In the salon and beauty industry, in-person relationships will always remain important. However, having a strong online presence has become just as significant. With convenient services like online bookings and digital marketing tools, a website will allow your salon to offer customers online services, like bookings.
If you’re ready to learn how to create a website, draw inspiration from our hand-picked examples of the best salon websites below. All of these sites were made on Wix, so we’ll point out specific features that showcase the advantages of using a website builder. We'll highlight key design elements and functional qualities, providing you with valuable insights and ideas for how to create a salon website.
Whether your salon specializes in nail care, hairstyling or spa treatments, it’s time to pamper your business with a website that truly represents your brand and services. By following our expert guidance and reviewing the best salon websites on our list, you'll learn how to create a site that not attracts new clients it strengthens your relationship with existing ones.
In this article, we’ll cover:
Design tips for making the best salon website for your business
15 best salon website examples
The benefits of having a salon website
Pro tip: If you’re starting a salon of your own, be sure to check out two of these comprehensive guides, too: How to create a nail salon business plan and how to start a hair salon business plan.
Tips for making the best salon website for your business
When you start a business of your own, having a website is a must. Not only does it act as a strategic marketing asset, it can also strengthen the relationship with your customers and streamline some of your business management behind-the-scenes of your salon.
Before diving into our best salon website examples, let’s learn the foundations of how to plan a website so you get an idea of which tools can benefit your salon online. Below are four tips that outline which parts of a website are most essential for your own business to thrive.
Choose a reliable website builder
When considering how long it takes to build a website, alongside the costs of making a website, a website builder is a great solution that saves both time and money. Be sure to find a software that leverages user-friendly drag-and-drop technology, without compromising the qualities of website design or functionality.
For this type of project, it’s also a good idea to find a solution that includes tools to run a business website. For example, a platform that includes online hosting, domain name registration, booking software and marketing integrations to streamline operations and allow you to focus on the core of your salon’s activities.
Learn more about some of the best AI website builders.
Find the right template
Using a professional website template is one of the best ways to kickstart the process of your salon website. Decide which type of website you want to create, and find a template design with a website layout that gives you the foundational features your business needs. From there, you can customize it with your own content, colors, fonts, salon logo and more.
Include the right pages
Each web page serves its own purpose, including specific web content for visitors to reach their goals, such as a title, images, videos, body content and internal links. For the best salon website, we recommend including the following:
An About page that details who you are, and what your salon’s philosophy is. This usually includes a professional headshot and gives potential customers more information about your salon.
A Meet the Team page is a great way to build familiarity with your audiences, too. This can exist on its own or be included as a section on your About Page.
A bookings page that allows customers to schedule appointments and pay directly from your website.
A services page that includes a list and description of all your salon’s offerings, including prices.
Landing pages are a great way to spread word about a specific offering and generate website traffic. You can use a landing page builder to create effective pages that promote new products, events or sales at your salon.
Starting a blog is optional but a beauty blog with salon related topics is a great way to showcase your expertise and increase web traffic.
Make sure it’s user friendly
Among the most important website features is ensuring your site is easy for visitors to use. To provide a smooth user experience, the best salon websites pay attention to:
Intuitive navigation, using a website menu and clear, concise titles that guide visitors from one web page to the next.
Accessibility, guaranteeing your site follows web accessibility guidelines to provide people with disabilities the ability to interact with it.
Reliable infrastructure to optimize your site for great all-around website performance.
Mobile friendly design providing visitors with a user interface that’s adapted for smaller screens. These days, a mobile website is a must so that visitors browsing your salon website on smartphones or tablets can use all of its features.
15 best salon websites
01. Nail Files
With a vibrant pink background and color scheme, Nail Files’ website reflects its salon’s inviting atmosphere in a positive first impression. The feminine shades complement the site’s imagery, which exudes a playful and visually engaging vibe that continues throughout the entire site.
Visitors are welcomed with a brief introduction to their services, and can easily scroll down the salon website to learn more about the three types of manicures they offer. Once customers find their preference, a prominent call-to-action button encourages bookings and makes it easy to schedule a visit.
In the website's footer, all the salon's contact information is readily accessible. This is a common practice by salon websites to provide visitors with essential details such as opening hours, location and various ways to get in touch. By placing this information in the footer, the website ensures intuitive access, making it easy to find the information.
02. Tania Diaz
On Tania Diaz’s homepage, a prominent headshot is a great way to give her salon website a welcoming and personalized first impression. This approach is particularly effective for one-on-one salon services, since clients generally seek a personal connection with their stylist.
Tania showcases her talent through a concise yet impressive portfolio, highlighting examples of her coloring, hair styling and fashion show hair services. The gallery effectively demonstrates her expertise, using high quality photos to represent her versatility as a hairstylist.
Towards the bottom of the homepage, a convenient contact form allows visitors to get in touch with Tania easily. Prospective clients can use this form to inquire about her services directly from the site, making communication effortless.
03. Nails by Daisy
When arriving at Nails by Daisy website, visitors are greeted with a bright color scheme and patterned background. The site also features a custom logo that perfectly represents the salon’s brand, using an artistic design that’s delicate and reflects the pampering experience offered by the salon.
