6 vacation rental website builders: a complete review for property owners
- Jenna Romano
- 2 days ago
- 19 min read
Build your vacation rental website in minutes, try Wix for free today →
Finding the perfect vacation rental website builder is like giving your business the gift it deserves. The right website builder doesn’t just make your life easier; it sets the stage for smoother bookings, more visibility and long-term success. You’re not just building a website from scratch here; you’re building a central hub for your rental business to thrive.
When you’re comparing vacation rental website builders, there’s a lot to consider. You want something that saves you time, is simple to customize and grows alongside your business. But for vacation rentals, specifically, you also need features built for your industry. From calendar integration to property listing layouts, details matter.
That’s why we took the time to dig into your options and find the best vacation rental website builders out there. This guide simplifies it all—whether you’re into a drag-and-drop builder, curious about using an AI website builder or already managing multiple properties and need tools that can grow with you, we’ve got solutions that fit every stage of your rental business.
When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.
TL;DR: Top picks for a vacation website builder
Don’t have the time to run through our in-depth reviews below? Don’t sweat it—I know you’re busy focusing on building a business that will thrive. For those who want some quick answers, here’s a cheat sheet with our top picks for how to make a vacation rental website:
Wix: A powerful website builder with 900+ website templates and an advanced booking system. It offers drag-and-drop editing, AI assistance and comprehensive business tools including SEO features, marketing strategies, built-in scheduling software and seamless integration with some popular booking platforms. Perfect for entrepreneurs of all levels—even if you're just starting out and have no experience at all.
Lodgify: A specialized vacation website builder for rental owners with niche-specific templates, integrated booking engine and multi-property management. Effortlessly syncs with platforms like Airbnb, Expedia and Booking.com. The platform offers channel management, guest communication and automated tools to simplify admin tasks.
Smoobu: Synchronizes vacation rental operations with comprehensive management across over 100 booking portals. Smoobu stands out for its zero-commission booking, automated syncing capabilities and user-friendly dashboard. It prioritizes operational efficiency with centralized tools for communication, listing management and revenue optimization.
Guesty: A comprehensive platform with AI website creation assistance that offers small business automation and personalization. Guesty supports multi-property management, international localization and flexible financial configurations. It provides a consolidated system with booking, communication and damage protection across multiple platforms for vacation rental websites of all sizes.
365 Villas: A builder that offers premium booking management solutions for growing vacation rental businesses. The platform features a comprehensive booking system, location search, real-time calendar sync and accelerated team management. 365 Villas has professional design options and automation tools to support business owners with enterprise-level functionality.
Hostaway: A refined vacation rental platform designed for businesses with more than ten properties. It offers extensive integrations across hundreds of booking apps, powerful automation and QuickBooks sync. Hostaway provides dedicated customer support, performance tracking and strategic growth tools.
"Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, product marketing lead at Wix
Learn more about the best website builders available today:
How did we select our favorite vacation website builders?
Peer-to-peer reviews: We sourced reviews from users and other experts online, paying close attention to relevant testimonials, ratings and use cases for each platform.
First-hand trials: In some cases, when possible, we dived into these tools ourselves using a trial period to get a feel for how the different editors work.
Business needs: We specifically looked for website builders that do fantastic things when it comes to supporting vacation rental businesses. Whether you’re learning how to start a rental property business or are already established, we made sure each of these tools can support growth and management at any stage, without having to swap for lack of usability or scalability.
"We carefully curated our top vacation website builders by combining real user insights, hands-on testing and a strong focus on business needs—ensuring you get the best tools for seamless growth and management." - Sharon Hafuta, SEO blog editor at Wix
6 best vacation rental website builders
01. Wix
With over 250 million users, Wix has earned its reputation as one of the best website builders for small businesses—and for good reason. It’s one of my top recommendations for entrepreneurs, standing out as a powerhouse tool that can support a variety of vacation rental business ideas. Whether you’re a vacation rental owner just starting out or are ready to scale, Wix offers a rare combination of user-friendliness and sophisticated functionality.
Getting started with Wix requires zero tech skills, and you’ll have many options for how to create your site—users can begin by choosing from over 900 customizable templates, use its drag-and-drop editor or AI tools. Once Wix Bookings Features is integrated, you can accept reservations and payments directly, analyze revenue and manage guest communications all from one dashboard—turning your site into a full-fledged online vacation rental business.
Wix is so satisfying for a small business owner because it's a platform you can grow with from the ground up. The platform excels in establishing brand identity with tools like a logo maker and domain name generator. And as you grow, there’s a plethora of rental property marketing features and resources for expert advice on business topics—like this blog post on how to create a rental property business plan and more.
