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Whether you're currently job hunting or simply open for interesting opportunities, a personal website can prove to be a remarkably effective tool in your career. By creating a website that’s dedicated solely to your professionalism, you’ll be able to shape your online image in exactly the way you’d like to be perceived.
No matter the industry, we can all benefit from taking ownership of the way we present ourselves digitally to colleagues, customers, collaborators or fans. A professional website can therefore play a key role in positioning you as a qualified expert in your field, reinforcing your personal brand and widening your reach.
To inspire you in creating yours, we’ve compiled a selection of 17 personal website inspiration examples that exude professionalism, all built on Wix. The accomplished individuals behind them range from entrepreneurs to consultants, artists, health practitioners, and more, so you’re sure to find something to help put you on the right path.
What is a personal website?
A personal website is your own space on the internet, like your own online brochure. It's different from your social media profiles as you have more control over content and design. You also own your website and its content, unlike with what you post on social media.
Personal websites are great for freelancers, artists, students or anyone who wants to build an online presence either to share their thoughts, or promote their business.
Why create a personal website?
There's only so much a CV can communicate about you. One page is not a lot when you want to convey your experience and what you can do. 56% of employers are more impressed by a strong personal website than any other aspect of a job candidate's profile, yet very few have one. You place yourself in a unique position when you create a personal website and showcase your work. It helps you build your personal brand, establishing you as an expert in your field.
After you create your website using personal website templates, it's important to update it regularly with new content. Make sure you're not displaying old work from 10 years ago, but giving people a good understanding of the work you do now. That said, it's also important to highlight your best work to demonstrate your abilities. If you've worked on some impressive projects, be sure to feature them on your website. This will show potential clients or employers that you have the experience they're looking for.
17 best personal website examples
01. Natsai Audrey Chieza: Designer & founder
London-based designer, founder and speaker Natsai Audrey Chieza operates at the intersection of design and biotechnology. Revolving around this unique topic, her website features both her own personal brand and the multidisciplinary design agency she’s founded, Faber Futures.
The site launches into a fullscreen portrait of Natsai, paired with her name and main specialties. This is a good practice for personal websites, helping site visitors get to know the individual behind the name early on.
The website’s homepage also includes more detailed information about her work, dotted with impressive anecdotes from her career path. In addition, site visitors can watch Natsai’s TED talk that’s embedded on the site, as well as read up on the company she created.
This serves also as great inspiration for someone looking to create a graphic design resume website, or showcase of their design work.
02. Lior Raz: Actor
Best known for co-creating the political thriller Fauda, Lior Raz is an Israeli actor and screenwriter who is constantly on the move. His one-page personal website is like a one-man show, managing to show off just about everything Raz does in a single and continuous scroll.
Visitors are greeted, above the fold, with an action-packed scene from Raz’s hit TV series, thus setting the stage for more. On the upper right hand side, there’s a hamburger menu to guide people through each critical point of the site — About, Gallery, Press, Instagram, Speaking and Contact. This personal website example really engages the viewer.
This one-page website contains everything fans and stand-up aficionados need to know about this New York-based comedian. To start things off, we’re met with a large photo of Aaron, accompanied by his name and profession.
The site keeps up-to-date with a list of Aaron’s upcoming shows, allowing visitors to easily reserve their spot using an online booking system. Also on this personal website are some of Aaron’s humoristic videos and an Instagram Feed, letting his entertaining content take center stage.
Notice how a little illustrated portrait of Aaron serves as the website’s logo, favicon, and footer, tying it all together into one cohesive visual identity.
04. Emily Claire: Blogger
“I’m Emily, a 23-year-old actor from West Yorkshire,” reads the first line of Emily Claire’s About page on her personal website. When you’re trying to build your online presence, you’ll need a very clear and concise bio to explain who you are.
With her website, Claire is able to garner attention to everything important she’s doing at the moment through methods, such as blogging about “Navigating My Early 20s: Heartbreak,” photography and vlogging. For her, having an online presence is about sharing, revealing and letting loose, all of which make her a more unique figure.
