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From browsing the next destination to booking stays—a lot of travel planning happens online. In fact, over 72% of travel enthusiasts prefer booking their vacations online.
As a travel business owner, that means a huge chunk of your target audience is online. To keep thriving in this saturated market, building a website is a must.
A travel agency website doesn’t just give you an online presence—it’s a powerful tool to attract more leads, engage with customers and position your agency as an industry leader.
This step-by-step guide will walk you through how to build a travel website, including understanding your audience and creating a user-friendly journey.
Starting your travel business from scratch? Explore these resources:
The importance of a professional website for travel agencies
By 2029, 75% of sales made in the travel and tourism industry are expected to be online. It’s no surprise that many players in the travel industry—both big and small—are already investing in building a presence on the internet.
If you want your travel company to thrive in the long term, you need to build a travel website.
A professional website looks polished and has an intuitive user interface, prompting customers to book your services. It also helps make you the first choice for all leads, ranging from those who’re casually browsing for travel ideas to those who’ve got solid travel plans.
Know your audience to successfully create a website for your travel agency
Today, travelers seek more than just destinations—they look for experiences. For instance, according to Booking.com, 52% of people want mystery vacations, while 53% are looking for sustainable accommodations.
As more people look for specific travel experiences, building a niche tourism website, say for luxury travel or culinary tours, can help you attract more visitors.
To get started, research the market and identify what your audience loves to do. Then, use your chosen niche and detailed audience persona to create a unique selling proposition (USP).
How to make a travel agency website
01. Choose a domain name and brand logo
Picking a domain name is the first step to building a travel website. We recommend choosing a URL that’s similar to your travel agency’s name, as it helps customers easily recognize your website.
Use the Wix Domain Name Search to check if your preferred web address is available. You can use your full brand name, check for acronyms or get creative by shortening your brand name.
If none of those are available, you can also choose from the close alternatives generated by the tool or switch to domain extensions other than “.com” or “.org.”
At this stage, you can also choose the logo for your travel agency or make one using the Wix Logo Maker. Remember, your logo and domain name help form visitors’ first impressions of your agency, so make sure they reflect your brand’s identity.
Learn more: What is a web server?
02. Pick a travel website design template
Templates are predesigned website layouts that you can quickly modify to build your own website. They save you a lot of time and effort and often come at a fraction of the price of building a travel website from scratch.
Wix has a great collection of clean and visually appealing travel website templates you can choose from.
You can customize a template or design your own using the Wix Website Builder. The beginner-friendly interface and powerful web design features allow you to make a travel agency website that’s polished and professional, even if you have no technical knowledge. Plus, you can get free web hosting.
Want an even easier option? Check out Wix’s AI Website Builder.
03. Add website pages and content
Once you’ve chosen a template, add the required webpages and content. Apart from the basic pages like “Home,” “About us” and “Contact,” you need website content that highlights your unique services.
For example, you can add a service page to showcase your available packages. You can also create a testimonial page to share ratings and reviews from people who’ve booked vacations through your business.
If possible, share images and videos from your best-selling packages. The visual element helps visitors zero in on a service.
For example, Polar Dream Travel features images of penguins, polar bears and frozen landscapes to sell its Antarctic and Arctic expeditions.
You can also add an FAQ page to answer questions about your services.
Learn more: Online portfolio
04. Integrate plugins and widgets
Although most templates include the basic required features, you might want to add more functionality to your travel agency website using plugins.
For starters, add a contact form plugin to help customers easily reach out or inquire about your services. You can also add a secure payment gateway for customers.
Additionally, you might want to integrate Google Maps or add a plugin to manage bookings.
For instance, All Inclusive Vacations has a bookings tool at the top of its homepage, making it easy for travelers to start planning their next trip.
05. Launch and promote your travel website
Now that you’re done with the website development process, it’s time to launch. You can always add more plugins, update the content or redesign the template later.