Standout features of this vacation rental website builder:
Wix’s template collection includes industry specific rental property website templates with built-in features for vacation rental businesses in mind. For example, booking tools for streamlined operations, quality galleries to showcase your properties and integrated customer reviews to build your reputation.
With Wix Hotels, you can sync your reservation calendar with other vacation rental apps and services, for example, Google Calendar, Airbnb or VRBO.
The platform’s built-in marketing tools include email marketing, social media templates, Facebook Ads, Google Business Listings and more—and it’s truly one of the best platforms to start a blog.
Wix’s SEO user case studies demonstrate how it truly prioritizes optimization for search engines, with many users appreciating its impact on their business growth.
Using Wix analytics, you can consistently learn more about your site’s traffic and visitors, gaining insights to make informative changes.
Wix’s mobile editor automatically adapts your website design, making sure it's user-friendly for guests booking on-the-go.
More notable Wix features: Analytics, built-in scheduling software, AI website builder, Wix AI tools, blogging tools, testimonial pages, social media design, mobile optimization, mobile app, multilingual website support, SEO tools, drag-and-drop website editor, foreign currencies, contact forms, industry specific vacation templates, integrated payments with Wix payment processing.
Wix pricing: Wix offers both free and paid plans, with paid plans starting at $17/month, billed annually.
"In the hospitality industry, your website is your front desk—choose a builder that welcomes guests with seamless design, effortless booking and a five-star experience." - Sharon Hafuta, SEO blog editor at Wix
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02. Lodgify
Lodgify stands out as an intuitive website builder designed specifically with vacation rental owners in mind. For the non-tech savvy, it boasts a genuinely user-friendly website setup that gets you online quickly, with lots of potential for supporting scalability in the future. For vacation rental owners seeking efficiency without sacrificing personalization, Lodgify transforms the complexities of booking management into a streamlined process.
The platform encourages us to start with a website template from their collection. These are really great for vacation rental entrepreneurs because they already include integrated bookings, and one thing I especially love is that the designs are tailored to specific vacation niches. Whether you’re managing a single property, a charming bed and breakfast, a glamping site or hundreds of rental listings at once—their templates speak directly to your needs and to your audience.
Compared to other website builders on our list, one area where I see Lodgify also shines is its multi-property management capabilities. The platform’s powerful channel manager seamlessly syncs with major platforms like Airbnb, Expedia and Booking.com. From one single interface, you can oversee all your reservations and automatically synchronize calendars and rates, saving time and effort on what may otherwise become tedious manual tasks.
Standout features of this vacation rental website builder:
Boost your reputation Lodgify’s guest review collection tool is perfect for gathering testimonials from past visitors and posting them onto your site with ease to boost your business’s reputation.
If your properties work with smart locks, Lodgify helps automate entry code generation, enabling you to manage locks directly from your account for an added website security measure.
Lodgify’s vacation rental app lets you manage bookings, calendars, staff and guest communications from anywhere.
With Lodgify’s user dashboard, you’ll have easy access to a snapshot of upcoming bookings and guest information. You can also contact your guests directly using a unified inbox that syncs with other booking channels, or apps like WhatsApp.
Digital guidebook mobile app is designed to give your guests’ experience an extra special touch. Here, you can curate travel recommendations, useful tips, local service information and more.
More notable Lodgify features: Mobile optimization, drag-and-drop editor, SEO, marketing tools, website analytics, built-in scheduling, AI assistance, Mailchimp integration, custom contact forms, dedicated guest profiles, multilingual support, social media integration, channel manager, industry-specific templates, personalized confirmations, integrated payments, rental contract templates, mobile app.
Pricing: Lodgify offers a 7-day free trial period and paid plans. Paid plans start at $16/month billed annually.
03. Smoobu
Smoobu delivers a quality solution for ambitious vacation rental businesses with the urge to grow. Its strengths lie in its simplicity—the goal of Smoobu is to make every aspect of the bookings journey easier for both you and your guests. The platform prioritizes functionality over unique website design, but laser-focuses on consolidating every operational aspect of your business to maximize efficiency and with that, guest satisfaction.
The makers behind this tool clearly pay attention to common needs and pain points of vacation rental owners. Smoobu’s dynamic property management system lets you sync your vacation website’s rental listings across over 100 different booking portals, using an intuitive central dashboard for instant visibility into occupancy rates, revenue streams and guest communications. If a booking comes in from any platform, Smoobu’s system automatically blocks those dates across all channels, eliminating the risk of double bookings or other common human errors that may harm your reputation.
