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![2025's website color trends](https://static.wixstatic.com/media/a77aa0_3a2a90cdd9f54776ac4dd7c9b03422df~mv2.png/v1/fill/w_740,h_489,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/a77aa0_3a2a90cdd9f54776ac4dd7c9b03422df~mv2.png)
Our eyes are drawn to color. On a website, colors play a role in making us feel something when we’re browsing products or getting to know a brand for the first time. Even if we’re not aware of it, colors can influence how long we linger on a site. It can impact how we feel about a brand and if we deem it “professional enough.”
That’s why, if you’re making a website or toying with web design, it’s important to pay attention to the latest website color trends. Understanding these trends can help you stay in touch with consumer preferences, plus leave a positive impression.
As we look at up-and-coming trends for 2025, the focus is pretty clear: more and more people are gravitating towards colors that make a brand feel inviting and grounded amid a rapidly moving, AI-obsessed world. We consulted Wix designers to hear what they had to say and what they consider to be the most important colors of 2025.
Design a website with Wix today to get a jump on these trends.
8 website color trends to consider when designing your website
01. Mocha Mousse
At the top of our list is Pantone’s color of the year: Mocha Mousse (PANTONE 17-1230, or #A47864). It’s a rich, earthy brown that “exudes a quiet sophistication, yet at the same time is an unpretentious classic,” according to Laurie Pressman, vice president of the Pantone Color Institute.
It evokes a sense of calm. It makes you want to take a break and relax for a moment—perhaps with a warm cup of mocha in hand.
“This color embodies the current movement towards authenticity and sustainability in design, making it ideal for projects that prioritize trust, balance and sophistication,” adds Wix Marketing Designer Tal Ashtar. “Its earthy and grounded nature works beautifully in various design fields, particularly in web design, where it adds both warmth and approachability.”
Mocha Mousse is already available as a limited-time web capsule, exclusively offered in Wix Studio. Wix Studio partnered with Pantone to compose dozens of web design assets in Mocha Mousse, including video masks, vector art and responsive templates.
![Wix Studio x Pantone web capsule for mocha mousse](https://static.wixstatic.com/media/a77aa0_0f73852a382b4524bf4dace151411522~mv2.webp/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_0f73852a382b4524bf4dace151411522~mv2.webp)
How to use Mocha Mousse on your website
As the Wix Studio x Pantone web capsule goes to show, “Mocha Mousse is versatile and works as a background, accent or typography element,” says Tal. “Its sophisticated tone complements both modern and traditional styles…and it pairs seamlessly with other popular hues.”
Mocha Mousse can complement a wide range of colors, from neon greens to muted purples. It can be used as a calming backdrop or as a way to soften your messaging across your site.
![website color trend: mocha mousse](https://static.wixstatic.com/media/a77aa0_8e67090e6ead40fd9cf8a9c790f48917~mv2.png/v1/fill/w_46,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_8e67090e6ead40fd9cf8a9c790f48917~mv2.png)
02. Digital Lavender
With AI speeding up the pace of work and life, it’s no surprise that many of us are all clinging onto colors like Digital Lavender. Like Mocha Mousse, this soft, understated shade of purple (#A78BFA) offers a sense of tranquility.
It’s a good match for brands focused on self-care, health and mindfulness. Apps like Headspace already like to balance bright, energetic colors with soft, soothing tones in their branding—creating the kind of equilibrium you’d hope to experience in a meditation session.
Digital Lavender is also making its way through industries like fashion, tech and e-learning. We’ve seen it being used to bring an air of sophistication to modern looks, or to create a soothing atmosphere while inspiring creativity.
How to use Digital Lavender on your website
Digital Lavender pairs nicely with neutral tones (think beige, cream or light gray) to create a minimalistic look. Or, if you’re looking to create a more playful aesthetic, try combining it with other pastels.
It can serve as a serene background color for your website. At the same time, it can be incorporated into smaller accents and details (like buttons, icons or hover effects) to draw attention without overwhelming the design.
![website color trends: digital lavendar](https://static.wixstatic.com/media/a77aa0_70c79eeacf3448ee93fc136d9fdf7470~mv2.jpg/v1/fill/w_147,h_106,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_70c79eeacf3448ee93fc136d9fdf7470~mv2.jpg)
03. Verdant Green
We’ve seen this green all over our social media feeds—and we have Wicked to thank. Like Elphaba’s signature color, Verdant Green (#4CAF50) is a radiant, emerald-like hue.
