Starting a mom blog is like creating a digital diary of your incredible journey through motherhood. It's a place where you can share your experiences, wisdom and even the occasional parenting mishap with a supportive community of fellow moms.
Not only does it provide an opportunity to connect with others who can relate to your daily adventures, but it's also a fantastic way to document precious moments with your little ones. A mom blog can additionally be a creative outlet, and maybe even a source of inspiration for other parents out there.
So, if you've got stories to tell, advice to share or just want to celebrate the joys and challenges of motherhood, go ahead and start that blog. Here are steps for getting started.
But first, why start a mom blog?
A mom blog offers you a platform to connect with other mothers, especially in today's digital age, where online communities provide invaluable support and camaraderie. Your journey through motherhood is unique, and with a blog, you can share your personal experiences, challenges, triumphs and lessons learned. Your sharing can resonate with and inspire other moms just like you.
Through your parenting experiences, you undoubtedly gain profound insights that you can share in the form of practical advice, parenting hacks and solutions to common challenges. This type of blog can become a resource hub for various aspects of parenting, covering topics such as pregnancy, childcare, education, health, self-care and family activities. By sharing your stories of overcoming obstacles, balancing responsibilities and pursuing personal goals, you can empower other moms to do the same.
How to start a mom blog in 6 steps
Ready to embark on your journey as a mom blogger? Here's a simplified roadmap that covers six crucial steps:
01. Choose a blog niche
Choosing a specific niche for your mom blog is essential to create focused and valuable content that resonates with your target audience. Your chosen blog niche should align with your interests, expertise and the needs of your target audience. By focusing on a specific niche, you can establish yourself as an authoritative and trusted source within the mom blogging community.
Here are five mom or parenting-related blog niches and potential blog examples you could consider starting:
Parenting tips and styles: Focus on providing practical parenting tips, advice for different stages of child development and how to effectively communicate with children of different ages.
Lifestyle and self-care: Cover topics related to self-care for mothers, maintaining a healthy work-life balance, managing stress, wellness routines and personal growth while balancing being a mom.
Family recipes: Share family-friendly recipes, meal planning ideas, cooking hacks and tips for preparing nutritious and delicious meals that cater to both kids and adults.
Pregnancy and maternity information: Focus on the journey of pregnancy, offering information about prenatal care, childbirth, postpartum recovery and guidance for navigating the challenges of motherhood.
Crafts and activities for kids: Provide creative and fun DIY projects, craft ideas, educational activities and games for children.
02. Select a blogging platform for your mom blog
Choosing the right blog maker is crucial when starting your mom blog. Opting for a platform like Wix that offers hosting, security features and supports your branding efforts can make it easier to create, scale and monetize your blog.
Your mom blog's overall design significantly influences the user experience. Select a blog template or theme on Wix that complements your brand's aesthetics and caters to your niche audience. Then, personalize your blog's design, layout and color scheme to create a visually appealing and consistent look.
Note that branding is essential for establishing a recognizable identity for your mom blog. Your blog's branding elements—such as colors, fonts and logo—contribute to creating a cohesive and memorable visual identity that resonates with your target audience.
Expert tip from Yaya Aaronsohn, Head of Brand Maker at Wix.com
"The art of visual branding is a potent blend of creativity, psychology, and strategic thinking. It's about harnessing the power of design to tell a story, evoke emotions, and create meaningful connections with audiences."
A logo serves as the face of your mom blog and represents its values and style. Using a logo maker helps you design a unique and eye-catching logo that reflects your blog's design. Check out these blog logo examples for more inspiration.
Learn more about how to create a website.
03. Find the right name for your blog
Choosing the right blog name and domain is a pivotal step in building awareness, establishing credibility and connecting with your audience. Your mom blog's name is the first impression readers have of your content. It not only reflects your blog's identity but also creates an initial perception of your focus and personality. If you're struggling to find the perfect name, consider using a blog name generator or exploring blog name ideas.
Your domain name is the online address for your mom blog. When selecting a domain name, consider these best practices:
Check that your domain name reflects your mom blog's focus, values and niche.
Keep your domain name simple, easy to spell and memorable. Avoid complex words or lengthy phrases.
If possible, incorporate your blog's name into the domain to reinforce brand consistency.
Include relevant keywords in your domain to enhance search engine visibility.
Numbers and hyphens can be confusing when spoken and might lead to misinterpretation.
After brainstorming potential domain names, check their availability.