If you prioritize operation excellence, you’ll appreciate the ways that Smoobu transforms a typically fragmented rental management process into a cohesive and profitable operation. It offers a balance of simplicity and sophisticated functionality which can scale well as your rental portfolio expands. Last but not least, the platform’s zero-commission policy represents a significant advantage for growth-minded owners—unlike many competitors, Smoobu lets you keep 100% of your booking revenue.
Standout features of this vacation rental website builder:
The platform’s centralized messaging with customizable and automated content templates are a great way to efficiently communicate with your guests.
Smoobu fully integrates with other booking channels like Airbnb and Booking.com.
Provides the tools to create a dedicated guest page with custom guidelines for new arrivals and check-ins.
Smoobu helps you elevate your customers’ experience by allowing hosts to add a personal touch with multimedia custom guest guides. This feature provides guests with all the necessary information about their stay, including personalized recommendations such as local restaurants, tours and must-see sites.
The platform supports revenue growth by allowing you to partner with local vendors and showcase their services to your guests, giving you potential to earn a commission with outside bookings.
More notable Smoobu features: SEO, analytics, multilingual support, channel manager, mobile optimization, drag-and-drop editor, industry specific templates, custom forms, mobile optimization, personalized booking confirmations, built-in bookings, dedicated guest pages, mobile app, payments, channel manager, guest guides, automated messaging, dynamic pricing.
Smoobu pricing: Smoobu offers a 14-day free trial period and paid plans. Paid plans start at $27/month, billed annually.
Start your vacation rental business with well-researched, high-demand rental business ideas that set you up for success.
04. Guesty
This all-around vacation rental platform provides a balance of automation and personalization, with just about every detail of the reservation process in mind to streamline services for you and your guests. Guesty does a lot of the heavy operational lifting, giving you the freedom to focus on your brand, your properties and your guests—so you can have 100% focus on generating glowing reviews and a steady stream of bookings.
Using Guesty’s AI tools website builder, you can easily create a branded vacation website. From online inquiry to checkout, you’ll have all the features you need to showcase your locations and handle reservations online from multiple platforms. This comes alongside an exceptional guest management system that facilitates automated and personalized communication.
On the financial front, Guesty provides flexibility by offering the capacity to configure unique payment structures for each of your properties. For example, you can choose to collect deposits upfront, or charge guests a complete fee immediately upon booking. What I love most is that it includes a bookkeeping solution, which is great for saving time, averting errors, and let’s be honest—eliminating the need to take care of this arduous task on your own.
Standout features of this vacation rental website builder:
Flexible plans cater to vacation rental businesses of all sizes, whether you have just one listing or thousands of them.
Catering to your international audience, Guesty websites let you localize your content into over 30 languages, while using a currency converter to display pricing to your clients in their preferred currency.
Everything is consolidated with a Guesty website, from important guest information, to reviews, bookings, pricing and more across all your listings and portals.
Guesty damage protection helps you manage claims from start to finish with your dashboard to give you peace of mind by protecting your properties and helping with guest claims and managing these.
More notable Guesty features: Drag-and-drop editor, analytics, AI assistance, mobile app, mobile website optimization, SEO, built-in scheduling, personalized confirmations, rental agreements, payment processing, multilingual support, channel manager, industry specific templates, automated messaging, contact forms, Mailchimp integration, guest profiles.
Guesty pricing: Guesty offers paid plans starting at $9/month for one to three listings, billed annually.
"A great vacation rental website builder should do more than just look good—it should streamline bookings, automate guest communication and optimize your listings for maximum visibility. The right platform turns your rental into a fully booked destination." - Sharon Hafuta, SEO blog editor at Wix
05. 365 Villas
If your growing business already runs on bookings, but you don’t have the online presence you want just yet—365 Villas is a vacation website builder that can do this quickly and easily. With two distinct alternatives to make a site, you can choose to either customize an industry-specific template or hire one of the platform’s in-house designers. Overall, the tool is perfect for fueling long-term growth, standing out as a premium solution that delivers enterprise-level functionality.
One top of a seamless booking system, there are some unique features on 365 Villas that bigger vacation businesses will especially appreciate. For example, you can include a location search engine on your site, sync your platform’s calendar across platforms with real-time availability and add responsive Google maps to help guests find their vacation home. It also excels with team and task management, allowing you to provide individual profiles for staff—whether that’s cleaners, property managers or maintenance workers—to more easily coordinate operations.
