If you're looking for a profitable business idea, finding trending products to sell online can be a good place to start. The good thing is that you can start selling most of these items with little investment, whether you're an aspiring entrepreneur or a seasoned retailer.
To simplify your work, we’ve compiled a list of 15 trending eCommerce products you can sell all year round based on the latest search data, Google Trends data and Exploding Topics reports.
Ready to start selling? Create an online store or build your eCommerce website with Wix.
15 trending products to sell online in 2024
01. Pickleball bag
04. Dog playpen
05. Vegan butter
06. AirTag collar
07. Roof tent
08. Bouclé chair
10. Moringa tea
11. Acapulco chair
12. Unisex perfume
13. Ergonomic mouse
14. Cold plunge tub
01. Pickleball bag
Pickleball is a blend of tennis, ping pong and badminton that revolves around one key piece of equipment: the paddle. A pickleball bag is designed to carry a paddle and balls. Premium versions even offer side pockets for water bottles and space for essentials like sneakers and snacks.
With pickleball emerging as the fastest-growing sport in the United States, it's no surprise that participants are on the lookout for pickleball bags. However, bags aren't the only hot items in the pickleball world. According to Exploding Topics, searches for pickleball socks, dresses and paddles—especially those made of carbon—are soaring.
Common sale price: $40–$150
Target audience: Pickleball players, whose typical demographics skew young (ages 18-34) and male
Monthly Google search volume (global): 7,100
Top countries to sell: United States, Canada, United Kingdom
Pro tip: While most pickleball bags currently on the market are designed for women, 60.5% of pickleball players are men, which means you can take advantage of this untapped market by offering more stylish and functional options geared towards male players.
02. Peptide lip treatment
Searches for peptide lip treatments have skyrocketed since Hailey Bieber launched her own product through her beauty brand, Rhode Skin. Essentially, peptide lip treatment is a fancy lip gloss that promises to moisturize dry lips and create a glossy, plumped look.
But what exactly are peptides? They’re chains of amino acids that form proteins like collagen and keratin. In skincare, peptides can boost elasticity and reduce signs of aging, like fine lines.
With lip fillers becoming super popular among both Hollywood celebrities and everyday folks (surgical lip augmentation has increased by 4% from 2022 to 2023), it's no surprise that online shopping for lip products is skyrocketing. You can leverage this trend and add peptide lip treatments to your ecommerce store to boost revenue.
Common sale price: $10–$25
Target audience: Skincare-obsessed consumers
Monthly Google search volume: 3,200
Top countries to sell: United States, United Kingdom, Sweden
03. Automatic dog feeder
When working from home was the norm, caring for furry friends was easy. In fact, nearly one in five American households adopted pets during the 2020 pandemic. But now that many people are back in their offices, dog owners are looking for ways to take care of their canines when they’re not at home.
An automatic dog feeder is a great product that fills in this gap. Just fill up the machine with food, set portion sizes and feeding times and rest easy knowing your dog is well cared for.
Many feeders even come with cameras and smartphone capabilities so you can check if your dog has eaten. If they haven’t, some feeders have microphones that let you talk to your pet to reduce their anxiety and make them feel more comfortable until you get home.
Common sale price: $40–$200
Target audience: Busy dog owners
Monthly Google search volume: 13,000
Top countries to sell: United States, Australia, United Kingdom
Pro tip: Check out these website templates for pets and animals if you’re looking to create a pet-specific ecommerce website.
04. Dog playpen
If you’re a fan of Shark Tank, you probably know that Kevin “Mr. Wonderful” O’Leary loves investing in products related to pets, weddings and funerals. Why? Because people are always willing to spend big on these things.
Pet owners, in particular, will buy almost anything to keep their furry friends happy and entertained. As a result, dog playpens have become a must-have item for dog parents, making them one of the top-selling products online.
These enclosures come in all shapes and sizes for dogs of all breeds and allow pets to explore an enclosed area freely. Unlike crates, most playpens are open on top, making it easy to reach over and give your dog some well-deserved treats.
Why take your dog to the park, let them out in the yard or keep them in a crate when they can relax in a playpen?
Common sale price: $10–$300
Target audience: Dog owners
Monthly Google search volume: 27,000
Top countries to sell: United States, United Kingdom, Australia
05. Vegan butter
Around 2% of all people in the U.S. are vegan, according to 2023 data from the World Population Review. So, you can be sure you'll always have customers when selling vegan products.
Vegan butter is one of those items you should consider. It’s a tasty alternative to traditional butter, crafted without any animal products. Is it really butter? Not quite, because there's no milk involved. Is it just margarine? Kind of, but not exactly.