Some creative mom blog name options include MomLifeMagic.com, NurturingNestlings.com or CherishedParenting.com.
If you really want your blog to stand out, consider a .blog domain extension. It's a clear and unique way to help your blog and content pop.
04. Plan and write your mom blog content
Valuable and engaging content is at the heart of a successful mom blog. Develop a content calendar to organize your blog topics, publication dates and themes. This ensures consistency and helps you plan ahead. Within your calendar, always include evergreen content—i.e., timeless articles that remain relevant over time as these posts continue to attract readers long after publication.
When choosing what to write about, it's best to consider your specific audience (most likely other parents) and address common challenges, questions and needs that they might have. Authenticity always resonates with readers so don’t be afraid to share personal experiences, anecdotes and lessons learned as a parent.
There are various types of content you could look to create, including step-by-step guides for activities, parenting techniques and DIY projects that moms can implement.
Some other potential mom blog article ideas include:
10 Time-Saving Hacks for Busy Moms
Surviving the Terrible Twos: Strategies for Toddler Tantrums
Creating Meaningful Family Traditions: Celebrating Milestones
Crafty Corner: DIY Playdate Activities for Kids
Mom's Self-Care Guide: Prioritizing Your Well-Being
Want to know more about how to write great blog posts? We’ve put together some of our top blogging tips to get you started:
Organize your blog posts with a clear introduction, informative main content and a concluding summary or call to action.
Start your post with engaging blog titles that accurately convey the essence of your content. But be careful not to create clickbait-style titles just to get readers to click through to your content. “It’s a common mistake,” says Kylie Goldstein, blog growth manager at Wix (and mom), “but focus on informative and clear.”
Use subheadings, bullet points and short paragraphs to ensure a readable blog format.
When it comes to understanding how long a blog post should be, it’s completely up to the topic and audience. Sometimes longer is better but sometimes short, pithy content wins the day.
Edit and proofread your posts for grammar, spelling and clarity. This is especially important if you plan to use an AI content generator for some of your draft planning.
We recommend adding all of these tips to your own blog post checklist to make sure you’re publishing content of consistent quality.
05. Promote your blog
Promoting your mom blog effectively is crucial to reaching a wider audience and building a loyal readership. You’ll need to use various blog distribution strategies in order to enhance the visibility of your mom blog. We explain some tried and trusted ways to promote a blog below.
Search engine optimization (SEO): Optimize your blog posts for search engines by using relevant keywords, meta descriptions and image alt text. Blog SEO strategies are a great way to build organic traffic to your blog.
Social media marketing: Share and promote your blog posts on platforms like Facebook, Instagram and Pinterest. Social media marketing can be both organic and paid. Use visually appealing images, engaging captions and relevant hashtags to attract readers. Learn more about blogging vs instagram in our guide.
Email marketing: Build an email subscriber list and send newsletters featuring your latest blog posts. This keeps your readers engaged and informed.
Guest blogging: Collaborate with other mom bloggers or parenting brands by contributing guest posts. This introduces your blog to new audiences and establishes your authority. You can also write for their blogs and include links back to your blog.
In order to gauge how effective your blog promotion strategies are, consider looking into web analytics and popular blogging tools. These can help you understand where your blog traffic is coming from, which channels your content is most popular on and which content seems to resonate with readers the most. You can then enjoy an easier time planning future content and choosing the most effective distribution channels for you. If basic SEO optimizations bring you reasonable organic traffic from search engines, you might want to double down on an SEO strategy.
06. Monetize your mom blog
Monetizing your blog can transform your passion into a source of income. Several popular strategies allow you to make money blogging while also providing valuable content and support to your readers. Explore these avenues and consider how they can align with your blog's focus:
Affiliate marketing: You can choose to promote products or services relevant to your mom blog's niche. You insert the links into your content and when readers make purchases through your affiliate links, you earn a commission. Incorporate genuine product recommendations (services and products you’ve actually used at home or with your kids) to build trust with your audience. Where possible insert the links as naturally as you can.
Display ads: You can integrate display ads from networks like Google AdSense into your blog and earn money based on the number of impressions or clicks these ads receive. Make sure that your ads are unobtrusive and don't compromise the user experience as this can turn people off.
Subscription content: Offer premium subscription content or online courses that cater to your audience's needs. Subscribers gain access to exclusive articles, resources, video content, workshops or downloadable materials. For a mom blog, the best examples of this kind of content could include monthly parenting guides, meal planning schedules and recipes, or interactive virtual workshops and webinars.