Even though 365 Villas has a higher price point than competitors, the platform delivers outstanding ROI to growing vacation businesses. Its customers consistently praise the platform’s automation features which eliminate repetitive tasks and free up valuable time for strategic business development. For vacation rental entrepreneurs serious about scaling their operations without sacrificing the quality of their website performance or customer service, 365 Villas has all the technological foundations to support sustainable growth.
Standout features of this vacation rental website builder:
Sites are automatically built on WordPress, which means that if you have a site previously designed on WordPress it's just as easy to add the 365 Villas software integration.
With the platform’s mobile app, you can manage your bookings and give guests the information and capabilities they need to manage their next vacation on-the-go.
365 Villa’s reviews module integrates with your website to automatically send guests a review request after their stay, along with a sweet “thank you” message. This can be set up to either automatically publish testimonials on your site or wait for your approval.
Although branding tools aren’t directly integrated into its platform, 365 Villas helps by giving the option to hire professional services for photography, logo creation, copywriting, social media management and more.
As part of its team management suite, 365 Villas lets you set up custom profiles for housekeeping and check-in teams, helping you communicate regarding schedules and upcoming assignments.
More notable 365 Villas features: Mobile optimization, SEO support, drag-and-drop editor, industry specific templates, analytics, integrated payments, mobile app, email templates, owner contracts, multilingual support, guest profiles, channel manager, rental contracts, dynamic pricing, custom forms, integrated payments, automated messaging, personalized confirmations, multiple currencies.
365 Villas pricing: 365 Villas pricing is determined according to the number of properties you manage and are available upon request.
06. Hostaway
When your vacation business is already established, Hostaway is a software that can adapt to your needs at any stage by boosting automations, scalability and growth. Hostway is an ideal platform for those of you who already have over ten active properties listed and are ready to develop by expanding to new markets. The software integrates with platforms like Wix, so if you prefer to start your website design or business with a tool that’s more customizable in terms of design, you can use Hostaway’s bookings management system to combine your site with Hostaway’s intricate vacation rental business features.
With a multifaceted curation of vacation rental tools, Hostaway provides business owners with all-around support to make real growth a possibility. The platform provides its own quality rental marketplace, while reliably integrating with more than 100 vacation rental booking apps. It also leverages technology for built-in automations, providing features that delegate and manage the time-consuming day-to-day aspects of vacation rental operations like collecting payments, guest communications and follow-ups.
On top of this, the folks at Hostaway show a real investment in their clients’ growth in ways other vacation website builders don’t. Their team is by your side to offer business and marketing advice, offering suggestions on how to maximize your revenue or specific automations you should take advantage of.
Standout features of this vacation rental website builder:
Hostaway’s performance manager helps you stay on top of your business’s activities so you know who’s coming and going on your website, reflecting insightful user data that gives you information on how to grow.
Their mobile app is one of the highest rated in the industry, providing you and your guests with a user-friendly interface to accomplish tasks and communicate.
You can upsell services such as extended stays or send guests special offers and coupons directly from the platform’s reservations manager.
Automated operations on the Hostaway include payment processes, contract signing, guest invoices, automated payments and task management. You can also set up messages to engage your guests, using smart triggers or by marking significant events in their vacation journey.
Offers premium customer service, with a dedicated success manager to help train your on how to use Hostway’s tools and make the most of your website.
One example is how the software integrates with QuickBooks to provide you with detailed account and bookkeeping information.
More notable Hostaway features:
Analytics and reporting, drag-and-drop editor, built-in scheduling software, AI assistance, industry-specific templates, mobile optimization, mobile app, accept payments, Mailchimp integration, channel manager, SEO, social media integrations, rental contracts, integrated payments, guest portals, multilingual support, automated messaging, personalize confirmations, foreign currencies.
Pricing: Clients get a unique and dynamic pricing offer according to needs; you’ll receive a tailored quote from Hostaway’s team.
Booking tools and beyond: what are some must-have features for my vacation rental website?
How does a website builder for vacation rentals compare to other types of websites? There are specific tools and features you’ll need in your arsenal to make sure it's successful.
Luckily, we’re already experts on this topic—so you can trust us to guide you in the right direction. Here, I’ll quickly outline how to gauge website builders to see if they have what it takes to fuel your vacation rental business.
Easy-to-use website design: If you’re opting to create a website on your own instead of hiring a costly web designer, you’ll want a platform that prioritizes drag-and-drop editing, AI tools and website templates. It’s important that it also includes visual features that preview the guest experience at its best, such as photo galleries, customer review sections, professional typography and more.
Built-in booking capabilities: According to Hilton’s 2025 trends report, 78% of travers want the option to book their trips entirely online. It’s probably no surprise that the best vacation rental websites should come hand-in-hand with integrated bookings software—make sure you find one that proves to be efficient, user-friendly and reliable.
