Josh Harmon is not your average content creator. A drummer, comedian and former TODAY show writer, Josh managed to turn sound effects into a comedy act—amassing over 20 million followers across TikTok, Instagram and YouTube. But Josh’s success didn’t happen overnight. It took persistence, experimentation and a whole lot of creativity.
Most recently, he built a website where he could showcase his work and engage fans and potential brand partners. In Josh’s words, “A website is a powerful tool for brand building because, unlike being spread across multiple platforms, a website gives people a holistic view, allowing you to present your content exactly how you want it in one place.”
Hear more about Josh’s journey, and see how he crafted a website that captures his one-of-a-kind vibe and takes his online gig to the next level.
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The early days of making noise on social media
For Josh, music was less a choice and more of a calling. As a kid, he drummed on anything he could find, and by age two, he was taking drum lessons. There was no turning back after that.
But it wasn’t until many years later that he started experimenting with social media as a creative outlet. “It was just a way to express myself after work,” Josh recalls. “I never planned to do it full time.”
His first viral series featured him drumming along to bits from comedians like Jerry Seinfeld and Bill Burr. The series, dubbed Rhythms of Comedy, went viral. (“You never know who’s watching, and one video can change your life.”)
As his fame grew, Josh sought to branch out and reach a broader audience. “All my videos were in English,” he remembers. “One night, I realized I should remove language entirely and focus on something everyone could enjoy.”
This shift led him to explore Foley, the art of sound effects. His videos evolved into performances where he would recreate iconic movie sounds using drums and unconventional objects. One such video, based on a scene from Ratatouille, took the internet by storm, racking up over 25 million views.
It was a turning point. “I studied viral content obsessively,” he recalls. “I’d download videos, analyze them frame by frame and figure out what resonated with audiences. It became like an instrument I wanted to master.”
The effort paid off. Over time, he gained a global following, catching the attention of music lovers and comedians alike. He was no longer just in the business of making cool sounds. He was in the business of entertaining, delighting and occasionally working with celebrity guests like Jimmy Fallon and Joe Jonas.
Creating a website that hits all the right notes
Before long, Josh realized that he needed a space that could bring everything (and everyone) together. “When someone visits my website, I want them to have the same reaction that they have when they watch my content,” says Josh. “I want them to feel a little bit of positive energy that maybe they weren't getting before. And I want them to just learn a little bit more about me.”
And thus, JoshHarmon.tv was born.
For Josh, building a website marked an important step in his journey. While his massive social following offered reach, his website offered a chance to create more meaningful connections with listeners. A website would replace an endless scroll of videos with a curated, immersive experience—one that would better reflect his creativity and personality.
Josh chose Wix as his platform to craft a website as distinctive as his creations. Let’s take a closer look at how he did it.
“I’m really proud of how my website turned out,” Josh says. “It’s the next step in building my brand and showcasing everything I’ve worked so hard to create.”
Composing a brand identity
Josh began by defining his brand identity, starting with a hand-drawn logo that reflects the personal and tangible nature of his work.
This creative touch laid the groundwork for his entire website. “A lot of my work involves vintage cartoons, so I wanted that same aesthetic to flow through the site,” he says. “There are playful touches everywhere—little hand-drawn texts, scattered cartoons and animations that bring it to life.”
For the site’s palette, Josh leaned into purple, a color he associates with magic and wonder, and often uses in his videos. “Purple and yellow are complementary, so they stand out,” he adds. “I brought that exact shade into the site to maintain consistency and catch the eye.”
What we can learn from this
Setting a clear intention with your brand identity is essential when creating a website. A well-defined identity shapes how visitors perceive your brand. When branding is consistent and purposeful, it builds trust while reinforcing your message.
“On Wix, it’s so easy to dial in the perfect shades and create visual harmony,” adds Josh. From the Wix Editor, you can set a color theme that is automatically applied across your site to keep backgrounds, text, links, buttons and other elements consistent.
