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Shopify might be one of the biggest names in eCommerce, but that doesn’t make it the best choice for everyone. Maybe you’re tired of the high transaction fees, frustrated with limited design flexibility or just want something simpler and more cost-effective. The truth is, building an online store shouldn’t feel like a constant battle with your platform.
Whether you’re looking for a free website builder to cut costs, an AI website builder that simplifies design or a DIY option that guides you on how to build a website from scratch, there’s a platform for you.
In this article, we’ll explore the best Shopify alternatives that give you more control, better pricing and features designed for your business.
When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.
8 best Shopify alternatives
01. Wix
Wix eCommerce plans balance flexibility, affordability and ease of use for sellers to build the types of websites that reflect their brand aspirations and business goals. Unlike Shopify, which primarily focuses on online stores, Wix provides a more versatile platform, making it a strong choice for businesses that want to combine content and commerce.
With its drag-and-drop website builder, Wix allows users to create highly customizable stores without any coding skills. Moreover, Wix premium plans start at an affordable rate, making it a cheap website builder compared to Shopify.
Key features:
Wix Payments or choose from over 80 other eCommerce payment processing options
900+ website templates, including simple website templates for quick store setup
Wix Analytics to track visitor behavior, sales performance and marketing efforts
Built-in search engine optimization (SEO) tools to boost search visibility
Reliable and secure free website hosting and eCommerce hosting with features like SSL certificates and secure payment gateways
Why Wix is an Alternative to Shopify: Wix is one of the best Shopify alternatives for small businesses and entrepreneurs who want an all-in-one eCommerce solution that supports website development. Its intuitive interface makes it easier for beginners to create a fully functional online store, yet it still offers advanced design customization for seasoned users.
Pricing: Free plan available. Plans with eCommerce features start at $29 per month.
Learn more:
"I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup so we wanted to have a website that we could easily update ourselves—or delegate to an employee to update—in a really simple and time-efficient way. So that's how I decided on Wix.” - Andrea Shubert, co-founder of Strathcona Spirits
02. Wix Studio
Wix Studio is an eCommerce and web development platform for agencies and enterprises that offers advanced design capabilities, responsive templates and robust eCommerce solutions. Developers can build anything from custom components to full-stack solutions, working within the cloud-based integrated development environment (IDE) or leveraging Wix Studio AI for faster deployment.
Plus, you can create interactive widgets and monetize them on the Wix App Market, which reaches an audience of over 258 million potential customers.
Key features:
Advanced design tools for creating immersive digital experiences
Support for physical and digital products
Over 80 secure payment options, including Apple Pay
Enterprise-grade security and multi-cloud hosting with all plans
AI-powered Wix Studio SEO tools
Marketing integrations with native and third-party apps
Smart automation to enhance workflow efficiency
Why Wix Studio is an alternative to Shopify: Wix Studio provides more agency- and enterprise-level design flexibility, AI-driven automation and customization. Its Wix Studio eCommerce solutions, coupled with advanced SEO and marketing features, make it attractive for businesses looking to scale their eCommerce operations.
Pricing: Plans with eCommerce features start at $27 per month.
03. Sellfy
Sellfy is an eCommerce website builder for creators, digital entrepreneurs and small businesses looking to sell products online without the hassle of complex website setups. It supports digital and physical goods, print-on-demand and subscriptions.
Key features:
Pre-designed website templates and drag-and-drop functionality
Integrated SEO tools to improve visibility
Secure website hosting and domain name connector
Customizable storefront with secure payment processors
Why Sellfy is an alternative to Shopify: Sellfy is a user-friendly platform for creators and small business owners who want a streamlined eCommerce solution without dealing with third-party app dependencies or steep learning curves.
Pricing: Free 14-day trial available. Plans start at $29 per month.
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04. Adobe Commerce
Adobe Commerce is a robust eCommerce platform for businesses looking to scale and introduce advanced customizations to their online stores. Built on Magento, it offers advanced tools for creating a business website that can handle high traffic and complex product catalogs. It’s ideal for enterprises seeking a highly tailored web design and seamless integration with other Adobe products.
Key features:
Website builder with drag-and-drop functionality and customizable themes
Supports selling physical, digital and subscription-based products
Support for multiple payment options with built-in processing
Advanced SEO tools and analytics to optimize website performance and visibility
Comprehensive website security, including fraud protection
Cloud-based hosting available
Why Adobe Commerce is an alternative to Shopify: Adobe Commerce offers unparalleled customization and scalability, making it a strong choice for large businesses.
Pricing: Custom pricing based on business needs.