A good example of a mom blog
Jordan’s mom blog follows her life as a single, working mom. She shares her favorite family recipes and toddler parenting tips from her own experience on the Oh, Another Mommy blog.
Ideas for blog posts for your mom blog
Here are some ideas for blog posts for a mom blog, divided into categories:
Parenting tips and advice
How to Talk to Your Kids About Difficult Topics
How to Discipline Your Kids Without Yelling
How to Encourage Your Kids to Be Independent
How to Help Your Kids Cope with Anxiety
How to Raise Kind and Compassionate Children
How to Get Your Kids to Eat Their Vegetables
How to Potty Train Your Toddler
How to Survive the Terrible Twos
How to Help Your Kids Make Friends
How to Get Your Kids to Sleep
Recipes and healthy eating
Quick and Easy Meals for Busy Moms
Healthy Snacks for Kids
Recipes for picky eaters
How to Make Meal Planning Easier
How to Cook on a Budget
How to Pack Healthy Lunches for School
How to Get Your Kids to Eat Their Fruits and Vegetables
How to Make Healthy Eating Fun for Kids
Recipes for Crockpot Meals
Recipes for Vegetarian and Vegan Meals
Lifestyle and self-care
How to Make Time for Yourself as a Mom
How to Deal with Mom Guilt
How to Find a Work-Life Balance
How to Get Enough Sleep as a Mom
How to Exercise and Eat Healthy as a Mom
How to Manage Stress as a Mom
How to Make Time for Friends and Family
How to Find Your Purpose as a Mom
How to Embrace the Messiness of Motherhood
How to Love Yourself as a Mom
Travel and adventures
Tips for Traveling with Kids
Affordable Family Vacations
Ideas for Staycations
Outdoor Activities for Kids
Road Trips with Kids
Camping with Kids
Visiting Theme Parks with Kids
Flying with Kids
Traveling with Babies and Toddlers
Traveling with Young Children
Finances and budgeting
How to Budget for a Family
How to Save Money on Groceries
How to Save Money on Childcare
How to Save Money on Clothing
How to Save Money on Entertainment
How to Teach Your Kids About Money
How to Invest for Your Child's Future
How to Get Out of Debt
How to Live a Frugal Lifestyle
How to Make Extra Money as a Mom
Holidays and celebrations
Fun Activities for Families to Do During the Holidays
Easy and Festive Recipes for Holidays
Creative Crafts for Holidays
Festive DIY Decorations for Holidays
Thoughtful Gifts for Family and Friends
Traditions to Start with Your Family
Ways to Give Back to the Community During the Holidays
Tips for Coping with Holiday Stress
How to Manage Holiday Expectations
How to Create Meaningful Holidays for Your Family
Inspiration and motivation
You Are Enough: A Message for Moms
The Importance of Self-Care for Moms
How to Find Your Inner Strength as a Mom
Overcoming Challenges as a Mom
Celebrating Your Achievements as a Mom
Finding Joy in the Everyday Moments of Motherhood
The Power of Positive Thinking for Moms
How to Build a Support System as a Mom
How to Believe in Yourself as a Mom
How to Embrace the Journey of Motherhood
These are just a few ideas to get you started. There are endless possibilities for blog posts about motherhood. It can be overwhelming when you're exploring blogging for beginners, but the most important thing is to write about topics that you're passionate about and that you think will be helpful to other moms.
So, are Mom blogs still a thing?
Mom blogs are still very much a thing in 2024. While the landscape of blogging has evolved and diversified, mom blogs continue to offer a valuable resource and community for mothers.
Mothers often seek advice and information from other mothers, as they appreciate the authentic and relatable experiences shared by mom bloggers. This is what continues to make Mom blogs as relevant as ever. This and the sense of community they create around shared experiences and support.
However while the demand and reasons for Mom blogging have remained the same, the world of Mom blogging has become more competitive than ever before. There are more blogs, vying for a slice of the audience piece. But there are also a wider range of voices and perspectives, extending to other parental figures such as fathers, grandparents and others.
There are also more platforms where parenting content is shared and consumed, a lot of Mom focused bloggers are now popular on social media, on Youtube and in podcasts.
Is blogging still worth it? Read more with our take on blogging's current and future relevance.
How to start a mom blog FAQ
Do I need technical skills to start a mom blog?
No, you don't need advanced technical or coding skills. Blogging platforms, like Wix, offer user-friendly interfaces with drag-and-drop features that make creating and managing a blog easy.