Pro tip: Want to design a logo that’s uniquely yours? Give the Wix Logo Maker a try—it’s perfect for creating a logo that fits your site and brand.
Bringing the website to life
When it came to his website design, Josh had four key characteristics in mind: playful, creative, magical and rhythmic. The result? A site packed with vibrant colors, animations and interactive elements that create a delightful and intuitive user experience.
He carefully mapped out key sections and website features like the homepage, “About” page, “Projects” page, “Contact” page and “Gear” page for selling swag. “On social media, I can’t control how people interact with my content. Building the site meant thinking about how visitors engage and optimizing my content for collaborations, partnerships and merchandise sales,” he explains.
The hero fold features animated illustrations uploaded into the media manager in the Wix Editor synced with custom sound effects, creating a playful first impression. The site also includes a testimonials section, where Josh can highlight social proof (“Social media thrives on comments, so I wanted to bring that authenticity to the website by showcasing real quotes from people who’ve supported me”).
What we can learn from this
Custom details and distinct interactions make your site memorable. When designed thoughtfully like Josh’s, these elements can help express your brand’s personality and set it apart.
Creative touches—like animations, custom buttons or interactive elements—can help to engage visitors even more. For example, Josh’s site uses a customized text marquee scroll to add movement and entice visitors to click on his latest projects. He also highlights brand collaborations with a sleek Wix Pro gallery, which creates a seamless, looping experience.
Did you know? Wix includes an AI website builder and built-in eCommerce platform with print-on-demand features letting you create and sell custom products without managing inventory, making it easy to launch an online store quickly and efficiently.
Choosing the right domain
A website isn’t complete without the right domain name (“A domain name is the first thing people see. It’s part of your brand and your website’s first impression”). Josh decided to run with JoshHarmon.tv, a name that captures his full brand—not just his social handle, JoshPlaysDrums.
“I wanted the website to represent all of me, my current brand and where it might go in the future. Using my name felt authentic and professional,” he notes.
The .tv extension was another intentional choice. It played on the idea of having a “channel” and making the domain both memorable and creative. Plus, “now my email matches the domain, which looks so much more professional.”
Pro tip: Use a domain name generator to find the perfect domain for your business website. Once you’ve found the right one, you can buy a domain and easily connect it to your site.
Related reading: Use this website launch checklist as you create your own professional site.
Connecting a business email
For Josh, a professional email address is a small but crucial business tool that adds credibility and sets a professional tone when brands like PepsiCo come knocking (and they have).
“Having a professional email linked to my domain is a game-changer. It’s a simple upgrade, but it makes a big difference in how you present yourself and manage your business operations,” he says. "It’s these little details that elevate your brand and make it stand out."
Josh integrated Google Workspace with Wix for his business email. Josh also created a “Get in Touch” slide-in form that invites inquiries while keeping communication organized. From the form, visitors can select a “Subject”—be it fan mail, business inquiries or collaboration opportunities. The site’s CMS will then filter incoming messages accordingly.
What we can learn from this
Josh’s site uses automated forms to streamline communication. For example, when someone submits a message, an automatic email response is sent. Josh was able to create this custom automation with Wix’s online form builder, ensuring prompt and professional follow up.
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Key takeaways for aspiring creators and entrepreneurs
Josh’s story shows the power of marching to your own beat. There are many lessons we can learn from him, including:
Focus on what makes you—you: “If you want your content to stand out, lean into what makes you different,” Josh advises. His success stems from combining drumming, comedy and sound effects into something truly one-of-a-kind.
Build a community: Josh sees his audience as more than just followers—they’re a dedicated community. From fans expressing their love to brands reaching out for collaborations, these connections drive his business forward.
Invest in long-term branding: Think beyond the content. Your brand is the story you tell across every interaction. For Josh, creating a cohesive website was crucial to represent his full range of work.
Stay true to yourself: Authenticity is everything. Josh’s genuine passion for music, humor and creativity is the common thread across his videos, website and online presence. “Stay true to what excites you,” he says. “That’s what builds trust and connects with people.”