05. Laura Baross: Eco-creative
New York-based Laura Baross is a multidisciplinary creative whose sustainable approach and distinct aesthetic carry across her various areas of expertise. Reflecting on her many endeavors, her personal website amounts to a full portrayal of her services and skills.
Part interior design portfolio, part photography website, and part zero-waste blog, this personal website example touches on all the main points that make up Laura’s work. By retaining a neutral color scheme and a consistent website design with plenty of whitespace, it allows for this wide spectrum of content to live together under one clear and communicative personal brand.
06. Louise Amelie Whitehouse: Photographer & storyteller
Making a personal website is a good opportunity to encompass the wide scope of your interests and work. This striking photography portfolio provides a peek into the world of Louise Amelie Whitehouse, with her keen eye for photography, love for travel and adventure, and strong sense of storytelling.
Louise’s website showcases her photography from around the world, and offers high quality prints of her work on her online store. In addition, she chose to create a blog in which she shares her travel journeys through a combination of visuals and text. This rich variety of content is brought together with a homogenous look-and-feel, achieved using a minimalistic design and soft, pleasant colors.
07. K. Sparks: Musician
Hip hop artist K. Sparks shares anything from his beats and video clips to information about sources of inspiration on his personal music website. There’s also a store section, in which he sells vinyls, CDs and digital copies of his work.
The website navigation here is achieved through a combination of two website menus. There’s a classic horizontal menu at the top, serving as the primary mode of navigation. This is coupled with a sidebar menu, which allows fans to find out more about K. Sparks by following him on social media or by subscribing to his newsletter mailing list.
08. Tobias Becs: Soccer freestyler
Tobias Becs is a world champion soccer freestyler based in Norway. His personal website opens up into a fullscreen image of himself in action, accompanied by a brief snippet of text. This major homepage design trend is great for setting the stage, clearly defining the topic and tone of the website from the get-go.
As a successful influencer and vlogger, Tobias is a good example of making the most of your social media marketing. His website showcases three of his main social media channels in a grid format. When hovering over each of them, visitors can see the large number of followers Tobias has on each platform, evidence of his creativity when it comes to content, second only to his freestyling moves.
09. Libby Peterson: Journalist
While most personal websites feature a photo of the individual behind the site, a display of someone’s most treasured items is another way of helping us get to know them better. New York-based journalist Libby Peterson places a fullscreen photo of her workspace at the top of her professional website, indicating her love for the written word, photography, and cats.
Scrolling down this one-pager, visitors can browse through a plethora of Libby’s works, and click to read some of her live articles. At the bottom of the page, she’s created an ‘About me’ section to share her story alongside an image of herself. There’s also an online form through which site visitors can easily reach out to her.
10. JR Taylor: Choreographer
Having worked with Beyoncé, Jennifer Lopez and other celebrities, this Los Angeles-native choreographer’s personal website is rich with upbeat videos of dance routines embedded from his YouTube business channel.
Amongst colorful videos and photos, JR Taylor’s homepage is also scattered with CTA (call-to-action) buttons, inviting fans to find out more about him and his practice.
JR Taylor also offers branded merchandise for sale on his site, such as baseball hats embroidered with his signature “Pafoooorm,” contributing to a more recognizable and memorable personal brand.
11. Dr. Gilbert Simon: Physician
Physician, pioneer and advocate Dr. Gilbert Simon puts his three brand colors to good use throughout his website, with black and white as the primary colors, and light blue as the accent color. The limited use of light blue enables it to stand out and serve as a focal point wherever it does appear.
The large, prominent typography on the first fold follows a major web design trend, in which oversized elements serve in communicating a message more effectively.
In addition, Dr. Simon’s logo is in line with current logo trends, by incorporating a special character (in this case, a slash) to the left of his name. By repeating the slash as a design element throughout the website, Dr. Simon creates a visually recognizable brand that can be easily associated with his name and practice.