While margarine can be made from either vegetable or animal fats, vegan butter is strictly plant-based, using ingredients like vegetable oil, coconut oil or nut milk. It's a fantastic substitute for dairy butter when baking or just spreading it on your morning toast, especially if you're following vegan or dairy-free diets.
Common sale price: $3–$10
Target audience: Vegans or people with dairy intolerances
Monthly Google search volume: 35,000
Top countries to sell: United States, United Kingdom, Australia
06. AirTag collar
As mentioned, pet owners always want the best for their furry friends, so it’s no surprise that AirTag collars are becoming a hot product. These collars have slots for an AirTag, an Apple Bluetooth device that lets owners track their pets from their phones.
AirTag collars give pet owners peace of mind by making sure they always know where their pets are, whether it's a cat hiding behind a bookshelf or a dog that’s run off from daycare again.
Common sale price: $10–$30
Target audience: Tech-savvy pet owners
Monthly Google search volume: 2,700
Top countries to sell: United States, Australia, United Kingdom
Pro tip: For pet owners who don’t want to buy new collars but want to AirTag their four-legged friend, AirTag holders that slide onto existing collars can be another lucrative product idea.
07. Roof tent
First, there were tents, then RVs and then camper vans. Now, we have roof tents. Roof tents offer a fantastic solution for outdoor enthusiasts who love camping but aren't fans of sleeping on the cold, wet ground.
These tents attach to the roofs of various vehicles, giving campers a cozy, elevated space to sleep while keeping their belongings safely locked in their car below. Roof tents come in all shapes and sizes that fit a range of vehicles. They usually include a ladder so you can easily access the top of your car.
Common sale price: $1,000–$5,000
Target audience: Camping enthusiasts
Monthly Google search volume: 27,000
Top countries to sell: United Kingdom, United States, Canada
08. Bouclé chair
Bouclé fabric, which uses looped yarn to create a textured surface, seems to be everywhere in interior design these days. It's no wonder bouclé chairs and other furniture pieces made from this fabric are trending. They offer an easy way to incorporate this stylish material into your home while making a bold statement.
Bouclé chairs aren’t new products, though. They've been popular since 2020, as people looked to make their homes cozier during the lockdown period. The most common version of the bouclé chair is a white sculptural or enveloping armchair, similar to those seen in the homes of Mandy Moore, Rosie Huntington-Whiteley and Kate Hudson.
Common sale price: $300–$1,000
Target audience: Home decor enthusiasts
Monthly Google search volume: 32,000
Top countries to sell: United Kingdom, United States, Australia
Pro tip: If you want to start a business in this space, consider offering top trending products at different price points. Think beyond chairs and provide other affordable ways for people to add bouclé to their homes, such as through couches or pillow covers.
09. Permanent bracelets
Think of permanent bracelets as a chic twist on friendship bracelets. They're typically crafted from fine metals and jewels, and instead of a clasp, they're welded onto your wrist by a jewelry studio.
While the name suggests they stay on forever like a tattoo, you can easily remove them with another visit to the studio. These bracelets are usually delicate and minimalistic, designed to complement any outfit. As with most jewelry, prices vary widely depending on the materials used, making them a versatile and unique business idea to add to your e-commerce store.
Common sale price: $100–$1,000
Target audience: Use cases include friendship bracelets, sorority gifts, gifts from children to their moms and anniversary presents.
Monthly Google search volume: 9,700
Top countries to sell: United States, India, United Kingdom
Pro tip: Create upselling opportunities like Catbird, an American jeweler, does by offering charms.
10. Moringa tea
Moringa tea comes from the Moringa oleifera tree, which is originally from India and Northern Europe but also grows across Africa and parts of Asia. Although people from those regions have enjoyed this tea for many years, search trends reveal it has recently gained popularity in the USA, likely due to its medicinal properties.
Moringa tea is packed with calcium, iron and vitamin A and offers several health benefits. For example, it has the potential to protect the liver and heart, regulate blood sugar, reduce inflammation and even prevent and treat cancer.
Common sale price: $5–$20
Target audience: Health-conscious consumers
Monthly Google search volume: 20,000
Top countries to sell: United States, United Kingdom, India
Pro tip: Think outside the box when merchandising moringa tea as a consumer-packaged good. It’s typically sold as a loose-leaf, bagged tea or in powder form. Consider bottling it as a spirit-free or boozy seltzer to capitalize on current beverage trends.
