Jennifer Kaplan

Jennifer Kaplan is a UX writer and content strategist with a passion for simplifying complex ideas into clear, compelling messaging. With expertise in content design, SEO and digital marketing, she crafts user-friendly experiences that drive engagement and enhance product understanding. Her background in content creation spans tech, wellness and e-commerce, where she has led brand storytelling, developed style guides and mentored writers. Jennifer thrives at the intersection of creativity and strategy, ensuring content is both impactful and user-centered.