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Building a website for your service business doesn’t have to be complicated or cost you a fortune. With design tools like Wix's website builder and AI website builder, you can create a professional site without breaking a sweat.
But with so many website creators available, how do you know which one is the right fit for your business?
In this guide, we’ll cover some of the best website builders for service businesses and also show you how to build a website from scratch.
When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.
What features should a website builder for service businesses have?
Before picking a website builder to create your business website, check if it has the following website features:
Easy-to-use design tools
An easy-to-use builder allows you to create, edit and manage your website quickly, even if you’re not a tech expert.
Look for features like a drag-and-drop builder, simple website templates and clear navigation to make the website design process stress-free. That way, you can spend more time growing your business and less time worrying about designing your website.
Booking and scheduling tools
Scheduling tools are a must-have for any service business, as they let customers book appointments or services straight from your website.
A good website builder should offer an integrated booking system that syncs with your calendar to streamline your schedule and also avoid double bookings.
Scalability and reliability
Scalability is important as your business needs a platform that can handle increased traffic and expanded services as it grows. Site reliability is crucial too. Your website should be up and running whenever customers visit to increase the user experience.
A website builder like Wix offers free website hosting with an uptime of 99.99%, so you can be sure your site stays live even during traffic spikes.
SEO and marketing tools
SEO tools help you optimize your website so it ranks higher in search engine results. Pair that with marketing tools like email campaigns, social media integrations and analytics, and you will have everything you need to connect with your audience and grow your business.
Mobile responsiveness
Mobile responsiveness is non-negotiable when it comes to building a website for your service business. With 93.7% of people aged 16 and older using smartphones to browse the internet, your website needs to look and work perfectly on smaller screens.
Although most website builders offer mobile-responsive designs, it’s always worth double-checking to make sure your site delivers a seamless experience for mobile users.
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Website security
Website security is a big deal when running a professional service business. It shows your customers that their personal information, like payment details or contact info, is in safe hands, which builds trust and credibility.
Look for website builders that offer features like SSL certificates, anti-DDoS measures and malware scanning to protect your site from online threats.
According to Esin D. Habif, product marketing lead (outbound) at Wix:
"What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on."
What is the best website builder for a service business?
The best website builder for your service business ultimately depends on your specific needs.
However, Wix consistently stands out with a robust editor, industry-specific templates and tools like scheduling software and SEO features to help you manage your bookings and boost visibility.
The best website builders for service businesses at a glance
Finding the right website builder for your service business can make all the difference in attracting customers and growing your brand. Regardless of what your service business is, you need a builder that’s easy to use, supports your day-to-day operations and offers professional designs and tools to help you manage your business online.
Website builder | Ideal for | Best feature | Plan highlights |
Wix | Service business of all sizes | Endless customization options and business tools | Free plan available; paid plans start at $17/month |
Squarespace | Businesses that prioritize visuals | Modern templates for branding | 14-day free trial; paid plans start at $25/month |
Jimdo | Beginners with simple needs | Easy-to-follow setup | Free plan available; paid plans start at $11/month |
Weebly | Small businesses starting out | Practical tools for selling | Free plan available; paid plans start at $13/month |
Yola | Straightforward website needs | Clean and easy editor | Free plan available; paid plans start at $11.95/month |
Webnode | Businesses needing simplicity | Easy multilingual support | Free plan available; paid plans start at $4.50/month |
Best website builders for service businesses
01. Wix
Wix is hands-down one of the best drag-and-drop website builders for service businesses. With 800+ customizable website templates designed for different industries, you can easily build a site that reflects your brand and the services you provide.
The website builder also comes with built-in SEO tools to improve your site’s visibility on search engines. That way, potential customers can easily find your business. Plus, security features like automatic SSL, HTTPS and anti-DDoS measures help protect your website from cyberattacks.
While the free plan has all the tools you need to create and maintain your website, Wix premium plans offer industry-specific business solutions, like scheduling software to manage your bookings, payments and more from one place.
Additional features Wix provides to service businesses include:
Business phone for US and Canada users
Pricing: Free plan available. Paid plans start at $17 per month.
02. Squarespace
Squarespace is a great business website builder for service providers like photographers, consultants and fitness trainers. Its mobile-optimized templates give you a great starting point, and the drag-and-drop builder makes it easy to customize elements to fit your brand.
