As consumers search and buy on smartphones more than ever before, companies are constantly looking for ways to engage with customers on-the-go. From this a critical question arises - is it better to use an app or a website for your business?
Whether you're a startup owner or manage an established business, understanding the differences between a website and mobile app is crucial in leveraging the right technology to enhance your operations and customer engagement.
What is a mobile website?
A mobile website is essentially a version of your regular website that is optimized for use on smartphones and tablets. It's accessible through a web browser like Chrome or Safari, meaning there's no need to download anything from an app store. Mobile websites are designed to provide a good user experience on smaller screens with touch-based navigation.
Learn more about the benefits of a mobile app for your business.
What is a mobile app?
In contrast, a mobile app is a software application that you download and install on your device from platforms like Apple's App Store or Google Play. Apps offer more in-depth interaction and can tap into the hardware features of the device, such as the camera or GPS.
The key differences between mobile apps and websites
When it comes to choosing between a mobile app and a website for your business, several key factors come into play. These differences can significantly impact user experience, accessibility and the cost associated with each platform.
Functionality and user experience
Mobile apps take the edge with their functionality and user experience. They're designed with the specific intent of enhancing user engagement through a more intuitive interface and smoother navigation.
This is achieved by giving apps access to device hardware such as cameras, GPS and accelerometers, which can be used to create a more interactive and engaging experience.
Generally, apps run faster than mobile websites as they store data locally on the device and retrieve resources from the server only when necessary. This makes them easier to interact with.
However, you can design a mobile website that gives a smooth user experience. When it comes to an ecommerce website or online store, websites and apps share the same functionality when it comes to selling a product.
Accessibility and offline use
One of the most significant advantages of mobile apps over websites is their ability to function offline or with limited internet connectivity. Once downloaded, most apps can provide content and features without an internet connection. Websites require a stable internet connection for access, which can be a limitation in areas with poor connectivity.
Cost, upgrades and maintenance
The investment required for developing and maintaining a mobile app or website varies greatly depending on several factors including complexity, platform choice and functionality.
Developing a mobile app typically requires a higher initial investment than creating a mobile website. Most website builders make it possible to create a website free and even paid plans are cost effective, starting from $17 a month.
Both platforms require regular updates; however, updating an app can be more complex as it needs to be done across different operating systems and devices. When you go about creating a website with Wix, updates are done to your website automatically and include auto backup as well.
Apps may also incur additional costs for users to download updates or new versions, whereas updates to websites are generally seamless and free for the end-user.
Understanding these key differences will help you weigh the pros and cons of each option in relation to your business goals.
How to choose between a website vs mobile app
Choosing between a mobile website and a mobile app depends largely on your business objectives, target audience and budget. Here's how to evaluate which platform might be more beneficial for your business.
When to choose a mobile website
A mobile website might be the right choice if your primary goal is to reach a broad audience without the barriers of app stores and downloads. You'll need a business website in order to market and promote your business online via the mobile web and as a way to build your brand.
Learn more: Small business website statistics
There are other benefits too:
SEO: Mobile websites are more discoverable by search engines, which can help in reaching new customers.
Broad accessibility: Websites can be accessed on any device, including mobile devices and non - such as computers.
Cost-effectiveness: They're generally less expensive to develop and maintain compared to mobile apps.
Instant updates: Any changes you make can be instantly visible to website users without requiring them to update an app.
When to choose a mobile app
On the other hand, a mobile app could be advantageous if you're aiming for deeper engagement with users.
Personalized experience: Apps can offer tailored content and remember user preferences for a more personalized interaction.
Customer loyalty: Features like push notifications can help in retaining customers by keeping them informed and engaged.
Functionality: If your service requires functionality that cannot be provided through a web browser, such as a certain type of game, an app will likely be necessary.
Learn more about how to make a web app of your own.
Website vs mobile app FAQ
Is it better to use an app or a website?
The answer depends on your business goals and customer behavior. If you need to offer complex interactions, an app might be better. However, if you aim to reach a wide audience a website is best.