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What is Hopp? The ultimate link in bio tool by Wix


What is hopp?

Your social media bio is prime real estate. While small, this space can be the bridge that connects your followers with your real, money-making business. And that’s precisely why you’ll want to make it count. 


Meet Hopp—a platform by Wix designed specifically for "social-first" businesses looking to amplify their brand and scale their operations on social networks. The Hopp ecosystem boasts a variety of helpful features, but its signature offering is its link in bio tool.


Hopp's Link in Bio tool offers a seamless way to transform your social media profile into a powerful business hub, whether you're starting small or aiming to thrive in the digital marketplace.


Ready to take your online presence to the next level? Get started with Hopp for free today.



What is Hopp Link in Bio?


A "link in bio" is a clickable URL placed in the bio section of a social media profile. It's used to direct followers to external content, like a website or landing page, especially on platforms that limit links in posts.


Hopp’s Link in Bio tool expands this concept by offering a customizable mini web page with versatile widgets called "Actions." Each Action creates an experience tailored to your business needs, from making a call or sending an email to navigating to your location or copying coupon codes. The versatility of Actions ensures that you can craft a link in bio that aligns with your current business initiatives.



Hopp link in bio setup page


Examples of Actions include:


  • Link promotion: Promote any type of link—whether it's a product, event, blog post or a curated "look" made up of multiple pieces. Choose how each link is displayed: as a direct link, with a preview, as part of a list or even as an embedded page.

  • Payment actions: Facilitate transactions directly from your link in bio with Actions like tip-jar, custom services or requests or paid direct messages.

  • Coupon list: Share a list of coupons that visitors can copy to their clipboard and use right away.

  • Contact card: Allow visitors to view and save your contact details, making it easy for them to reach out.

  • Contact methods: Include options for making calls, sending emails or messaging via WhatsApp.

  • Third-party integrations: Integrate YouTube videos or playlists, Calendly bookings, WhatsApp numbers, Facebook, Instagram and more to display fully functional content and contact information directly on your page.



Why use Hopp Link in Bio?


Hopp offers one of the best link in bio tools for anyone looking to elevate their social media presence, whether you're a Wix user or not. It's designed to grow with your business, offering a robust platform that transforms your social profiles into dynamic business hubs. 


If you want to maintain your link in bio as the centerpiece of a digital marketing strategy (like your Instagram marketing or larger social media marketing strategy) or expand to a full website, Hopp provides the flexibility to do both. With powerful integrations and customizable features, Hopp can help you convert online interactions into valuable business opportunities.



example of positive results stemming from link in bio


Convert your followers into customers


Guide your followers to the content they want by adding monetization actions, brand promotions, or affiliate links. Break through social platform link limits and drive your key business assets up the funnel for exponentially higher conversions.




Help followers find the content they want 


With Hopp, you can easily bypass social media link limits. Instead of sharing just one link on your profile, you can feature multiple links via your link in bio page.



Use your link in bio as a digital business card 


A digital business card is an eco-friendly alternative to paper cards, offering easy sharing, instant updates and the ability to include more information like your email address, WhatsApp number, business hours, business location and more. You can connect your digital business card to your social profile using Hopp.



When your business grows, Hopp grows with you 


Hopp Link in Bio is just one of the tools that Hopp offers. The full range of Hopp tools (available with a paid Hopp Pro account) includes the following.



Instant Pages


Perfect for more urgent campaigns, quickly create visually appealing pages for exclusive coupons, new products, events and more.



hopp instant pages


Short Links


Turn long URLs into eye-catching, branded links while tracking clicks and performance metrics.


hopp short links


Pre-Rolls


Place branded content, like a YouTube pre-video ad, onto any link you share with followers, giving shared links double the value.



hopp pre-rolls


Easily connect Hopp with Wix


Hopp integrates seamlessly with Wix, making it easier to sync data between your link in bio and your site—plus access Wix’s advanced tools for email marketing, automation, CRM and other types of marketing


Don't have a Wix account yet? Create a website with Wix today.



Who should use Hopp Link in Bio?


Hopp Link in Bio is ideal for influencers, small business owners, content creators and anyone aiming to simplify their online presence and direct traffic to multiple platforms from a single link. Here are some real-life examples of how our tools can be effectively used.




01. Affiliates 


If you're an affiliate marketer, Hopp can streamline how you present deals and engage with your audience. Here’s how you can make the most out of Hopp:


  • Create a branded collection: Use the Coupon List Action to display all promo codes in one place, making it easy for your audience to access and redeem them.

  • Index all of your deals: Implement Hopp's search bar to allow your followers to find and shop all your affiliate links effortlessly.

  • Promote events: Utilize the Booking Services or Events Actions to invite visitors to your promotional events and increase attendance.

  • Grow your newsletter: Collect subscribers using the Contact Form Action to keep them updated with future deals and promotions.