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12. Mia of MMM Fudge: Foodie
Loving hot fudge sundaes is an understatement for Mia, a foodie who runs a personal website, “MMM Fudge.” She is obsessed with fudge and can relate the chocolatey treat to nearly every aspect of her life. “There’s a story from my childhood when, after coming home from preschool with 3 new tubs of ice cream and topping that I had to have, my father claimed his car drove itself right into the grocery store parking lot,” she writes on her site.
When talking about chocolate fudge, a craving develops as well. Mia’s site has an online ordering system to take orders such as her original fudge, vegan fudge and even some fudge “OG M-Bomb” candy balls. But Mia is also connected to philanthropy and lets readers know that a percentage of the profits goes to cancer research in the month of October.
13. Holly Kelsey: Fashion styler
Freelancing in fashion styling, Holly Kelsey knows a thing or two about self marketing. With a personal website, she is able to reach potential customers and show off her deeply rooted interest in sustainable fashion.
The homepage is treated like a digital portfolio with tons of images featuring models styled by Kelsey. She has carefully curated this page and organized the model photo shoots by color, gently illustrating a contrast between high fashion and art.
For those who want to get in touch with Kelsey and hire her services, they can simply click on the Contact page, located on the bottom right in the website footer, where they’ll find a contact form. All that’s required is a name and email address.
14. David Milan: 3D artist and designer
Focused on typography and illustration, David Milan sees letters from “another perspective.” This is apparent on his personal website where he showcases an array of different typography examples that pop out.
Milan has worked with many companies and would like to continue collaborating with more, so he has a Contact form for new clients to reach him. He’s also added essential personal contact info from his side, such as his phone number, email address and links to his social media accounts.
15. Lena Sernoff: Professional blogger and marketer
Lena Sernoff comes from an international background. She’s lived in multiple countries and speaks several languages, helping her stand out as a photographer, digital marketer, writer and career coach.
Sernoff’s personal website houses her blog, service page, publications, shop and links to all her social media accounts, so visitors can keep following her. She’s even created her own logo using the Wix logo maker that sits on the menu header and embodies the spirit of her website — professional and creative.
16. Pien Geerlings: Photographer and marketer
A photographer and marketer, Pein Geerlings combines both worlds through website creation. Site visitors will instinctively want to scroll to the bottom of this personal website, viewing ~slideshows of her best photos in each step of the way. The images themselves also have a like button, so visitors can react positively to their favorite ones.
17. Jennifer Kaplan: Intuitive eating coach and yoga instructor
Before entering this personal website example, people are first greeted with a lightbox and offer to join health coach and yoga teacher Jennifer Kaplan for a 5-day challenge. From the get-go, Kaplan’s message to her audience is clear: “make peace with food and body,” she writes.
To start, there’s a lot of new information to go through, so her textual content is placed at center stage for all to browse. Her implementation of call-to-action buttons in a fire orange color, such as “Join the free, 5-Day challenge” and “Apply for deep, 1:1 support,” breaks down step-by-step what visitors can expect once they begin this emotional journey.
Be inspired by these coaching website examples.
What to include on a personal website?
A personal website is your personal online space, reflecting your identity and achievements. It's a space to showcase your skills, share passions and connect with others in your industry. It's worth including:
About me: An engaging bio, highlighting your experiences, skills and interests.
Portfolio sections: Showcase your work (writing, design, photography) to highlight your talent.
Blog: Share your thoughts, insights or updates relevant to your field.
Contact information: Make it easy for people to reach you through a clear contact form or links to your social media.
Resume/CV: Include a downloadable version for potential employers.
Testimonials: Share positive feedback from clients or colleagues, to build your credibility.
Types of personal websites
With so many different types of personal websites available, it's easy to create a personal website that's informative, engaging and reflects your unique personality. The main types include:
Personal design websites
Personal design websites are websites that are designed and created by individuals to showcase their design work and skills. They can be used by designers, illustrators, photographers and other creative professionals to promote their services to potential clients, or to simply share their work with the world.
There are many benefits to having a website, including:
Showcase your work: A personal design website is a great way to showcase your best work to potential clients or collaborators. You can use your website to display your portfolio, highlight your skills and experience and share your creative process.
