on Wix
These event planner portfolios exemplify how Wix can be used to create professional, user-friendly and unique event planning websites that effectively communicate services and engage potential clients.
01. Picazo Events
Picazo Events's event planner portfolio showcases a clean and organized layout, featuring high-quality images that highlight their event setups. The inclusion of detailed service descriptions, such as custom event designing, rentals and day-of coordination, provides potential clients with a clear understanding of their offerings. The site's user-friendly navigation and direct contact information facilitate easy communication, making it an excellent example of an effective event planner portfolio.
02. Heard & Word Events
Heard & Word Events presents a full-service event planning firm capable of managing events of all sizes. Their website features a welcoming design with a prominent display of their logo and a slideshow of event types they specialize in, such as corporate events, birthday parties and outdoor excursions. The straightforward navigation menu directs visitors to an event gallery, about section and contact information, ensuring a seamless user experience. The emphasis on client relationships and accessibility reflects their commitment to personalized service, making their portfolio a noteworthy example in the event planning industry.
03. A. Good Event Planner & Design
A. Good Event Planner & Design's portfolio features a clean, minimalist design with a neutral color palette that exudes professionalism. The company's branding is strong, with a well-placed logo that reinforces its identity. The website provides detailed descriptions of its services, including full planning and wedding management, making it easy for potential clients to understand their options. Client testimonials from platforms like The Knot enhance credibility, with many praising Alexis for her communication skills and ability to flawlessly execute events. The site also stands out for its intuitive navigation, ensuring visitors can quickly find key information, browse the lookbook and reach out for inquiries without hassle.
04. Infinity Event Planning
Infinity Event Planning's portfolio embraces a modern and engaging visual design, using vibrant images to reflect its creative approach. The services are clearly categorized into Full Planning, Partial Planning and Corporate Event Planning, allowing visitors to quickly identify the level of assistance they need. A standout feature is the online booking system, which streamlines the consultation process and enhances user convenience. Additionally, the website ensures easy communication by prominently displaying contact details, including an email, phone number and submission form.
How to make an event planner portfolio FAQ
What does an event planner portfolio look like?
An event planner portfolio is like a snapshot of your best work, designed to show potential clients what you can do. It usually includes high-quality photos of events you’ve planned, showing everything from décor to venue setups. Testimonials from happy clients are also a great touch—they help build trust and credibility. Another essential part is the event details, such as the type of event, the number of guests or unique challenges you overcame. Some planners even include behind-the-scenes moments or mood boards to show their creative process.
Think of it as your chance to tell your story and share why you’re the right choice to bring someone’s vision to life.