11. Acapulco chair
Though the origins of the first Acapulco chair remain a mystery, this unique design has been around since the mid-20th century. These egg-shaped chairs, named after the famous Mexican resort town, feature a metal frame and vibrant, woven cords. While they're typically seen outdoors, they can also add a pop of color to any interior space.
As you're selling bouclé chairs to your customers, why not furnish their homes with Acapulco chairs as well?
Common sale price: $60–$500
Target audience: Interior design mavens with outdoor space
Monthly Google search volume: 7,200
Top countries to sell: United States, Germany, Canada
12. Unisex perfume
Most fragrances often fall into either overtly feminine (like vetiver and floral) or overtly masculine (such as tobacco and leather). But gender-neutral perfumes are now making waves in the ecommerce space.
Unisex fragrances blend notes that aren't specifically girly or manly like sandalwood, amber, musk and citrus. Since they cater to a broader audience, they can attract a diverse customer base to your online business.
Common sale price: $30–$300
Target audience: Personal fragrance lovers
Monthly Google search volume: 7,500
Top countries to sell: United States, India, United Kingdom
Pro tip: Offering sampler packs of your unisex perfumes is a great way to introduce customers to more fragrances and help them explore their options. Many fragrance brands charge for samples and then apply that cost as a credit towards the purchase of a full-sized fragrance.
13. Ergonomic mouse
An ergonomic mouse makes it easier for professionals to work, students to learn and gamers to game by optimizing hand and wrist comfort. These gadgets became hugely popular in 2020 when many people started working from home. Carpal-tunnel-inducing trackpads were no longer acceptable as we found ourselves stuck at home with our work laptops.
While this tech accessory took off during lockdown, it hasn’t lost its appeal since, with more people realizing the importance of ergonomic designs in their daily routines.
Common sale price: $10–$100
Target audience: Professionals who work from home, students and gamers
Monthly Google search volume: 40,000
Top countries to sell: United States, United Kingdom, Australia
14. Cold plunge tub
Cryotherapy spas, featuring ice plunges, have popped up all over and promise clients benefits like an endorphin release, increased energy and improved flexibility. As a result, ice baths have become a popular way for athletes to reduce inflammation and relieve pain after exercise.
The rise of “cold plunge tub” as a search term means that people want to experience the benefits of ice baths at home, making them a top-selling product online for 2024.
Common sale price: $5,000–$10,000+
Target audience: Athletes, people with active lifestyles or people suffering from chronic conditions
Monthly Google search volume: 32,000
Top countries to sell: United States, Canada, United Kingdom
15. Crochet bucket hat
The popularity of crochet bucket hats can be traced back to the recent resurgence of two fashion eras: the 90s and 70s. This iconic style first gained fame through the 90s hip-hop stars, and now, the 70s-inspired crochet version is giving the bucket hat a fresh, new vibe.
With over 26 million TikTok posts related to crochet bucket hats, it's clear that Gen Z is all in on this trendy eCommerce item. Some Gen Zers are even picking up crochet needles to make their own, while others are snagging ready-made versions from fashion giants like Urban Outfitters.
Common sale price: $10–$100
Target audience: Gen Z fashionistas
Monthly Google search volume: 20,000
Top countries to sell: United States, United Kingdom, Canada
Pro tip: Offer coupons when starting out to attract more buyers.
How to find trending products
Keeping up with the best-selling products takes a bit of finesse. If you're not sure where to start, check out these sources:
Amazon’s best sellers list: This global marketplace updates its best sellers list regularly, so you always know what’s hot and what’s not. Tools like JungleScout can further help you generate product ideas based on sales velocity, competitiveness, profitability and revenue.
Online marketplaces: Platforms like eBay and Etsy can spark ideas, especially if you want to expand your multichannel selling strategy. Each channel attracts a unique demographic, which gives you a deeper understanding of trends across different audience segments.
Social media: Browse through social media platforms and engage in online communities. Follow hashtags like # TikTokMadeMeBuyIt for inspiration.
Google Trends: Use Google Trends to see what people are searching for. This can help you identify rising topics and seasonal trends, giving you an edge in stocking products that are about to become popular.
Industry blogs and newsletters: Subscribe to industry blogs and newsletters to stay updated on the latest trends and insights. Thought leaders often share valuable information about emerging products and market shifts.
Customer feedback and reviews: Pay attention to customer reviews and feedback on your own products and those of competitors. This can provide insights into what features or items resonate with customers and what gaps exist in the market.
Trending products FAQ
How do you see which products are trending?
You can spot the most popular products by keeping an eye on social media platforms, using trend research tools and staying updated on industry news and influencers. Online marketplaces, Google Trends and analytics tools can also offer insights into the popularity of specific products.