Build your brand: A personal design website can help you to build your personal brand and online reputation. By consistently publishing high-quality work on your website, you can establish yourself as a thought leader in your field.
Connect with others: A personal design website can also be a great way to connect with other designers and creative professionals. You can use your website to share your work, participate in online communities and find new collaboration opportunities.
Examples of personal design websites: Natsai Audrey Chieza, David Milan
Personal blog websites
Personal blog websites are websites where individuals share their thoughts, ideas and experiences with the world. They can be used for a variety of purposes from sharing your expertise on a topic, building a community around shared interests, documenting a life journey or promoting yourself and your business.
There are many benefits to having a personal blog website, including:
Self expression: A personal blog website is a great way to express yourself and to share your unique perspective with the world. You can use your blog to write about anything that you are passionate about, and to build a following of people who are interested in what you have to say.
Self growth and learning: Writing a personal blog can help you to learn and grow as a person. By reflecting on your thoughts and experiences, and by sharing them with others, you can gain new insights and perspectives.
Business promotion: If you have a business or a product to promote, a personal blog website can be a great way to reach potential customers. You can use your blog to share information about your products or services, and to build relationships with potential customers.
Examples of personal blog websites: Emily Claire, Lena Sernoff
Personal website and store
A personal website and store is a website that combines the elements of a personal website and an online store. This means that it allows you to showcase your personal information, achievements, skills and interests, while also allowing you to sell products or services.
There are many reasons why you might want to create a personal website and store. Here are a few of the benefits:
Reaching a global audience: A personal website and store allows you to reach potential customers all over the world. You are no longer limited to selling your products or services to people in your local area.
Being your own boss: When you have a personal website and store, you are your own boss. You can set your own hours, choose your own products and set your own prices.
Keeping more of your profits: When you sell your products or services through a third-party platform, such as Amazon or Etsy, you have to pay them a commission on each sale. With a personal website and store, you keep all of your profits.
Examples of personal websites with a store: Louise Amelie Whitehouse, K. Sparks: Musician
Learn more: Personal website builders and which to choose
Best web design practices for personal websites
When it comes to creating a personal website, there are a number of best web design and creation practices to keep in mind. Some of the main ones include:
Make sure your website is mobile-friendly. More and more people are using their smartphones and tablets to access the internet, so it's important to make sure your website looks good and functions well on all devices.
Use a consistent design throughout your website. This will help to create a professional and polished look.
Keep your website updated regularly. Add new content on a regular basis and make sure to fix any broken links or errors.
Get feedback from others. Ask friends, family and colleagues to visit your website and give you feedback. This can help you to identify any areas that need improvement.
Personal website vs personal social media profile: which to choose
While both personal websites and social media profiles can help you establish an online presence for your own personal and business branding, they also serve different purposes. With this in mind we've put together a rundown of the pros and cons of each, to help you decide which is the best fit for you.
According to Idan Cohen SEO Growth Specialist at Wix.com
"A strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace."
Personal website pros and cons
With a personal website you design, manage and control all of the content. Unlike with a social media where a platform algorithm can choose to hide or block your content, for whatever a reason, on an indexed personal website everything is visible. A personal website is a professional way to express yourself and showcase your work if relevant.
However building and maintaining a website takes time, although even a beginner can do it with a website builder like Wix. It also requires effort to attract visitors unless you actively promote it.
Social media profile pros and cons
Creating a social media profile is quick and requires minimal technical knowledge. It can also mean access to a built-in and large audience as social media platforms already have a large user base. Social media is also built to foster two-way communication and allows you to build relationships with your audience.
However social media platforms control their algorithms and user interfaces, potentially affecting how your profile is seen. At the same time your posts and profile can get buried quickly as new content gets posted.
Perhaps the best way to look at is as your personal website as your permanent online space, while a social media profile is a more dynamic place to interact in real-time. : If you want a professional online presence to showcase your work, a website is ideal. If you prioritize connecting and engaging with others, social media is maybe better. It's also possible to leverage both. Link your social media profiles on your website and vice versa to amplify your online reach.
Learn more: AI website examples