Centralized management tools: A dynamic property management system (often referred to as a PMS) will do wonders for business operations and customer satisfaction. From updating calendar availability and syncing property listings across vacation rental platforms, to providing outstanding guest communication—the best platforms help your business stay savvy, save time and eliminate the need to cobble together third-party apps.
Mobile optimization: Today’s travelers aren’t just saving trip ideas on mobile devices, they want to book from their phones, too—spontaneous, on-the-go bookings may be more profitable than desktop reservations. Pick a vacation website builder that automatically adapts your site and webpages for every screen size, to make sure your business can accommodate these customers. With travel app revenue increasing more each year, a tool that gives you the option to manage vacation rentals from your own mobile app may be even more beneficial.
Learn more about how to make your website mobile friendly.
Search engine optimization When potential travelers search for “vacation rentals in [your location],” will your website appear on the first page of Google’s search results? If not, you’re missing out on some of your most qualified prospects. Finding a platform that prioritizes search engine optimization (SEO) should be non-negotiable. In fact, last year, 46% of travelers used search engines as their primary travel planning resources—outranking recommendations from friends and family.
"Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix
Web accessibility: Beyond being legally required in many areas of the world, making your website accessible to individuals with disabilities expands your market and demonstrates your commitment to online inclusivity. The best vacation website platforms prioritize accessibility features such as screen reader compatibility, keyboard navigation and proper color contrasts.
Website analytics: The most successful business owners don’t just guess when they make decisions about their website, they base their decisions on data rather than hunches. Eventually, you’ll need insights into what’s working for your website, and how to improve what doesn’t.
Look for platforms that give you comprehensive analytics dashboards, revealing traffic sources, booking patterns, guest behavior, uptime and site reliability. These kinds of insights can help optimize your listing, adjust pricing based on demand (or seasonal patterns), target your marketing efforts, and identify obstacles on your site that may stop users from booking.
Understanding the costs of the best vacation website builders
What do you pay for when you sign up for a website building platform? Below, we’ll highlight a basic overview of features typically included when you purchase a subscription. When perusing the details of the best vacation website builders, we recommend that you have a look at the differences between basic and premium plans, as well as add-on costs.
Website hosting
Hosting a website is a critical part of your site’s functionality, allowing your content to be stored online and delivered to visitors with ease. When you sign up for a website builder, you won’t have to think about this as a separate fee or service, since free web hosting is included with most platforms, including Wix. Understanding what is web hosting is well worth it—this makes sure your websites infrastructure, updates and optimization are taken care of behind the scenes to ensure a great user experience for all visitors.
Domain names
Many underestimate the power of a domain name. As your web address, learning what is a domain name and how it plays an indispensable functional role is a big part of your business’s overall brand recognition. Website building platforms help by including options to purchase, register and connect the right domain name for your vacation business.
With free plans, you’ll generally receive a web address that includes a branded subdomain by your provider (for example, with Wix it looks like this: yourusername.wixsite.com). Wix premium plans allow you to register and connect to a domain name of your own, ultimately giving your site a more professional appearance and a more memorable online presence.
Pro tip: Once you decide on a web address, a tool like a domain name search can be useful in learning if yours is available.
Website security
With a vacation website builder that stores the personal details of your guests, website security is a necessary element for protecting that sensitive data and defending against cyber threats. Website security is something the website building platforms on our list take care of for you behind the scenes—managing risks, guarding your site and monitoring it around the clock so you can accept bookings and payments worry-free.
Website performance
Whether visitors are using your website from desktop, mobile or using an app, site reliability will make or break the customer experience. Working hand-in-hand with hosting and security measures, the best vacation site builders maintain quality website performance to support speedy uptimes and reliable delivery of content.
Vacation rental website builders FAQ
Should I create a website for my vacation rental?
You should absolutely create your own vacation rental website, and using free website builders like Wix are the best way to start. Having a dedicated website for your vacation rentals gives you so many advantages beyond third-party booking platforms. A website of your own gives you more control over your brand and customer experience while reducing commission fees, too.
With an entire website dedicated to your properties, it gives you the chance to hone in one what makes your service stand out—allowing you to showcase your properties’ unique features, share detailed information and build trust with a professional presence. While maintaining listings on booking websites increases visibility, too, a custom website will establish your credibility and provide your guests with a more comprehensive view of what makes your vacation rentals stand out. It’ll also give you the chance to be more hands-on with your guests, which can only improve your reviews and customer retention efforts.