It makes a statement, while reminding us of the simple pleasures of nature: fresh-cut grass, a crisp Granny Smith apple or the fragrant herbs in our salads. And, like the character arc in Wicked, Verdant Green reflects a journey of strength, fortitude and growth.
Verdant Green has the power to work on two opposite ends of the spectrum: It can be neutralized by softer, earthly shades to create a calm, sophisticated look. On the other hand, it can add a touch of drama when paired with bold colors, like deep purples, dark blues or metallic gold.
How to use Verdant Green on your website
This vibrant shade of green is a perfect candidate for sustainability, nature, agriculture or design-related websites. It can be used as a whimsical typeface or a bold background.
Alternatively, if you’re looking to incorporate this website color trend without overwhelming visitors, you can introduce it via photography instead of just relying on graphic or typographical elements on your site.
![](https://static.wixstatic.com/media/a77aa0_90c195c8d98a4236a7eef5c2634887b9~mv2.png/v1/fill/w_46,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_90c195c8d98a4236a7eef5c2634887b9~mv2.png)
04. Sunny Yellow
This bright yellow (#FFDD44) might remind you of Best Buy or Snapchat. Or maybe, you’re reminded of 70’s-era psychedelia. All in all, it’s bold. It’s dazzling. It’s youthful.
“I keep seeing bright yellows everywhere,” says Halel Edri, marketing designer at Wix. “I believe it's connected to the nostalgia and vintage trend we're experiencing for the last the years (80s retro, Y2K and now the 70s vibes).”
Sunny Yellow is also part of a bigger dopamine-inducing color trend. Bright, dopamine-inspired colors help counteract any gloomy fatigue we might be feeling in a given day. Think of it as a dopamine boost for the eyes that wakes up your senses and provides an exciting new take on design.
How to use Sunny Yellow on your website
If your brand is intended to be youthful, energetic and playful, Sunny Yellow could be a nice addition to your website color scheme. For example, prebiotic soda brand Poppi immerses its website in bright colors, including a golden yellow, to create a fun and nostalgic effect.
Just like Poppi, Sunny Yellow is best incorporated as “either as a color for your header or in small details—such as banners, CTAs and icons—to add a pop of color,” according to Halel.
![](https://static.wixstatic.com/media/a77aa0_1a293a6f85114b5cb7aafead5dd44a8e~mv2.png/v1/fill/w_46,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_1a293a6f85114b5cb7aafead5dd44a8e~mv2.png)
05. Crisp White
White (#FFFFFF) is often an understated part of a website’s color palette. But the truth is, “white is a timeless and versatile color in design,” says Kobi Michaeli, lead graphic designer of Wix Templates. “It keeps layouts feeling open and spacious, even when there’s a lot going on visually.”
White is not as flat and plain as you might think, either. “You can explore different shades of white to create subtle depth or maintain a clean, calm aesthetic,” Kobi adds. Just like how the white finish of two cars might look different, you can experiment with pearlier shades of whites in addition to Crisp White, which has the pure tone of a blank sheet of paper.
Another commonly overlooked consideration: accessibility. Kobi points out that Crisp White can help you create a strong contrast between the background and text, ensuring readability for everyone. “You can embrace the calmness of white-on-white or the drama of black-and-white contrasts, but it’s all about striking the right balance.”
How to use Crisp White on your website
“White provides a neutral backdrop that pairs beautifully with any image or color palette, allowing other elements to stand out without feeling overwhelming,” says Kobi. “When a website is rich with images or media, a white background creates balance, making the visuals the focal point. There’s no need to add extra colors to text or buttons—keeping it simple lets the visuals shine naturally and do all the talking. This can be particularly relevant for eCommerce or portfolio websites.”
![website color trend: crisp white](https://static.wixstatic.com/media/a77aa0_d7e60074280b4d17a49a2530c3fafa72~mv2.png/v1/fill/w_46,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_d7e60074280b4d17a49a2530c3fafa72~mv2.png)
06. Terracotta Red
Inspired by clay and dreamy sun-baked landscapes, Terracotta Red (#E2725B) is basically a vacation in a paint can. It’s bold, yet laid back. It elevates neutrals, making whites and creams pop.
