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Jennifer Kaplan

Jennifer Kaplan

Jennifer Kaplan is a UX writer and content strategist with a passion for simplifying complex ideas into clear, compelling messaging. With expertise in content design, SEO and digital marketing, she crafts user-friendly experiences that drive engagement and enhance product understanding. Her background in content creation spans tech, wellness and e-commerce, where she has led brand storytelling, developed style guides and mentored writers. Jennifer thrives at the intersection of creativity and strategy, ensuring content is both impactful and user-centered.

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Jennifer’s articles

33 articles

100+ motivational quotes to get you through life

100+ motivational quotes to get you through life

The 9 best Instagram tools for your business

The 9 best Instagram tools for your business

How to write a press release that'll get your story covered

How to write a press release that'll get your story covered

10 Wix marketing integrations to boost your site’s performance

10 Wix marketing integrations to boost your site’s performance

How to run effective meetings: The 10 step guide

How to run effective meetings: The 10 step guide

Greeting card tools to spread the holiday joy

Greeting card tools to spread the holiday joy

20 daily habits of successful people you should take on today

20 daily habits of successful people you should take on today

10 tips for creating awesome website content that drives traffic

10 tips for creating awesome website content that drives traffic

5 ways businesses of all sizes can empower women

5 ways businesses of all sizes can empower women

10 team motivation tips that’ll keep your employees satisfied

10 team motivation tips that’ll keep your employees satisfied

How to write a compelling executive summary

How to write a compelling executive summary

12 effective lead generation strategies for your business

12 effective lead generation strategies for your business

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