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Every great sports team needs a solid game plan, and the same goes for creating a website. With a dedicated online space, you can share game schedules, highlight big wins and keep fans in the loop.
The best part is that you don’t need any technical expertise to make it happen. You can build a stunning sports website without a hassle using an AI website builder or free website builder.
That said, there are many site builders out there, and not all of them are built with sports teams in mind.Â
To help you choose one that aligns with your needs, we'll cover the best sports website builders available. We'll also guide you on how to build a website from scratch.
When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.Â
What is a sports website?
A sports website is a type of website that teams, athletes, coaches, sports organizations and fans can use to boost their online presence and connect. These websites often have sports-specific features, like player rosters, event calendars and online stores for selling team merch.
It can serve various purposes, from providing updates on games and tournaments to offering live scores, ticket sales and membership sign-ups. It can also feature multimedia content such as highlight reels, player interviews and training videos to engage fans and followers.
To create a successful sports website, you need the right tools to bring it to life. That's where a sports website builder comes in.
What should you look for in a sports website builder?
Here are some features to watch out for when choosing the best website builder for your sports website:
Ease-of-use and affordability
Creating a sports website shouldn’t be complicated. The best website builders for teams offer a drag-and-drop editor and sporty website templates that let you build a great-looking site even if you don't have any technical skills.
Affordability matters, too, especially for local teams, leagues and athletes on a budget. Look for a builder with flexible pricing, free templates and essential features without hidden costs.
Sports-specific features
A great website builder should have specific features designed for sports teams, leagues and athletes. These include:
Built-in game schedulingÂ
Online payment tools
Sign-up formsÂ
E-commerce tools for selling merch
Event ticketing to streamline attendance
It should also allow you to start a blog to help engage your sports community with game recaps, player spotlights, training tips or behind-the-scenes updates.
Learn more:
Reliability and scalability
The last thing you want is for your website to crash right before a big game or when fans are trying to sign up for events. That’s why you need a builder with great site reliability.
Scalability is just as important. As your team, league or fan base grows, your website needs to grow with it. So, look for platforms that offer flexible plans and features that scale with your business.
Wix offers free website hosting with an uptime of 99.99% so your site will always be up and running.
According to Esin D. Habif, product marketing lead (outbound) at Wix:
"The most important consideration is to choose a website builder that grows and scales with you and your business."
Mobile responsiveness
A 2024 report by DataReportal shows that 95.9% of adults use a mobile phone to access the internet. That means your sports website has to function properly on mobile devices, just as it does on desktops. Otherwise, you risk losing a lot of fans or even sponsors.
Most website creators provide mobile-optimized templates. However, it's important to double-check that your website automatically adjusts to different screen sizes.
Learn more:
Website security
Strong website security protects sensitive information, like player registrations, payment details and private team updates.Â
Check whether the website builder provides built-in security features, such as SSL encryption, anti-DDoS measures, secure payment processing and regular updates, to keep your site protected from hackers.
Learn more:
Best website builders for sports teams
01. Wix
Wix is a top choice for sports teams that want to create a professional, mobile-friendly website. With its free sports website templates, you can build a unique site without spending hours on design. Plus, the drag-and-drop website builder makes it easy to customize your web pages, photo galleries and whatever else you need in just a few clicks.
If you want to sell merch, Wix has built-in eCommerce tools that let you set up an online store, manage inventory and handle shipping—all from your Wix dashboard.
Other essential tools from Wix include:
Wix app to manage your community or business on the go
Email marketing campaigns to engage fans and drive traffic to your site
Online payment solutions to accept payments online
Wix Events to sell ticketsÂ
Pricing:Â Free plan offered. Premium plans start at $17 per month.
02. Jersey Watch
Jersey Watch makes it incredibly easy for sports volunteers to build a mobile-friendly website with its templates and drag-and-drop functionality. You can create web pages, add dropdown menus and organize your content without any technical skills.
Moreover, Jersey Watch’s messaging tool lets you post important updates right on your homepage and send bulk emails or text messages to make sure everyone stays updated.
You can also post schedules for your teams, fundraisers and meetings so visitors can quickly find information on upcoming events. Plus, the online sports registration software allows you to create player sign-up forms and collect payments online for leagues, camps or tournaments.