The platform also offers advanced SEO features and marketing tools, so you can get your business in front of the right people and grow your audience.
In addition, Squarespace integrates with Acuity Scheduling to simplify appointment booking. As a result, you can:
Send automated appointment follow-ups with emails and text messages
Show when you're available with online appointments
Offer secure payment options
Create receipts and invoices
Pricing: 14-day free trial. Paid plans start at $25 per month.
03. Jimdo
Jimdo is a premium website builder that professionals like doctors, real estate agents, coaches and musicians can use to create a business website. With a wide range of templates and design tools, the builder simplifies the website creation process for those who don't have any coding experience.
Jimdo also provides an online booking tool on its higher-tier plans that makes it easy for customers to schedule appointments directly on your website.
To help your business get discovered, Jimdo has built-in SEO tools to optimize your site for search engines. Its Business Listing feature automatically syncs your business information across online listing platforms so your business always has accurate and up-to-date info across the web.
Pricing: Free plan available. Paid plans start at $11 per month.
04. Weebly
Weebly is a website builder with a clean interface that lets you create a responsive website to showcase your services. The platform has different website themes and a beginner-friendly editor you can use to create web pages for different purposes, like highlighting your services or sharing testimonials.
You also get free web hosting and security features like one-click SSL certificates and DDoS mitigation to protect your site from hackers.
The free plan provides SEO and lead capture tools to grow your online presence and attract more customers. However, you need to upgrade to premium pricing plans to get more marketing features like pop-up notifications and advanced eCommerce insights.
Pricing: Free plan available. Paid plans start at $13 per month.
05. Yola
Yola is a straightforward website builder that’s good for service businesses that want a no-fuss approach to getting online. Its platform offers professionally designed templates that you can customize to fit your business needs. Yola’s editor is beginner-friendly, allowing you to create a polished website without any technical skills.
Yola’s paid plans also give you the tools to grow your business, like SEO features to help people find you on Google and social media integration to stay connected with your customers.
Pricing: Free plans available. Paid plans start at $11.95 per month.
06. Webnode
Webnode is a versatile website builder for service-based businesses, with multilingual website support to help you reach customers in multiple regions. The website builder offers an AI builder or you can choose from sleek templates tailored to various industries and an easy-to-use editor for personalizing your site.
Webnode’s plans include features like SEO tools and custom domains, making it an excellent choice for businesses that want to put professionalism front and center. Also, its designs make sure your site looks great on any device.
Pricing: Free plan available. Paid plans start at $4.5018 per month.
Editor's note: The information presented in this article is true as of January 28, 2025, unless mentioned otherwise.
How to launch and optimize your website
Let’s now look at how to create a professional website for your service business:
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01. Register a domain name
Your domain name is your online address, so it’s important to pick something simple, memorable and aligned with your brand. If you’re stuck, a domain name generator can help spark ideas by suggesting creative options based on your business type.
Once you have a few ideas in mind, run a quick domain name search to check if your preferred name is available.
Learn more: What is a domain name?
02. Choose a website builder
Once you’ve secured your custom domain name, the next step is to choose a website builder that fits your needs. As mentioned, a good website builder should have customization options and make it easy to design your site, even if you don’t have technical expertise.
Take some time to explore your options, compare features and pick a platform that supports your business goals.
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03. Pick a template and customize it
Templates give you a head start by providing a professional layout you can build on. So, choose one that matches your brand and can be easily tweaked to showcase your services.
Next, add your business logo, update color schemes and change fonts to align with your brand identity. Also, customize key sections like your homepage, service page and contact info to make sure everything reflects your business.
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04. Track performance
After your website goes live, it’s important to keep an eye on how it performs.
Tools like Wix Analytics give you actionable insights into your website performance. This helps you know how visitors interact with your site, which pages they spend time on and where they might be dropping off. As a result, you can make smarter decisions when tweaking your website to get better results.
Website builders for service businesses FAQ
What is the best website builder for service businesses?
The best website builder for service businesses is Wix. It provides unmatched customization, powerful business tools like booking systems, and great flexibility, making it ideal for all types of service businesses. For example, if you’re wondering how to create a salon website, Wix makes it easy to integrate booking and scheduling features. It’s also an excellent choice for building any service website, with a wide variety of templates and tools tailored to meet the needs of different service industries.