Lilly Smith was the Senior Editor of Shaping Design, Wix's premiere publication for design professionals.

Prior to Wix, she honed her reporting chops with over 400 bylines in print and digital at renowned business magazine Fast Company. There, she covered everything from breaking geopolitical news to long-form trend stories and timely deep-dives, interviews, profiles, and think pieces on branding, design, and creative culture.

Prior to that, she was the editor of Design Observer, founded by renowned designers Michael Bierut and Jessica Helfand, and a contributing writer for AIGA Eye on Design.