If you’ve scrolled through Pinterest lately, you’ll know that it’s been taking over modern interiors. It has been a staple on accent walls to nail the “cozy chic” look, and on throw pillows to add some rustic charm. Like many of the other trending colors this year, it’s also a favorite among eco-conscious brands.
“Rich reds (like Terracotta and Garnet) symbolize energy, passion and warmth,” says Ella Joel, web designer for Wix. “They’re also a response to the oversaturation of cool tones in design, offering something fresh yet grounded.”
How to use Terracotta Red on your website
“I think the magic of this color is that it can really work with any part of your website,” notes Ella. “Whether that be in the typography, the background, buttons or CTAs—or as dividers or accents. They pair really well with neutral colors, such as beige, cream and charcoal.”
“Red can also give a ceremonial vibe,” says Nofar Daskal, lead designer for Wix Agency. “Even tiny details in red make a big impact.”
Some more food for thought: Color psychology has found that red makes people hungry. A rich red like Terracotta is warm and calming, making it a perfect choice for a restaurant’s or wine bar’s website.
![website color trends: Terracotta Red](https://static.wixstatic.com/media/a77aa0_c4ef0acff2df47f4958b9a3e59d95de2~mv2.png/v1/fill/w_46,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_c4ef0acff2df47f4958b9a3e59d95de2~mv2.png)
07. Navy Blue
Navy Blue (#101585) has been a crowd favorite for a while now, serving up a deeper shade of blue that’s easy on the eyes.
“Blue has been very dominant for the past decade—from blue screen (#0000FF) to navy and oxford blue,” confirms Nofar, who jokes that she has stared at more blue than she can bear. “Blue screen really fits technology, and the darker blue tones are more education- or corporate-oriented.”
Tech companies especially can’t seem to get enough of their blues—looking to blues to add a shot of modern sophistication into their logos, app interfaces and websites.
How to use Navy Blue on your website
Use Navy Blue as the primary color on your website for a sleek, professional look. Pair it with Crisp White to keep everything clean. For a bolder approach, combine it with black to create striking accents, like headers, buttons, navigation bars or even sleek text overlays on images.
![website color trends: navy blue](https://static.wixstatic.com/media/a77aa0_98e0aa17925b4dbdb0f61a5de219e776~mv2.png/v1/fill/w_46,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_98e0aa17925b4dbdb0f61a5de219e776~mv2.png)
08. Muted Rose
Muted Rose (#D58D8D) is what we’d call very demure, very mindful, very cutesy. It's a soft, classy blend of pink and beige. Not as loud as bubblegum pink, but not as drab as a faded blush, Muted Rose is a quiet hue that still manages to be chic.
This shade is already gracing the digital pages of wellness blogs, boutique eCommerce sites and interior design portfolios. Its calming presence is perfect for brands aiming to exude sophistication without shouting for attention.
How to use Muted Rose on your website
Muted Rose pairs naturally with darker tones, like charcoal or navy. Use it for buttons, CTAs or even subtle hover effects to add a soft pop of color. A little goes a long way—you don't have to bathe your entire site in it to feel its charm.
If you’re feeling adventurous, combine Muted Rose with warm golds or muted greens for a sophisticated palette. Just make sure your text stands out; nothing ruins the aesthetic faster than unreadable content.
![website color trend: muted rose](https://static.wixstatic.com/media/a77aa0_8a57bd15a8c14b2aa3fe1df0d7bcab62~mv2.png/v1/fill/w_46,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/a77aa0_8a57bd15a8c14b2aa3fe1df0d7bcab62~mv2.png)
The importance of website colors in your web design
Studies show website visitors judge a site in seconds, and colors heavily influence that judgment. The right palette can evoke emotions, guide users and boost conversions from your website. Warm colors like red energize, while blues tend to create trust. Understanding color psychology like this and applying color theory can help you create an atmosphere that’s inviting and resonates with visitors.
Website color trends FAQ
How many color schemes should a website have?
Ideally, your website should stick to one main color scheme for a cohesive look. This scheme can have variations for contrast (think light and dark shades) and emphasis (pops of accent colors). Think of it like decorating a room—you wouldn't paint each wall a different color, but you might add throw pillows or a rug for contrast and accent. The same is true of a website design.