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05. Ecwid
Ecwid allows businesses to add online stores to existing web pages or social media platforms. It’s perfect for small businesses or individuals looking for a simple website or single web page to sell products without building a full eCommerce store.
Key features:
Store builder integrates with existing domains, or you can host a new site through Ecwid
Customizable themes
Allows physical, digital and service-based products
Built-in payment processing with support for global gateways
Basic analytics and SEO features to track sales and improve visibility
Security features include an SSL certificate
Why Ecwid is an alternative to Shopify: Ecwid’s seamless integration with existing websites and social media makes it a versatile option for businesses that don’t need a standalone store.
Pricing: Free plan available. Paid plans start at $25 per month.
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06. Big Cartel
Big Cartel is a minimalist eCommerce platform that offers free website hosting to artists, creators and small businesses. It’s for merchants who want a simple, no-frills website design to sell products online without the complexity of a full business website.
Key features:
Website builder with customizable templates and SSL encryption
Sell physical and digital products with ease
Supports payment processing via cards, PayPal and Afterpay
Google Analytics and SEO tools for tracking sales and traffic
Why Big Cartel is an alternative to Shopify: Big Cartel’s simplicity and affordability make it ideal for small-scale sellers looking for personal website builders with built-in hosting.
Pricing: Free plan available. Paid plans start at $15 per month.
07. Volusion
Volusion is a comprehensive eCommerce platform that provides the essentials you need to create a professional website and manage an online store. It’s a fit for small to medium-sized businesses looking for an all-in-one eCommerce solution.
Key features:
Drag-and-drop website builder with high-quality templates
Sell physical, digital and subscription-based products
Supports payment processing with multiple gateway options
Built-in SEO tools and analytics
Robust website security features, including Payment Card Industry (PCI) compliance
Why Volusion is an alternative to Shopify: Volusion offers a balance of ease of use and advanced website features, making it a strong contender for an online business that’s looking to grow.
Pricing: Free trial available. Paid plans start at $35 per month.
08. WooCommerce
WooCommerce is a powerful eCommerce plugin for WordPress, enabling businesses to create an online store. It’s ideal for those who already use WordPress and want to leverage its flexibility for eCommerce. Like Wix, Ecwid and Big Cartel, WooCommerce offers free website builders to help you get started. But unlike many others on this list, WooCommerce offers a self-hosted plan.
Key features:
Customizable website builder with themes and plugins
Sell physical, digital and subscription-based products
Supports multiple payment options
Built-in SEO tools and analytics for enhancing site performance
Website security features with regular updates
Why WooCommerce is an alternative to Shopify: WooCommerce’s integration with WordPress provides flexibility and control, making it a top choice for businesses with WordPress-specific design and functionality needs.
Pricing: Free to use, with optional paid plugins. Hosting costs aren’t included.
Learn more:
Shopify alternatives comparison
Platform | Pricing | Key features | Scalability |
Wix | Free plan available—eCommerce plan starts at $29/mo | Drag-and-drop editor, built in marketing tools, Wix Payment | Extremely scalable for any business size |
Wix Studio | Ecommerce plan starts at $27/mo | Advanced design tools, flexible eCommerce tools | Highly scalable for agencies and large businesses |
Sellfy | Starting at $29/mo | Quick setup, built-in marketing | Best for small businesses and digital creators |
Adobe Commerce | Custom pricing | Advanced customization, B2B features | Ideal for large enterprises with complex needs |
Ecwid | Starting at $25/mo | Easy integration with existing sites, multi-channel selling | Works well for growing businesses |
Big Cartel | Free plan available—paid plan starts at $15/mo | Simple setup, budget-friendly, limited customization | Best for small-scale stores and artists |
Volusion | Starting at $35/mo | Subscription options, inventory management | Good for mid-sized businesses |
WooCommerce | Free (paid plugins and hosting fees) | Customizable, open-source, plugin ecosystem | Suitable for small to mid-sized businesses |
Editor's note: The information presented in this article is true as of February 9, 2025, unless mentioned otherwise.
Shopify alternatives FAQ
What is the best alternative to Shopify?
Wix is the best alternative to Shopify, offering a user-friendly platform with powerful eCommerce tools, the best website designs and a lower monthly cost. You also get a suite of business tools, including:
Email marketing: Use various email marketing tools, plus a business email address, to attract, nurture and monetize leads
Branding tools: Learn how to design a logo and create a strong brand identity with a free logo maker and Wix’s business card maker
Business management: Manage your contacts with a business phone, streamline meetings with the Wix scheduling software and coordinate sales with the invoice generator