Pricing:Â Free trial offered. Premium plans start at $44 per month.
03. Playpass
Playpass is a sports management software with a website builder meant to create a responsive website for your sports team or organization.
One of its standout features is its sports schedule maker. It lets you create unlimited schedules for leagues and tournaments, from round-robin setups to single- or double-elimination formats.
Playpass also integrates with Stripe to make online registrations and payments in U.S. dollars easy. Plus, you can create an automated referral program and promote it on your homepage, emails and other channels. This way, fans can spread the word about your team or league and help you attract new players, supporters or sponsors.
Pricing:Â Free plan offered. Premium plans start at $19 per month.
04. TeamSnap
TeamSnap is a sports management platform you can use to manage your sports business. With its drag-and-drop editing tools and responsive templates, you can easily create your website with team rosters and player profiles. Plus, it offers a mobile app and team chat to stay in touch on the go and integrates payments into the registration system.
One of TeamSnap’s notable features is the auto-scheduling tool, which helps you save time and avoid conflicts when setting up games and tournaments. However, this feature is only available in the Business plan, and you have to contact the support team for pricing.
Pricing:Â Free plan offered. Premium plans start at $11.99 per month.
05. TeamPages
TeamPages is a website builder packed with built-in features for sports teams, clubs and leagues. It has two different pricing plans: one for sports teams and the other for clubs and leagues.
That said, every plan (including the free version) comes with a drag-and-drop builder to create your responsive website. Just choose a theme, upload images and set your color scheme to develop a unique website.
You also get a free mobile app that helps you register players, update scores, check schedules or send out last-minute announcements on the go. Plus, you can process online payments through PayPal and other merchant accounts.
Pricing:Â Free plan offered. Premium plans start at $10.95/month for teams and $24.58/month for clubs and leagues.
Editor's note: The information presented in this article is true as of January 29, 2025, unless mentioned otherwise.
How to create a sports website
Here’s a website launch checklist that offers some tips on how to create a website for your sports team:
01. Register your domain name
A domain name serves as the unique web address for your website. So, it should be easy to remember and relevant to your sports league or team.
Some website builders like Wix offer a domain name generator that gives you various choices that incorporate your team’s name, sport or location. Once you find the perfect fit, make sure it’s available with a domain name search, then register it.
Still need a name for your sports club, team or business? Check out our article on 80+ creative sports business names.
Learn more:Â
According to Daniele Pitkowski, product marketing manager–alternative flows at Wix:
"Selecting the right name for your business is paramount; It's the first impression you make on your audience. A well-chosen name communicates your brand identity, values and purpose. It's the pillar of your brand's foundation, influencing customer perception, market positioning and, ultimately, your success in the competitive landscape."
02. Pick a web hosting plan
After registering your custom domain, choose a web hosting service and plan. A good host should offer reliable uptime, fast loading speeds and strong security features to keep your site running smoothly.Â
Learn more:
03. Select a sports team website builder and create your website
As mentioned, the right website builder should make the sports website design process easy. So, pick your ideal builder and template, then customize your site with your team’s logo, colors, web pages and other details.
If you don't have a logo yet, you can use the free logo maker from Wix to create one in minutes. You can also check out this article on how to make a sports logo.
04. Track your website performance
After you go live, track your website performance consistently with your builder’s SEO tools to understand how visitors interact with your site. Are fans checking out the game schedule? Are people signing up for events?Â
Knowing these details can help you make smart changes to improve engagement and rank higher in search engine results.
Wix Analytics gives you actionable tips about your website. You can see how users behave and which content works well, then use this information to improve your site.Â
Sports website builder FAQ
How do I create a sports website?
To create a sports website, start by choosing a website builder that offers sports-specific templates and essential features like team rosters, event scheduling and multimedia support. Then:
Pick a template: Select a design that fits your team, league or sports business.
Customize your site: Add team colors, logos and branding elements.
Include key pages: Create sections for schedules, team stats, news updates and photo galleries.
Enable fan engagement: Add contact forms, social media links and a blog for updates.
Launch and promote: Publish your site and share it with fans through social media and email newsletters.