High-quality photographs serve to captivate visitors, inspiring them with her creative decorative nail art. The gallery presents two distinct styles of nail designs: a classic manicure using clear colors and subtle gradients, and another boasting a bold mix of patterns. It’s a great way to show that the salon caters to a diverse range of customer preferences, and the capabilities of offering eclectic designs to clients.
The salon website’s patterned background, found on the Wix Studio collection, serves as an effective branding tool, too. It compliments the salon’s logo and other visual elements, creating a cohesive and memorable brand identity.
04. Bringing Beauty to You
Sometimes, a minimalistic design is the best way to put the focus on your wide range of services. From waxing and bridal makeup, to facials and spa parties, Nichole Alexis has a lot to offer customers of her Chicago based salon, Bringing Beauty to You. With ample space in the website header, the site displays her business logo and website’s navigation menu, making the information visitors are looking for accessible and easy to find.
On the homepage, a clean solid background sets the perfect foundation for radiant photography and written content such as the salon’s slogan and testimonials. To present the salon’s services, the site uses a photo gallery that engages viewers. Each item has a high quality image, the title of the service, and a concise description of details.
05. Beautifully Blessed Salon
Beautifully Blessed Salon uses a friendly, conversational language in their website’s copy, setting a welcoming tone to connect with new visitors.The large hero image prominently features their business slogan, "When you look good, you feel good," immediately conveying the salon's passion for its services and building trust with potential clients.
The consistent relaxed and friendly language aligns with the salon’s branding, helping to draw attention to sections like client testimonials and their email sign-up form. A “meet the team” page highlights the salon’s expertise while emphasizing their careful dedication to personal care. Describing their mission on the same page, it's an opportunity to reflect the salon’s values of the business and give visitors a sense of familiarity with the Beautiful Blessed specialists.
06. Pretty N’ Polished
Pretty N’ Polished has a website that perfectly reflects their nail salon brand, which prides themselves on helping clients feel pretty and refreshed. Using a monochrome color scheme throughout their site, a glistening visual language is created using shiny imagery, pink section backgrounds and accent colors, and even a rose-colored location map.
To build a relationship with customers, Pretty N’ Polished started a blog, which allows them to provide more value to website visitors. Covering topics that provide creative inspiration for clients, it’s a great way to showcase their knowledge on beauty trends and nail art, while encouraging their customers to try out new styles.
07. Koil Nails
Koil Nails’ website stands out with its vibrant design and engaging content, prioritizing user experience. A salon for hair and over-the-top nail designs, this website does a great job at showcasing its unique services.
The homepage's top fold encourages bookings with a captivating image of an attractive manicure. Overlaying this image, the salon prominently features its logo, a clear call-to-action button, language options and social media links. This well-organized layout creates a professional and accessible first impression.
Based in the Bronx, Koil Nails demonstrates its commitment to inclusivity by providing a multilingual website. Recognizing that a significant portion of its clientele speaks Spanish, the salon has translated all its content into Spanish, making it easy for visitors to switch languages..
08. Pink Nails Spa
Pink Nails Spa website employs a full-page image as a striking visual element, setting the tone for the salon experience. The image is strategically framed by the website menu, social media links, and a "Let's Chat" button, creating a visually balanced and user-friendly layout.
The salon's website features a comprehensive treatments page. Each treatment is described with a title, pricing and visual imagery to help visitors learn more information. A "book it" button is conveniently placed at the bottom of each service, streamlining the process for visitors who want to schedule their next appointment.
Throughout the website, Pink Nails Spa maintains a cohesive pink color scheme, reinforcing their brand identity. The peachy background and pink-themed imagery effectively communicate the salon's fun, girly, and fabulous qualities. While some of the photographs, such as pink glitter or marshmallows on the homepage, may not directly represent nail services, they contribute to the salon's overall aesthetic and personality.
09. Luxe Aesthetic Loft
Utilizing videos on your salon website is a great way to engage visitors and showcase your salon’s work. Take inspiration from Luxe Aesthetic Loft, which features an attractive video and a tagline expressing their mission: “Injecting Confidence, Unleashing Beauty.” Their video also effectively highlights calls-to-action, prompting visitors to book appointments or shop online.
An FAQ page is an excellent way to provide extra support to your customers. Since their site serves two purposes, promoting their in-house treatments and selling products, it’s beneficial to give visitors both sets of frequently asked questions. Visitors can find answers to general queries about the salon, such as their cancellation policy and payment methods. But they can also switch FAQ sections, discovering more details about purchasing and shipping processes on their eCommerce site.
10. Beauty by Satik
With polished photographs, parallax scrolling and a well-crafted color scheme, Beauty by Satik’s website stands out for its visual design, using polished photographs, parallax scrolling and well-crafted color scheme. Each section of their homepage features a minimalistic and balanced design, creating a cohesive user experience for visitors. The use of different backgrounds in each section also adds an engaging element, using a bit of variety to make journey through the website more entertaining.
We especially love the “services” section, which combines aesthetic and informative content that describes the salon’s services, which is both aesthetic and informative. This section uses a grid layout to alternate photography with text, allowing visitors to visualize their relaxing spa experience. Here, high quality photographs are juxtaposed with website copy,describing the process of each treatment alongside benefits in detail.