Once your website’s live, promote it on social media to attract more visitors. You can also run promotional offers or give out website-only discount codes for first-time customers.
Make a travel agency website that converts visitors to customers
Here are some features to add when building your travel website to increase conversions:
Integrated booking: Help visitors directly book their vacations and stays from your website with integrated booking systems. This eliminates unnecessary steps from the user journey.
Itinerary planning tools: Add tools that design a custom itinerary according to a visitor’s preferred travel duration and type of vacation to simplify their planning.
Mobile optimization: Nearly 60% of travel booking sessions are completed through mobile devices. Make sure your website is responsive to help customers make online travel bookings on any device.
User experience (UX) optimization: Keep your website user friendly with intuitive buttons and an interactive website interface.
Showcases: Customers love visually checking out travel destinations before they commit to a trip. Build a showcase page to add images and videos of previous vacations you’ve planned, the accommodations you offer or the type of culinary experiences customers can expect.
Reviews: Testimonials and reviews make your business more credible. Add them to your homepage or a dedicated testimonials page to build trust among new and existing customers.
SEO tips for building a travel agency website
In addition to promoting your website on social media, invest in search engine optimization (SEO) to drive organic traffic to your travel agency website.
To simplify the process, go through this quick SEO checklist when making your online travel website:
Use keyword research tools: Start with finding keywords that are relevant to your niche and have a high search volume. You can use the Wix SEO tool to conduct keyword research and get an overview of the search volume and competition for each term.
Include keywords on all webpages: Once you’ve shortlisted a few keywords, incorporate them into your website content, including the “Home”, “About” and “Service” pages.
Add a travel blog: This gives you a place to add engaging content and include more niche keywords. Use clear headings and subheadings for your blogs to improve readability.
Add metadata and alt text: Add descriptive alt text to tell users and search engines what your images are about. If applicable, you can include keywords here. Also, make sure to add compelling meta titles and descriptions with relevant keywords since these elements are displayed on the search engine results pages (SERPs).
Incorporate local SEO: Try targeting local keywords that are specific to the place of your business. For example, if you plan vacations in Texas, you might want to look for keywords like “best travel agencies in Texas.”
Maintain a reader-friendly keyword density: Remember, your content should sound natural. Don’t stuff keywords in your blogs and pages. This creates an unpleasant experience for both human visitors and bots and might impact your SERP rankings.
Effective travel agency website design
A well-designed user journey helps increase conversions on your travel site. Users should get a clear idea of the next steps to take.
For example, some users might visit the homepage first. Design a clear and visually appealing homepage that briefly describes your services.
Use compelling copy and add clear calls to action (CTAs) to lead the visitors to your bookings page, your blog or any other page you want them to visit next.
Finally, make sure your website’s navigation is intuitive. Highlight buttons and menus and use visuals to guide users to their next click.
Create a travel agency website that stands out
Using advanced technology can help simplify travel bookings and improve your UX. In this saturated market, these features can help differentiate your website from your competitors:
AI chatbots: Add a virtual chatbot to engage website visitors even when you’re offline. The bot can provide essential information to visitors or collect their details so you can contact them later.
Personalization engines: Add personalization features to your website’s search option. This helps suggest travel destinations, accommodations and restaurants based on an individual’s preferences.
Security features: Make sure that your website has Secure Sockets Layer (SSL) encryption and secure payment gateways to protect customers’ private and financial info.
How to build a travel website FAQ
What is the best way to go about creating a travel agency website?
The best way to create a travel agency website is to start with a clear plan. Define your target audience, decide on the services your travel agency will offer, like flight bookings, hotel reservations or tour packages, and outline your website's structure. Choose a reliable website builder that has customizable templates and offers features like booking systems, travel itineraries and payment gateways.
How do I create a travel agency website?
How much does it cost to build a travel website?
Do I need a website as a travel agent?
How to create a travel booking website with your own brand name?
Can a travel website make money?