  • Boost social media subscriptions: Add Social Actions for platforms like Patreon, Facebook and YouTube to increase your follower base.



example of Hopp being used for affiliate marketing


02. Consultants 


For consultants looking to streamline client interactions and showcase their expertise, Hopp provides effective tools:


  • Accept online bookings: Add Calendly or Wix bookings directly to your link in bio, allowing clients to schedule sessions seamlessly.

  • Earn extra revenue with ‘Paid Requests’: Offer and price consultation sessions with options to highlight top services or suggest upsells, enhancing your client engagement.

  • Add a self-promotional video: Use the Video Action to include a compelling introduction or promotional video that engages and educates your audience.

  • Boost social subscriptions: Grow your following by adding Social Actions for platforms like Patreon, Facebook and YouTube.



example of hopp being used by a consultant


03. Parenting influencers


Parenting influencers can use Hopp to engage their audience in creative ways:


  • Share your knowledge: Share visual or PDF tutorials on parenting tips using Links or Custom Content Actions, providing valuable resources to your followers.

  • Endorse parenting videos: Highlight top parenting videos with the Videos Action to drive more views and traffic to your content.

  • Promote a product: Feature products or brand partners with the Product Action, including copyable coupon codes for added value.

  • Get paid for your advice: Offer consultations using the Paid Request Action and use the Request List for upsells and independent pricing, such as one-on-one sessions.



example of hopp being used by a parenting influencer


04. Fashion bloggers


Fashion bloggers can enhance their online presence and drive engagement with these Hopp features:


  • Index all of your looks: Use the search bar to make it easy for followers to find and shop for all your outfits and affiliate links.

  • Share brand collaboration discounts: Add a Coupon List to showcase all brand collaboration promo codes in one place.

  • Showcase your latest looks: Use the Outfit Action to promote a complete look, with individual links and coupon codes for each piece.

  • Promote recommended products: Use the Link List Action to create a “Must Haves” list featuring your favorite products.



example of hopp being used by a fashion blogger


05. Journalists 


Journalists can consolidate their content and engage their audience more effectively with Hopp:

  • Consolidate content: Gather and display all your articles, interviews and books in one place using Hopp Search, creating a personal content library.

  • Promote social accounts: Add all your social media profiles as Social Icons to enhance your online presence.

  • Sell books: Use the Product Action to direct visitors to purchase your books, providing options for multiple storefronts.

  • Grow your newsletter: Expand your readership by inviting followers to subscribe using the Subscribe to Newsletter Action.



example of hopp being used by a journalist


06. Foodies


For food enthusiasts and creators, Hopp offers tools to showcase recipes and drive engagement:


  • Enhance discoverability: Add a search feature for visitors to find specific recipes or instructional videos easily.

  • Sell menus or dishes: Create a shop-able menu or dish using the Outfit Action, linking to all ingredients or products for added revenue.

  • Build recipe collections: Curate and share recipe collections with the List Action, organizing categories like holidays or vegan bakes.

  • Take custom dish requests: Allow fans to request personalized dishes with the Paid Request Action, including custom cakes and advance payments.



example of hopp being used by a foodie


What is Hopp Pro?


Hopp offers a robust platform free-of-charge so anyone can use it. But if you’d like access to its full set of features or full integration with your Wix site, you’ll need to upgrade to a Pro plan.



Hopp (free) Link in bio page with Hopp branding

Hopp Pro Everything in the free version, plus...

Visually appealing, branded design

Remove Hopp branding


Page Actions: 50+ widgets to add to your Link in Bio

Custom domain

Free Layout options with more choices compared to competitors

Advanced layout and design options

Link Lists: Organize links neatly

A verified account badge

No cap on the total number of links or actions for the entire page

Short Links

Free accounts have a limit on the number of links per list

Pre-Rolls

GDPR compliance: ensure data is protected

Landing Pages


Integration with your Wix site


SEO, Google Analytics, custom social share preview editor and custom favicon



The biggest advantage of Hopp Pro is that you can sync it with your Wix site. This means that you can: 


  • Connect your link in bio as a subdomain of your Wix site’s domain 

  • Sync contact information (i.e., any contacts that you collect via Hopp will automatically appear in your Wix CRM)

  • Create content faster (e.g., if you choose to promote a product from your Wix online store, you will notice that all of your products are ready to be added to your Hopp pages in a click)

  • Automatically update content that’s featured on your link in bio page (i.e., the most recent products, blog posts, services or pricing plans that you publish on your Wix site will show on your Hopp page)

  • Unify analytics (i.e., view Wix analytics reports that include any activity or sales made through your Hopp account) 



hopp pro templates


Hopp FAQ


Do I need to have a Wix site to create Hopp Link in Bio?

No. If you or a client don't have a Wix site or account, head directly to Hopp.co in any browser to sign up with email, Google or Facebook. 

You can access Hopp’s editor from desktop or your mobile device for easy on-the-go editing.

Can I earn money for my business with Hopp?

Can I sync my Link in Bio with my Wix site?

Can I change my Link in Bio domain?

Is Hopp free?

Can I create multiple accounts?


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