Last but not least, the salon website features a membership page, as well as offering gift cards for visitors. These are two great marketing strategies to promote sales, strengthen customer loyalty and build a new client base.
11. Muzik the Barber
A black and white color scheme gives a sleek and professional look to Muzik the Barber’s salon website. With a promise to enhance their clients’ self-esteem, the salon’s website copy to encourage visitors to "treat themselves" with Muzik’s services right from the homepage's first fold.
The website incorporates subtle yet effective visual elements to build interest. When hovering over menu items, the salon's vibrant pink accent color emerges from the monochromatic background and text, creating a striking contrast. Micro-animations add a touch of dynamism to the website, too. As visitors scroll, content comes to life with engaging movements triggered by cursor interactions, capturing their attention and adding an interactive dimension to the user experience.
12. Locked In
Locked In salon has a trendy website design that solidifies its branding to foster a connection with customers. We love the psychedelic font used in their business name and logo, which, paired with a customized texture mask, creates a memorable first impression. The salon website feels personalized, from the captivating images to the carefully curated font choices and unique color scheme.
On the "About Us" page, a description of Locked In's services is accompanied by an ongoing slideshow featuring images of satisfied clients. This innovative approach effectively showcases the quality of services and engages visitors, encouraging them to reach out.
A dedicated testimonials section displays glowing feedback from previous clients. The written endorsements, sourced from Instagram and the salon's website, serve as powerful social proof to build trust with potential clients.
13. Hair by Shebia
Specializing in luxurious hair treatments, Hair By Shebia strives to pamper its customers with premium services. The salon website's visual language perfectly reflects this brand characteristic through its emerald green and gold color scheme, on top of other visual assets.
For example, on Shebia's About page, her professional headshot features her wearing a green outfit that complements the website's visual design. This clever and thoughtful touch reinforces her branding while projecting a confident, classy and professional image.
The Hair by Shebia logo incorporates the same emerald and gold colors, creating a cohesive marketing experience. Throughout the site, the gold accent color draws attention to important calls-to-action, such as the "Book Now" button and the invitation to the site's live chat, guiding users through the browsing journey.
14. Wolf Moon Cave
Arriving at Wolf Moon Cave’s salon website, we’re immediately transported immersed into an atmosphere of relaxation and self-care. The warm and calming color scheme, complemented by their logo and image of the relaxing spa setting, immediately convey the spa’s mission to act as a sanctuary for customers who seek a small break from reality.
From yoga and massage to sound therapy and IV hydration, Wolf Moon offers a wide range of treatments in their stress reduction center which are listed right on the homepage. Each service is accompanied by an image to help visitors envision themselves experiencing the stress reduction center—whether that’s in the Himalayan salt cave, the private salt room or the massage and energy healing rooms.
Conveniently located at the top of their page, Wolf Moon Cave's social media accounts provide visitors with an opportunity to delve deeper into the team's mission and goals by exploring their Facebook and Instagram content. This strategic placement serves as an effective way for the salon to engage with customers online and establish a loyal following.
15. Cowan Hair
Visitors to Cowan Hair’s salon website will get all the information they need as soon as they arrive at the homepage. Whether they want to find the salon’s operating hours, book an appointment, shop their products or apply for a job—the site’s horizontal menu is pinned to the website header, and is always accessible to the visitor.
Against a black and white color scheme, the site employs a contrasting vibrant orange on the menu to provide a visual cue that distinguishes which section of the website we’re on. This is great for overall user experience, helping visitors navigate the salon site.
Professional photographs are used throughout the site to convey the salon's personality. From the elegant photo of women getting their hair done on the homepage, to the friendly images of founders Caleb and Amanda Cowan—the visuals reflect the classy, elegant, yet approachable vibes of the hair salon’s professional team.
How to create a website for my salon?
Creating a website for your salon is a great way to showcase your services, attract new clients, and build your brand. Here's a quick guide on how to do it.
Choose a website builder: Use a user-friendly platform like Wix. They offer customizable salon templates, drag-and-drop editors and integrated booking systems.
Decide on your design: Opt for a professional-looking template that reflects your salon's style. Use high-quality images of your work, staff and salon interior.
Plan your website content: Include sections for "About Us," "Services," "Pricing," "Gallery," "Testimonials," and a "Contact Us" form.
Optimize for SEO: Ready your site for search engines. Use relevant keywords, write unique content and link to social media.
Add booking features: Integrate a booking system to allow clients to schedule appointments online.
Optimize for mobile: Ensure your website looks great on mobile devices.
Promote your website: Share your website on social media, business cards and through email marketing or other strategies.
Learn more: AI website examples
What are the main benefits of having a salon website?
There are many. A salon website serves as similar to an online storefront — showcasing your services, prices and expertise. It can help expand your client reach beyond your local boundaries, attracting new clientele and establishing your brand online. A website allows clients to view your work, book appointments conveniently and learn about your salon's services You can also use it to share promotions, updates and even build a loyal customer base with newsletter subscriptions or booking rewards.