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Reseller businesses offer a dynamic and flexible path to starting a business. Whether you're looking to dip your toes into the world of eCommerce, have a passion for hunting down vintage treasures, or are ready to explore unique niches, reselling could be your ticket to a profitable business venture.
The reseller business world is vast and diverse, with opportunities ranging from electronics and fashion to collectibles and antiques. But how do you sift through the options and select the reselling business idea that aligns with your interests, skills and profit goals? Whether you're a seasoned entrepreneur looking to expand your portfolio or a budding reseller ready to take your first steps, this list of reseller business ideas will provide valuable insights to set you on the path to choosing the right business idea for entrepreneurial success.
7 reselling business ideas
Explore various profitable reselling business ideas that can help you make money as a reseller. From electronic gadgets to unique vintage items, discover seven smart strategies for building lucrative businesses through reselling without the need for manufacturing.
Still not sure which business idea is best for you? Weigh your options with the Wix Business Launcher, which uses AI to match you with the right business idea based on your skills and goals. The Wix Business Launcher equips you with market research, earnings strategies and a launch kit for every idea, so you can get started with confidence.
01. Electronics reselling
Electronics reselling involves buying electronic devices such as smartphones, laptops and gaming consoles at a lower price. Then refurbishing them and selling them at a profit.
Electronics are in consistent demand and consumers frequently upgrade their devices, meaning there’s a lot of second-hand inventory available. Reselling electronics can be a profitable business idea due to the potential for high margins based on their high prices, especially if you can source good condition products at competitive prices.
Primarily you’ll need to research reliable suppliers or wholesalers for electronic products to resell. Begin by making a website or listing products on established platforms like eBay or Amazon. Focus on customer trust and satisfaction by offering warranty options and transparent product descriptions.
02. Wholesale clothing reselling
Wholesale clothing reselling involves purchasing clothing items in bulk at wholesale prices and reselling them to consumers or retailers at a markup. By buying in bulk, you can take advantage of lower per-unit costs and offer a variety of clothing items to a wide customer base.
You’ll need to start by finding clothing wholesalers or suppliers that offer a wide range of products to choose from. Create an online store in order to list and sell your inventory.
Learn more: How to start a clothing business, Clothing business ideas
03. Dropshipping
Dropshipping involves partnering with suppliers who handle inventory and order fulfillment. You list their products in your online store and they ship items directly to customers when orders are placed.
Dropshipping is a low-risk, low-cost way to start an eCommerce business. You don't need to invest in inventory and you can offer a wide range of products without storage costs. You’ll need to choose niche products to focus on selling, research reliable dropshipping suppliers, like Modalyst and then set up a website.
04. Print on demand
Print on demand involves selling custom-designed products, such as t-shirts, mugs, or posters. When a customer orders, the product is printed and shipped on demand with the design of their choice.
Learn more: How to start a print-on-demand business Print-on-demand is a low-risk business model with minimal upfront costs. It allows for creative expression, as you can offer a wide range of custom-designed products to cater to various tastes.
To get started you’ll need to set up an online store or choose how to make an eCommerce site with a print-on-demand platform like Printful or Printify. You can then create or buy designs for customers to choose from. You’ll need to decide how to promote and market your print-on-demand business too.
05. Antique reselling
Antique and vintage reselling involves sourcing and selling collectible items such as furniture, jewelry, artwork, clothes and decor from past eras. Collectors and enthusiasts are always on the lookout for unique, vintage items. Thrifted items are also considered to be eco-friendly products which can be an added benefit to turning your passion for antiques into a profitable venture.
Be inspired: Old Warehouse Antiques has a physical location for his antique reselling business. Or I can tell by the moon sells antique clothing online.
In order to get started you’ll need to research antiques and vintage markets, attend auctions, estate sales and thrift stores to source products. Create a business website in order to showcase and sell your antiques.
Learn more: How to sell vintage clothing
06. Toy reselling
Toy reselling involves buying and reselling collectible toys, action figures and vintage toys. This business caters to collectors, hobbyists and parents looking for rare or discontinued toys. Collectible toys often appreciate value, making them attractive to enthusiasts and investors. It's a niche with a dedicated customer base.
How to get started with this reselling business idea? Learn about popular toy brands, attend toy conventions and source products from different channels. You’ll need to create a website in order to display your inventory, promote it and sell your toys online.
07. Sports memorabilia reselling
This type of business involves buying and selling items related to sports, including autographed memorabilia, vintage sports cards and collectible sports equipment.
Learn more: How to start a sports card business
Sports memorabilia has a dedicated fan base and collectors are willing to invest in rare and valuable items meaning this niche can yield significant profits.
In order to start this reselling business idea you’ll need to familiarize yourself with sports memorabilia and the authentication process - making sure you’re buying genuine memorabilia. Attend sports events, auctions and connect with collectors. Create an online store or list items on specialized sports memorabilia platforms.
Reselling business ideas FAQ
What are some of the advantages of a reseller business?
Reselling businesses offers several advantages, including lower startup costs, flexibility and the potential for high-profit margins.